Marketing news

• Ladbrokes to cut sports sponsorship spending by £8m due to FOBT

  03-03-2018 14:24
  UK bookmaker Ladbrokes Coral is set to cut £8m it spends each year on sponsoring sports as a result of the new rules being contemplated by the UK government on gaming machines.
  The UK government is to combat online gambling and will try to cut maximum stakes on Fixed Odds Betting Terminals (FOBT)  from £100 to as little as £2 according to the BBC.
  Ladbrokes, which earns most of its income via the machines, will incur a huge loss if the government's decision
  
  Read more

• eBay introduces '$10 and under' section to combat Amazon

  03-03-2018 13:30
   A new section with products worth $10 and under has been introduced by eBay to combat online ecommerce rival Amazon.
  The categories include fashion, tech, home décor, beauty, fitness gear, and other items, says eBay, and the inventory will rotate on a regular basis. It has further added $5 and under and $3 and under sections as well.
  Sellers on eBay put items on sale under the 'Buy it Now' option.
  Amazon launched a similar $10 and under section few months ago which includes pro
  
  Read more

• Twitter to measure conversational health to tackle abuse

  03-03-2018 10:47
  Twitter is now looking into the concept of measuring conversational health to combat abuse on the platform.
   
  To achieve that, Twitter is working with a non-profit research organisation Cortico and Social Machines which identifies shared attention, shared reality, variety of opinion, and receptivity.
  Twitter is also putting in effort to remove the content against its terms, instead of building a systemic framework to help encourage more healthy debate, conversations, and critical thinking.
  
  Read more

• WWE promotes Brian Flinn to chief marketing and communications officer

  03-03-2018 09:28
  WWE has announced the promotion of Brian Flinn to chief marketing and communications officer.
  Flinn who was formerly WWE's executive vice president, marketing and communications since 2015, will now oversee all marketing and corporate communications functions, including global consumer marketing, WWE network marketing, creative services, special events, publicity, media relations and corporate communications.  He will report to WWE co-president Michelle Wilson.
  Prio
  
  Read more

• Advertisement

• Amazon's Alexa loses her voice for real this time

  03-03-2018 09:18
  Alexa users across America are complaining about the smart assistant being unresponsive.
  Alexa’s unresponsiveness caused an outrage on social media.
  An Alexa user @BeeLeevMee on Twitter tweeted to Amazon Echo: "Alexa not working on my EchoDot. Keeps saying “Sorry I am having trouble playing music” or “Sorry I don’t know what went wrong”. I am freaking out. "
  While another user @MakerFun3D wrote: "My Alexa was not working this morning, either.  Considering
  
  Read more

• Facebook Watch to showcase unscripted series by Kim Kardashian West

  03-03-2018 08:25
  Kim Kardashian West is set to star in her own series called 'You Kiddin' Me' which will run on Facebook Watch.
  The series will feature famous people being pranked by their own kids according to Variety. The show is said to be produced by Lionsgate while other executive producers are Jennifer O’Connell, Brian Tannenbaum, Peter M. Cohen, and Melissa Stokes.
  The show will be available to watch via mobile, desktop and Facebook’s TV apps. Members of the Facebook community w
  
  Read more

• Toyota's newest immersive magazine insert checks your heartbeat as it races

  03-03-2018 00:26
  Saatchi & Saatchi creatives put together an immersive, 3D hand-made insert to promote Toyota’s new Camry.
  The technology required assistance from dimensional print marketing firm Structural Graphics, as well as eight months of research, development, engineering of paper and electronics, bespoke technology and functionality.
  50,000 of these inserts were created, by hand, and modeled off of the interior of the Camry. A gatefold was assembled in a layered 3D effect, and included wiri
  
  Read more

Follow @marketing_UKnws on Twitter!