Marketing news

• MillerCoors debuts Two Hats brand with ‘Good Cheap Beer’ campaign to woo non-beer drinkers

  08-02-2018 20:30
  Brewing giant MillerCoors is introducing a new line of beers to reach young adults who don’t drink much beer, and with it a new campaign designed to appeal to that demographic.
  Two Hats is a new brand of light beers with a hint of all-natural fruit flavor with two options, lime and pineapple, that won’t break the bank. The brand describes it in a release as “a good, cheap option that suits the taste and budget of a new generation of drinkers who aren’t currently big on be
  
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• Tiffany Haddish follows up Super Bowl Groupon spot with Valentine's Day advice

  08-02-2018 20:14
  Following up her feature Super Bowl ad, comic actor Tiffany Haddish is back for Groupon, giving guys advice on what to get for Valentine's Day.
  While more than 80% of people plan to celebrate with their partner on February 14, a majority do the same exact thing year after year, be it dinners, flowers or candy. In addition, one out of four people describes these traditions as boring, according to a new Groupon survey of 2,000 Americans.
  Haddish gives the fix for Valentine
  
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• Vodka and nudity is a winning combination in Absolut's new "Nothing to Hide" campaign

  08-02-2018 18:22 via campaignlive.com
  BBH London showcases real employees in their birthday suits in new spots that make everything clear.
  
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• The New European editor demands reason for the paper's absence from BBC news reviews

  08-02-2018 18:10
  The editor of the New European, Matt Kelly, has written a letter to the BBC asking the corporation why his title has never been included in the newspaper reviews on the BBC News and Radio 4 Today programmes.
  He asserts that the publication’s website drives one million views a month and that the newspaper circulation sits at 25,000 each week, despite only being 18 months old, and that qualifies it for inclusion ahead of smaller titles and blogs that do get mentioned.
  Kelly argued that
  
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• Twitter’s adtech focus helps reverse its fortunes as it posts first ever profitable quarter

  08-02-2018 18:00
  Twitter is flying high after reporting the first ever profitable quarter in the company's 12-year history, with its leaders crediting investments in adtech, video, improved user features and better sales execution for the boost.
  The better-than-expected performance saw net profit in the fourth quarter of 2017 rise to $91.1m, compared with a loss of $167.1m during the same period in 2016.
  Last year, Twitter chief executive Jack Dorsey spoke of the company's ambition to bulk up its adtech capabili
  
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• Twitter’s adtech focus helps reverse its fortunes and post first ever profitable quarter

  08-02-2018 18:00
  Twitter is flying high after reporting the first ever profitable quarter in the company's 12-year history, with its leaders crediting investments in adtech, video, improved user features and better sales execution for the boost.
  The better-than-expected performance saw net profit in the fourth quarter of 2017 rise to $91.1m, compared with a loss of $167.1m during the same period in 2016.
  Last year, Twitter chief executive Jack Dorsey spoke of the company's ambition to bulk up its adtech capabili
  
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• How marketers are tackling GDPR

  08-02-2018 17:36
  Right from when the General Data Protection Regulation (GDPR) was first floated there were warnings from the marketing industry that it could have a big impact on marketers ability to do their job. And just three months from the regulation coming into force, there is still plenty of debate about the implications and how marketing departments can ensure they are complying.
  That debate was the subject of a discussion between Steve Forde, director of online product and marketing at ITV, John Mitchi
  
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• Marketing’s Changemakers: how State Farm has designed a network of volunteer opportunities

  08-02-2018 17:32
  Welcome to Marketing’s Changemakers, a new series from The Drum that tells the stories of brands trying to change the world in ways both big and small. Here, State Farm’s director of brand content and development Patty Morris discusses the brand’s ‘Neighborhood of Good’ initiative.
  It’s been nearly a year since State Farm launched its ‘Neighborhood of Good’ platform, an initiative that encourages people to “turn caring into doing” by vo
  
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• To survive, big brands should find their startup dreams

  08-02-2018 17:00
  Ahead of the 2018 IAB Annual Leadership Meeting, Leonid Sudakov, president of connected solutions of Mars Petcare's data and analytics division, discusses how with the right attitude and infrastructure to nurture innovation, even billion-dollar brands can disrupt the status quo. 
  No one has the monopoly on the dream. A talented graduate joining a hundred-year-old company has the power to make this world a better place, as does their friend in a tech startup. The bes
  
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• Creative Director's Choice: BBH NY's Jackie Anzaldi and Lindsey Lanpher on OkCupid's DTF campaign

  08-02-2018 16:59
  Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they believe are making a difference.
  This week, the creative team of art director Jackie Anzaldi and creative director Lindsey Lanpher at BBH NY give their take on OkCupid’s DTF campaign by Wieden + Kennedy and its broader implications on embracing brands’ less pleasant aspects.
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• Venom: first trailer released for Tom Hardy's Spider-Man spin-off

  08-02-2018 16:48
  The long gestating film of the ‘symbiote’ character from Spider-Man has revealed its first footage – though keeping viewers in the dark about Venom himselfThe teaser trailer for Venom has crawled its way online. The first spin-off movie in Sony’s proposed Marvel universe, Venom stars Tom Hardy as antihero Eddie Brock, whose body is possessed by the titular alien symbiote, giving him Spider-Man-like powers. Zombieland’s Ruben Fleischer has directed the film, which is
  
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• Maruti Suzuki collaborates with Google India to provide AI-enabled voice assistance at Auto Expo 2018

  08-02-2018 16:36
  Maruti Suzuki collaborated with Google to provide AI-enabled voice assistance at Auto Expo 2018 (being held in New Delhi) to engage the audience.
  Users can use Google Assistant will to access various kinds of information the expo, along with details about the Maruti Suzuki India Limited​ (MSIL) exhibit.
  Users will have to call up their Assistant by saying “OK Google”, followed by “Go to Maruti Suzuki”. The Maruti Suz
  
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• Global programmatic spend grows to more than a quarter of digital media budgets

  08-02-2018 16:26 via campaignlive.co.uk
  Global programmatic is set to account for 28% of digital media spend in 2017/18, rocketing up from 17% in the previous year in spite of growing concerns over brand safety, ad fraud and opaque media practices.
  
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• Former Sainsbury's marketer Sarah Ellis joins Gravity Road as MD

  08-02-2018 16:26 via campaignlive.co.uk
  Sarah Ellis, the former head of marketing strategy at Sainsbury's, is joining Gravity Road as managing director.
  
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• Hike inks a strategic partnership with Airtel to roll out mobile devices with 'Total' feature

  08-02-2018 16:16
  Indian messenger service Hike, in its latest strategic partnership with Airtel, will embed ‘Total, built by hike’ on mobile devices under Airtel’s ‘Mera Pehla Smartphone’ (My first smarthpone) initiative.
  Hike's patented product ‘Total’ allows users to exchange messages and check cricket and train status apart from other applications without internet. As part of the initiative, Airtel mobil
  
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• Jex raids WCRS for first creative hires at revamped TBWA\London

  08-02-2018 16:14 via campaignlive.co.uk
  TBWA\London's recently-installed creative chief Andy Jex has made his first hires to the agency's creative department.
  
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• Ancestry to record messages for Europeans with interactive message board

  08-02-2018 16:05 via campaignlive.co.uk
  Ancestry DNA, the site that helps people find their family history, is encouraging people to record a message for Europeans regardless of whether they voted for Brexit.
  
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• Ad of the Day: Renault's adorable postman and puppy animations promote its electric vehicles

  08-02-2018 14:50
  A budding romance between a postal carrier and one of his delivery patrons is thwarted by a pesky, protective dog, until his delivery vehicle goes electric. That’s the concept behind a short animated advert by Renault promoting its electric autos, timed for Valentine’s Day.
  In its first animated movie, developed with the Publicis Loft, Renault centered the action around love and the silence of electric vehicles.
  ‘The Postman’ tells the romantic and comical story of a post
  
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• TfL’s big pitch to brands: Elizabeth Line is an opportunity to redefine outdoor advertising

  08-02-2018 14:40
  TfL’s new Elizabeth Line will be a “once in a generation opportunity” to “redefine” outdoor advertising, with new stations designed with marketing in mind.
  “It is redefining the city and redefining out-of-home, which is a unique opportunity for brands. It really is a once in a generation opportunity,” Graeme Craig, TfL’s director of commercial development tells Marketing Week.
  Craig was speaking at an event this morning (8 February) to showcase the
  
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• TfL’s big pitch to brands: Elizabeth Line is a once in a generation opportunity to redefine outdoor advertising

  08-02-2018 14:40
  TfL’s new Elizabeth Line will be a “once in a generation opportunity” to “redefine” outdoor advertising, with new stations designed with marketing in mind.
  “It is redefining the city and redefining out-of-home, which is a unique opportunity for brands. It really is a once in a generation opportunity,” Graeme Craig, TfL’s director of commercial development tells Marketing Week.
  Craig was speaking at an event this morning (8 February) to showcase the
  
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• OK Google, are you worried about Alexa yet?

  08-02-2018 14:39
  In the past week, Alphabet, Apple and Amazon all announced positive results for Q4 2017, so why has Amazon’s stock price been the only one to hold up in the recent volatility? Search is a key battleground, for differing reasons.
  Clearly Google has a fairly hefty head start in this area, and what is referred to as ‘Google sites revenue’ grew by 24% year-on-year to $22.2bn for the quarter. That’s a lot of clicks, with mobile a particular area of growth. Advertisers continue
  
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• Rugby champ Alphonsi tells brands to take gender out of sports marketing

  08-02-2018 14:31 via campaignlive.co.uk
  Taking the gender out of women's sports marketing will help brands appeal to a wider audience, Maggie Alphonsi, the former England Rugby World Cup winner, has urged.
  
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• McDonald’s, Dalai Lama, Samsung: International round-up

  08-02-2018 14:14
  Mercedes apologises after quoting Dalai Lama on Instagram
  Luxury automaker Mercedes Benz has apologised to Chinese consumers after posting a quote by the Dalai Lama on its Instagram page.
  The German car company quoted the exiled Tibetan spiritual guru alongside a “motivational Monday” tag and an image of a luxury car.
  The quote read: “Look at all situations from all angles and you will become more open.”
  “Start your week with a fresh perspective on life from the Dal
  
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• McDonald’s celebrates Big Mac’s 50th birthday, Mercedes apologises after quoting Dalai Lama: International round-up

  08-02-2018 14:14
  Mercedes apologises after quoting Dalai Lama on Instagram
  Luxury automaker Mercedes Benz has apologised to Chinese consumers after posting a quote by the Dalai Lama on its Instagram page.
  The German car company quoted the exiled Tibetan spiritual guru alongside a “motivational Monday” tag and an image of a luxury car.
  The quote read: “Look at all situations from all angles and you will become more open.”
  “Start your week with a fresh perspective on life from the Dal
  
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• Lola MullenLowe wins PG Tips ad account

  08-02-2018 14:03 via campaignlive.co.uk
  Lola MullenLowe has won the advertising account for Unilever's PG Tips tea brand after a competitive pitch.
  
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• Pernod Ricard puts a finance guy in charge of its brand strategy

  08-02-2018 13:41
  Pernod Richard is shaking up its management, putting European and Latin America CEO and former finance chief Christian Porta in charge of its brand strategy as the company looks to take a more holistic view of its brand.
  Porta will take on a newly-created role as managing director of global business development. In the role he will be responsible for all areas of brand management including marketing, innovation and digital and will report into CEO Alexandre Ricard. All brand company CEOs will no
  
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• Twitter reports its first profitable financial quarter

  08-02-2018 13:22 via campaignlive.co.uk
  For the first time since it was launched, Twitter had a profitable quarter with a net profit of $91m (£65m) in the last three months of 2017.
  
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• Coke, Samsung and P&G lead brand tie-ups for Winter Olympics

  08-02-2018 13:16 via campaignlive.co.uk
  As the skiers, skaters and sledders prepare for battle in South Korea, Campaign looks at what brands are doing market themselves around this year's Winter Olympics in PyeongChang.
  
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• TfL: exclusive Elizabeth line ad deals could help us build better OOH across network

  08-02-2018 12:54
  Transport for London (TfL) has made the first big pitch to brands competing to become one of the first six sector-exclusive partners on the Elizabeth line, noting that its plan to forge deeper relationships with advertisers as part of the launch could help it experiment with more sophisticated digital propositions across its entire network.  
  Addressing marketers from Google, Specsavers, John Lewis, American Express, Virgin Atlantic, Tesco and others, TfL’s director for commercial dev
  
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• PrideAM slams agencies for no-show in Stonewall diversity index

  08-02-2018 12:54 via campaignlive.co.uk
  PrideAM has decried the ad industry's absence from Stonewall's Workplace Equality Index, describing agencies' non-appearance among the 100 listed companies as "shameful".
  
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• Brands can prosper by making consumers work harder

  08-02-2018 12:50
  Generally speaking, consumers are asked to treat themselves, not push themselves. Is this the natural makeup of the market, or a symptom of unimaginative business?
  Yes, certain aspects of life are a bit dull, uncomfortable or inefficient. And when new products come to the rescue it’s no wonder that we embrace them impulsively.
  The Oxford dictionary defines convenience as “The state of being able to proceed with something without difficulty”. But to assume that an absence of dif
  
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• Dentsu Aegis Network tops Recma ranking for media billings

  08-02-2018 12:39 via campaignlive.co.uk
  Dentsu Aegis Network closed 2017 with a net new business balance of $2.34bn (£1.68bn) and three of its agencies in the global top five agency networks.
  
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• Wired halves print output amid growing digital demands

  08-02-2018 12:25
  Wired has stopped releasing print issues on a monthly basis and will instead to go to press just six times a year, the tech magazine has announced.
  Wired is one of Condé Nast’s leading print titles, however, in a note from editor Greg Williams in the most recent issue, it was revealed that it will halve its print frequency.
  Rather than blaming the change on circulation or lower returns from print, the leader stated that the company will boost its investment in its digital platf
  
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• Why Code Computerlove's Louis Georgiou has collected 1,500+ Transformers | Creative Pursuits

  08-02-2018 12:06
  Louis Georgiou, Code Computerlove’s co-founder and managing director, is a self-proclaimed obsessive character – a trait no better illustrated than by his collection of more than 1,500 Transformers figurines.
  In the latest episode of Creative Pursuits, The Drum hears how Georgiou – who launched the digital agency in 1999 – began collecting the plastic figurines when looking to buy a Christmas present for his son.
  He began displaying his unboxed favourites o
  
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• Understanding 'trust' and 'consent' are the real keys to embracing GDPR

  08-02-2018 12:00
  Today’s consumers understand the trade-offs that are necessary between privacy expectations and being delivered a relevant advertising experiences. According to a recent Criteo-IPSOS survey, 90 percent of EU internet users are aware of behavioural targeting and 75 percent of respondents expect to be served ads that match their interests. With the General Data Protection Regulation, otherwise known as GDPR, coming into effect on May 25, today’s savvy consumers will be supported by a n
  
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• Business on the Move: Honda, Bentley, The FA, and more

  08-02-2018 12:00
  <p>Welcome to The Drum&#39;s Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions.</p>
  <p><strong>Agency Wins</strong></p>
  <p><a href="/profile/honda"><strong>Honda Motor Europe</strong></a> is set to award its creative and strategic account to <a href="/profile/hakuhodo"><strong>Hakuhodo</strong></a>. While a deal is yet to be inked, th
  
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• Lufthansa brand refresh sees a 'slimmed down' crane soar through a blue colour scheme

  08-02-2018 11:44
  A healthy dose of blue sky thinking has seen German carrier Lufthansa adopt a new brand identity as part of the airline's first livery refresh for its fleet in more than three decades.
  Gone is the distinctive sun-like orb and in its place is a dark blue coat with yellow accents, which will eventually be reproduced on all its aircraft as well as on boarding passes, airport counters and online.
  Seeking to marry a hundred-year heritage defined by a pictographic representation of a crane, the compan
  
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• The evidence that busts the media myths of echo chambers and fake news

  08-02-2018 11:21
  Over the past two years the “echo chamber” of the social media feed has become a Frankenstein creation for the internet age, a digital monstrosity denounced as the cause of unprecedented societal division and the root cause of shock results at the ballot box.
  On the morning after the UK’s Brexit vote in June 2016, Tom Steinberg, an internet activist and founder of mySociety, made a passionate Facebook post, setting out the perceived threat. “This echo chamber problem is n
  
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• Brexit campaigner Gina Miller - ‘Leadership is not behaving responsibly’

  08-02-2018 11:18
  The woman behind the landmark Article 50 legal case, Gina Miller delivered a withering attack on politicians, the financial sector, the regulators, and the media at a breakfast event hosted by WACL.
  One of the biggest challenges today, according to Miller is “leadership not behaving responsibly.”
  She launched a legal challenge to the UK Government within days of the Brexit referendum in June 2016, arguing that Article 50 of the Lisbon Treaty could not be triggered, nor Brexit impleme
  
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• Dawn of a new entertainment era: the future is OTT

  08-02-2018 11:15
  It’s no secret, the future of television and possibly the media and entertainment industry as a whole is OTT (or Over The Top), a way of distributing content to the consumer over the internet via streaming. Rather significantly at Super Bowl LII last weekend we were treated to two defining moments that presented both the good and the bad of what’s in store. 
  Firstly, Netflix launched The Cloverfield Paradox with no advance warning using the Super Bowl as it’s singular mark
  
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• Camelot reviews National Lottery ad account for first time in 10 years

  08-02-2018 11:09 via campaignlive.co.uk
  National Lottery operator Camelot is putting its multimillion-pound advertising account up for grabs for the first time in a decade as it attempts to "reinvigorate the brand".
  
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• Camelot reviews National Lottery ad account held by long-serving AMV BBDO

  08-02-2018 11:03
  Camelot UK Lotteries is reviewing its above the line advertising business for The National Lottery, with incumbent agency AMV BBDO invited to pitch after 15 years on the account.
  Following a strategic review at the close of 2017, Camelot decided to initiate its first ad review in 10 years and the incoming agency will have to pitch creative that shows the good work the gambling brand does for society.
  The pitch process will be overseen by Camelot commercial director Richard Bateson. Mat
  
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• In pictures: Campaign's A List party 2018

  08-02-2018 10:48 via campaignlive.co.uk
  Campaign celebrated the launch of the A List at an annual party in London last night.
  
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• Next 15 accelerates voice-activated marketing drive with Bandwidth Group acquisition

  08-02-2018 10:41
  Next 15, the digital marketing, communications and public relations platform, is seeking to disrupt the voice activated marketing sector with the £6.2m acquisition of voice interface specialists Brandwidth Group.
  In making its move, Next 15 aims to accelerate development of a new generation of digital interfaces which promise to solidify its presence in the sector.
  Brandwidth’s clients include the likes of Toyota, Royal Caribbean and Vodafone, helping it to net revenues of &poun
  
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• Anti-Brexit group 'to launch nationwide ad campaign' this month

  08-02-2018 10:40 via campaignlive.co.uk
  A new anti-Brexit group linked to WPP chief Sir Martin Sorrell is reportedly planning to launch a nationwide advertising campaign this month in order to bring about a second referendum on the UK's EU membership.
  
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• Publicis UK operations defy group fall with 5.5% growth

  08-02-2018 10:01 via campaignlive.co.uk
  Publicis Groupe delivered a standout performance in the UK with 5.5% organic growth last year, while overall revenues fell 0.4% to €9.69bn (£6.98bn).
  
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• Publicis Groupe grows 5.5% in UK but overall revenue falls

  08-02-2018 10:01 via campaignlive.co.uk
  Publicis Groupe delivered a standout performance in the UK with 5.5% organic growth last year, while overall revenues fell 0.4% to €9.69bn (£6.98bn).
  
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• Trivago hits billion-euro revenue milestone on back of tech and advertising push

  08-02-2018 10:00
  German based hotel price comparison site Trivago has a billion reasons for celebration after posting a healthy 37% rise in revenues to €1.04bn, equivalent to £920m.
  The lodging portal has gone from strength to strength on the back of investment in technology and advertising, helping it to pair back losses from €51.4m last year to just €13m this year. When factors such as tax depreciation, amortization and earning before interest were taken into account the firm posted a
  
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• Lay's aims to spread smiles across America with toothy campaign featuring Jordin Sparks

  08-02-2018 09:33
  The Lay’s potato chips brand is on a mission to spread smiles by releasing specially designed bags featuring infectious smiles in support of a life-changing cause – Operation Smile.
  For every purchase of the Lay’s specially designed bags, a donation will be made to Operation Smile, an international children’s medical charity dedicated to improving the health and lives of children and young adults worldwide who suffer from cleft conditions by providing access to safe surgi
  
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• SpotX and Smartclip merger promises unified ad tech platform

  08-02-2018 09:28
  Video ad serving platform SpotX has set aside its differences with fellow video advertising platform Smartclip to form a single global company operating under a joint management team.
  The merger will see creation of an ad tech powerhouse operating under the SpotX brand capable of providing over 1,000 broadcasters and digital publishers with the tools needed to maximise digital monetization.
  Significantly the newly forged partnership will expand SpotX’s footprint outside the US by over 40%,
  
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