Marketing news

• Google removes ‘View Image’ button as part of settlement with Getty

  19-02-2018 23:54
  Google has removed the ‘View Image’ button from search results in a move to prevent users from taking images without properly attributing them.
  Before the change, users browsing the results of an image search could click ‘View Image’ to view a picture in a window of its own. With that feature gone, users are now prompted to visit the webpage where the image is housed if they want to save it.
  Of course, there are workarounds: Chrome users can right click ‘Open Image
  
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• The creative spirit in technology, according to The Drum Roses Creative Awards’ judges

  19-02-2018 22:17
  The Drum Roses Creative Awards strive to find the hidden gems in advertising, design and digital. We speak to some of the judges for 2018 to talk about how creativity and technology are converging in the ever-changing landscape. 
  From Snapchat, to AR and VR, to Facebook newsfeeds filled with bountiful creative led posts, it’s not hard to see that creativity is merging with technology. But are we in danger of losing the story behind the concept when applying technology? Our Drum Roses
  
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• E! Network does some queen-sized trolling of the President in promos for 'The Royals'

  19-02-2018 22:05
  E! Network teamed up with L.A. agency Mistress to create a special President's Day promo for its television drama “The Royals.”
  The promo, featuring Elizabeth Hurley who plays matriarch Queen Helena, play off of the topic du jour in the media — fake news.Helena sits in a dining room, tossing out stories that she deems as “definitely not true,” like his hands being too small to turn the doorknob of Buckingham Palace, or that residue of his spray tan forced the r
  
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• Creative services group Big Block Capital invests in live broadcasting marketing firm Ripplebox

  19-02-2018 20:56
  Big Block Capital, a creative services group, has announced a strategic investment in Ripplebox, an experiential marketing company that specializes in live broadcasting.
  Ripplebox, best known for producing the live Snickers’ 2017 Super Bowl spot starring Adam Driver, also does live content experiences for major brands and cultural events such as the Emmys and Grammys. It has worked to integrate brands like American Express, Target and Bud Light with talent like Kevin Hart, Gwen Stefani and
  
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• Twentieth Century Fox promotes Greg Drebin to EVP of worldwide marketing

  19-02-2018 18:50
  Twentieth Century Fox has announced the promotion of Greg Drebin to an expanded role of executive vice president-worldwide marketing. In this role, Drebin’s been tasked with overseeing Fox Networks Group’s content distribution marketing and television distribution research arms.
  Announced by Mark Kaner, president of Twentieth Century Fox Television Distribution (TCFTVD), Drebin still has oversight of the worldwide marketing, publicity and promotion of the studio’s series a
  
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• Marketing to women mantra: don't market to women

  19-02-2018 18:31
  The Baftas last night saw many women wearing black, to support the #metoo movement. Two women were notable exceptions. Kate Middleton, bound by royal protocol not to be political, wore emerald green. The wonderful Frances McDormand wore pink and red (best colour combo ever in my humble opinion) and said: “I have a little trouble with compliance, but I stand in full solidarity with my sisters."
  It made me think, how do I stand in full solidarity with my sisters when I’m mark
  
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• Why Missguided mannequins now have stretch marks

  19-02-2018 17:47 via campaignlive.co.uk
  As part of its ongoing campaign to changing body image attitudes within the fashion industry, Missguided introduced a range of diverse mannequins.
  
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• 383 Project launches RenewBot to help agencies manage hidden project costs and subscriptions

  19-02-2018 17:25
  Birmingham based digital experience studio 383 Project has developed and beta launched its own online subscription product, RenewBot, to help agencies keep track of third party subscriptions and recurring costs.
  RenewBot provides a centralised dashboard bringing costs for things such as subscriptions, domains, hosting and SSL certificates into one place. A smart alerting system automatically notifies users when it’s time to bill clients and keeps track of when they were last billed, i
  
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• Carl's Jr. and Hardee's get separate personas from new AOR Havas, plus the voice of Matthew McConaughey

  19-02-2018 17:14
  To most consumers, Carl’s Jr. and Hardee’s are essentially the same restaurants, and their creative campaigns have tied together in nearly everything except name. Now, CKE Restaurants, the parent company of both brands, is letting new creative agency of record (AOR) Havas Chicago make two separate personas for the burger joints, featuring a new campaign for Carl’s Jr. voiced by Matthew McConaughey.
  CKE Restaurants announced that it will create two separate, distinct brands, und
  
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• Lucasfilm's hyper reality Star Wars experience to move to Westfield Stratford

  19-02-2018 17:02 via campaignlive.co.uk
  The Star Wars hyper-reality experience is moving to Westfield Stratford.
  
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• Cutting-edge digital experiences: the new generation of native ads and AI

  19-02-2018 16:48
  2018 promises to be an exciting year for the development and use of cutting-edge marketing technologies, with artificial intelligence (AI) and native advertising adoption only set to rise as more businesses embrace digital experiences and recognise their value.
  Dale Lovell, chief digital officer at AdYouLike and author of Native Advertising, says: “In an ad marketplace where context is increasingly the criteria for success, the more data – and learnings from that data garnered in rea
  
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• Facebook appears Russia’s biggest useful idiot in Vladimir Putin’s bold war

  19-02-2018 16:44
  Well, Mark, you moved fast and broke things. Now, how are you going to fix it?
   
  On Friday, Robert Mueller, the special counsel who is investigating the alleged Russian interference in the 2016 US presidential election that unexpectedly resulted in President Donald Trump, announced that a grand jury had indicted 13 Russian nationals and three Russian firms for charges including conspiracy to defraud the United States.
   
  The BBC has the full text of the indictment, which is unprecedente
  
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• Hiscox turns billboards into hacker honeypots as cyber-risk warning

  19-02-2018 16:39 via campaignlive.co.uk
  Specialist insurer Hiscox is using real-time cyber attacks on "honeypot" servers linked to billboard displays for its latest advertising campaign "CyberLive".
  
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• Adidas creates two-day basketball festival with Pharrell Williams

  19-02-2018 16:39 via campaignlive.co.uk
  Adidas created a two-day festival to celebrate basketball culture in downtown Los Angeles with Pharrell Williams, Alexander Wang, Karlie Kloss and Damian Lilliard.
  
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• PHD UK announces two C-Suite leadership promotions

  19-02-2018 16:26
  Omnicom Media Group’s PHD has announced that it has promoted two of its longest-serving senior UK leaders to C-Suite positions.
  Matt Sanders, currently managing partner, has been promoted to chief operating officer, assuming responsibility for the agency’s organisational effectiveness, including tools, systems, processes, team structure, and talent retention.  Sanders has worked for PHD UK for 18 years, having joined from Mediavest in 1999.  
  Managing partner Euan Hudg
  
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• Richard Shotton: Uncertain rewards are the answer to enhancing loyalty schemes

  19-02-2018 16:24
  BF Skinner was, according to the Review of General Psychology, the most influential psychologist of the 20th century. His ideas have shaped modern society, from the design of social media to slot machines.
  However, one area where his ideas could be applied more is marketing. Perhaps his most relevant experiment to the profession involves his 1930 invention, the Skinner box; a simple contraption – just a wooden container with a lever inside, which dispensed pellets of food when the lever w
  
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• Will Alexa be the saviour of the copywriting industry?

  19-02-2018 16:16
  I recently attended a conference where JustEat (the foodie app folks) became the latest brand to unveil their new Voice App companion for Alexa, Amazon's intelligent personal assistant. We’re seeing more and more brands embracing voice technology every day, keen to be an early adopter and tap into the changes in consumer behaviour that Alexa and other voice assistants are driving. It seems no one needs convincing that voice is the future interface of choice for human-computer interactions.
  
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• Oxfam sets out to limit brand damage from Haiti scandal

  19-02-2018 16:16
  Oxfam has begun a push to limit and repair brand damage sustained in the wake of allegations about sexual misconduct by its staff in Haiti eight years ago.
  The charity used a full-page advert in national newspapers on Saturday (17 February) to apologise to its supporters for the current scandal, in which The Times exposed allegations that a number of Oxfam employee’s hired sex workers in Haiti while helping the country recover from the 2010 earthquake.
  The ad took the form of a letter
  
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• Final call for The Drum Digital Trading Awards

  19-02-2018 16:00
  Adobe, Google, IAB UK, Telegraph Media Group, SpotX, Oath Ad Platform are amongst the judges for The Drum Digital Trading Awards 2018. The entry deadline for these awards has now passed, but you can still enter by applying for an extension. 
  Hear about the best practices from some of our judges — including Dora Michail, managing director, digital, Telegraph Media Group; Henry Eccles, head of UK commerce, Global Partnerships EMEA, Google and Joanna Burton, vice president European
  
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• Renault looking to boost brand awareness in China with new Alibaba deal

  19-02-2018 15:56
  Renault Sport Formula One Team and Alibaba’s Tmall have partnered for the 2018 FIA Formula One Championship, as the French car manufacturer looks to “significantly improve brand awareness and opinion” in China.
  As part of the agreement, the team’s new 2018 car – the Renault R.S. 18 F1 challenger – will feature Tmall’s cat logo during the sporting event, which kicks off in April’s Chinese Grand Prix in Shanghai.
  Groupe Renault – whic
  
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• KFC UK calmly clucks about its chicken closure calamity

  19-02-2018 15:50
  KFC creatives and communications managers are scrambling together quirky and informative posts to appease consumers who are today suffering from the company's chicken shortage, which has closed many of its outlets.
  The KFC poultry shortage has been attributed to "operational issues" with logistics partner DHL. Coming home to roost are “teething problems” in the switchover from previous supplier Bidvest last week.
  The company has published a list of its open stores
  
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• The Drum Design Awards introduce a new category to champion young talent: 25 under 25

  19-02-2018 15:45
  As part of The Drum’s commitment to the next generation of young talent that will help design our future, The Drum Design Awards is launching a special category to herald the top 25 under 25 in design.
  The special category has been created to encourage and reward young talent. People can nominate themselves or someone else and the final 25 will be shortlisted by the Design awards judges.
  The Drum spoke to four industry experts, who are on the judging panel of The Drum Design Awards, on how
  
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• Renault F1 ties with Alibaba's Tmall to 'significantly improve Renault brand awareness and opinion in China'

  19-02-2018 14:24
  Renault Sport Formula One Team has partnered with Alibaba’s Tmall for the 2018 FIA Formula One World Championship.
  As part of the partnership, the logo of Tmall will be displayed prominently on the Renault R.S. 18 F1 challenger. A statement further said that it will reveal more details of the partnership in March.
  Tmall would pursue further collaboration with Renault and its strategic partners, Nissan and Mitsubishi. The partnership is part of Alibaba's recent collaborations with
  
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• How ex-BuzzFeed UK editor Luke Lewis plans to build an ‘audience-driven newsroom’ at i

  19-02-2018 14:13
  Almost exactly five years ago, Luke Lewis was hired by a fledgling news brand to find the title both journalists and readers. Now, having left the BuzzFeed UK brand that he built as launch editor millions of readers better off, he’s been enlisted to do much the same thing at i.
  Still only seven years old itself, i has come to be heralded as a rare modern-day print success story. The newspaper, which is notable for its brevity, recorded an average daily circulation of 257,223 in Januar
  
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• Arsenal extends its 'largest sponsor deal ever' with Emirates until 2024

  19-02-2018 14:07
  Arsenal FC has announced a record five-year extension with their shirt partners Emirates.
  The club in a statement said that it is the 'largest sponsorship deal ever' signed by the club. As part of the partnership, Emirates branding will feature on the shirts and training kit of all of the teams until the end of the 2023/2024 season.
  The deal puts an end to the speculations that Arsenal was searching for new shirt sponsor amid reports Emirates was backing out of football
  Arsenal chief execut
  
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• Mountain Dew creates NBA All-Star pop-up with Kevin Hart

  19-02-2018 13:47 via campaignlive.co.uk
  Mountain Dew, the PepsiCo-owned soft drink, hosted a courtside pop-up with comedian Kevin Hart during the NBA All-Star 2018 in Los Angeles yesterday.
  
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• How Chivas is working with the NBA to drive whisky sales in China

  19-02-2018 13:40
  Chivas marketing director Glen Brasington has tied a year of positive sales for the whisky brand to a series of marketing experiments that are beginning to bear fruit.
  Pernod Ricard announced last week that Chivas Brother’s Scotch whisky portfolio hit a sales upswing of 2.4% over the first half of the 17/18 financial year.
  Much of the growth has come from Asia. Brasington said that, in tandem with the vital Chinese market returning to growth, its landmark partnership wi
  
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• Ben Priest to leave Adam & Eve/DDB

  19-02-2018 13:09 via campaignlive.co.uk
  Ben Priest has resigned from his role as group chief creative officer at Adam & Eve/DDB.
  
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• Bynder announces acquisition of Webdam for $49.1m

  19-02-2018 12:43
  Bynder, a global leader in digital asset management (DAM), has entered into a definitive agreement to acquire Shutterstock's digital asset management business, Webdam, in a deal worth$49.1m.
  The acquisition brings together the respective DAM category leaders from EMEA and North America to create a global organization that blends the industry knowledge, technological innovation, and geographic strengths of the two companies.
  Chris Hall, founder and CEO of Bynder, said: “The necessity for DA
  
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• Leo Burnett deputy CEO Sarah Baumann departs

  19-02-2018 12:11 via campaignlive.co.uk
  Leo Burnett Group UK deputy chief executive Sarah Baumann is leaving her role, ending a 16-year stay at the agency.
  
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• Kelvin MacKenzie’s son unveils blockchain firm Fenestra to tackle ad transparency

  19-02-2018 12:04
  Ashley MacKenzie, media executive and son of former editor of The Sun, Kelvin MacKenzie, has raised money to launch a new blockchain agency, called Fenestra. 
  According to The Times, the blockchain technology will be designed to plug into brand’s marketing efforts, offering “a new, independent and more transparent model”.
  MacKenzie, co-founder of Base79 and former chief executive of Brave Bison, said: “Change is coming. Advertising is an incredibly powerful
  
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• Juventus and All Blacks turn to TV shows to win fans

  19-02-2018 11:43
  Netflix and Amazon sign up big sports teams for docu-series like Last Chance U aimed at broadening clubs’ global appeal Sports clubs hoping to expand their fan base in an increasingly competitive international market are turning to Amazon Prime and Netflix to boost their fortunes by signing up for fly-on-the-wall documentaries. Related: Brothers in Netflix's Last Chance U charged in connection with stabbing deathRelated: Last Chance U's Brittany Wagner: meet the world's best soccer momCont
  
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• Controversial retail boss Philip Green could be exiting the high street

  19-02-2018 11:37 via campaignlive.co.uk
  Sir Philip Green is reportedly looking to sell either all or part of his retail empire to Chinese owners.
  
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• News UK broadens advertisers reach with Social Amp tool

  19-02-2018 11:36
  News UK has unveiled a custom social media tool which it claims can broaden the reach of advertisers own content by amplifying the messages across its own domains and social channels.
  Social Amp has been devised in the wake of Facebook’s updated algorithms, which demotes publisher content in favour of posts by friends and family, to propagate branded content across The Sun, The Times and The Sunday Times websites.
  By drawing together brands’ social streams with its own portfolio of m
  
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• Irn Bru courts controversy with cheeky ad urging viewers ‘Not To Be a Can’t’

  19-02-2018 11:29
  AG Barr’s Irn Bru is looking to build upon its cheeky legacy with a risqué ad that urges drinkers not to be a “can’t”.
  The 40-second spot launched on STV over the weekend, and appears to make a brave play on the c-word. It echoes the brand's infamous 'Fanny' ads which provoked a string of complaints to the Advertising Standards Authority (ASA). 
  The ad, dubbed 'Parents', shows a young man called Dave meeting his girlfriend's family. An
  
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• A step in the right direction: will Unilever's stance be a catalyst for change? (Part 1)

  19-02-2018 11:10
  Last week saw Unilever’s marketing chief Keith Weed come forward to say that the agency will be severing ties with those it deems unethical.
  In a bid to achieve full transparency, Unilever will not be investing in platforms that have questionable child safety or hate speech protection; it is committed to tackling gender stereotypes; and will only partner with organisations which are committed to creating better digital infrastructure.
  The Drum Network asks whether this call to action will
  
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• Alibaba founder Jack Ma stars in short martial arts film by Alibaba Pictures

  19-02-2018 11:04
  Alibaba founder and chairman Jack Ma has hit the silver screen, starring in a new film released by Alibaba Pictures, the e-commerce giant’s film studio division.
  The film, Gong Shou Dao (GSD), is a tribute to Chinese martial arts and was created by Ma and acclaimed actor and martial artist Jet Li. 
  The film stars Ma alongside eleven martial arts masters and actors Donnie Yen, Wu Jing, Tony Jaa, Sammo Hung Kang-bo, and Natasha Liu Bordizzo.
  The storyline follows Ma
  
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• Public Transport Victoria promotes all night public transport with new campaign

  19-02-2018 10:51
  Public Transport Victoria is promoting the launch of all-night public transport on weekends with a campaign created by members of the public.
  PTV armed 58 people with a camera and a myki transport ticket and sent them out for the night in Melbourne to explore, experience and document the city until the sun came up.  
  The nighttime explorers collected more than 100 hours of footage captured at restaurants, bars, clubs, live music and art events. The footage was used to create an integra
  
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• Creative Works EMEA featuring Lucky Generals, AMV BBDO, M&C Saatchi SA and more

  19-02-2018 10:45
  Welcome to The Drum Creative Works.
  As always, this section is dedicated to showing the best creative work of the past week. We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars. 
  For project information, credits and more click on the project to expand to full screen. You can submit your own work via our online form.
  For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.
  Show me entity :: 182
  
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• Facebook ads chief under fire over Russian fake news claims

  19-02-2018 10:40 via campaignlive.co.uk
  Facebook's executive Rob Goldman has come under fire after an extraordinary outburst in which he claimed Russia's influence on Donald Trump's 2016 US presidential election victory has been overstated.
  
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• PHD appoints joint heads of planning to cover brand-building and performance

  19-02-2018 10:38 via campaignlive.co.uk
  PHD has named two heads of planning to handle short-term performance marketing and long-term brand-building respectively.
  
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• Byron Sharp’s new ‘marketing’ textbook is a fiery trip down under

  19-02-2018 10:15
  That's not a marketing textbook. This is a marketing textbook. Or so Byron Sharp might say.
  After university, my first full-time job in 2002 before I became a reporter was as a staff assistant at the Beacon Hill Institute, an economic think tank at Suffolk University in Boston. The organisation – like the executive director, economics department chair Dr David Tuerck – has an extremely libertarian and laissez-faire point of view.
  One day, when the staff were having some bee
  
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• Bafta pays tribute to Ridley Scott: 10 of the best ads by the legendary filmmaker

  19-02-2018 10:13 via campaignlive.co.uk
  Sir Ridley Scott, one of Britain's most celebrated and important directors, was honoured with a fellowship by Bafta last night for his outstanding contribution to film and TV. Campaign showcases ten of Scott's best ads over the last 50 years.
  
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• Tech leaders call on UK government to maintain EU data protection laws

  19-02-2018 10:12
  Leaders within Britain’s tech industry have written a letter to international trade secretary Dr Liam Fox, pleading for the UK to remain a part of EU data protection laws post-Brexit or risk "undermining" UK industry.
  Julian David, chief executive of lobby group TechUK, which represents approximately 1000 British technology firms, warned that any divergence from current EU rules would undermine efforts to secure new trade agreements – the complete opposite of hopes expressed by some
  
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• Facebook ad chief scores own goal with ill-judged Russia row defence

  19-02-2018 09:40
  Facebook has found itself at the centre of another Russia controversy after Rob Goldman, its vice president of advertising, took to Twitter to accuse the media of misrepresenting the truth in relation to the way Russian trolls had co-opted the social network for their own ends.
  The comments were immediately seized upon by president Donald Trump who triumphantly retweeted the criticism, framing it as support for his own crusade against ‘fake news’.
  Goldman took to Twitter on Friday to
  
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• Center Parcs 'won't advertise in Daily Mail' after article against same-sex parents

  19-02-2018 09:31 via campaignlive.co.uk
  Center Parcs and the Southbank Centre in London are the latest organisations to say they will no longer advertise in the Daily Mail - with the former issuing an apology for doing so.
  
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• William Hill, Arcadia, Jamie Oliver: Everything that matters this morning

  19-02-2018 08:45
  Sir Philip Green denies ‘rumour-mongering’ reports of Arcadia sale
  Sir Philip Green says reports of an Arcadia group sale to a Chinese investor are “rumour-mongering”.
  Over the weekend, reports emerged that, after seeking a buyer for some months, Green was in talks with Shandong Ruyi to sell his retail empire, which includes Topshop and Miss Selfridge. 
  In a joint statement with Arcadia issued late on Monday (19 February) Green branded the speculation as “total
  
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• Stella Artois, Virgin Holidays, NatWest: Everything that matters this morning

  19-02-2018 08:45
  Stella Artois and Matt Damon use hidden cameras to show how much people take water for granted
  Stella Artois and Water.org have launched the next stage of their partnership, a social experiment that aims to illustrate how much people take access to water for granted.
  During the video, unwitting consumers in restaurants and hotels in London, New York and Uraguay are told that water will not be available to them for up to six hours. Hidden cameras film each person’s outrage and then their re
  
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• N Brown, M&S, Baidu: Everything that matters this morning

  19-02-2018 08:45
  Former Tesco UK boss heads to N Brown
  The former UK chief of Tesco Matt Davies is set to become chairman of online clothing retailer N Brown, which owns key retail brands include JD Williams, Simply Be, and Jacamo.
  Davies was replaced at Tesco by Booker chief Charles Wilson earlier this month, following Tesco’s £3.7bn merger with Booker last year.
  He will succeed N Brown’s Andrew Higginson, who is stepping down after almost five years in the role, to become one of the
  
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• Homebase, KFC, Domino’s: Everything that matters this morning

  19-02-2018 08:45
  Homebase rebrand causes parent company’s profits to slide by 86.6%
  The “rapid repositioning” of Homebase has hit its Australian parent company Wesfarmer, which suffered an 86.6% drop in profits during the second half of 2017.
  The cost of rebranding the UK DIY business under the Bunnings brand, a popular chain in Wesfarmer’s domestic market, caused the Aussie conglomerate’s profits to fall by $931m (Australian dollars).
  According to Wesfarmer 40 Homebase stores could
  
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