Marketing news

• The changing face of Madison Avenue: raising voices for advocacy and success

  21-02-2018 22:06
  In the first part of The Drum’s roundtable discussion with the nine CEOs who lead the New York offices of these legacy agencies — Saatchi & Saatchi, Deutsch, Droga5, BBDO, McCann, FCB, Publicis, Grey and J. Walter Thompson — those interviewed discussed the changing faces of leadership in the agency world, how New York is setting the example for women in leadership roles and how differences in leadership styles can benefit female executives.
  Though, according to the 3% Movem
  
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• Last call to enter The Drum Design Awards 2018

  21-02-2018 21:38
  Williams Murray Hamm, WWF-UK, RAPP, Taxi Studio Ltd, Design Bridge and Perlfisher are amongst the judges for The Drum Design Awards 2018. The entry deadline for these awards has now passed, but you can still enter by applying for an extension.
  Hear about the best practices from some of our judges — Georgie Bridge, director of brand and design at WWF-UK and Garrick Hamm, creative partner at Williams Murray Hamm.
  The industry is so noisy right now, there are copious amounts of channels and w
  
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• ‘Our Soccer’: Cornerstone kicks it with 2 Chainz in campaign for Major League Soccer

  21-02-2018 21:31
  Creative agency Cornerstone has launched its first campaign for Major League Soccer, featuring a national TV spot starring Grammy-nominated rapper 2 Chainz. The 360 campaign, Cornerstone says, “will tell the story of the US and Canada’s most ascendant, progressive and diverse sports league.”
  Atlanta rapper (and fan of local team Atlanta United) 2 Chainz narrates this brand anthem, which features MLS Cup champion and most valuable player Jozy Altidore. He says in the dynami
  
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• Derek Walker: Advertising has no stomach for a fair fight

  21-02-2018 20:20
  I’m about to butcher this joke. I apologize to comedy for what I’m about to do. I’m not a comedian. I wish I could remember the name of the comedy team that did this but I can’t. Still, I want to give all credit to them. This is not my joke, I am only trying to retell it:
  For the record, I despise the offensive word in this joke. I loathe using it. But this is one of the few times I will. 
  To be very clear, my use of this word is not approval for using this word. &nb
  
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• Clique adds on Marc Rothschild as president and COO

  21-02-2018 18:45
  Fashion platform Clique, which owns fashion blog Who What Wear and its eponymous clothing and shoe line, hired Marc Rothschild as its new president and chief operating officer.
  Clique which is also the parent company of fashion and lifestyle sites MyDomaine, Byrdie, CollegeFashionista, The/Thirty, and Obsessee, as well as the owner of activewear line, JoyLab, made the announcement today (February 21). Rothschild will be based in the company’s New York City offices and has oversight of
  
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• US Creative Work of the Week: Day One warns teens of dating abuse

  21-02-2018 18:31
  While many were celebrating love over Valentine's Day, one organization called attention to the darker side of romance.
  Day One, an organization dedicated to reducing the prevalence of sexual abuse and violence as well as supporting and advocating for those affected by it, and BBDO New York released an animated film during Teen Dating Violence Awareness Month in February warning teens of dating abuse. The short film, called ‘Sunshine,’ looks at a disturbing teen r
  
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• Lastminute.com wants to be known for more than just price as it turns 20

  21-02-2018 18:19
  It has been 20 years since Lastminute.com launched its website at the height of the dotcom boom with the aim of bringing late holidays deals online. At the time the idea was revolutionary but in a fast moving market staying at the top of the travel industry is not easy.
  Lastminute.com has managed what many of its contemporaries failed and is still going strong. But the road has not been easy, In 2014, it was sold to Bravofly Rumbo, a European online travel agent, for £76m, a fraction of th
  
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• "Our audiences trust our brands and feel a powerful connection" Publishers fight back at DMS

  21-02-2018 17:55 via campaignlive.co.uk
  How can publishers start winning again? How can they overcome the many threats and recreate growing dynamic businesses? What rebranding and refocusing is actually working? Campaign's Digital Media Strategies is a two-day content-rich conference interrogating just that...
  
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• Spotify hosts secret gig for premium Timberlake fans

  21-02-2018 17:50 via campaignlive.co.uk
  Spotify hosted a secret gig featuring Justin Timberlake last night after the Brit Awards.
  
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• Google launches machine-learning powered automated ads on Adsense

  21-02-2018 17:10 via campaignlive.co.uk
  Google has launched Adsense Auto ads which uses machine learning to make placements and monetisation decisions on behalf of publishers.
  
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• Vox Media lays off 50 employees, largely from native social media video teams

  21-02-2018 17:05
  Vox Media has cut around 5% of its global workforce, many of whom work for the publisher’s social video sector.
  Racked, Curbed, SB Nation and the Video Services teams will be “bearing the biggest impact” according to a company email from Jim Bankoff, chief executive of Vox. 50 people will be let go, around 12 others being offered role changes. There will be substantially fewer changes at the Vox brand.
  Bankoff announced: “As a result of our decision to wind down certain i
  
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• Skoda kicks off search for global integrated ad agency

  21-02-2018 17:03 via campaignlive.co.uk
  Skoda has kicked off a search for an advertising agency to run a new integrated global account that is going to pitch, putting Fallon on alert.
  
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• Inside George P Johnson's Waterloo office

  21-02-2018 16:42 via campaignlive.co.uk
  George P Johnson, the global experience marketing agency, has built its office space around three pillars: creativity, community and collaboration.
  
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• Deliveroo launches global brand campaign to encourage people to ‘eat more amazing’

  21-02-2018 16:23
  Deliveroo is launching a new global brand campaign as it looks to showcase the breadth of food available on its service and get people using it more often.
  Launching today (21 February), the ‘Eat More Amazing’ campaign will feature traditional takeaway foods such as curry and pizza alongside more unconventional offerings such as poke, a type of Hawaiian salad, and sushi, as well as healthier options. Deliveroo hopes this will be the start of a long-term proposition that will encourag
  
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• Pick of the week: Anya Hindmarch's Chubby Hearts delivers unexpected joy

  21-02-2018 15:57 via campaignlive.co.uk
  The scale of this very simple, yet utterly heartfelt of surprises is to be applauded.
  
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• O2 renews its #FollowTheRabbit live music pledge

  21-02-2018 15:46
  O2 has unveiled new marketing around its support of live music with an ad urging its members to #FollowTheRabbit.
  The driving force of the campaign is the knowledge that people should break out from the binge watching and attend live experiences, particularly musical performances.
  The work draws to attention the O2’s 19 Academy venues across the UK, and the O2 in London as its hosts of real music. Additionally, it nods towards the O2’s Priority Tickets scheme that allows O2 members t
  
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• Virgin Holidays hires Boots brand director Kirby as new marketing boss

  21-02-2018 15:15 via campaignlive.co.uk
  Virgin Holidays has appointed former Procter & Gamble marketer Amber Kirby as marketing and customer experience director.
  
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• Turkey of the week: Specsavers appears to have run out of ideas

  21-02-2018 15:00 via campaignlive.co.uk
  Specsavers is usually the pin-up for in-house advertising.
  
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• Creative Access urges ad industry to mentor more BAME staff as they climb ladder

  21-02-2018 14:35 via campaignlive.co.uk
  Creative Access is appealing to the UK ad industry to do more to mentor people from BAME backgrounds after they have got onto the first rung of the career ladder.
  
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• US Creative Works: featuring the Kimba Group, King & Partners, Someoddpilot and more

  21-02-2018 14:30
  Welcome to The Drum's US Creative Works. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week.’
  Scroll through the latest work and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.
  To submit work for our US Creative Works section, fill out this online form.
  The winner
  
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• Ad of the Day: zoo subverts newspaper 'births, deaths & notices' to highlight plight of the rhino

  21-02-2018 14:29
  Dublin Zoo and agency Rothco have quietly spoofed the traditional ‘birth, deaths and notices’ section of a newspaper as a stark reminder of the wild rhino’s plummeting population.
  Appearing in The Irish Sun, the press campaign was inspired by the birth of a rhino – named Chaka – at the Irish zoo. The new calf features in print as the only inclusion on the ‘births’ section, which was poignantly sent against a page detailing the plethora of recent rhi
  
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• Coty focuses on AI with growth accelerator competition

  21-02-2018 14:00
  Coty, the global beauty company, is to begin a new technology start-up programme which will offer $100,000 in cash prizes for the best pitches involving artificial intelligence (AI) solutions.
  The digital accelerator start-up programme will ultimately see eight companies work with Coty’s brand portfolio which includes GHD, Burberry and Covergirl, and will see a focus placed on a number of digital capabilities including AI.
  Dates for submitting AI pitches using one of Coty’s brands wi
  
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• Why Mr & Mrs Smith has merged sales and marketing under a new chief growth officer

  21-02-2018 13:49
  Luxury travel brand Mr & Mrs Smith recently appointed former Dixons Carphone marketer Julian Diment to the newly created role of chief growth officer. As the company’s chief executive tells The Drum, the move is indicative of a wider belief that ‘sales’ is no longer about “trying to flog things” while marketing can’t sit in a silo, free from commercial objectives.
  The appointment follows a trend of recent years. Coco-Cola got rid of its chief marketing off
  
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• Santander, Boden, Adobe and Econsultancy on data, customer experience and design

  21-02-2018 13:46 via campaignlive.co.uk
  Mastering the consumer experience takes a combination of data, digital agility, design sense and complete company buy-in.
  
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• Why bending the rules on social costs more than a fine

  21-02-2018 13:43
  For years, the mantra touted by every social expert is that brands need to 'be transparent and honest' when engaging in social networks. But some companies deliberately flout this unwritten ethical understanding between a brand and its customer. In fact, there are still too many brands (and agencies) stretching and bending to rules of engagement.
  At its most basic, these brands tread a fine line between faster rewards and risk of being found out. The issue is not just in getting caught and fined
  
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• O2's 'Follow the rabbit' campaign goes big for Brit Awards with The Chemical Brothers and Snapchat

  21-02-2018 13:27 via campaignlive.co.uk
  O2 is reviving its "Follow the rabbit" campaign on a bigger scale for the Brit Awards with a trippy film set to a track by electronic duo The Chemical Brothers.
  
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• One Championship partners Telenor Myanmar to expand in the region

  21-02-2018 13:25
  One Championship has announced a partnership with Telenor Myanmar to engage fans in the region.
  The partnership will commence at One: Quest for Gold, which is scheduled for 23 February at the Thuwunna Indoor Stadium, Myanmar. 
  Jack Lim, chief commercial officer of One Championship, stated: “This partnership with Telenor Myanmar is but another step in the right direction towards making world-class martial arts accessible to everyone in Asia, especially in Myanmar where martial arts has
  
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• How the FA is scaling its five-a-side People's Cup tournament

  21-02-2018 13:12 via campaignlive.co.uk
  The Football Association is planning to scale its five-a-side tournament with better experiences for players and fans.
  
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• Inside The Brits' extensive social media strategy to drive viewers to the TV broadcast

  21-02-2018 13:05
  As The Brit Awards returns to television tonight (21 February), the BPI and its social and digital agency Somethin' Else are doing everything they can to ensure it reaches more screens than ever before.
  The awards are hosted at the 02 Arena for the eighth year in a row, led by host Jack Whitehall and boasting performances from Ed Sheeran, Stormzy, Justin Timberlake and Dua Lipa.
  On the linear front, ITV's 2017 broadcast attracted 5.4m viewers and a 26.1% share of the time slot. It
  
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• Google says AdSense Auto ads will ‘take care of the rest’ for publishers

  21-02-2018 13:00
  Google has today (February 21) announced AdSense Auto ads, a new feature to its adtech offering which it claims will help publishers better monetize their websites using machine learning.
  The online advertising behemoth claims its latest update to AdSense, which lets publishers on the Google Network generate revenue by placing its code on their websites, ‘make smarter choices via an easy-to-use platform’.
  “Finding the time to create great content for your users is an essential
  
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• A pissed-up carrot isn't the ASA's biggest problem

  21-02-2018 12:57
  Well, that’s it then. Christmas, ruined. There’s one in every family. The creepy uncle. The racist nan. The English-rugby-supporting brother-in-law. The stupid root vegetable that doesn’t know how much sherry is enough sherry. They ruin it for everyone. Sometimes nearly two months after the event.
  Seriously. Fucking carrots, man. They’re drunk, they’re out of control, they’re a menace, and they need to be stopped.
  That, at least, is the view of the ASA, which
  
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• TV is not under threat, but it needs to get better with data, say panelists at The Drum’s breakfast event

  21-02-2018 12:50
  The audiences may be engaging with TV in new ways, but great content, editorial curation and even scheduling and continuity will continue to drive viewing behaviour according to panel of experts at The Drum’s Future of TV breakfast event.
  Panelists from Dataxu, Telaria, Thinkbox, Endemol Shine Group and Ogilvy UK gathered (Wednesday, February 14] to discuss the future of TV advertising. With new threats emerging and threatening to topple the traditional TV advertising model – are we
  
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• The Financial Times launches whitepaper to boost content marketing performance in finance industry

  21-02-2018 12:16
  Financial publishers are spending more than double the amount of time producing content than other industries, but seeing the content perform 20% worse than average, according to new research from The Financial Times (FT).
  The whitepaper, created by the FT in partnership with content marketing agency Blueglass, aims to provide brands with industry statistics, best practices, and strategic advice relating to content creation and promotion to help them navigate emerging trends and improve ROI
  
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• The case for advertisers to look again at newsbrands

  21-02-2018 11:50
  Over the past year, the waters surrounding digital media have become thoroughly dark and muddied, particularly for marketers seeking to secure brand safety while also understanding and boosting return on investment.
  The industry’s strongest indictment yet came earlier this month from Unilever’s Keith Weed, who threatened to withdraw advertising from platforms that “create division in society”, when speaking at the Interactive Advertising Bureau conference. Weed’s sp
  
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• Produce UK appoints new managing director

  21-02-2018 11:32 via campaignlive.co.uk
  Produce UK, the experiential and placemaking agency, has announced the appointment of Sam Oxley as managing director.
  
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• Irn-Bru ads 'can't' distract the public from its sugar-reducing recipe change, can they?

  21-02-2018 11:25
  Irn-Bru has returned to the form of old with a controversial new ad campaign that has Scots calling each other 'can'ts'. It has already racked up some complaints to the ASA.
  The work from Leith agency features the brand's new lower-sugar blend, launched to circumvent extra expenses incurred by the new sugar tax. The consumer response to the reduced sugar has been heated although staff at The Drum stuggled to tell the difference. But Irn-Bru is not alone –Lucozade, Orangina&n
  
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• Gannett hungers for growth as print advertising collapses

  21-02-2018 11:11
  Gannett, publisher of USA Today, has racked up losses of $13.6m over the fourth quarter despite beating analysts' expectations for earnings and revenue, driven south by a continued collapse in print revenues.
  This contrasts unfavourably with a $24.6m profit over the same period a year ago as revenues slipped from $866.9m to $854.2m on the back of a further 18.5% year-on-year collapse in print advertising, eclipsing a 7.3% rise in digital advertising.
  Meanwhile Gannett’s ReachLocal online m
  
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• Movers and shakers: Adam & Eve/DDB, BBH, Leo Burnett, PHD, Blink, Merkle, We Are Social and more

  21-02-2018 10:53 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Natasha Blevins returns to Because to lead UK creative

  21-02-2018 10:45 via campaignlive.co.uk
  Because, the global brand experience agency, has hired Natasha Blevins to lead its creative output in the UK.
  
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• The Adobe digital report predicts AI will come of age in 2018

  21-02-2018 10:07
  A survey of 13,000 marketing, creative and technology professionals conducted by Adobe has distilled the key digital and technology trends which look set to shape marketing strategies through 2018.
  Key findings from the latest Digital Trends report include the fact that organisations with an AI offer are 50% more likely to exceed their own business goals, pushing 46% of brands to commit themselves to adopt the technology by the end of the year.
  In tandem with this the report showed that thr
  
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• Jeremy Corbyn warns press critics of ‘change’ in response to spy speculation

  21-02-2018 09:40
  Jeremy Corbyn has explicitly threatened The Sun, The Mail, The Telegraph and The Express with ‘change’ in response to fevered press speculation surrounding his possible links with the Czech secret service.
  Singling out his most strident critics in the right-wing press for unspecified future action Corbyn framed his position as a warning to the ‘billionaire tax exile’ owners of these titles, following days of increasingly lurid reports sourced from a former Czechoslovakian
  
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• Why one sportswear group is hiring 60 marketers to fuel its growth drive

  21-02-2018 08:35
  Pentland Brands’ Berghaus brand will continue to be run out of the Sunderland office.“Pentland is quite a well-kept secret. It’s not a consumer facing organisation, but when you talk to people about the brands they know them,” says the company’s global head of marketing, Sean Hastings.
  A third-generation family business, Pentland Brands is the company behind a variety of well known names in the sports, outdoor and fashion sectors, including Berghaus, Canterbury of N
  
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• Deezer continues Asia Pacific expansion after partnering Singtel

  21-02-2018 08:06
  Deezer has improved on its offerings in Singapore after announcing a partnership with Singtel Music to provide subscribers with unlimited music without local data charges.
  The music platform will be offering music lovers access to its different music packages through Singtel’s platform, as well as access to 53 million songs, 40,000+ pieces of audio content and its signature feature Flow.
   “Singtel Music has been offering its customers a wide array of music in the past two y
  
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• Star India wins audio-visual rights for Indian Premier League

  21-02-2018 07:07
  Star India has won the rights for audio-visual production services for Indian Premier League (IPL) and Board of Control for Cricket in India (BCCI) domestic cricket for the 2018-19 season.
  The BCCI had invited Request for Proposal (RFP) documents for services relating to the live production of all matches for IPL Season 2018 and domestic cricket season 2018-19.
  The service agreement and the contract term will cover one season of the IPL (2018) and one season of domestic cricket (2018-2019).
  Amit
  
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• Amazon India partners Uttar Pradesh government to sell Khadi products online

  21-02-2018 06:11
  Amazon India has signed a memorandum of understanding (MoU) with Uttar Pradesh's Khadi and Village Industries Board to sell Khadi (handspun fiber clothings) products online.
  As part of the agreement, Amazon India will educate, train and enable rural khadi artisans to directly sell their products to Amazon customers across the country under the brand of UP Khadi.
  The partnership further pushes Indian government's 'Make in India' initiative. The portfolio online will consist of products such as kh
  
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• Volkswagen takes Pandora’s programmatic offering for a test-drive

  21-02-2018 03:20
  Pandora has debuted its audio programmatic marketplace, offering brands the opportunity to purchase premium ad space on the streaming network via a private marketplace (PMP), with Volkswagen as the debut participating brand.
  The offering will initially see the German automaker offered the chance to bid on audio, display and video ad space via PMPs on the streaming service during the pilot period, with the preferred bidder status soon to be offered to additional brands.   
  Pandora alrea
  
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• Aldi’s ‘irresponsible’ Christmas TV ad falls foul of alcohol ad rules

  21-02-2018 01:01
  Kevin the Carrot might have been able to see dead vegetables at Christmas, but he couldn’t forewarn Aldi that it was going to land itself in trouble with the Advertising Standards Authority for breaking “strict” rules around alcohol advertising.
  A TV ad featured its Christmas character Kevin in a riff on the film Sixth Sense claiming to be able to “see dead parsnips”. An accompanying voiceover said: “Kevin was feeling a little bit tense. He thought there were
  
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• Red Bull escapes ASA ban following complaints around 'false health claims'

  21-02-2018 01:00
  Red Bull has escaped an ad ban from the Advertising Standards Authority (ASA), after the watchdog declined to uphold complaints that a series of cartoons promoting the energy drink had made false health claims.
  The ASA investigated two spots, broadcast in October 2017, after receiving a single complaint about each one. The first ad featured a man playing a game of chess against a robot, and while the robot engaged in trash-talk its human opponent was shown guzzling a can of Red Bull, prompting t
  
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• Aldi's Kevin the Carrot alcohol ad gets the chop from ASA for appealing to kids

  21-02-2018 01:00
  Aldi's orange-hued Christmas showstopper, Kevin the Carrot, has found himself embroiled in controversy with the Advertising Standards Authority (ASA) banning an ad featuring the mascot. 
  Almost three months after it first aired, and two months post-Christmas, a festive spot from the German supermarket has been spiked by the regulator after one viewer complained it was likely to promote alcohol to children. 
  The spot in question was not the centrepiece of Aldi's 2017 Christmas
  
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• Isobar China Group rolls out strategic plan to drive integration across the business

  21-02-2018 00:43
  Isobar China Group has unveiled a suite of organisational changes and new management appointments as the digital agency aims to promote greater integration across the business and bolster its services.
  The Dentsu Aegis Network digital agency will establish four cross-agency functions: client servicing, specialist, product development and business support. The aim is to create a “new-type” of agency that can compete with the increasing number of rival businesses an
  
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