Marketing news

• Lady Doritos – a tragicomedy of outrage in four parts | Arwa Mahdawi

  10-02-2018 16:05
  While Doritos consumed an inordinately large chunk of this week’s online indignation, the internet still found time to get upset about other things. Here’s a round-up
  This week the stock market crashed, the US government shut down for the second time in three weeks, and Trump continued his valiant efforts to slash Medicaid and purge America of its poor. But by far most important story of the week was Lady Doritos: a tragicomedy in four parts. Part one: Indra Nooyi the CEO of PepsiCo,
  
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• Uber agrees to a $245m settlement with Waymo over stolen self-driving technologies

  10-02-2018 12:27
  Uber has finally reached a settlement with Google's company Waymo after the latter claimed that Uber stole self-driving technology ideas from it.
   
  As reported by BBC, Uber is now handing over 0.34% of its share which is worth around $245m (£177m) to Waymo. 
   
  Back in February 2017, Google company Waymo filed a lawsuit claiming its former employee Andrew Levandowski, who went on to co-found self-driving truck company Otto, which was acquired by Uber for $6000m, had stol
  
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• BookMyShow releases an educational animated film featuring a 'Pad' to promote Padman

  10-02-2018 11:22
  Online ticketing platform BookMyShow has rolled out an animated campaign to promote the film Padman which aims to bust the taboo around periods in India.
   
  The spot features an animated pad with a male voice talking about how sometimes delay in periods causes stress but it is quite a natural thing. 
   
  Marzdi Kalianiwala, vice president – marketing and business intelligence at BookMyShow said: “We are excited to present our latest digital film around Padman. In complete
  
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• Droga5 London ECD Dodds departs suddenly

  10-02-2018 10:51 via campaignlive.co.uk
  Droga5 London's executive creative director Rick Dodds has left the agency.
  
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• McLaren partners with Dell Technologies to drive tech innovation

  10-02-2018 08:41
  McLaren has announced a partnership with Dell Technology to drive tech innovations.
   
  As technology partner, Dell Technologies’ platforms will provide solutions for McLaren's day-to-day operations like support for design and manufacturing, trackside operations, telemetry, safety-critical ecosystems, storage, esports and simulation, fan engagement and guest experience.
   
  McLaren and Dell Technologies will further work on future projects in the areas of security, cloud, digital and
  
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• Facebook tests downvote button to combat fake news

  10-02-2018 08:39
  To step up to its commitment of driving more meaningful interaction on its platform, Facebook is now testing a 'downvote' button.
  As reported by TechCrunch, the downvote button is a way for people to provide a signal to Facebook that a comment is inappropriate, uncivil, or misleading.
  On pressing the downvote button (as seen in the picture provided by Christina Hudler below), Facebook hides the comments and provides users options with like 'Offensive', 'Misleading', and 'Off Topic'. This enables
  
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• Facebook tests downvote button to combat 'Fake News'

  10-02-2018 08:39
  To step up to its commitment of driving more meaningful interaction on its platform, Facebook is now testing a downvote button.
   
  As reported by TechCrunch, the downvote button is a way for people to provide a signal to Facebook that a comment is inappropriate, uncivil, or misleading.
   
  On pressing the downvote button (as seen in the picture provided by Christina Hudler below), Facebook hides the comments and provides users options with like “Offensive”, “Mislead
  
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• Alibaba’s Jack Ma: I believe businesses should compete with an Olympic spirit

  10-02-2018 08:16
  Alibaba’s Jack Ma and International Olympic Committee (IOC) president Thomas Bach today gave a joint preview of the ten-year partnership in which Alibaba will help digitise the Olympics using cloud technology.
  Speaking at a press conference in PyeongChang, at the Winter Olympics, Jack Ma gave a characteristically emotive speech about the shared vision of Alibaba and the IOC to promote equality.
  Alibaba Group founder and chairman, Jack Ma, said: “I remember two years ago, when I met P
  
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• Droga5 London ECD Rick Dodds departs

  10-02-2018 04:58
  Rick Dodds, one of Droga5 London's executive creative directors, has left the agency.
  Dodds, who was promoted in 2016 to help oversee the UK outpost, had joined the agency in 2012, previously working for Saatchi and Saatchi. Droga5 confirmed Dodds' exit but declined to comment.
  Dodds is the second-high profile creative to leave Droga5. Last week, chief creative officer Ted Royer exited the agency after an outside firm was hired to investigate an internal matter related t
  
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• Curiosity, ambition, collaboration: Doner global CCO Eric Weisberg on being a great creative

  10-02-2018 01:20
  What Does It Take To Be A Great Creative? is a video series that highlights the thinking of global creative leaders on specific actions that can build a successful creative career in the industry. See what other creative leaders had to say in past episodes.
  Eric Weisberg took on the role as Doner’s first-ever global creative chief in July 2016. Over his impressive career, stints at JWT, Leo Burnett, Saatchi & Saatchi and K2 Digital illustrate his deep understanding of what makes great
  
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