Marketing news

• Dietz & Watson's 'Deli Deli' delivers fresh meats and cheeses on Super Bowl Sunday

  04-02-2018 16:48
  Bud Light's 'Dilly Dilly' is an advertising juggernaut, and now Philadelphia delicatessen food purveyor Dietz & Watson is paying homage to the campaign with its spoof, 'Deli Deli' for the Super Bowl.
  Playing off the medieval theme of the original, Ye Royal Deli is giving out free meats and cheeses in real-time today (Feb. 4) with the help of the company's new agency-of-record, Philadelphia-based creative agency Red Tettemer O’Connell + Partners (RTO+P). 
  On Super Bowl Su
  
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• Marine Corps goes guns-a-blazing in first Super Bowl ad in over 30 years

  04-02-2018 16:11
  The United States Marine Corps is returning the Super Bowl for the first time in more than 30 years with a new brand campaign that brings out all the big guns in an effort to promote the military division.
  The spot, ‘A Nation’s Call,’ will air during NBC’s Super Bowl livestream. It was produced with the help of long-time agency, J. Walter Thompson. The full-length spot is live on Marines.com – and a 30-second version will air twice online during the l
  
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• TiVo lets football haters skip the Super Bowl but watch the ads

  04-02-2018 12:43
  DVR company TiVo has identified a segment of Super Bowl viewers who hate the sport but love the rich slew of creative ads - and it has created a product accordingly.
  TiVo has introduced the GameSkip which allows viewers to skip the game segments while seamlessly catching the ads and the half time show. 
  TiVo said: "This coming Sunday, February 4, is the day TV fans wait all year for. Sure, the big game's great and all, but for those who tune in for the multi-million-doll
  
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• Amazon takes steps to stop its Super Bowl ad driving Alexa loopy

  04-02-2018 12:05
  Amazon's Super Bowl spot for the Amazon Echo sounds off the word Alexa 10 times, a quirk which could set off the public's devices at home.
  However, the retail giant has prepared for this now, with South Park and Burger King in the past intentionally setting off voice interface devices.
  Amazon has said it has used acoustic fingerprinting to ensure that the 90 second ad does not set off the devices.
  Company chief executive Jeff Bezos appears in the ad, apparently improvising a solution when the pe
  
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• Netflix is incubating a human in a bus stop to promote Altered Carbon

  04-02-2018 11:43
  A human-like mannequin is being incubating in a plastic  at a west Hollywood bus stop, an unsettling image designed to promote Netflix's new show, Altered Carbon.
  The show is based on the Richard K. Morgan’s an imagines a world, 300 years in the future, where the human consciousness can be stored. The themes of rebirth feature prominently in the show.
  The experiential stunt in Santa Monica is open to the public who can poke and prod at the exhibition while waiting on their bus. C
  
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• Eddie the Eagle and Torvill and Dean head up Aldi's Winter Olympics skit

  04-02-2018 11:24
  Aldi has lead the launch of the Winter Olympics by bringing to the fore British legends at from the Games, Eddie the Eagle and Torvill and Dean.
  The Team GB partner shows how the spirit of the Winter Olympics in PyeongChang is in the heart of every Brit as they try to go about their daily business.
  The first slot from McCann shows a granny pull of a ski jump in a mobility scooter. 
  Video of Aldi Winter Olympics Ski Jump Advert 
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  The next shows a man struggling home
  
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