Marketing news

• Facebook will use direct mail to verify identities of political ad buyers

  18-02-2018 12:35
  Facebook plans to send postcards to verify the identity anyone buying a political advert in the US.
  As reported by Reuters, the postcards will contain a specific code which Facebook which will need before allowing an advert that mentions a specific candidate running for a federal office to run. 
  “If you run an ad mentioning a candidate, we are going to mail you a postcard and you will have to use that code to prove you are in the United States,” Katie Harbath, Facebook&rsqu
  
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• Ex-Google ad moderator says content is approved without proper checks

  18-02-2018 11:28
  A former Google employee has claimed that the company’s team of moderators were pressured to approve ads and other content as ‘family safe’ even if it was in a foreign language they did not understand.
  In wake of the national headlines detailing how advertisers were appearing next to content depicting violence, extremism and, in some cases, child abuse, Google vowed to bring in a team of 10,000 moderators who would manually root out content unsuited to
  
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