Marketing news

• Facebook will award community leaders $10m to encourage 'meaningful' interactions

  11-02-2018 13:00
  Facebook is setting aside a $10m fund to reward users who "bring people closer together" on its platforms.
  The social network announced that it will award five "community leaders" from around the world with $1m to finance their ideas for projects.
  And it will invite 100 people to be part of a fellowship programme that includes training, mentorship and up to $50,000 for a specific initiative.
  "Our goal is to find people who are using Facebook, Instagram, WhatsApp and Messenger to bring peopl
  
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• Why many brand publishers already know quality versus quantity and should speak out

  11-02-2018 11:45
  The Drum opinion article 'Brand publishers should learn quality versus quantity and shut up', which ran earlier this week, opens with this question: “If content marketing is so wonderful, then why is the largest company that is best known for selling, using and advocating the practice losing more than $40m every year?”
  The column takes content marketing to task, referring specifically to an article that originated on the Content Marketing Institute website. The author, Samuel Scott,
  
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• WhatsApp's digital payments option reportedly goes live in India

  11-02-2018 10:20
  WhatsApp is reportedly testing UPI-based payments to boost digital payments in India and combat Paytm and Hike.
  As reported by Business Today, the person-to-person payment feature will be available for both Android and iOS.
  To access it, users will need to get their mobile number linked with their bank account and authorised for mobile banking. They will then need to make sure to get the latest WhatsApp version ask a friend who is active on WhatsApp payments to try sending them money. It wi
  
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