Marketing news

• NSPCC criticizes government for online code of practise absence as social media grooming cases grow

  03-02-2018 12:39
  Children's charity NSPCC criticized the government for failing to implement child safety online recommendations made in a report commissioned by ministers a decade ago.
   
  NSPCC's latest report revealed there had been more than 1,300 grooming offences in the first six months since a new law came into effect, with almost two-thirds of cases involving the use of Facebook, Snapchat or Instagram.
   
  It further urged the government to make a mandatory social media code of pract
  
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• Team GB and Visa release interactive fan app for PyeongChang 2018

  03-02-2018 12:12
  Team GB  and Visa have developed an interactive fan app ahead of the 2018 PyeongChang Olympic Winter Games.
   
  The companion app can be used to facilitate the live interaction with Team GB at the games, where fans will be able to use the app free of cost to find out all the latest news and medal standings from the competition, the event schedule highlighting all Team GB activity and the athletes participating in South Korea.
   
  Fans can further int
  
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• YouTube to label State/Public funded videos to combat Fake News

  03-02-2018 11:38
  To combat the problem of Fake News and improve transparency, YouTube will now start labeling the videos uploaded by news broadcasters that receive some level of government or public funding.
   
  YouTube will further allow users and publishers to send their feedback through the 'send feedback' form.
   
   
  YouTube in 2017 launched a 'Breaking News' and 'Top News' category on its home page that highlights news from verified sources. 
   
  Geoff Samek,
  
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• Gigi Hadid explains her view on what ‘classic’ means in latest Reebok ad

  03-02-2018 09:02
  Supermodel Gigi Hadid, alongside street artists Felipe Pantone and Sany, model Sharina Guiterrez and k-pop star Somi, talks about what is perceived as ‘classic’ in modern world with the latest Reebok Classic ad.
   
  The spot begins with Pantone doing his graffiti art and expressing his views: "In order to be classic I think you always have to take something from the past in order to reinvent yourself." While according to Sany, it’s about freedom of expression and d
  
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• Akshay Kumar aims to bust period taboo with #PadManChallenge campaign

  03-02-2018 08:40
  As part of the promotional strategy for his forthcoming movie, Padman and to break the taboo about openly speaking about periods and sanitary napkins (or a pad), actor Akshay Kumar has introduced the #PadManChallenge.
   With the picture, Akshay Kumar tweeted: "Yes, that’s a Pad in my hand & there's nothing to be ashamed about. It's natural! Period."
   
  The campaign asks users to post a picture of them holding a pad on social media and then nominate their friends to do the
  
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• Nissan rolls the wheels of change in Saudi Arabia by helping women learn to drive

  03-02-2018 08:21
  To commemorate the landmark decision of the Saudi Arabia government to allow women to drive, Nissan’s latest campaign sees the brand offer women a chance to learn to drive.
   
  Nissan invited women who wanted to become licensed drivers to share their views about driving. Most of them expressed their love for the idea to drive but were anxious about what their families would think.
   
  Nissan surprised them by inviting the male members of their family to come over and help t
  
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• Google collaborates with Pepsi's Super Bowl campaign to provide VR experience

  03-02-2018 08:15
  Google intensified its AR/VR experience by collaborating with the latest Pepsi campaign that brings out Cindy Crawford, Michael Jackson and others for a Super Bowl ad that spans generations.
   
  Google explained in a blog post how WebVR enables anybody with a desktop or mobile device to experience immersive content. 
   
  Users can check out "Pepsi Go Back" on their smartphone with a VR headset like Cardboard or Daydream View, on Chrome, or any a desktop browser that supports WebV
  
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• Crispin Porter + Bogusky CCO Ralph Watson exits

  03-02-2018 01:15
  Ralph Watson, who had been with Crispin Porter + Bogusky (CPB) since 2014 has been relieved of his duties.
  A statement from a CPB spokesperson confirmed Watson's exit: “I can confirm that Ralph Watson is no longer with CPB.  We do not comment on the details of any individual personnel decisions at the agency.”
  Watson was previously was with BBDO, Arnold, and Saatchi + Saatchi, and has worked on high-profile clients such as AT&T, Bud Light, and Miller High
  
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