Marketing news

• French tourism agency takes over Carousel to promote coastal areas

  15-02-2018 18:41 via campaignlive.co.uk
  Atout France, the tourism agency, is launching an exhibition to promote the country's seaside destinations.
  
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• Creative Director's Choice: Tosh Hall of Jones Knowles Ritchie buzzes on Bumble Bizz's billboards in NYC

  15-02-2018 18:31
  Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they believe are making a difference.
  This week, Tosh Hall, global executive creative director at Jones Knowles Ritchie, gives a nod to the New York outdoor campaign for professional networking app Bumble Bizz. The campaign, by Preacher, also took over billboards, buses and buildings in other cities around the US.
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• BBDO's Andrew Robertson on continued creative success amid the rise of indies and consultancies

  15-02-2018 18:25
  For 13 of the last 14 years, BBDO Worldwide has topped The Drum’s Big Won rankings, a cumulative account of awards won throughout the year, including including D&AD, Cannes Lions and the Clios. 
  The Omnicom Group agency's dominance hasn’t been isolated to one specific agency but half of the top 10 agencies listed in this year’s Big Won Rankings (Melbourne’s ClemengerBBDO, Sao Paolo’s AlmapBBDO, BBDO New York, ColensoBBDO in Auckland, and ImpactBBDO in Dubai
  
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• BBH Labs emulates 'Three Billboards' movie to put spotlight on Grenfell Tower tragedy

  15-02-2018 18:24
  Ad agency BBH Labs is using billboards to shine a light on the Grenfell Tower tragedy that killed an estimated 71 people in their homes eight months ago.
  The London tower block was the scene of tragedy when the flammable cladding catalysed a fatal inferno that appalled the nation.
  Eight months later and no arrests have been made. The campaign was run to support the Justice for Grenfell group and takes inspiration from the Oscar-winning movie Three Billboards Outside Ebbing, Missouri where a moth
  
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• Grenfell campaigners launch 'Three Billboards' inspired protest outside Parliament

  15-02-2018 18:16 via campaignlive.co.uk
  Justice 4 Grenfell, the campaign group for the survivors and families of last year's Grenfell Tower fire in London, has parked a trio of mobile billboards outside Parliament, in a nod to Martin McDonagh's film Three Billboards Outside Ebbing, Missouri.
  
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• Advertising agencies are dying, long live ad agencies

  15-02-2018 18:15
  There is a palpable nervous in advertising land, as the agency landscape becomes more fragmented, complicated and confusing. Taking a step into the future, how will the agency landscape change?
  More specialised agencies will encroach the market place. Iris Worldwide chief marketing officer, Europe, Claire Humphris, says this is due to various outputs that clients are having to produce are very varied. She explains: “One minute it might be a TV execution, the next minute it will be a retail
  
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• OnePlus seeks ad agencies for Euro marketing push

  15-02-2018 17:42 via campaignlive.co.uk
  OnePlus, the challenger mobile phone network, is stepping up its European marketing as it hunts for creative agencies to work on projects in the region.
  
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• Huge does legwork, wins business for Kayser-Roth's No Nonsense hosiery brand

  15-02-2018 17:42
  Huge has been selected by Kayser-Roth Corporation to serve as the agency of record for No Nonsense, a brand known for reinventing the legwear category.
  The IPG agency's Atlanta office has responsibility overthe entirety of the brand's marketing efforts spanning creative, strategy, communications and media. The partnership kicked off in January 2018
  No Nonsense invented the first control top pantyhose in 1976 and introduced socks to food and drug retailers in 2003. The brand said i
  
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• Nationwide, Calvin Klein, Footasylum: The top 10 YouTube ads in January

  15-02-2018 17:25
  1. Nationwide – Voices Nationwide: Flo & Joan on sibling rivalryFlo and Joan’s melodic ode to the ups and downs of sisterhood banked Nationwide the title of January’s best-performing YouTube ad. From sweet and savoury clashes to dance floor discrepancies, the comedy duo sang and egg-shakered their way to eventually realise that, despite their infuriating differences, they have to love each other because they’re family – ultimately helping Nationwide to ach
  
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• Gtech debuts its first TV sponsorship with Channel 4’s Gogglebox

  15-02-2018 17:19
  Gtech has selected Gogglebox as the show it will air its TV sponsorship debut on. The Channel 4 show is one of the most watched on TV and it now boasts the two-year backing of the home and garden appliance company.
  The deal was managed by the 4Sales Nations and Regions team in Manchester and will air creative created in-house by Gtech. Leading the multi-million partnership are idents featuring Nick Grey, the chief executive and founder of Gtech. In each scenario he is trying to watch Gogglebox b
  
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• McDonald’s nixes cheeseburger from Happy Meal as part of larger health push

  15-02-2018 17:18
  McDonald’s has made a slew of changes to its Happy Meal menu in an effort to cut back on calories, sodium, sugar and saturated fat.
  Starting this year in the US, cheeseburgers will no longer be listed as a Happy Meal choice, but will still be available upon request. The chain is also temporarily nixing chocolate milk from Happy Meals as it works on replacing the current offering with one that has less sugar. Bottled water will be added as a featured beverage choice on Happy Meal menu board
  
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• Channel 4 signs up Gtech for Gogglebox sponsorship

  15-02-2018 16:33 via campaignlive.co.uk
  Home and garden appliance brand Gtech will sponsor Channel 4's hit show Gogglebox when it returns for a new series next week.
  
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• Audi Q5: Enter Sandbox - a real-time VR test drive

  15-02-2018 16:25
  Wouldn't it be cool to test drive a car on tracks you designed yourself in a sandbox? Together with POL, a creative agency from Oslo, the Dutch creative production company MediaMonks developed an in-store installation that lets you do just that. Let’s take a look behind the scenes of this Dutch award-winning VR experience. 
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  Background
  Audi’s objective was to demonstrate what the new Audi Q5 and its Quattro technology had to offer, in a fun and playful way. The initial
  
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• SheSays launches International Women's Day creative competition

  15-02-2018 15:31 via campaignlive.co.uk
  SheSays is launching an International Women's Day open brief aimed at promoting the organisation and getting exposure for female creatives.
  
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• The changing face of Madison Avenue: how women are leading the way in New York's legacy agencies

  15-02-2018 15:20
  The Drum looks at the changing landscape of senior female leadership at the New York offices of nine legacy agencies.
  Legacy New York agency leadership, like the industry itself, continues to work its way through massive upheaval and change. For some time, and somewhat quietly, the world’s largest advertising market has seen a significant increase of women in the highest, most important roles. While there’s still clearly progress to be made, women have slowly but surely been making t
  
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• Time Inc among biggest fallers as women's weekly mags tumble 11%

  15-02-2018 15:11 via campaignlive.co.uk
  Time Inc was the biggest faller out of the major consumer mags despite a promising set of digital subscribers gains, the latest ABC figures show.
  
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• OpenX says Google's Exchange Bidding has led to 48% revenue lift for publishers

  15-02-2018 15:00
  A case study published by OpenX shows that publishers on its platforms using Exchange Bidding – Google's answer to header bidding – have seen an average yield increase of 48% in the 12 months since the two started working together.
  In June, OpenX announced its status as a Google Exchange Bidding beta partner, but the adtech firm says it’s been partnering with Google since 2016 to “build a more transparent programmatic ecosystem.”
  According to OpenX, more t
  
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• Omnicom's net income dips as revenue shrinks in UK and North America

  15-02-2018 13:49 via campaignlive.co.uk
  Omnicom's net income for 2017 dropped 5.2%, to $1.09bn (£780m), with UK and North American revenues dropping last year.
  
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• Radley to mark Chinese New Year with 10-feet tall Scottie dog

  15-02-2018 13:33 via campaignlive.co.uk
  Radley, the handbag retailer, is creating a 10-feet tall version of the Scottie dog that makes up its logo to celebrate Chinese New Year.
  
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• Pepsi refocuses marketing spend behind its big brands as full-price sales take a hit

  15-02-2018 13:26
  PepsiCo is planning to refocus its marketing behind its biggest brands, including Pepsi and Gatorade, after admitting that its decision to prioritise healthier products in its advertising has impacted its full-price sales.
  Speaking on an investor call earlier this week (13 February), PepsiCo CFO Hugh Johnson said that while promotional activity and price points have been “consistent” in beverages between PepsiCo and its competitors, “velocities on full revenue have been slower&
  
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• Facebook’s data use ruled illegal, Pierce Brosnan under fire over India ad: International round-up

  15-02-2018 13:15
  German court rules Facebook’s personal data use illegal
  A German court has ruled Facebook’s use of personal data and default privacy settings, such as its ‘real name’ policy, as illegal.
  Berlin’s regional court found the popular social media platform did not adequately secure the informed consent of its users in terms of collecting and using personal data.
  The lawsuit was filed by the Federation of German Consumer Organisations (VZBV), which claimed Facebook picked
  
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• New standards promise to bring ‘greater clarity’ to magazine industry

  15-02-2018 13:03
  The magazine industry is making the biggest changes to how it reports circulation in 10 years as part of ongoing efforts to slow circulation declines and build trust in media owners.The update, which coincides with the release of the latest circulation results for the consumer magazine market, hopes to make it easier for advertisers to understand the performance of individual titles and bring “greater clarity” to trading metrics.
  ABC – the industry’s Joint Indus
  
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• Penguin to create shop that stocks books only by women

  15-02-2018 13:00 via campaignlive.co.uk
  Penguin is marking International Women's Day with a bookshop featuring titles written solely by female authors.
  
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• Boots No7 looks to digitise in-store advisory service with Face Study platform

  15-02-2018 12:40
  Boots No7 has launched an interactive “digital education platform” for its skincare products after finding women were baffled by the array on offer.
  Dubbed ‘Face Study’, the online hub displays a real human face  (which was filed in 4K resolution) with no make-up and no re-touching, to help women understand the signs of skin ageing. Users can zoom and scroll across the face to learn about specific problem areas and what causes ageing, as well as suggestions of p
  
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• Haymarket sells Clothes Show brand to London Fashion Week Festival owner

  15-02-2018 12:36 via campaignlive.co.uk
  SME London, the events company behind London Fashion Week Festival, has bought the rights to the Clothes Show brand from Haymarket Media Group.
  
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• Let's build a future without ad fraud

  15-02-2018 12:17
  Since thrust into the public eye over the last 12 months, ad fraud and transparency have become two of the industry’s biggest concerns; with the outpouring of bad press over the last year, advertisers and agencies alike have been pushed towards real, demonstrable transparency.
  In a bid to explore the major efforts being undertaken to tackle ad fraud, NMPi’s head of business strategy, Damien Bennett, joined Adloox’s vice president of UK and Europe, Jessica Bradley to speak
  
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• Business on the Move: Mercedes-Benz, BBC, Adobe, and more

  15-02-2018 12:00
  Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions.
  Agency wins
  Publicis is to launch a new Berlin-based agency to service its newly won Mercedes-Benz account. The automobile company has appointed Publicis as its global network and digital agency, and according to chief executive Arthur Sadoun, the brief is one of Publicis' "most significant wins".
  In honour of Emil Jellinek,
  
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• ABC revamps consumer magazine and regional publication metrics

  15-02-2018 11:29 via campaignlive.co.uk
  ABC, the industry measurement body, has changed the way it reports on consumer magazines and regional publications, in a bid to make it easier for media buyers and owners to use its data.
  
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• The best Valentine's Day 2018 brand activations

  15-02-2018 11:27 via campaignlive.co.uk
  From a candlelit dinner at Greggs to massive red hearts across the capital, courtesy of Anya Hindmarch, brands were out in force for Valentine's Day. Campaign rounds up the best activity.
  
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• Great British Bake Off and The Crown shortlisted for BPG Awards

  15-02-2018 10:39 via campaignlive.co.uk
  Channel 4's first series of Great British Bake Off and the two stars of Netflix's The Crown are among the nominations for the Broadcasting Press Guild Awards 2018.
  
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• How WikiTribune plans to change the journalism business as we know it

  15-02-2018 10:10
  High up in The Shard, the UK's tallest building, an experiment is taking place that could transform the way that news is reported and how it is consumed.
  When WikiTribune’s journalists hold their morning news conference they do it in the public gaze, on Facebook Live. They sit with laptops open before a backdrop of the London skyline, more than 20 floors down, and invite their readers, or “community”, to join the discussion and make suggestions as to which stories they should c
  
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• Experts reveal their Chinese New Year trends and tips for marketers

  15-02-2018 09:57
  Gong Xi Fa Cai! For many in the East, it’s time to pack away the laptop and spend a few days with the family, travelling home, eating delicious foods and giving red envelopes.
  For many brands Chinese New Year is a key time of year to gain preference for the important purchases, such as travel and food, but also to find new opportunities as people celebrate with one another.
  The Drum asked three China marketing experts what opportunities the holiday presents and how brands can stand out fro
  
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• Pierce Brosnan shaken after Indian spit tobacco campaign causes a stir

  15-02-2018 09:56
  Actor Pierce Brosnan has found himself at the centre of an international incident after his bizarre appearance in an Indian campaign for chewing tobacco in 2016 belatedly put him in the crosshairs of officials from Delhi’s health department.
  Civil servants have reached out to the former James Bond actor 'via social media platforms’ as well as Pan Bahar, the company which paid for a front-page ad in The Times of India and an associated TV campaign, to explain his presence in the
  
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• TBWA\Chiat\Day adds Amy Ferguson and Julia Neumann as twin ECDs

  15-02-2018 09:20
  TBWA\Chiat\Day New York has completed a shake-up of its creative team – led by the appointment of Amy Ferguson and Julia Neumann as executive creative directors from 1 March.
  The duo’s arrival dovetails with a host of internal promotions with the elevation of Walt Connelly and Evelyn Neil to the same position alongside the naming of Frannie Rhodes as executive director of creative operations.
  Reporting directly to chief creative officer Chris Beresford-Hill Ferguson and Neumann arriv
  
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• Jon Mew: Unilever & Keith Weed's supply-side stance shows a marketer who embraces change

  15-02-2018 08:23
  12 months ago, I was lucky enough to be at the IAB’s Annual Leadership Meeting in the US and listen to Marc Pritchard’s now infamous speech. Whilst at first it felt punchy and contentious, it actually became a powerful and unifying rallying cry for the IAB. It’s one thing to create industry standards as a trade body, but it’s another thing to actually get companies to sign up and care about them, which is much easier said than done. Marc’s speech helped immensely on
  
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• Is Singapore Airlines' blockchain-based loyalty program a good move for consumers and the company?

  15-02-2018 08:03
  The move by Singapore Airlines to launch the world's first blockchain-based airline loyalty digital wallet is a well calculated move that brings many benefits to both its customers and its investors.
  For consumers, a loyalty program that is based on blockchain could be more valuable than a regular miles rewards programs for several reasons. Normally, rewards programs limit how members can redeem their points, with blackout dates and other limitations.
  Not only that, loyalty p
  
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• Tanya Joseph: Brands need an ASA-style watchdog for harmful online content

  15-02-2018 08:00
  Something is rotten in the state of digital. It is smelling a little foul and has been for some time. The major online platforms are being polluted by bad people and bad bots; by extremists and foreign governments, wishing to undermine our democracies. It sounds like a bad sci-fi movie but it isn’t. This is happening now.
  The Times first reported on brands inadvertently funding extremist online content a year ago, yet with unerring frequency, examples of extremely unpleasant content or Rus
  
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• How ‘niche’ lifestyle brands are increasing their mass market appeal

  15-02-2018 08:00
  Aussie fitness wear label Lorna Jane is taking a wholesale approach to UK expansionA decade ago they were defined as ‘niche’, but today health and wellness brands have been catapulted into the mainstream thanks to the popularity of nutrient-rich diets and ‘clean eating’.
  From meat substitute Quorn to organic tea purveyor Pukka, brands in the wellness space are benefiting from a growing consumer desire to live healthier lives. These brands are keen to shake off the tag of
  
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• Fear & loathing in aid-land as Oxfam gets the President's Club treatment

  15-02-2018 07:07
  Aid organisations are on notice to clean up their houses after the earthquake that’s rocked Brand Oxfam. 
  The message that’s coming through loud and clear is that no organisation can feel they’re immune to the #MeToo backlash. 
  Got a few skeletons stashed in the cupboard? Better get them out and come clean. The damage to your brand will be as nothing compared to the disaster of a cover-up exposed. 
  Oxfam have been blasted with the same ferocity of seek and destro
  
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• ShopBack puts out job ad for chief shopping officer on Linkedln

  15-02-2018 06:21
  ShopBack, a Singapore-based e-commerce startup, has launched a campaign with Linkedln to find the ‘biggest online shopping aficionado’. The selected winner will join ShopBack as its chief shopping officer.
  The campaign saw the startup put out a job advertisement on LinkedIn’s Job of the Week, which has a job description that states the role is a part-time position for two months from 1 March 2018 to 30 April 2018 and the work will be remote.
  The CSO will be paid SGD $11,271 wit
  
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• Advertising jobs remain steady in 2017 in spite of Brexit uncertainty finds IPA

  15-02-2018 01:01
  Advertising jobs held steady in 2017 despite the notion that Brexit and rumoured freedom of movement restrictions could hamper the creative industry in the UK, according to the IPA.
  While 2018 figures may tell a different story with Independent creative agency HarrimanSteel already moving its London agency of 19 years to Amsterdam due to a ‘dramatically shifting political scene’.
  During 2017, IPA members increased ever so slightly from 25,234 to 25,290, media agen
  
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