Marketing news

• North Memorial Health pokes fun at online self diagnosis in new spot

  20-02-2018 20:33
  The internet has become the first source of healthcare information for many people, but self-diagnosis can lead to plenty of misinformation, as a spot for North Memorial Health humorously shows.
  The Minnesota-based healthcare provider enlisted agency BrandFire to compile some of the stranger ailments people think they have after they’ve Googled their symptoms. The spot, titled ‘Symptoms,’ features people discussing the seemingly frightening results with a North Memorial Health
  
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• Cristiano Ronaldo refuses to part with his suitcase in spot for American Tourister

  20-02-2018 20:04
  Real Madrid's Cristiano Ronaldo is starring in a spot for luggage brand American Tourister in which he causes quite a stir at an airport for refusing to separate from his suitcase.
  Created by TBWA\Spain, which has been tapped by American Tourister to lead the brand's global campaign efforts this year, the spot encourages travelers to ‘Bring Back More’ from their trips. According to the agency, Ronaldo personifies this tagline since he “brings back more memories, experiences and
  
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• Bold kids looking for adventure are featured in new campaign for Universal Parks & Resorts

  20-02-2018 20:03
  The kids featured in the new ‘Grow Bolder’ campaign for Universal Parks & Resorts are ready to take off the training wheels and go on adventures.
  The national brand campaign for Universal Orlando Resort and Universal Studios Hollywood showcases Universal theme parks as destinations for kids who are ready to take the next step and up their vacation quotients.
  Created in partnership between Universal Parks & Resorts and David&Goliath, the campaign features a cinematic,
  
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• Campaign Diary: Sarpong shout-out to M&C Saatchi; VCCP's Brimacombe still the poster girl of country pursuits

  20-02-2018 18:52 via campaignlive.co.uk
  After M&C Saatchi get embroiled in a diversity row, support has come from June Sarpong - the author of a new book on the subject.
  
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• The New York Times names Kathleen Diamantakis MD of strategy for T Brand

  20-02-2018 18:28
  The New York Times Company has announced the appointment of Kathleen Diamantakis as managing director of strategy for its content studio, T Brand.
  Diamantakis will have responsibilities across T Brand Studio, as well as experience design agency Fake Love and influencer marketing agency HelloSociety, both of which were acquired by The Times in 2016.
  Diamantakis joined The Times from Kirshenbaum Bond Senecal (KBS) where she was chief strategy development officer, responsible for co-creating t
  
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• One Minute Briefs - The Drum Roses Creative Awards winner

  20-02-2018 18:20
  On Thursday 15 February, The Drum teamed up with One Minute Briefs to ask the creatives of Twitter to come up with an advert for the Roses Creative Awards, which promoted the entry deadline extension.
  Twitterers were asked to post their ads to @OneMinuteBriefs and @RosesAwards and include the hashtag #RosesCreative
  These awards recognise the very best creativity in advertising, design and digital. Each year sees the best UK regional agencies compete for a gold,
  
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• Jose Cuervo hosts margarita competition again

  20-02-2018 17:54 via campaignlive.co.uk
  Jose Cuervo, the tequila brand, is hosting a margarita competition in London for another year.
  
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• Samsung ‘Human Nature’ tugs at the heart strings: The Drum’s Shazam chart

  20-02-2018 17:30
  Samsung's inspiring 'Human Nature' campaign has taken sixth place in this week's Shazam Chart.
  The video, featuring The Killers' 'All These things That I Have Done', details many life struggles and challenges and how we are born to do what we can't.  From your first steps, to learning how to ride a bike, to someone telling you that you can't do something because it's not the social norm, to having to re-learn how to walk, life throw's can't at you, so "do what you can't". 
  The Dru
  
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• Mark Ritson: Nike’s Londoner ad is great creative, but is the city-focused strategy right?

  20-02-2018 17:24
  I don’t know about you but when someone on social media tells me to “take a look at this video” my first instinct these days is to hide in the wardrobe. It’s either some highly suspect motivational film in which a man tries, fails, then eventually succeeds to achieve his goals, and his success is followed by an extremely cheesy set of life lessons from a bloke in Delhi, or it’s some sweaty young digital guru telling me to “hustle more” in a dire attempt
  
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• Leo Burnett set for 'new chapter' with Chancery Lane relocation

  20-02-2018 16:57 via campaignlive.co.uk
  Leo Burnett is to leave its Kensington home of 15 years and move to a joint office with sister agency Fallon in London's Chancery Lane, next door to fellow Publicis Groupe shop Saatchi & Saatchi.
  
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• Mobile ad tech company Fyber launches new header bidding technology under unified brand

  20-02-2018 16:56 via campaignlive.co.uk
  Mobile ad tech company Fyber has partnered with two mobile app advertising networks, Adcolony and Tapjoy, to launch an in-app header bidding platform, Fairbid.
  
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• Madison + Vine casts VaynerMedia alum Matt Seigel as first-ever partner-managing director

  20-02-2018 16:49
  LA-based content studio Madison + Vine has tapped Matt Seigel as its first partner and managing director, responsible for overseeing and helping grow the company’s quickly expanding advertising practice. He will report into founder and chief executive, James Shani.
  Seigel was most recently senior vice president and head of Vaynermedia’s LA office, where he launched and grew the agency’s west coast offerings. He brought two decades of experience across advertising and enter
  
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• Amazon Prime members can now get 5% back at Whole Foods

  20-02-2018 16:42
  Amazon has added yet another perk to its $99-per-year Prime membership scheme.
  Prime members who shop at Whole Foods will now earn 5% back if they use the Amazon Prime Rewards Visa card. The non-Prime version of the card offers 3% back. 
  The perk is Amazon’s latest ploy to funnel more customers into Whole Foods, which the e-commerce giant acquired last year for $13.7bn. Earlier this month, Amazon announced that Prime members now have access to free two-hour delivery on thousands
  
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• Why new media blockchain player Fenestra is a platform not an agency

  20-02-2018 16:36 via campaignlive.co.uk
  Fenestra, the blockchain-based start-up platform, tells Campaign why the solution to media transparency can not come from the industry itself.
  
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• GambleAware seeks agency to create £7m campaign warning for addicts in the making

  20-02-2018 16:23 via campaignlive.co.uk
  GambleAware, the safer gambling charity, is looking for a creative agency to lead a new £7m public awareness campaign to tackle low-level gamblers who are at risk of becoming addicts.
  
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• Asda puts focus on improving brand trust after sales rise

  20-02-2018 16:03
  Asda is to focus on improving brand trust this year as it looks to build on positive sales growth over the crucial Christmas quarter.
  Thanks to a “strong” festive period, like-for-like sales were up 0.5% in the fourth quarter of 2017 – its fourth consecutive increase – while net sales were up 2%. However that 0.5% rise is a slowdown from the 1.1% increase seen in the prior quarter.
  Doug McMillon, CEO of Asda’s parent company Walmart – which reported a 2.6
  
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• Speedo and Berghaus’ owner Pentland on hiring spree to bolster in-house agency

  20-02-2018 16:00
  Pentland Group, the parent company for brands including Speedo, Ellesse and Berghaus, is ramping up its in-house advertising efforts as it hunts 56 marketers, creatives and designers to join its in-house agency. Its global marketing director Sean Hastings says beyond just delivering efficiencies, it will turn the company into a “more professional brand building organisation”.
  Since Pentland’s founding in 1932, the Rubin-owned family business has built a sports and fashion empir
  
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• Club Med suspends ads with Daily Mail for article that 'goes against our brand values'

  20-02-2018 16:00 via campaignlive.co.uk
  All-inclusive holiday firm Club Med says it has suspended "all planned advertising" with the Daily Mail, following an article that it says "goes against our brand values".
  
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• All-inclusive holiday firm Club Med says it has suspended "all planned advertising" with the Daily Mail, following an article that it says "goes against our brand values".

  20-02-2018 16:00 via campaignlive.co.uk
  All-inclusive holiday firm Club Med says it has suspended "all planned advertising" with the Daily Mail, following an article that it says "goes against our brand values".
  
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• Alistair Bryan joins Momentum Worldwide as COO

  20-02-2018 15:59 via campaignlive.co.uk
  Alistair Bryan, the former Bristol agency chief executive of Bray Leino, has joined Momentum Worldwide as chief operating officer.
  
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• Ad of the Day: Mastercard hopes to 'Start Something Priceless' with music fueled ad

  20-02-2018 15:53
  Mastercard has released an emotional advert in the lead up to the Brits about the power music can have in a relationship. 
  The 'Start Something Priceless' campaign opens to "six real people" explaining the problems they have in their relationships before being sat opposite one another to listen to a song specially composed by 2012 Olympic music director, David Arnold. To begin the duos are separated by a pane of glass, however as the song plays the glass gradually lifts to allow the people
  
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• Karmarama to debate tech’s role in keeping us connected with TED speaker Dr Kate Stone and The Drum in Austin

  20-02-2018 15:20
  The great physicist Albert Einstein once said: “It has become appallingly obvious that our technology has exceeded our humanity”. Nearly a century later, the debate around technology and how it affects our communications, communities and even consciousness rages on.
  Perhaps the most fundamental question is how technology can be used to strengthen the connections we have, not only with each other and wider society- but with our memories and understanding of the past.
  This year in Aust
  
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• Do agencies believe Unilever's stance will be a catalyst for change? (Part 2)

  20-02-2018 15:05
  Last week saw Unilever’s marketing chief Keith Weed come forward to say that the agency will be severing ties with those it deems unethical.
  In a bid to achieve full transparency, Unilever will not be investing in platforms that have questionable child safety or hate speech protection; it is committed to tackling gender stereotypes; and will only partner with organisations which are committed to creating better digital infrastructure.
  In part 2 of this Vox Pop, The Drum
  
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• Startup founder, agency exec Husani Oakley joins Deutsch NY as SVP-director of technology

  20-02-2018 15:00
  Deutsch’s New York office has added Husani Oakley as its new senior vice president of technology, working across its roster of clients including AB InBev, PNC Bank, Siemens, and DraftKings.
  He joined the agency after spending four years as co-founder of investment platform GoldBean, where he also served as chief technology officer, helping to build and direct the product, as well as assembling its engineering team.
  Before his time at GoldBean, Oakley was Wieden+Kennedy's director of creati
  
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• Advertisers turn to PMPs on mobile amid ongoing brand safety concerns

  20-02-2018 15:00
  Private marketplaces (PMP) are a more and more effective way for publishers to monetize their inventory using programmatic technologies, as advertisers increasingly embrace automation but also seek assurances over where such technologies will place their ads.
  These are the findings contained in the latest Quarterly Mobile Index (QMI) study from PubMatic, which found that mobile ad impressions monetized via PMPs rose by 37% year-over-year in Q4 2017, representing the eighth consecutive period of
  
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• How Ancestry made audiences reconsider their own Britishness

  20-02-2018 14:56 via campaignlive.co.uk
  Droga5 London explains how the genealogy company's Brexit themed ad isn't a "conversation you've already heard".
  
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• Bridgestone picks M/SIX to drive new media approach across Europe

  20-02-2018 14:50 via campaignlive.co.uk
  M/SIX has won the pan-European media business for Bridgestone, the global tyre manufacturer, after a competitive pitch.
  
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• Why Adam&Eve's famed creative Ben Priest is bowing out from advertising

  20-02-2018 14:44
  Ben Priest has handed in his notice, both to Adam&Eve/DDB and the industry as a whole. But, don't expect the creative force behind some of John Lewis' best ads to re-emerge as a consultant or creative philanthropist; Priest is resolute in exiting ad land for good.
  The timing of Priest’s departure is almost providential. It’s been just over 10 years since the original agency (minus the DDB) was formed and just two days until the creative shop turns 50 – two big mil
  
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• Gumtree plays with optical illusions to show how its app can help with life's big moments

  20-02-2018 14:41
  Gumtree has unveiled its latest spot from longstanding creative agency Fold7, 'Turning Points' which centres around how the online marketplace's mobile app assists users in preparing for the pivotal moments in their lives. 
  The spot focuses on a young couple, showing them purchasing a new sofa, a baby buggy and a car to accommodate the twists and turns of their lives.
  The clever creative relies on surreal optical illusions and a shifting perspective to show how Gumtree's mobile app all
  
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• Why brands are tapping into the power of alternative role models in women’s sport

  20-02-2018 14:22
  Avon and Liverpool Ladies FC team up on grassroots projects to get more young girls interested in a career in football.Global sports audiences are increasingly moving away from the binary, traditional gender stereotypes that define male and female sports, so it’s time brands took notice too as the sponsorship opportunities are vast.
  Team GB’s CEO Bill Sweeney says: “I’ve been involved in sport a long time and I can honestly say the experience around Rio 2016 was the firs
  
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• Aldi booze ad with Kevin the Carrot banned by ASA

  20-02-2018 13:59 via campaignlive.co.uk
  A TV ad promoting Aldi's spirits range, part of the supermarket's Christmas campaign featuring vegetable mascot Kevin the Carrot, has been banned by the ad watchdog.
  
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• Two-thirds of marketers have considered leaving industry because of poor workplace wellbeing

  20-02-2018 13:51
  A generation of marketing and media professionals are at risk of "burnout" according to research which has shown that 64% of individuals working in the industry have thought about leaving it at some point due to poor workplace wellbeing. 
  The figures come from a 575-person study conducted by Nabs, the support organisation for the UK ad and media industry and mental health charity Mind.
  36% of those questioned said they would describe their mental health over the past 12 months as
  
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• Pitch update: Camelot, Pizza Hut, Specsavers, Skoda and more

  20-02-2018 13:28 via campaignlive.co.uk
  Four agencies will be shortlisted for the National Lottery's advertising account, while two agencies are in that all-too-familiar position of hungrily waiting for pizza to arrive.
  
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• It’s advertising we should be selling not more palatable ads

  20-02-2018 13:00
  Google has attracted a steady stream of criticism since last Thursday’s launch of its new Chrome-based adblocker: from media commentators, consumer groups and consumers themselves. Some rough analysis of that criticism can be narrowed down to two major themes, in the eyes of many commentators. Let’s look at those accusations and judge whether they actually stand up.
  It’s just not adblocking
  Firstly, the purists are upset that instead of blocking all ads the new service merely f
  
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• Marketoonist on the art of project management

  20-02-2018 12:59
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on the art of project management appeared first on Marketing Week.
  
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• Why Gumtree is making changes to its digital ad spend

  20-02-2018 11:41 via campaignlive.co.uk
  Online video within digital spend is proving less effective as a channel for brand campaigns than previously hoped, Gumtree's marketing director told Campaign - but the brand is spending more overall with tech platforms.
  
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• Why Gumtree is cutting digital brand ad spend - despite upping overall investment

  20-02-2018 11:41 via campaignlive.co.uk
  Digital is proving less effective as a channel for brand campaigns as previously hoped, Gumtree's marketing director told Campaign - but the brand is spending more overall with tech platforms.
  
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• Gumtree cuts digital spend on brand campaign

  20-02-2018 11:41 via campaignlive.co.uk
  Digital is proving less effective as a channel for brand campaigns as previously hoped, Gumtree's marketing director told Campaign, as the classified ads site launches the latest spot in its campaign, "Make it happen".
  
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• Adwatch: Cadbury's "Mum's birthday" spot from VCCP is emotionally nourishing

  20-02-2018 11:37 via campaignlive.co.uk
  Richard Storey, the global chief strategy officer at M&C Saatchi, thinks that VCCP's Cadbury spot hits the right emotional notes.
  
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• ‘Pinterest will get even bigger for us’ says fintech lender Elevate Credit

  20-02-2018 11:30
  In a market saturated with content it is very tough for brands to personalise their social media content to stand out from the crowd. But surely the task must be infinitely harder if you work in finance? Not so for Elevate Credit’s marketing community manager, Helen Fox.
  Speaking to The Drum in the final instalment of a four-part video series with Falcon.io exploring social media strategies, she admitted that while it can be a challenge, using data to understand her audience’s wants
  
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• Patròn tequila marks Margarita Day with masterclasses and floral headdresses

  20-02-2018 11:14 via campaignlive.co.uk
  Patròn, the tequila brand, is celebrating International Margarita Day this week with bars across London.
  
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• Ikea's Taskrabbit to launch in Birmingham, Bristol and Manchester

  20-02-2018 11:11 via campaignlive.co.uk
  Ikea-owned Gig economy platform, Taskrabbit, will be launching in three new UK cities, Birmingham, Bristol and Manchester.
  
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• BBH promotes Karen Martin to MD

  20-02-2018 11:11 via campaignlive.co.uk
  Bartle Bogle Hegarty has promoted Karen Martin to managing director, shifting her predecessor Adam Arnold into the new role of global chief marketing officer.
  
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• Anti-Brexit group 'Best for Britain' plans ATL ad campaign

  20-02-2018 10:50
  Anti-Brexit group Best for Britain (BfB) is planning to launch an advertising 'blitz' to keep the UK open to EU membership.
  The Financial Times has reported the group aims to highlight the benefits of staying in the EU and plans to target much of its advertising at voters in the Midlands and the North of the UK.
  Its chief executive officer Eloise Todd told the FT that in terms of media spend, she is planning for "some billboards", as well as "a lot of digital spending". The latter evok
  
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• Singapore to impose taxes on overseas marketing vendors and imported digital services like Spotify

  20-02-2018 10:49
  Singapore will be imposing the goods and services tax (GST) on imported digital services from 2020, as announced by Finance Minister Heng Swee Keat on Monday (19 February).
  The GST, which will also be raised from the current 7% to 9%, will be imposed on business-to-business (B2B) services like marketing, accounting, IT and management, and business-to-consumers (B2C) services like video and music streaming, apps, listing fees on electronic marketplaces, software and online subscription fees.
  Pres
  
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• Mainland creates time consuming puzzle to show that aging the perfect cheese takes patience

  20-02-2018 09:39
  Mainland has created a time consuming promotion called the Mainland 2,000-Piece Voucher, to show that aging the perfect cheese takes patience.
  The voucher, which was created by Colenso BBDO, takes the form of a huge and difficult puzzle, that punters have to complete before they can redeem it for their well-earned prize.
  The agency reveals that customers have been applying to receive a voucher over Facebook since late 2017 and since then, hundreds of hours have been spent on them, with the faste
  
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• Johnnie Walker challenges Indonesian artists to reimagine its iconic Striding Man with art

  20-02-2018 08:50
  Johnnie Walker has brought together seven Indonesian artists from six cities in Indonesia, giving them the challenge of reimagining its iconic Striding Man, into pieces of art as a celebration of marking every step in the journey of personal progress.
  The artists working on this art collaboration are Muklay, an illustrator and Elsa Diora, a collage artist, from Jakarta, Hardthirteen, a graphic designer from Bandung), and graffiti artists Dnztwo from Bali, Onggoo from Medan, Daske from Surabaya a
  
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• Walmart to negotiate with Flipkart to open a retail chain in India

  20-02-2018 08:36
  After reports emerged that Walmart is keen to pick up minority stakes in Flipkart, the American retail giant has now proposed opening a retail chain as part of the negotiations.
  As reported by Economic Times (ET), despite being interested in investing 30% stake in Flipkart, Walmart is likely to only receive a 20% stake because of objections from SoftBank, which is one of Flipkart's major investor.
  According to ET, SoftBank said: “Flipkart has been tr
  
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• Brave Bison hires Caroline Troman as APAC general manager

  20-02-2018 07:44
  Social video company Brave Bison has selected former AOL Platforms commercial director Caroline Troman as Asia Pacific general manager.
  Troman will lead the company’s Asia Pacific growth from its Singapore office, where it has grown its clients to include Johnson & Johnson, All Nippon Airways and P&G premium skincare brand SKII.
  Her appointment follows the appointment of Matthew Crescenzo as APAC creative lead, a move that signifies Brave Bison’s belief that social video will
  
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• Wavemaker and Ogilvy partner to create an Effectiveness Lab in India

  20-02-2018 06:29
  GroupM's content agency Wavemaker has joined forces with Ogilvy to create an Effectiveness Lab which will leverage data to find out what drives effective communications across consumer interaction platforms.
  Effectiveness Lab will be exploring the subject of branded content to figure out how consumers respond to various content and creative strategies. 
  CVL Srinivas, country manager, WPP India and chief executive officer (CEO), GroupM South Asia said the move was part of the group's focus o
  
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