Marketing news

• Swiggy rolls out 'MyValenDine' to celebrate Valentine's Day

  13-02-2018 22:35
  Indian online food app Swiggy has introduced a matchmaking platform based on food habits to mark the Valentine's Day.
  Swiggy collaborated with Dentsu Webchutney to create My ValenDine, an opt-in platform, which uses interested Swiggy users’ order history, and matches them based on their favourite food and preferences. Users can log into the website to find out who their ValenDine’s matches are.
  Ashish Lingamneni, assistant vice president – marketing, Swiggy said: “Fo
  
  Read more

• 215 McCann named AOR for MLB's San Francisco Giants

  13-02-2018 22:08
  The three-time world champion San Francisco Giants announced today (Feb. 13) that the team has named 215 McCann as its new advertising agency of record, following a competitive review.
  “We met with several agencies, and we connected with 215 McCann immediately,” said Mario Alioto, Giants executive vice president of business operations. “We had strong chemistry from the start, and 215 McCann seemed to really understand our brand and our organizational goals. The quality of their
  
  Read more

• Hike and Ola partner up to provide seamless services for customers

  13-02-2018 21:31
  India's homegrown messenger company Hike has partnered with cab hailing service Ola.
  The partnership will enable Hike users to book an Ola cab or an auto through the app. Hike users can either pay directly or through Hike Wallet.
  Kavin Bharti Mittal, founder and chief executive, Hike, said: “We are delighted to partner with Ola to bring taxi and auto bookings to our users on Hike, a first in a messaging app in India.
  "We’ve made the experience incredibly simple with no need for a log
  
  Read more

• Sky and BT retain Premier League rights in £4.46bn deal

  13-02-2018 21:28
  Sky and BT have signed deals worth a combined £4.46bn to show 160 live Premier League football matches for three seasons from 2019-20.
  Despite persistent speculation that new players such as Amazon, Facebook or Netflix would disrupt the market, the two incumbent broadcasters have maintained their grip on the domestic rights, taking five of the seven packages available.
  There is still the possibility of a digital platform winning some matches, however, as two packages totalling 40 game
  
  Read more

• Advertisement

• Jolly Rancher releases its own jewelry line for Valentine’s Day

  13-02-2018 20:23
  Hershey-owned Jolly Rancher has released a jewelry line for those who are scrambling to find a last-minute Valentine’s Day gift for their significant other.
  The stunt aligns with the brand’s playful ‘Keep on Sucking’ campaign, which reminds people to have fun - and enjoy some candy - even when life sucks.
  On social, Jolly Rancher is asking people to share their worst Valentine’s Day gift-giving (and receiving) stories for a chance to win some of the brand’s cu
  
  Read more

• Hearst UK acquires Be:Fit women's fitness event

  13-02-2018 19:10 via campaignlive.co.uk
  Hearst UK, the publisher of Cosmopolitan, Elle and Women's Health, has acquired women's fitness event Be:Fit, luxury watch fair Salon QP and QP Magazine from Telegraph Media Group.
  
  Read more

• ‘Shifting political scene’ forces London agency behind Patagonia, Nike and Converse ads to shut shop for Amsterdam

  13-02-2018 18:54
  Independent creative agency HarrimanSteel, which orchestrated the lauded wall mural campaign for Patagonia and counts Nike, Converse and Toms among its clients, will shut its London agency after 19 years and relocate to Amsterdam amid a ‘dramatically shifting political scene’.
  It will now follow many of its existing clients in setting up a new headquarters in Amsterdam, a city which it said “is better-positioned to further its scope.”
  Founder Nick Steel has
  
  Read more

• Salon CEO explains its unique way of monetising adblockers - mining crypto

  13-02-2018 18:37
  Salon has rolled out its own solution to the worsening adblocker situation that is depriving publishers of income. Salon chief executive Jordan Hoffner is piloting a scheme that gives adblock users an ad-free experience on the site - if they opt into mining cryptocurrency for Salon for the duration of their visit.
  Adblock users visiting the site are greeted with a popup ultimatum to either disable their adblocker or ‘suppress ads’ – a feature Salon admi
  
  Read more

• Advertisement

• Kerry Foods' Robinson: 'There's tons of growth potential in this organisation'

  13-02-2018 18:01 via campaignlive.co.uk
  Nick Robinson left behind some of the world's most high profile brands when he quit AB InBev to become chief marketing officer at Richmond and Fridge Raiders owner Kerry Foods - but that doesn't mean a step down in his ambition, he told Campaign.
  
  Read more

• Snap opens up marketing API to appeal to broader set of advertisers

  13-02-2018 17:18
  Snapchat is opening up its marketing API to all brands, agencies and tech platforms – meaning any company big or small will be able to use Snap's tech to either automate their ad efforts or build and sell tools for brand use. 
  Advertisers themselves have been able to access the app's self-serve buying tools since last year. However, the latest announcement from Snapchat means that privileges previously only reserved for a handful of tech partners – like the abilit
  
  Read more

• Will Google and Facebook take Unilever's threat to pull adspend seriously?

  13-02-2018 17:04 via campaignlive.co.uk
  Chief marketing officer Keith Weed used a speech this week to issue a warning to platforms that create division in society.
  
  Read more

• Google turns Chrome's ad-blocker on: what to expect

  13-02-2018 16:48 via campaignlive.co.uk
  From tomorrow Google will turn on the ad-block function on its Chrome browsers which will turn off "bad ads".
  
  Read more

• A journalist's 12 tips to writing good content

  13-02-2018 16:45
  Good writing isn’t easy, nor should it be. The fact that every man and his dog thinks he can write these days only serves to make the role of writers more important – with a real need for people to write quality content that stands out from the mediocre morass.
  However, even the best writers get writer’s block and it’s easy to get stuck in a rut. In that spirit, here are 12 things I learned as a journalist that I’ve taken into marketing. Hopefully they can aid you i
  
  Read more

• Publicis creates new agency after winning global Mercedes-Benz brief

  13-02-2018 16:43
  Publicis has been appointed as the global network and digital agency for Mercedes-Benz following a six-month pitch. 
  Dubbing it one of the holding company’s most “significant wins”, chief executive Arthur Sadoun said it has opened a new agency in Berlin that will service the account.
  In an email to staff, seen by The Drum, Sadoun said the agency will be called  Publicis Emil after Mercedes-Benz owner Daimler's &ld
  
  Read more

• Bumble turns phone box yellow for Valentine's Day

  13-02-2018 16:24 via campaignlive.co.uk
  Bumble, the dating app, has turned a traditional phone box yellow and filling it with 1,000 yellow roses for Valentine's Day.
  
  Read more

• Olly Whitman takes on creative director role at Synergy Creative

  13-02-2018 15:58
  Olly Whitman joins Synergy Creative's expanding team as creative director, tasked with leading and growing the agency's creative studio, as well as overseeing the agency’s creative output across its existing client base, including brands like Argos, Lidl, Vodafone, Odeon Cinemas Group and Simplyhealth.
  Whitman has over 15 years' experience working across a diverse range of clients and agencies, joining Synergy from Six where he was design director and creative lead on the agency&rsquo
  
  Read more

• Lida appoints Rapp's Golik as CCO

  13-02-2018 15:57 via campaignlive.co.uk
  Lida has hired Rapp's Ben Golik as chief creative officer, replacing Trefor Thomas who left in December.
  
  Read more

• Mark Ritson: Despite Unilever’s good intentions, its demands of digital platforms are futile

  13-02-2018 15:46
  So it happened again. This time of year appears to be enshrined as the annual date for FMCG giants to have a red hot go at digital platforms. Last year it was Marc Pritchard from Procter & Gamble (P&G) giving the speech of his life to demand improvements in the way Facebook, Google and the rest operated. This year it was Unilever’s Keith Weed up on the podium at the same event, the American IAB’s annual conference, delivering his own equally critical set of demands.
  READ MOR
  
  Read more

• Daimler appoints Publicis for global Mercedes-Benz brief

  13-02-2018 15:36 via campaignlive.co.uk
  Daimler has awarded Publicis Groupe the global network and digital agency account for Mercedes-Benz, following a six-month pitch against rival holding groups WPP and Omnicom.
  
  Read more

• Over 30% of brands to focus on improving communications to women in 2018 suggests Pearlfinders research

  13-02-2018 15:15
  Pearlfinders has released its latest annual Global Index research and with national and international news agendas being heavily focused on diversity issues in 2017 the new report shows that 33% of brands in Europe are planning to increase their marketing to female audiences during 2018.
  Research for the Global Index is conducted throughout the year and sees some 10,000 interviews with brand marketers conducted to measure trends and to reflect the purchasing intentions of the brand at the time o
  
  Read more

• UK Top Shazamed Ads: River Island takes third place shredding stereotypes and labels

  13-02-2018 14:50
  River Island’s much-talked about ‘gender-free’ campaign has snapped up third place this week on The Drum’s Shazam chart. The video, with Endor, featuring  Feral Is Kinky’s ’Fever, showcases people from different walks of life, reaffirming the message that labels are for clothes, not people.
  The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identifica
  
  Read more

• Pitch update: Asda, Pizza Hut, Camelot, Diageo and more

  13-02-2018 14:48 via campaignlive.co.uk
  OMD Group strengthens its lead at the top of the media new-business rankings, while Asda and Diageo have been in touch with agencies.
  
  Read more

• From dating chatbots to tales of jealousy: how brands shared the love for Valentine's Day

  13-02-2018 14:41 via campaignlive.co.uk
  Campaign showcases the best of brand marketing stunts and ad campaigns for Valentine's Day.
  
  Read more

• Pernod Ricard not spurred by Unilever warning to overhaul media investments

  13-02-2018 14:26
  One of Pernod Ricard's top marketers has suggested the company's dealings with tech partners like Facebook is undeterred by the ongoing crusade from the world's two biggest advertisers for the digital duopoly to "clean up" the digital ecosystem. 
  Unilever’s marketing chief Keith Weed issued a call to action yesterday (12 February) to the digital media landscape to clean up its act, saying it will sever ties with those it deems "unethic
  
  Read more

• Bloomberg on TicToc: yes we’ve put muscle into Twitter, but publishers must outsource prudently

  13-02-2018 13:40
  Less than two months after its launch, Bloomberg’s 24/7 Twitter news service TicToc is already clocking up some 1m views per-day. Naturally, the media giant is buoyant about the future of the youth-focused platform, but in a world where social networks have the power to deprioritise publisher content with the click of a button, it's clear Bloomberg’s global head of digital is treading carefully.
  Scott Havens, the exec tasked with overseeing TicToc,&
  
  Read more

• Why intent pools are the hidden key to understanding Facebook

  13-02-2018 13:34
  The idea behind Facebook Lookalike Audiences is simple: upload a list of customers and let Facebook find more people likely to buy.
  Each Lookalike Audience is available in a range from 1% to 10%. This describes what percentage of the population is being matched. For instance, a 1% Lookalike Audience in the US targeting the 1% of the US population that looks the 'most' like the seed list. In theory, as you increase your percentage, the similarity with the seed group declines and, with it, similar
  
  Read more

• Anchor poised to reunite with WCRS after 15 years

  13-02-2018 13:33 via campaignlive.co.uk
  Anchor, the butter brand owned by Arla Foods, is set to appoint WCRS as its new advertising agency after a competitive pitch.
  
  Read more

• Google opens third digital training space

  13-02-2018 13:27 via campaignlive.co.uk
  Google has opened its third digital training space in Manchester as it aims to help 100,000 people in the UK find a job or develop their career.
  
  Read more

• MHR and Spinning Clock develop humorous videos to encourage the industry to talk about people

  13-02-2018 13:19
  MHR, an HR and payroll solutions provider, sought the skills of creative agency Spinning Clock to help increase engagement with its brand through creating an impactful video campaign series.
  The agency was tasked with conveying the beneficial power of MHR’s software and services through a video campaign on how the software enables the end user – giving them the tools to be as great as they can be.
  The videos centre around defining what it means to live a ‘double life&
  
  Read more

• Snapchat throws its marketing API open to all

  13-02-2018 13:10 via campaignlive.co.uk
  As part of its ongoing move towards automation, Snapchat has finally made its marketing API (application programming interface) open to all agencies, brands and developers.
  
  Read more

• Vodafone Martin Freeman ad cleared by ASA despite 'distress' complaints

  13-02-2018 12:58 via campaignlive.co.uk
  A Vodafone ad featuring Martin Freeman in a crime caper storyline has been given the green light by the Advertising Standards Authority despite 17 complaints, including from rival network EE.
  
  Read more

• Why laughter won the 2018 Super Bowl ads

  13-02-2018 12:52
  The TV ads shown during the annual Super Bowl have become a cultural phenomenon in themselves. The ad breaks are now something that viewers wait for and engage with as part of the entertainment of the big day and, at a reported $5million for a 30 second slot, the brands commissioning these ads need to get it right.
  This year, as we watched the ads air, there was a clear and consistent theme among the best: they were genuinely, charmingly funny. From Tide gently teasing common advertising stereot
  
  Read more

• Elmwood moves into brand experience with Framework Creative acquisition

  13-02-2018 12:07 via campaignlive.co.uk
  Brand design consultancy Elmwood has acquired independent digital brand experience agency Framework Creative.
  
  Read more

• Marketoonist on the future of ecommerce

  13-02-2018 12:00
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on the future of ecommerce appeared first on Marketing Week.
  
  Read more

• FashMash Pioneers speaker series launches with Google Zoo

  13-02-2018 12:00
  FashMash Pioneers, a programme of monthly talks focused on the intersection of fashion and technology, launches this week. The series will kick-off on the eve of London Fashion Week, Thursday 15 February, with Tomas Roope, creative lead at Google Zoo, discussing the impact of machine learning and personalisation on the future of the industry.
  Alex Hamilton, head of insight at Isobar UK (headline partner of FashMash Pioneers) recently spoke to programme founders Rosanna Falconer and Rachel Arthur
  
  Read more

• PHD appoints Malcolm Devoy to lead strategy across EMEA

  13-02-2018 11:32
  Media agency PHD has announced the promotion of Malcolm Devoy to the newly created role of chief strategy officer, PHD EMEA. Devoy will be reporting to Ian Clarke, president of PHD EMEA and Mark Holden, worldwide strategy and planning director.
  Devoy will hold overall responsibility for the quality of the strategic planning offered across PHD’s 47 offices in 36 EMEA countries. His role will seek to further develop the agency's connected network of strategic planning leaders as well pr
  
  Read more

• Elmwood bets big on AR and VR experiences with Framework Creative buyout

  13-02-2018 11:30
  Brand design consultancy Elmwood has bolstered its digital design credentials with the buy out of Framework Creative, specialists in the creation of simulated AR and VR brand experiences.
  Founded by Roddy Robertson and Sam Fazakerley Framework Creative specialises in design for digital and immersive technology, serving clients such as Ikea, Virgin Holidays and Dell directly as well as through other agencies.
  Steve Gatfield, chairman of Elmwood said: “AR and VR are the new frontiers of imme
  
  Read more

• Extraordinary female talent shortlisted for Women of Tomorrow awards

  13-02-2018 11:18 via campaignlive.co.uk
  Thirty-three extraordinary women working in advertising and marketing have been shortlisted for the Women of Tomorrow Awards 2018, run by the IPA and Campaign.
  
  Read more

• Nielsen acquires AdIntel from Ebiquity

  13-02-2018 11:16
  Nielsen has bolstered its advertising intelligence services by buying Ebiquity’s AdIntel unit for £26m.
  Marketing and media analytics consultancy Ebiquity said it will now be able to focus on its Media Value Measurement (MVM) and Marketing Performance Optimisation (MPO) divisions which it said have grown faster than its Marketing Intelligence (MI) unit.
  Michael Karg, chief executive officer of Ebiquity, said: “This is a transformational moment for Ebiquity, our growth acce
  
  Read more

• Dentsu Aegis Network posts record 17.1% growth on the back of new business

  13-02-2018 10:59 via campaignlive.co.uk
  Dentsu Aegis Network posted gross profit growth of 17.1% thanks to record new business wins totalling $5.2bn (£3.75bn).
  
  Read more

• Facebook found to have flouted German data protection laws

  13-02-2018 10:49
  A German court has declared Facebook’s data collection policies in support of advertising to be illegal, dealing a significant blow to the social media powerhouse.
  The Berlin Regional Court declared that Facebook failed to obtain the necessary consents from users to have their personal data used to attract advertisers, contravening data protection laws in Europe’s largest economy.
  Facebook has been locked in a long-running legal battle with the Federation of German Consumer Organisat
  
  Read more

• How Nike and Wieden & Kennedy made a viral ad that speaks to real London youth

  13-02-2018 10:41 via campaignlive.co.uk
  Nike's viral ad about young competitive Londoners is an attempt by the brand to reconnect with the authentic heart of the city.
  
  Read more

• Perrigo UK hires Brass as its lead digital agency partner for UK and Ireland

  13-02-2018 10:32
  Healthcare company Perrigo UK has appointed creative marketing agency Brass as its lead digital agency partner. Brass will be delivering digital strategy and production services across all of its UK and Ireland brands including Solpadeine, Jungle Formula, Nytol and Niquitin.
  Through implementing a detailed twelve month strategy, Brass will be looking to upgrade Perrigo’s entire digital ecosystem, increasing the company’s digital visibility. Brass will work closely to integrate with o
  
  Read more

• Google evolves AMP with visually rich multimedia stories

  13-02-2018 10:24
  Google is advancing its Accelerated Mobile Pages to the next level with the release of an all new story format optimized to enable publishers to build and share content rich in visuals, video and animation.
  A far cry from the predominantly text-based content such as news and recipes associated with AMP in its earlier incarnation the new format is more readily comparable to similar moves by the likes of Instagram and Snapchat to create visually rich experiences.
  A variety of media partners have b
  
  Read more

• Murdoch makes five-year Sky News commitment to ease Fox takeover

  13-02-2018 09:21
  21st Century Fox has vowed to maintain the editorial independence of Sky News and to continue funding the loss-making channel for a period of five years in an effort to dampen regulatory concerns at its looming takeover.
  The Murdoch-owned media giant is seeking to wrest control of the channel as part of a $15.7bn takeover of pay TV provider Sky, but its rolling 24-hour news channel has proven to be the main stumbling block hindering this move.
  Now Fox has moved to assuage concerns by pledging to
  
  Read more

• Ad of the day: Shell takes its 'Make the Future' campaign to the next level with music

  13-02-2018 09:03
  Shell is hoping to take its ‘Make the Future’ campaign to the next level by producing a music video.
  The campaign features five global artists and celebrates five cleaner energy solutions across four continents that are helping provide access to cleaner energy and support local communities
  Created by Oath and Mediacom, the music video, titled ‘On Top of the World’, is brought to life through a crafted WebGL “Globe” activation, created by Oath’s RYOT Stud
  
  Read more

• The charity sector needs more than a rebrand – it needs a declutter

  13-02-2018 08:45
  The charity sector had its heyday in the 80s and 90s. Impassioned (and sometimes angry) celebrity champions such as Bob Geldof shouted, ‘give us your fucking money!’ through the TV – and huge numbers did.
  The scale of support for charitable causes was perhaps a reaction to the greed of the time, a materialism offset that balanced things out and helped people feel good about themselves. People tipped their cash into buckets or pledged over the phone during the era of telethons b
  
  Read more

• Harry Lang: Marketers can redeem their sins if they start acting responsibly

  13-02-2018 08:30
  Adam and Eve had no real use for a new 64GB iPhone X with double data package. If they wanted to explore, they could walk around the limitless bounds of Eden at will with no need to plug into Waze. Dating was a foregone conclusion, no formal employment meant no email and if they wanted to chat, they could simply talk to each other.
  Things were very different in Old Testament times, but the one thing that has remained constant is marketers breaking the rules – ever since a wily snake,
  
  Read more

• WPP names Ogilvy PR CEO to lead the Ogilvy Group in the UK

  13-02-2018 08:16
  Ogilvy PR CEO EMEA, Michael Frohlich, has been promoted to group CEO, replacing Annette King, who left last year after 18 years to become CEO of Publicis UK. 
   
  Frohlich, who has been with the WPP-owned Ogilvy for over six years, was leading Ogilvy PR across the EMEA region for the business. Most recently he’s been at the helm of the fully-integrated WPP British Airways (IAG) team — comprising advertising, media, digita
  
  Read more

• Aldi promotes epic reminders for special buys deals in new campaign

  13-02-2018 07:46
  Supermarket chain Aldi has launched an ad to help customers remember when its ‘special buys’ deal items go on sale.
  Aldi’s special buys are a highly anticipated event for fans of the discount supermarket, however, for many customers remembering which items go on sale, and when, isn’t always easy.  
  The new spot, which is part of the brand’s ongoing ‘Epic Reminders’ platform, promote the extremes that Aldi customers go to, in order to remember w
  
  Read more

Follow @marketing_UKnws on Twitter!