Marketing news

• Copa90 and Telemundo team up for 'El 12', a content creator network for the 2018 World Cup

  09-02-2018 23:29
  Telemundo announced the launch of “El 12” (“The 12th”), a new, bilingual digital initiative in partnership with global media soccer outlet Copa90 to search for the next generation of top soccer influencers.
  Telemundo said it will search for real soccer fans and supporters of the Latin American teams participating in the World Cup, and select, train and develop a group of the nation’s top soccer enthusiasts to be part of the first-ever U.S. Hispanic content
  
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• Amazon set to introduce b2b delivery service in latest disruption move

  09-02-2018 23:08
  Amazon is set to roll out a delivery service for business to rival FedEx and UPS.
   
  As reported by CNBC, the service called "Shipping with Amazon" will pick up packages from businesses and deliver them to customers.
   
  The first business delivery is to take place in Los Angeles within the next few weeks. Amazon is already expanding its Amazon Business in various countries. In Europe, Amazon Business is now live in France, the United Kingdom, and Germany. 
   
  However, UPS w
  
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• Intel Olympic docuseries brings athlete's journeys to life

  09-02-2018 22:39
  As the world is transfixed on the Winter Olympics, we not only see the top athletes in their sports, we also learn of the inspiring personal stories of those competing. This year, Intel is helping tell some of those stories through a docuseries campaign that incorporates its virtual reality (VR) technology.
  In the ‘Experience the Moment campaign,’ Intel closely follows the performances of world class athletes that have dedicated their lives to their respective sports. The tech compan
  
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• Ancestry uncovers Miracle on Ice team's diverse backgrounds in hockey-focused spot

  09-02-2018 21:55
  As the US team competes in the current Olympic games in South Korea, Ancestry is telling people that perhaps the most iconic moment of all was made up of Americans who had their roots from all around the globe.
  In the ‘America’s Greatness Comes from Everywhere’ campaign, Ancestry spotlights the surprising diversity of former hockey players, including from the ‘Miracle on Ice’ team that beat the USSR in the 1980 Winter Olympics. The voices of Mike
  
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• YouTube suspends advertising on Logan Paul’s videos

  09-02-2018 19:52
  YouTube has halted advertising on Logan Paul’s channels due to the vlogger’s recent spate of unsavory and offensive content.
  “After careful consideration, we have decided to temporarily suspend ads on Logan Paul’s YouTube channels,” said a YouTube spokesperson in a statement. “This is not a decision we made lightly, however, we believe he has exhibited a pattern of behavior in his videos that makes his channel not only unsuitable for advertisers, but also pote
  
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• TfL's Chris Macleod scoops new customer director role

  09-02-2018 19:14 via campaignlive.co.uk
  Transport for London's top marketer Chris Macleod has taken on the newly-created role of customer director as part of the body's aim to improve its service for customers.
  
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• Converse creates 'One star hotel'

  09-02-2018 17:50 via campaignlive.co.uk
  Converse, the American trainers brand, is creating a hotel with rooms curated by music artists A$AP Nast, Yung Lean & MadeMe.
  
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• Omnichannel retailers: who is winning the digital battle?

  09-02-2018 16:20
  The end of 2017 saw contrasting fortunes in the retail world. While Next posted an overall 1.5% rise in total full price sales between 1 November and 24 December, John Lewis saw an even bigger uplift with overall sales jumping 4% in the week leading up to 23 December compared to the same period a year earlier.
  Fortunes couldn’t be more different for M&S, which showed a 1.4% decrease in UK sales with overall third quarter sales down by 0.1%. In a similar trend, House of Fraser
  
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• Shell teams up with Oath for deeper dive into 'Make the future' clean energy

  09-02-2018 16:16 via campaignlive.co.uk
  Shell has collaborated with Oath and MediaCom on the next phase of its "Make the future" campaign, allowing consumers to interact with an animated globe and explore its alternative energy efforts across the planet.
  
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• How Marvel's Black Panther marketing campaign married movie and movement

  09-02-2018 16:16
  Black Panther is a flagship movie for the Marvel Cinematic Universe. It is the first in the 17-film franchise to boast a black lead in Chadwick Boseman and also the first to feature a black director in Ryan Coogler of Creed fame.
  As audiences have largely forgotten that Wesley Snipes' non-MCU Blade was Marvel's first black superhero movie in 1998, the company has been widely praised for its handling of the Black Panther. It is no surprise then that the film has topped&nb
  
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• Mars' Perfect Fit launches chatbot for tailored petcare advice

  09-02-2018 16:14 via campaignlive.co.uk
  Mars' petcare brand, Perfect Fit and agency Freuds has built a chatbot aimed at providing customised petcare advice.
  
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• Sign up to our webinar on using digital tracking for unique insights into consumer behaviour

  09-02-2018 16:10
  Companies use digital tracking to understand path-to-purchase, media consumption and more.  Digital tracking provides unique insights about what consumers are doing online and how they are engaging with your competitors.
  Toluna tracked online behaviours of over 1,300 shoppers from Black Friday last November to 5 January.  This webinar provides you with an in-depth look into actual shopper behaviours across many brand categories and across hundreds of retail sites.
  We will talk ab
  
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• Giffgaff: Online ads don’t make a brand famous

  09-02-2018 16:06
  Giffgaff believes TV advertising has been key to building its brand awareness but admits it still has a “big fuck-off mountain” to climb to compete with its big spending rivals.
  In an unsurprising nod to the power of TV’s effectiveness at the inaugural Big TV Fest on Thursday (8th February) – hosted by ITV, Channel 4, Sky and Thinkbox – Giffgaff’s head of advertising said she was naive to think the mobile operator could achieve the brand awareness it has now t
  
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• 'Nothing Beats a Londoner' says Nike ad intent on mobilising a fanatically fit youth

  09-02-2018 15:49
  Nike is looking to mobilise and assemble active Londoners with a new ad campaign designed to show the sheer range of activity undertaken by people in the capital.
  The lengthy ad from Wieden+Kennedy sets upon a journey through the city touching down with an impressively diverse range of sports figures – England manager Gareth Southgate also makes a brief cameo as God.
  Football, running, golf, basketball, swimming boxing and even ice hockey are among the featured sports are the camera f
  
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• Ad of the Day: 'Nothing Beats a Londoner' says Nike ad mobilising a fanatically fit youth

  09-02-2018 15:49
  Nike is looking to mobilise and assemble active Londoners with a new ad campaign designed to show the sheer range of activity undertaken by people in the capital.
  The lengthy ad from Wieden+Kennedy sets upon a journey through the city touching down with an impressively diverse range of sports figures – England manager Gareth Southgate also makes a brief cameo as God.
  Football, running, golf, basketball, swimming boxing and even ice hockey are among the featured sports are the camera f
  
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• Mirror to create single ad sales team after Express deal

  09-02-2018 15:37 via campaignlive.co.uk
  Trinity Mirror and Northern & Shell's titles will merge their ad sales teams in a single unit as well as pooling some editorial resources as part of a drive to save £20m a year.
  
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• Tunnock’s, Pernod, TfL: Everything that mattered this week and why

  09-02-2018 15:36
  Pernod takes a more holistic approach to brand management
  Pernod Ricard has shaken up its management structure, making Christian Porta, the business’ CEO in Europe, the Middle East and Africa and a former finance guy, in charge of all its brands. The new role of managing director of global business development will see Porta take charge of brand management, marketing, digital and innovation, with all the brand CEOs reporting into him.
  It’s an interesting shake-up from CEO Alexandre R
  
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• Tunnock’s, Pernod, TfL: 5 things that mattered this week and why

  09-02-2018 15:36
  Pernod takes a more holistic approach to brand management
  Pernod Ricard has shaken up its management structure, making Christian Porta, the business’ CEO in Europe, the Middle East and Africa and a former finance guy, in charge of all its brands. The new role of managing director of global business development will see Porta take charge of brand management, marketing, digital and innovation, with all the brand CEOs reporting into him.
  It’s an interesting shake-up from CEO Alexandre R
  
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• Valentine's Day: the 10 most shared ads on Facebook

  09-02-2018 15:12 via campaignlive.co.uk
  Valentine's Day is all about sharing the love, but which brands have successfully shared their messaging on social media? Campaign looks at some of the most-shared ads that have successfully aligned their brands with romance.
  
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• Nine start-ups join R/GA's second IoT Venture Studios programme

  09-02-2018 15:07 via campaignlive.co.uk
  RGA Venture Studios has selected the nine startups it will be working with as part of this year's incubator programme.
  
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• Ryan Reynolds is back for Air Canada to promote Canada's Olympic team

  09-02-2018 15:02
  Ryan Reynolds may be a super hero in Hollywood, but to his home country of Canada, he’s the voice of a nation. Reynolds returns in a second spot to voice Air Canada’s ad featuring the diversity of the country’s Olympic athletes.
  On the heels of flying 750 members of the Canadian Olympic Team to PyeongChang, South Korea for the Winter Olympics, Air Canada celebrates Team Canada with the launch of a new ad, titled ‘Our Time,’ which will be featured during the broadcas
  
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• Supplements brand Healthspan's pop-up aims to get people fit for their wedding

  09-02-2018 14:23 via campaignlive.co.uk
  Healthspan, the vitamins and supplements brand, has set up a health and fitness space to help get people ready for their upcoming nuptials.
  
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• YouTube Re:View: Rapper Helen Mirren, Kylie Jenner’s secret pregnancy and Justin Timberlake’s comeback

  09-02-2018 13:39
  Welcome to YouTube Re:View, in association with The Drum.
  Show me entity :: 17910
   
  This week prince of pop Justin Timberlake puts on a showstopper at Pepsi’s Super Bowl half time show, Helen Mirren shows us acting is not her only repertoire and Kylie Jenner touches hearts with pregnancy video montage.
  Falcon Heavy blasts off into space
  Don’t you just love technology? In great jubilation this week, the world watched the world’s most powerful rocket, the Falcon Heavy lift o
  
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• We Are Boutique promotes two to join senior team

  09-02-2018 13:28
  Leeds-based communications agency We Are Boutique has promoted two of its existing team to senior positions, expanding its leadership team.
  Adam Bell, who joined the digital team at Boutique in summer 2017, takes on the role of head of digital, leading on department strategy and business growth across the agency’s core competencies in search, social, content and email marketing.
  Alex Price, previously client services director at We are Boutique, has been promoted to agency director and wil
  
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• Cambridge police sorry for confusing flytipping ad featuring a dumped corpse in the woods

  09-02-2018 13:17
  Cambridgeshire Police ran an unconventional ad where it looked to relay that flytipping complaints should be directed to the local council, unless a body has been dumped.
  Cambridge News reports that the video ad took flak on Twitter, criticised for the blunt way featured a dumped item which could be a dumped carpet – or a disposed of cadaver.
  The ad stated: "When it is a policing matter Cambridgeshire Constabulary will be there for you. Think twice. Is your call a policing matter
  
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• Sign up to our webinar on how to become an experimentation-led business

  09-02-2018 12:40
  Experimentation-led businesses put testing at the heart of their strategy. From incremental tweaks to major changes, experimentation enables your business to implement change quickly and see results immediately.
  However, for many, developing a culture that encourages experimentation can prove difficult. Join the industry experts Optimizely and Creative CX as they reveal how experimentation can help you deliver outstanding customer experiences.
  Join us on Thursday 22 February at 3pm GMT.
  Registe
  
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• Unilever's Keith Weed named WFA Global Marketer of the Year

  09-02-2018 12:37 via campaignlive.co.uk
  Unilever chief marketing and communications officer Keith Weed has been named the World Federation of Advertisers' Global Marketer of the Year, an award run in association with Campaign.
  
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• The top data challenges retailers face and how to overcome them

  09-02-2018 12:30
  Without digital data, retailers are missing a huge part of the customer journey. With it, they gain insight into an individual’s online journey, which is key to better personalisation and more accurately understanding which marketing channels contribute to a customer purchase. This enables marketers to focus spend on what they know works. However, CMOs have a lot to contend with.
  Already battling with intense competition, increasingly price-conscious consumers, tight budgets and continual
  
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• What's in store for the Elizabeth Line's six brand sector partners

  09-02-2018 12:15 via campaignlive.co.uk
  London's new high-speed rail service will present brands with the chance to take "full control" of their advertising because of technological advances on the network, Transport for London has claimed.
  
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• Goal signs eSports player from Hibs to rep it at Fifa tournaments and create content

  09-02-2018 12:00
  Publisher Goal has signed a digital football professional from Scottish football club Hibernian FC, in an indication that the growing world of eSports is crossing sectors in unusual ways.
  Graham 'GrayzaGoal' McIntyre will represent Goal at Fifa 18 tournaments on Xbox One, while also creating relevant content for the publisher site and social channels.
  The Fifa player will first represent the brand at the Sportego eLeague, where he will face off against the likes of footb
  
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• Last call to enter The Drum Roses Creative Awards

  09-02-2018 11:46
  Advertising fuels the UK economy, with £120 billion coming in, which helps fund the creative industry. It’s no secret that London is an advertising powerhouse, but Looking beyond the M25, the regions make up 57% of the advertising workforce.
  That is why The Drum ROSES Creative Awards celebrates and rewards the amazing work that creative thinkers produce, out with London.
  Judge, Shaun Moran, founding partner and creative director said: “London doesn't represent the whole country
  
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• Want to have your pet on the cover of The Drum magazine? Well now is your chance

  09-02-2018 11:41
  Ever thought it is a crime your pet has never been a cover star? Well now is the chance for it to live out your dream. 
  For The Drum's March magazine, the Mobile issue, we are asking readers to send in photos of their little darling to take center stage on the cover. 
  What started out as a fun idea for a personalised background saw The Drum editor Stephen Lepitak put forward a picture of his pride and joy, Treacle, for the mock up. However it wasn't long until it turned into a "wh
  
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• Royal College of Occupational Therapists finds its touch with mobile site

  09-02-2018 11:38
  Six months on from launch a new mobile responsive website, the Royal College of Occupational Therapists (RCOT) has seen an increase of 89% in mobile traffic (over the same period the previous year), a 43% reduction in bounce rate and an overall 31% increase in users.
  With 32,000 members, RCOT provides a hub of support and training to professional occupational therapists that change the lives of people all over Britain.
  Manchester-based web development specialist CTI Digital rebuilt the RCOT webs
  
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• HSBC creates speed dating-style event for potential homeowners

  09-02-2018 11:33 via campaignlive.co.uk
  HSBC is encouraging Londoners to co-buy their first home with a speed dating-style experience.
  
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• Facebook Messenger hosts dedicated chatbot for cat and dog owners

  09-02-2018 11:33
  Having collared most of the world’s human population Facebook has now teamed up with Perfect Fit to chase after cats and dogs with the launch of the first ever chatbot for pets on the social platform.
  The Mars Petcare brand is seeking to help owners keep their animals healthy by way of a month long online programme offering weekly tips for pet owners via a dedicated Facebook messenger chatbot.
  Conceived with input from pet behaviourists, scientists and nutritionists the programme aims to p
  
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• Roll of honour: push the limits at The Drum Chip Shop Awards

  09-02-2018 11:30
  The Drum Chip Shop Awards celebrate pure, unadulterated originality. The awards are for professionals, students, or anyone really, can compete on a level playing field, and maybe even win £1000 along the way.
  So sit back and scroll through some of the most original ads from the 2017 awards. 
  Canada Goose: Real Trap Shit - Harvey Butterfield - director, producer
  Best use of honesty
  Video of Real Trap Shit - Chip Shop Awards 
  Loading...
  Sudocrem - Adam McGowan, senior art
  
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• Ridgeway's Stuart Gibson on how to maximise conversions on your website

  09-02-2018 11:18
  As we head into 2018 it is becoming more apparent that brands are starting to focus more on web performance issues. But what exactly should they be concentrating on?
  The Drum speaks to Stuart Gibson, head of production at Ridgeway, to find out more about the current issues with optimisation and what brands should prioritise to maximise conversions on their website. 
  What are the main web performance optimisation areas that should be addressed in 2018?
  Web performance optimisation 
  
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• Confused.com CMO says James Corden ads are delivering the strongest results in a decade as new spot launches

  09-02-2018 10:54
  Confused.com’s marketing boss has revealed the next ad in the series featuring James Corden, this time showing the star being ripped off by a money-grabbing mechanic.
  The ‘Big Win’ campaign launches next week and marks the sixth advert that Corden has fronted since he replaced the long-running ‘Brian the Robot’ in 2016.  
  Chief brand officer Paul Troy, who orchestrated the shift in strategy with his arrival at the business in 2015, said that Corden is deli
  
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• Eurosport taps Facebook for digital Winter Olympics coverage in Europe

  09-02-2018 10:52
  Eurosport has embraced Facebook to help bolster the reach of the Winter Olympics across Europe.
  It comes after Eurosport chief executive Peter Hutton announced he would depart the broadcaster to join the social network after the Games, which kick off in PyeongChang today (9 February).
  A partnership has now been orchestrated with Facebook that will see the opening ceremony will be streamed via the social platform in Germany, Sweden and Norway. Fur
  
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• Mastercard extends Uefa Champions League association through for three years

  09-02-2018 10:51
  Mastercard has come back for more Uefa Champions League action after agreeing to extend its existing partnership through 2018-21, including sponsorship rights for the Uefa Super Cup in 2018, 2019 and 2020.
  The payments and technology giant kicked off its association with the premier European football tournament in 1994, beginning an unbroken run of association with the continent-wide club competition.
  Guy-Laurent Epstein, Uefa events SA marketing director, commented: “Longev
  
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• McCain keeps with diversity agenda after seeing brand boost

  09-02-2018 10:50
  McCain is keeping with its diversity agenda in its new marketing campaign after its last campaign focusing on depictions of modern family life significantly increased brand awareness.
  In an interview with Marketing Week, Mark Hodge, marketing director at McCain Foods, speaks passionately about the company’s belief in championing diversity because it is the right thing to do, but notes it also makes business sense. The frozen food brand claims it has managed to significantly improve the bra
  
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• Seven out of ten customers would boycott a brand that mishandled their data

  09-02-2018 10:39 via campaignlive.co.uk
  Most customers (69%) would completely boycott a brand if it repeatedly showed no regard for protecting customer data, a YouGov survey reported.
  
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• Endemol Shine UK creates live experience around hit-TV show Hunted

  09-02-2018 10:39 via campaignlive.co.uk
  Endemol Shine UK, the TV and film production company, has created a live experience for its Channel 4 show Hunted.
  
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• McCain challenges 'normal' attitudes to love in ad campaign celebrating diversity

  09-02-2018 10:28 via campaignlive.co.uk
  McCain is celebrating love that transcends race, disability, gender and age in a £3.2m ad push that introduces the slogan "Here's to love".
  
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• Google slapped down by India over ‘unfair search bias’

  09-02-2018 09:59
  Google has found itself falling foul of government regulators once more, this time in India, after the internet giant was hit with a £15.2m fine after being found guilty of ‘unfair search bias’.
  The Indian competition regulator stepped in after judging that the internet giant had abused its position of dominance in the country by directing users seeking flight details to its own dedicated flight search page.
  Such ‘search bias’ practices placed both commercial rivals
  
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• EE seeks to grow 'MiFi' brand with superfast antenna for rural consumers

  09-02-2018 09:37 via campaignlive.co.uk
  EE has launched a 4G antenna that domestic customers can install at their homes, giving people who live in rural areas superfast internet access - a move designed to grow the brand's share of the home broadband market.
  
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• Trinity Mirror agrees £127m deal for Richard Desmond's Express newspapers

  09-02-2018 09:32
  Trinity Mirror has finally agreed a long-heralded takeover of tabloid newspapers the Daily Express and Daily Star after Richard Desmond consented to their sale, alongside celebrity-focussed OK! magazine.
  Protracted negotiations to conclude a deal have been underway since August following the collapse of an earlier failed bid three years ago, with pensions liabilities forming the main bone of contention stalling progress.
  Even though a deal has been agreed it is likely that both compani
  
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• Viddsee unveils slate of original content for 2018

  09-02-2018 09:31
  Viddsee, a Singapore online entertainment platform, has announced its original content slate for 2018 with seven new web-series that includes a short film anthology, three social documentary series, a coming-of-age comedy-drama, a web series about a taxi driver and a dramatic thriller series about cyberbullying.
  The short film anthology, is Ellie Ngim’s ‘Run Chicken Run’, about a father and daughter relationship and their unique Chinese New Year traditions, will be release
  
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• Trinity Mirror finally buys Northern & Shell titles in £184m deal

  09-02-2018 08:47 via campaignlive.co.uk
  Trinity Mirror has finally sealed a deal to buy Richard Desmond's Northern & Shell publishing titles in a deal costing £184m, including pension payments.
  
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• Mudah.my brings back 'Ho Ee Ki' characters to uncover prosperity

  09-02-2018 08:46
  Mudah.my, a Malaysia online marketplace, has created another campaign to follow up on its 2017 Ho Ee Ki campaign.
  The campaign, named ‘Uncover Prosperity’, brings back characters from last year’s video to encourage people to let go of the old and to usher in prosperity. This year’s ad focuses on lucky numbers with a twist as he Chinese community commonly associate numbers with luck and prosperity.
  It also wants to encourage people to ‘Uncover Prosperity’ throu
  
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