Marketing news

• Rakuten video-on-demand platform launches partnership with Golden State Warriors

  24-02-2018 20:03
  Japanese e-commerce giant Rakuten is no stranger to sports sponsorship and partnerships, and its latest with the NBA’s Golden State Warriors is the next step in expanding its reach to a broader audience and making inroads to the Chinese audience, especially in the United States.
  Its recent history of sports partnerships shows a company being tactical about its quest to gain wider recognition. In late 2016, the company announced a deal with La Liga leaders FC Barcelona for a reported $235.4
  
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• Online game 'Bad News' to help teenagers recognise fake news

  24-02-2018 13:08
  The University of Cambridge has designed a game to educate people about how fake news and conspiracy theories travel online.
   
  The game, called 'Bad News', allows players to build a social media following by choosing inflammatory headlines and images to share with their imaginary fans. Players then earn achievements for impersonating celebrities and spreading misinformation 
   
   
  Researchers at the University of Cambridge have already shown that briefly exposing people to
  
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• Amazon, Facebook & FedEx under pressure to cut NRA ties as global brands distance themselves

  24-02-2018 12:38
  Some of the world’s biggest brand names from Facebook, Amazon, Hertz and FedEx are feeling the pressure from reaction to the outcry against the National Rifle Association (NRA) stance towards gun control and the hosting of free-to-access gun related content online.
  In the aftermath of the school shooting that took place at Parkland, Florida that saw 17 people lose their lives, several demonstrations have taken place to counter gun crime in America.
  Facebook has apologized for promoting a v
  
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• Google announces Carrier program and expansion plans for Assistant

  24-02-2018 10:33
  Google has announced that Google Assistant, already available in eight languages, will be made available in more than 30 languages by the end of the year.
   
  Google also plans to make Assistant multilingual later this year which will allow it to understand the users in multiple languages fluently. Google will bring the Assistant to Danish, Dutch, Hindi, Indonesian, Norwegian, Swedish and Thai on Android phones and iPhones, and will add more languages on more devices throughout the year.
  
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• Dropbox files for IPO of upto $500m to tap into the public market

  24-02-2018 09:37
  Dropbox Inc has reportedly filed for an initial public offering (IPO) of up to $500m with the U.S. Securities and Exchange Commission according to Reuters.
   
  The data-sharing company in its regulatory filing reported 2017 revenue of $1.11bn, up 31% from $844.8m a year earlier. The company’s net loss narrowed to $111.7m in 2017 from $210.2m in 2016.
   
  Dropbox's chief executive Aaron Levie told Reuters: "The company’s biggest challenge is explaining to Wall Street what differ
  
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• Dropbox files for IPO of up to $500m to tap into the public market

  24-02-2018 09:37
  Dropbox Inc has reportedly filed for an initial public offering (IPO) of up to $500m with the US Securities and Exchange Commission according to Reuters.
  The data-sharing company in its regulatory filing reported 2017 revenue of $1.11bn, up 31% from $844.8m a year earlier. The company’s net loss narrowed to $111.7m in 2017 from $210.2m in 2016.
  Box's chief executive officer Aaron Levie told Reuters: "The company’s biggest challenge is explaining to Wall Street what differentiates Dro
  
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• Priyanka Chopra ends contract with Nirav Modi brand

  24-02-2018 08:55
  Actress Priyanka Chopra has terminated her contract with Nirav Modi jeweler brand after the it's owner was entangled in an alleged fraud against Punjab National Bank (PNB).
   
  Priyanka Chopra has appeared in various Nirav Modi jewelers TV commercials and ads.
   
  “In light of recent allegations, Chopra has chosen to terminate her contract with the Nirav Modi brand,” Her spokesperson said in a statement reported Livemint.
   
  The Indian Central Bureau of Inves
  
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• FC Barcelona's quality over quantity strategy helps it gain record social media engagement

  24-02-2018 08:10
  FC Barcelona powered ahead of Manchester United and Real Madrid to be named as the club with record engagement according to Blinkfire Analytics. 
   
  FC Barcelona, which boasts of around 313 million followers across all social media platforms, saw 181 million engagements in January, followed by Manchester United and Real Madrid which saw 76 million and 45 million engagements respectively.
   
  Barcelona was also the first on each social media platform when broken down separat
  
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