Marketing news

• Ted Royer out as Droga5 chief creative officer

  01-02-2018 23:37
  Droga5 chief creative officer, Ted Royer, was dismissed from his role today.
  First reported by Adweek, Royer had been placed on leave earlier in the week, and the agency said that they were hiring an independent, outside firm to, as Droga5 chief executive officer Sarah Thompson wrote in an email, “assist us with our investigation.”
  In a statement, a spokesperson wrote that “Effective today, Droga5 New York has ended its employment relationship with Ted Royer, CCO. We are commit
  
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• Yellow Tail returns to hawk wine during Super Bowl and deliver sandwiches to attendees

  01-02-2018 23:23
  Last year, Australian wine producer Yellow Tail was the first wine brand in 40 years to break the ‘beer barrier’ during the Super Bowl broadcast. It’s back again this year with another creative media buy to reach consumers on the biggest advertising day of the year.
  Considering Anheuser-Busch has exclusive category rights for alcohol during the game, Yellow Tail decided to run a trick play of sorts by buying ad space in local markets – local advertisers are allotted a cer
  
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• The moment I faced my white privilege and failed as an ally

  01-02-2018 22:23
  There are moments and then there are MOMENTS. Those that jolt you into a new awareness that can never be reversed. Some call it getting “woke.” For me, at the very least, it was an awakening.
  It happened on November 3 (at 12:51 pm exactly) on Day Two of The 3% Conference. It was at the end of the presentation of the first 3% Certified agencies – an agency-changing effort my team and I had been working hard to bring to fruition for nearly two years.
  During the Q&A period, De
  
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• Critical Mass appoints first-ever chief data innovation officer and senior vice president, talent

  01-02-2018 22:08
  Digital experience design agency Critical Mass announced Pedro Laboy as its first-ever chief data innovation officer and Sara Anhorn as its first senior vice president of talent.
  According to a statement, Laboy will be a member of the Omnicom agency’s global executive team, and is tasked to “elevate and fortify the agency’s marketing sciences division, helping clients navigate the increasingly complex landscape at the intersection of data and technology.”
  Laboy previ
  
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• Horlicks encourages families to provide their kids with emotional nutrition

  01-02-2018 21:57
  Malted drink brand Horlicks highlights the stress students in Kota (a hub for coaching centers for entrance examinations to various colleges) have to go through and encourages their families to be more supportive. 
  The spot is titled 'Fearless Kota' and has been created by FCB Ulka. It features students talking about the fear and the phobia they face before examinations. The spot hopes to enlighten its audience about how, because of exam stress, 88 students have committed sui
  
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• ‘Be lucky and make a bit of luck’: Exceptional Women of the World featuring Diana Tickell, NABS

  01-02-2018 21:39
  Exceptional Women of the World is a podcast that highlights and celebrates the great achievements, lives and POV of amazing women throughout the world of advertising, marketing, digital, tech and creativity.
  For Diana Tickell, chief executive officer at NABS – a support organization for the advertising and media industry in London, she sees that success involves not only hard work but a lot of luck. However, one can make luck happen for them.Networks are also critical, and in Tickell&
  
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• Walmart to pick up minority stakes in Flipkart to combat Amazon

  01-02-2018 21:07
  To step up to rival Amazon in India, Walmart is set to buy minority stakes in Indian e-commerce company Flipkart.
  According to Reuters, Walmart could acquire a stake of 15% to 20% in Flipkart. In 2016, both Walmart and Flipkart signed a non-disclosure pact that was renewed last year.
  Flipkart's value in India has been bolstered by $1.4b investment it received from Microsoft, eBay and Tencent last year. 
  Flipkart also managed to complete a merger with eBay, despite the prospect of
  
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• Coca-Cola pushes message of inclusivity in colorful Super Bowl ad

  01-02-2018 19:54
  Coca-Cola is returning to the Super Bowl for the 12th year in a row with a one-minute spot called ‘The Wonder Of Us’ that celebrates individuality and diversity.
  The commercial is kicking off the soda brand’s ‘A Coke for Everyone’ campaign, which will promote Coca-Cola’s line of namesake products, like Coke Zero Sugar and Coca-Cola Life, throughout the year.
  By promoting a number of products that fall under the Coca-Cola brand name, the company is hoping
  
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• Explore Minnesota uncorks ‘‘Sota Pop’ experience with Colle+McVoy for visiting Super Bowl fans

  01-02-2018 19:44
  Colle+McVoy helped Minnesota’s tourism board launch an immersive pop-up experience during Super Bowl week.The experience, called ‘Sota Pop, was called an immersive storytelling experience that the agency said, “flipping the script to show visitors that Minnesota is more than cold; it’s cool.” The temporary installation in downtown Minneapolis allowed people to journey through a maze of brightly colored, themed rooms with specially designed backdrops that inspire soc
  
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• Explore Minnesota uncorks ‘‘Sota Pop’ experience with Colle McVoy for visiting Super Bowl fans

  01-02-2018 19:44
  Colle McVoy helped Minnesota’s tourism board launch an immersive pop-up experience during Super Bowl week.The experience, called ‘Sota Pop, is an immersive storytelling experience that the agency said is “flipping the script to show visitors that Minnesota is more than cold; it’s cool.” The temporary installation in downtown Minneapolis during through Super Bowl Sunday allows people to journey through a maze of brightly colored, themed rooms with specially desi
  
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• Jo Hagger leaves Wunderman as UK MD after three months

  01-02-2018 19:02 via campaignlive.co.uk
  Jo Hagger, managing director of Wunderman UK, has left to pursue opportunities outside the industry despite having only recently joined from sister agency Possible.
  
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• Martin Agency to air first creative for its GolfNow partnership during Super Bowl pregame

  01-02-2018 19:01
  The Martin Agency is bringing its unique sense of humor to the golf world, partnering with GolfNow on a new campaign that breaks with a spot in the Super Bowl pregame show.
  GolfNow has partnered with the Martin Agency on a new consumer and B2B project that will include strategic planning plus broadcast, digital, and social creative.
  The agency’s inaugural GolfNow work centers around the finding that every golfer wishes they could play more, but work and excuses get in the way. As part of t
  
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• McDonald's aims upmarket with ITV rugby sponsorship

  01-02-2018 18:48 via campaignlive.co.uk
  McDonald's has signed up to sponsor ITV's coverage of the NatWest Six Nations rugby union tournament, marking the brand's biggest move into the sport to date.
  
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• Instagram launches carousel ads in Stories with new campaign by Bottega Veneta

  01-02-2018 18:43 via campaignlive.co.uk
  Instagram has updated Stories ads to allow advertisers to publish up to three pieces of content where previously they could only publish one.
  
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• Benefit uses silver spacecraft and pink astronauts to launch new mascara

  01-02-2018 18:35 via campaignlive.co.uk
  Benefit, the cosmetics brand, has created a silver spacecraft pop-up to introduce people to its new mascara.
  
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• Publicis Groupe makes global promotions intended to break down silos

  01-02-2018 18:30
  Publicis Groupe has promoted four senior members of its network to global roles in order to aid its collaboration culture and open up access to talent.
  The network is implementing a new regional leadership model as a means of breaking down barriers between regional and departmental sectors of the company by giving figures at Publicis Health, Publicis Communications, Leo Burnett Worldwide more responsibility in the running of the umbrella group.
  Alexandra von Plato, a member of the Groupe’s
  
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• Unilever will continue to pull agency work in-house and pump the savings into media and in-store marketing

  01-02-2018 17:57
  Last year, Unilever was able to invest an additional €250m into media buying and in-store advertising after slashing the number of agencies it worked with and bringing certain elements of its marketing mix in-house.
  Updating on its performance in 2017 today (1 February), chief financial officer Graeme Pitkethly said that strategy will be continued into the coming year. 
  Overall, the ‘5-S’ savings programme and zero-based-budgeting strategy have delivered savings t
  
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• Pepsi brings out Cindy Crawford, Michael Jackson and others for a Super Bowl ad that spans generations

  01-02-2018 17:46
  After teasing viewers with images of a seemingly ageless Cindy Crawford, Pepsi has finally unveiled its Super Bowl ad, with Crawford and her son at the center.
  Titled ‘This Is the Pepsi,’ the 30-second in-game ad takes fans through decades and generations of the brand's rich history in pop culture.
  The spot, a launch of the year-long ‘Pepsi Generations’ campaign, is narrated by Jimmy Fallon and includes a new take on the famous 1992 Pepsi Super Bowl ad starring Crawf
  
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• Matthew Candy appointed as global leader of IBM iX

  01-02-2018 17:35
  Matthew Candy has taken on the role of vice president and global leader for IBM iX, the company’s digital agency network.
  Candy previously served as vice president and European leader for IBM iX. Debbie Vavangas will take over Candy’s former responsibilities as digital strategy and iX leader for UK and Ireland while retaining her role as executive partner on the BP account.
  In Europe, Sarah Benuit is replacing Peter Kasahara as digital strategy and iX leader for the European region.
  
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• Nestlé baby formula 'uses nutritional science as a marketing tool rather than applying it' claims damning report

  01-02-2018 17:34
  Nestlé has been accused of making unethical and contradicting health claims about its breast milk products.  A critical report from the Changing Markets Foundation stated that Nestlé's infant nutrition products are “primarily informed by marketing strategies instead of driven by scientific evidence”.
  The group investigated 70 Nestlé infant milks for babies under 12 months old, sold in 40 different countries and found ingredients that cont
  
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• Premier Foods appoints new UK marketing boss

  01-02-2018 17:18 via campaignlive.co.uk
  Mr Kipling owner Premier Foods has promoted Yilmaz Erceyes to UK marketing director, replacing the outgoing Helen Warren-Piper.
  
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• Tanmay Bhat and Mallika Dua make noise about the importance of insurance in Acko General Insurance campaign

  01-02-2018 17:00
  Acko General Insurance in its latest campaign has leveraged the popularity of YouTube influencer Mallika Dua and comedian Tanmay Bhat to promote itself.
  The campaign titled 'Aaaaaaa ko kare stop' (Stops your ouch moments) is created and executed by BBH and is a pre-launch initiative aimed to create intrigue and buzz around the brand.
  In a humorous take, one spot features Mallika Dua crying out loud as she meets with an accident and her scooter is ripped into two parts. The other spot featur
  
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• Beyond agency acquisition: the insiders' post-sale views

  01-02-2018 16:28
  ‘Mergers and acquisitions’ is a term which numerous business owners will be familiar with. Although the majority of agency owners will be adept with the concept of building an agency and ultimately finding a home for it to realise its full value and potential, little is reported on what happens post-acquisition or on learnings from the process.
  To investigate this further, Tony Walford, Barry Dudley and Andrew Moss from media and marketing mergers and acquisitions (M&A) 
  
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• Coca-Cola revives clay dolls, Wendy’s throws shade at McDonald’s: International round-up

  01-02-2018 16:15
  Coca-Cola revives its clay dolls for Chinese New Year celebrations
  Coca-Cola’s famed clay dolls have become a staple in the company’s Chinese New Year campaigns since 2001 and this year is no different, aside from their slightly more modernised and rejuvenated appearance.
  The campaign, produced in partnership with McCann Shanghai, shows the clay dolls in a number of different, happy family scenarios, such as causing mischief at the dinner table alongside the slogan “Chinese New
  
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• Coors Light signs first TV sponsorship deal with Comedy on 4

  01-02-2018 15:53 via campaignlive.co.uk
  Channel 4 has signed up Molson Coors beer brand Coors Light in a multi-million pound sponsorship deal of its Comedy on 4 programming strand.
  
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• Google expelled 700,000 apps in 2017

  01-02-2018 15:35 via campaignlive.co.uk
  The quantity of apps removed in 2017 represent a 70% increase over the amount in 2016.
  
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• Sainsbury’s secures ownership of Nectar from Aimia for £60m

  01-02-2018 15:18
  UK retail group Sainsbury’s has taken full control of the Nectar rewards scheme in Britain after having an offer of £60m accepted by data analytics firm Aimia.
  Sainsbury’s will bolster its access to data with the purchase which will also aid sister company Argos, two of Nectar's largest participating brands. The group’s reach expands across grocery, financial services, energy, clothing, and general merchandise, sectors that can be better informed in consumer habits a
  
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• The ‘Bud Knight’ saves the day in Bud Light’s ‘Dilly Dilly’ Super Bowl spot

  01-02-2018 15:00
  Bud Light is continuing its ‘Dilly Dilly’ craze on Super Bowl Sunday with a spot starring a character dubbed the ‘Bud Knight.’
  The spot is the third and final ad in the brand’s ‘Dilly Dilly Super Bowl Trilogy,’ which kicked off before the holidays with a spot starring a wizard capable of turning anything into Bud Light. The second spot in the series, which features a group of soldiers preparing to enter a battle over Bud Light, initially aired during the
  
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• Moszynski: "Ad industry needs to embrace transparency before it brings us all down"

  01-02-2018 14:51
  Something is rotten in the state of advertising, an industry which I have loved since my first day working for the Saatchi brothers 30 years ago. The sad fact is that too many of the recommendations made by agencies are no longer made for the benefit of the client. That is not good for the industry, the consumer, the media or the value of brands.
  I would like to share three examples of how a lack of truth in advertising can destroy the value of the very brands we are meant to be growing.
  Transpa
  
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• Creative Director's Choice: Chemistry's Chris Breen applauds Burger King's anti-bullying stunt

  01-02-2018 14:29
  Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they believe are making a difference.
  This week, Chemistry chief creative officer Chris Breen applauds Burger King on its anti-bullying in-store stunt by David Miami during National Bullying Prevention Month last October.
  Show me entity :: 17906
  Burger King’s anti-bullying stunt was powerful, hyper-relevant
  
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• Here's how brands should use Twitter during the Super Bowl

  01-02-2018 14:19 via campaignlive.com
  The social media giant has some tips for brands looking to make the most of the platform's biggest day of the year.
  
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• Unilever increases media spend by £220m and shifts more money to digital

  01-02-2018 14:06
  Unilever has increased how much it spends on media and in-store advertising as it reinvests savings in production costs into “real consumer-facing spend”.
  Speaking on a press call this morning (1 February), Unilever’s CFO Graeme Pitkethly said the company’s ‘brand and marketing’ spend was up slightly in absolute terms in 2017. It invested €250m (£220m) more in media and in-store in 2017 than 2016, offsetting that investment with efficiencies in ad p
  
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• Local Media Consortium inks deal with Integral Ad Science to starve fraudsters of revenue siphoned-off from advertisers

  01-02-2018 14:05
  The Local Media Consortium (LMC), an alliance of leading local media companies representing brands such as The Boston Globe, Tribune Media and Tronc, has announced a partnership with Integral Ad Science (IAS) to counter the growing menace of ad fraud.
  By partnering with IAS, the LMC has enabled its members – which includes more than 75 local media companies and 1,700 newspaper, broadcast and digital titles – to ensure and deliver “better results to their advertisers and address
  
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• Sainsbury’s buys Nectar for £60m in move to take loyalty ‘to the next level’

  01-02-2018 13:42
  Sainsbury’s has bought Nectar for £60m in a strategic drive to ensure it knows its customers “better than anyone else”.
  The acquisition will see Sainsbury’s take over the UK business of Nectar-owner Aimia. That includes all assets, colleagues, systems and licences required for the full and independent operation of the Nectar loyalty programme in the UK.
  “One of our strategic aims is to know our customers better than anyone else and obviously having owners
  
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• Sainsbury’s buys Nectar for £60m

  01-02-2018 13:42
  Sainsbury’s has bought Nectar for £60m in a strategic drive to ensure it knows its customers “better than anyone else”.
  The acquisition will see Sainsbury’s take over the UK business of Nectar owner Aimia. That includes all assets, colleagues, systems and licences required for the full and independent operation of the Nectar loyalty programme in the UK.
  “One of our strategic aims is to know our customers better than anyone else and obviously having owners
  
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• Unilever ups media spend by €250m despite slashing agencies and ad production

  01-02-2018 13:20 via campaignlive.co.uk
  Unilever has grown its brand and marketing investment against a backdrop of major overall cost savings, chief financial officer Graeme Pitkethly has said.
  
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• Scottish Sun editor on how print prudence can improve digital reporting

  01-02-2018 13:09
  Alan Muir, editor of The Scottish Sun, shared how digital journalists can work with their incumbent print counterparts to better both mediums at News Scotland’s annual News Academy Conference.
  The event at the News Scotland offices hosted around 140 students keen on a career in journalism with workshops and panels discussing the issues facing the industry – and the skills needed to overcome them.
  While The Scottish Sun is one of Scotland's most read newspapers, it is making futu
  
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• Kayak turns the humble desktop background into a media platform

  01-02-2018 12:35
  Travel brand Kayak has developed software to transform consumers’ desktop computer backgrounds into picturesque, miniature advertising billboards, complete with a direct point of sale to its flight booking options.
  Kayak Desktop Escape uses the brand’s real-time data and GPS and display hi-res images of aspirational travel destinations, such as glacial ice tunnels, trendy cities and serene beach vistas.
  If a particular landscape piques a user’s interest, there’s an option
  
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• UK newspapers are going to surprising lengths to woo young readers – but will they succeed?

  01-02-2018 12:21
  UK newspapers are investing to futureproof themselves and attract those much-prized Gen Zs and their older millennial cousins. But will any of it actually work? Andy Dangerfield takes a look.
  Teenagers don’t read newspapers.
  Fleet Street is doomed.
  These kind of predictions have been around for years. But do they ring true? Well, there may be a glimmer of hope for hacks.
  Last week’s publication of the Edelman Trust Barometer showed traditional media, including print, has witnessed a
  
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• Ad of the Day: Steven Tyler drives back in time to recapture his youth with Kia Stinger

  01-02-2018 12:21
  Aerosmith’s Steven Tyler isn’t getting any younger, except in the new Super Bowl spot for Kia where he races a car in reverse and erases those rock 'n' roll years in the process.
  Kia has released its new Stinger model, which it calls its “highest performing and most anticipated model in the company’s history”, according to a release. The auto brand’s 60-second spot features the car as a symbol of youthful optimism by showing Tyler recapturing his youth by driv
  
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• How to win the window display battle

  01-02-2018 12:14
  Window displays have been around since the earliest days of retail, but the way in which shop owners utilise the front of their stores has changed significantly over the years.
  The widespread availability of plate glass in the late 1800s allowed shop owners to build large window displays spanning the full length of their shops. Before this, many retailers used billboards and signs to showcase their goods. In the 1930s, during the heyday of Hollywood, dress forms and mannequins became popular dis
  
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• EasyJet asks customers to write poems on sick bags

  01-02-2018 12:09 via campaignlive.co.uk
  EasyJet, the budget airline, is encouraging people to write love poems on the back of a sick bag in the run-up to Valentine's Day.
  
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• Business on the move: Mini, Ellesse, Speedo, and more

  01-02-2018 12:01
  Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions.
  Agency Wins
  Mini  has appointed FCB Spain and China as their integrated strategic partners. The two agencies, which have collaborated for accounts such as Levi's, will work together on all communication and advertising activities for the Mini brand.
  The appointment, previously held by Mr. Ru
  
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• Amazon claims top spot in Brand Finance Global 500 with $150bn valuation

  01-02-2018 11:55
  Amazon has eclipsed rivals Apple and Google in the latest Brand Finance Global 500 ranking as the e-commerce goliath cemented its position as the most valuable brand on the planet with growth of 42% year on year to achieve a valuation of $150.8bn.
  Amazon is now the world’s largest internet business in terms of market capitalization and revenue after successfully diversifying into cloud infrastructure and electronics, with its hunger for expansion set to continue unabated following a mammot
  
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• Nickelodeon's Slimefest returns to Blackpool for third year

  01-02-2018 11:34 via campaignlive.co.uk
  Nickelodeon UK, the Viacom Media Networks International channel, is returning to Blackpool to host its Slimefest event.
  
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• Veteran ad man Patrick Collister leaves Google

  01-02-2018 11:24 via campaignlive.co.uk
  Patrick Collister, the former executive creative director and vice-chairman of Ogilvy & Mather, is leaving his job at Google.
  
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• Find out who the King of Rwanda bestowed The Drum honours upon

  01-02-2018 11:17
  It's not every day you can say you were awarded by a king, however that is exactly what some of those listed in The Drum's New Year's Honours list can now proclaim. 
  His Majesty, The King of Rwanda, was invited along to the event by The Drum's editor-in-chief Gordon Young. In the above video, Young explained: "At the very heart of Rwandan culture is the Drum, and to the African's the Drum is not just an instrument of entertainment, it is an instrument of communication. So we felt that
  
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• It's a Penalty launches global child-protection campaign alongside sporting stars

  01-02-2018 11:00
  The charity organisation It’s a Penalty has launched a new 2018 global campaign, using assets designed by Spinnaker across print, digital, social and third party brand channels. The campaign objective is to combat the increased risk of abuse, exploitation and trafficking of children brought on by the huge influx of tourists during major sporting events.
  Sarah de Carvalho, chief executive officer at It’s a Penalty, said, “We are positioning these major sporting events as pl
  
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• Culture secretary treats constituents to ‘Matt Hancock MP’ app

  01-02-2018 10:49
  Britain’s freshly appointed culture secretary Matt Hancock has embraced the digital zeitgeist with the launch of a personalised ‘mobile-first digital community’ for his constituents in West Suffolk.
  Launched as a ‘third space’ from which to engage with constituents the digital tool is intended to circumvent social media by giving people a contained platform from which to sound off in a moderated environment.
  Devised by community platform Disciple the app is intended
  
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• Facebook ad revenue up 49% despite user number fall

  01-02-2018 10:44 via campaignlive.co.uk
  Despite reporting a healthy 20% increase in net income for 2017 to $15.9bn (£10.5bn), Facebook reported declines in user numbers and usage time.
  
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