Marketing news

• Anchor sets sail: new holding company announces global network and client wins

  29-01-2018 21:44
  Anchor Worldwide, a independent NYC-based integrated creative agency, has announced its expansion of a new data-driven global network of advertising agencies and major global account wins for telecom companies Digicel and Avantel.
  Through several strategic acquisitions, including two boutiques in South America —Divan in Santiago, Chile and Buen Tipo in Bogota, Colombia — Anchor Worldwide has expanded beyond its current footprint in New York, Detroit, and Los Angeles, bringing their t
  
  Read more

• Ad of the Day: Ancestry.com reminds Brexiteers that there is European DNA inside them

  29-01-2018 21:30
  Europeans have trolled the Britain as it prepares for the Brexit, all part of an ad from Ancestry.com.
  The brand has collated a love letter to Brexit-minded Britain from Europeans across the continent in an ad from Droga5 London. The work weighs on research claiming that the average British person has 60% DNA from somewhere in Europe.
  The creative, scored by Rick Astley's Together Forever offers a reassuring hand of friendship to Britain.  
  Russell Ja
  
  Read more

• Two mobile gaming experts talk monetization in 2018

  29-01-2018 21:12
  Advertisers are constantly on the hunt for brand-safe placements. Recently, mobile games have come to the rescue to unlock a new source of premium video inventory. Top game developers are looking to balance their super engaging environments with deep brand messaging to create a sustainable business model. Finding the perfect harmony of brand integration should ideally enhance the gaming experience and lead to elevated levels of retention.
  According to comScore, not only are mobile games the numb
  
  Read more

• What does the billboard movie tell us about today’s billboards?

  29-01-2018 20:59
  Movies about media are older than Citizen Kane. And now, the out of home medium gets its turn on the big screen, in an award-winning title role (Three Billboards Outside Ebbing, Missouri, written and directed by London-born Martin McDonagh). 
  From New York’s Times Square to tiny Sylva, North Carolina—- where “Three Billboards” was filmed – billboards are cheerleading for the billboard movie. Hip, say-it-loud promotion reveals key modern attributes about th
  
  Read more

• Advertisement

• No Super Bowl for you: why some brands aren’t buying spots in this year’s game

  29-01-2018 20:53
  As Super Bowl LII fast approaches, brands have begun the process of teasing their game day campaigns in hopes of garnering buzz in the days leading up to it.
  A handful of brands, including Avocados From Mexico, Amazon and Kraft, have revealed teaser videos that show what viewers can expect to see. Others, including Febreze, Pringles, Budweiser and Groupon, have released their spots in full ahead of this weekend’s game.
  While some advertisers are sure to wait until game day to unveil what t
  
  Read more

• Metro Boomin turns up the trap music in Gap-branded remix, music video to 80s hit single 'Hold Me Now'

  29-01-2018 20:37
  Gap announced the launch of its 'Archive Reissue – Logo Remix,’ apparel collection highlighting its almost 50-year-old brand via a remix of the Thompson Twins' 'Hold Me Now' and a music video.
  To launch the collection, Gap collaborated with director Tabitha Denholm, who has directed music videos for Florence and the Machine, Haim and Jessie J, along with performance and movement director Tanisha Scott, who is best known for her work with Beyoncé, Drake and Rihanna, t
  
  Read more

• iflix partners with FMLLP to livestream the Super League, Malaysia Cup and FA Cup

  29-01-2018 19:25
  OTT platform iflix has partnered with Football Malaysia Limited Liability Partnership (FMLLP) to livestream the Super League, Malaysia Cup, FA Cup and Premier League.
   
  According to Goal.com, the matches are available for free for all the Malaysian fans. iflix will further create exclusive content like match reviews as well as player interviews.
   
  All matches from the Super League and Malaysia Cup will be shown live on iflix while only selec
  
  Read more

• ‘We do not change anything by corporate statements’: Cindy Gallop on the power of creativity in light of #MeToo

  29-01-2018 18:46
  Cindy Gallop’s response to Oprah Winfrey’s recent, rousing speech at the Golden Globes is not surprising: “I thought she was fan-bloody-tastic.” Nor is the portability of the message from that night, which translates directly to the advertising and marketing worlds.
  “We’ve had enough,” notes Gallop speaking to The Drum. “Anybody who doesn’t realize that it is time to abandon the old world order and be part of the new is going to get run over
  
  Read more

• Advertisement

• TRO launches creative tech shop Cassette

  29-01-2018 18:18 via campaignlive.co.uk
  Experience agency TRO has evolved its creative tech division TROi into a separate business entity called Cassette.
  
  Read more

• It's Martha Stewart vs Jack Box in Super Bowl culinary 'Showdown'

  29-01-2018 18:11
  Martha Stewart is never one to back down for what she believes in, and her tenacity is on full (comic) display in a Super Bowl spot for fast food chain Jack in the Box.
  In the 60-second spot, ‘Showdown,’ created by agency of record David&Goliath, Jack in the Box spokes-founder, Jack Box, barges onto the set of Stewart’s show after hearing the culinary icon boldly state, “You’d never find a quality Banh Mi-inspired chicken sandwich like this&n
  
  Read more

• Ogilvy Denmark, Clemenger BBDO and mcgarrybowen join The Drum Chipshop Awards judging panel

  29-01-2018 18:00
  Creativity is all about freeing your mind and thinking outside the box. That’s what The Drum Chip Shop Awards are all about — they celebrate pure, unadulterated originality.
  The Chip Shop Awards are a place where professionals, students, or anyone really, can compete on a level playing field, and maybe even win £1000 along the way.
  Can you enter work for a client you don’t have? Of course. Do you have the client, but the work never ran? Yes, you can. Did you doodle someth
  
  Read more

• Microsoft to build Publicis Groupe's AI platform Marcel

  29-01-2018 17:30
  Microsoft will work with Publicis Groupe on the development of its artificial intelligence platform, Marcel ahead of the June release, the agency network has revealed while its chief executive, Arthur Sadoun has offered an update over half a year since it was announced.
  Due to be revealed at Viva Tech this summer, the Groupe intends to develop Marcel as a tool which will combine the talents of its 80,000-strong workforce to the betterment of client projects, with Publicis.Sapient tasked with lea
  
  Read more

• Greggs courting the upper crust with candlelit Valentine’s Day dining offer

  29-01-2018 17:28
  Greggs the Bakers is the reliable cornerstone of every British high street, ardently offering honest pastries all year-long. Now the brand is poking fun at itself with a classy Valentine’s Day stunt.
  Activity from Taylor Herring offers enthralled couples the chance to an in-store fine-dining experience through the Open Table platform. The move is in keeping with the brand’s push upmarket over the last few years that saw many outlets refitted to be more in line with the tastes of whit
  
  Read more

• WeTransfer launches editorial site WePresent to give its creatives a voice

  29-01-2018 17:21
  WeTransfer rolled out its bespoke editorial platform WePresent to give creatives using the platform a place to talk about their work.
  The site designed by WeTransfer’s in-house creative team and the agency Cartelle redesigned This Works, WeTransfer’s existing content blog to provide content pages tailored to tell in-depth stories.
  Featured on the website is a photography podcast with New York’s International Center of Photography (ICP), and a short documentary by musicians Kurt
  
  Read more

• CHI rebrands to The & Partnership London

  29-01-2018 17:13 via campaignlive.co.uk
  CHI & Partners has today rebranded as The & Partnership London in a move the agency claims underlines its focus on innovative and data-driven work.
  
  Read more

• FCB Spain and Madrid’s China win Mini account

  29-01-2018 16:55
  FCB Spain and Madrid-based agency China have won the Mini account following a five-way pitch that began last summer.
  The two agencies will now operate as Mini’s “integrated strategic partner” in Spain, leading all communication and advertising activities related to brand.
  The account will be led by China executive partner Marta Aguirrezabal, FCB director of client services Maite Flores, China creative partner and executive creative director Rafa Antón, and FCB strategy d
  
  Read more

• 18 Feet takes Popchips global with colourful ‘Enjoy More’ campaign

  29-01-2018 16:47
  Health snack brand Popchips has rolled out its first campaign from creative agency 18 Feet with an 'Enjoy More' proposition it hopes will capture new fans.
  The agency was appointed in October to deliver the brand’s first ever global creative campaign. It highlighted the range of flavours and the healthier cooking process that involves the snacks being popped rather than fried.
  Five flavours have been immersed in strong, pop art creative to evoke each taste in the mind of potential customer
  
  Read more

• Blockchain engineer, robotic surgeon: AKQA illustrates Davos’ jobs of the future

  29-01-2018 16:16
  The unimaginable but probable careers of the future have been brought to life by  AKQA, the illustrator Florian de Gesincourt and Misk Global Foundation, all of whom were inspired by the forward-looking conversations held at the World Economic Forum in Davos.
  Agency creative duo Senan Lee and Pansy Aung – better known as Salt & Pepper Creative – listened in to Davos’ panel discussions each morning to conceptualise the jobs of the future alongside their charit
  
  Read more

• Ancestry's new campaign is a bold Brexit musical about Britain's ties to Europe

  29-01-2018 16:11 via campaignlive.co.uk
  Europeans from across the continent deliver a love song to Brexit Britain in the brand's TV campaign launching tonight.
  
  Read more

• Russell Parsons: Don’t put data before strategy

  29-01-2018 16:08
  You might call it a relentless desire for continuous improvement or an inability to leave the hell alone, but there is an obsession with redefining what marketers do and what they’re called.
  Unnecessary elongation or distortion of the 4Ps is commonplace, as is the monthly unveiling of new checklists that seek to define fundamental change while signalling the future, but are instead exercises in saying the same thing in different ways.
  Elsewhere, it seems for many that the marketing manager
  
  Read more

• JD Williams to part company with ad agency Y&R London

  29-01-2018 15:52 via campaignlive.co.uk
  JD Williams, the online clothes and homeware retailer, is poised to review its advertising requirements after giving notice to Y&R London, the creative agency it only appointed 12 months ago.
  
  Read more

• Publicis picks Microsoft to build AI platform Marcel

  29-01-2018 15:50 via campaignlive.co.uk
  Publicis Groupe has announced it has selected Microsoft has the technology partner to deliver its artificial intelligence platform Marcel.
  
  Read more

• Lessons from Lead: how our industry can drive growth across the UK

  29-01-2018 15:47
  Following on from one of the main themes of our annual industry summit, Lead, the Advertising Association is determined to drive the uptake of advertising services among SMEs in the regions and nations of the UK in 2018.
  The potential of the regions to promote growth was a key feature of a panel at Lead chaired by Siobhan Kenny, chief executive of Radiocentre, who is leading the Advertising Association strategy to drive the uptake of advertising services by SMEs in the r
  
  Read more

• Kraft is asking families to submit photos of themselves for a chance to appear in brand’s Super Bowl ad

  29-01-2018 15:30
  If you’re looking for your 15 minutes of fame, here’s your chance: Kraft is asking families across the country to submit photos and videos of themselves on Super Bowl Sunday for a chance to appear in the brand’s game day ad, which will air during the second half.
  Starting bright and early on Feb. 4, Kraft will begin asking families to share on Instagram and Twitter how they’re celebrating the big game using the hashtags #FamilyGreatly and #KraftEntry. Whether it’s a
  
  Read more

• Red M&M's candy transforms into Danny DeVito for brand's Super Bowl spot

  29-01-2018 15:29
  After revealing a teaser spot showing Danny DeVito floating in a vat of chocolate, M&M's has released its full 30-second Super Bowl ad featuring the actor transformed into a human version of the Red M&M.
  The commercial was released today (January 29) online in advance of its airing during the first quarter of Super Bowl LII this Sunday, Feb. 4, on NBC. It focuses on how M&M’s spokescandies cope in a world filled with people who want to eat them.
  The new spot, whi
  
  Read more

• Mars creates 'candy-inspired' salon for Valentine's Day in New York

  29-01-2018 15:29 via campaignlive.co.uk
  Confectionery giant Mars is creating a "candy-inspired" salon in New York for Valentine's Day.
  
  Read more

• Why Facebook’s latest facelift should provide transparency to users and marketers

  29-01-2018 15:26
  The ongoing 'fake news' saga highlighted a previously unseen flaw in Facebook’s model: allowing open access to all became a liability to the social media giant’s brand, and therefore to the wider company.
  This prompted Facebook to present its new update, touted as improving transparency, engagement and the authenticity of user experiences. Updates over the past two months limiting organic visibility have resulted in less public content, including news, video, and posts from brands wi
  
  Read more

• TMG's Australian agency Channelzero chosen for global Speedo campaign

  29-01-2018 15:26 via campaignlive.co.uk
  The Marketing Group's Australian agency, Channelzero, has been appointed by Speedo to develop a global campaign celebrating Speedo's 90th Birthday.
  
  Read more

• Must-see sessions at Marketing Week Live and the Insight Show

  29-01-2018 14:57
  Marketing Week Live and its sister event the Insight Show are the live embodiment of Marketing Week. Running concurrently over two days, they are an annual means to bring to life the content we produce day in, day out. In 2018, we will do this in exciting new ways.
  On the all new Editor’s Stage, we will delve deep into some of the biggest challenges you face.
  From boosting the ROI of content marketing, to extracting more from less, to the challenge of nurturing the next generation of marke
  
  Read more

• Ad of the Day: Creatives give breast cancer checks the sexy, retro treatment in vibrant animation

  29-01-2018 14:56
  A team of creatives from ethical agency Nice and Serious are the latest to use innovative creative to encourage boob checking, releasing a playfully artistic animation and microsite entitled ‘Touch Yourself’.
  The colourful hero film features a variety of different animation styles to convey the methods women should use to check for signs of breast cancer. The music track, composed by web developer Marcel Legane, is layered to add a 1980s ‘sexy vibe’ to the fun but pr
  
  Read more

• Tag and Jicwebs answer calls for consistency by aligning ad fraud and brand safety schemes

  29-01-2018 14:32
  US and UK-based cross-industry bodies, the Joint Industry Committee for Web Standards (Jicwebs) and the Trustworthy Accountability Group (Tag), have pledged to provide a more consistent approach for advertisers by better aligning their brand safety and ad fraud initiatives. 
  The pair have inked a three-step partnership which will see them bring together many of their key initiatives to tackle the big issues facing digital advertising and to increase industry adoption. 
  The deepening of
  
  Read more

• The Grammy ads: see how Amazon, Apple and Target fared on music's biggest night

  29-01-2018 14:06
  The 60th Annual Grammy Awards featured plenty of music and powerful moments, including white roses and Kesha’s emotional salute to the #TimesUp, Hillary Clinton reading from Fire and Fury and Bruno Mars cleaning up the awards. Before and in between were some entertaining, amusing and odd moments, delivered by some of the world’s biggest brands.
  A preview leading up to the big night, which returned to New York for the first time since 2003, was a technological marvel from the Recordin
  
  Read more

• More Than awards Havas Group Media planning and buying contract

  29-01-2018 13:11
  More Than has appointed Havas Media to oversee its media planning and buys after a six-way pitch.
  The tender process was overseen by ISBA, with the agencies looking to make their mark on the UK insurance industry. Havas said it won by underlining the importance of integrated channels and promising advanced measurement to inform further buying decisions.
  It also claimed to have penned a “fully transparent contract” promising to sidestep some of the payment issues plaguing some co
  
  Read more

• Shaping Seattle: how collective endeavor is driving the city

  29-01-2018 13:00
  It’s no secret that Seattle is going through a transformation as it becomes one of the country’s fastest-growing cities. You need only to look at how it is physically transforming before our eyes. New construction, especially with Amazon’s expansion in South Lake Union, is part of Seattle’s ever-evolving story. In fact, everywhere you look change is happening at a fever pitch.
  This pace of transformation belies the perception of the Pacific Northwest (more laid back, slow
  
  Read more

• Greggs to become candlelit-dinner restaurants for Valentine's Day through OpenTable

  29-01-2018 12:55 via campaignlive.co.uk
  Greggs, the fast food brand, is hosting candlelit dinners for Valentine's Day in a partnership with restaurant booking site OpenTable.
  
  Read more

• Unilever's influence looms large as Dollar Shave Club launches in the UK

  29-01-2018 12:30
  As it makes its first push into the UK market, Dollar Shave Club is trying to navigate the tricky terrain of marketing itself like a startup despite being owned by a US conglomerate with its own vision for the brand.  
  Since being snapped up for a cool $1bn by Unilever Dollar Shave Club has used the FMGC giant’s far-reaching tentacles to scale in the US, Canada and Australia.
  Now as it lands in the UK its clear the brand – which according to Eu
  
  Read more

• 60% of European companies 'unprepared' for GDPR as May deadline edges closer

  29-01-2018 12:27
  60% of European business leaders have admitted they are not prepared for the forthcoming General Data Protection Regulation (GDPR) rules as the May deadline inches closer.  
  The figure comes from California-based tech outfit Senzing, which has published a study detailing the views of 1000 senior executives from companies in the UK, France, Germany, Spain and Italy.
  It found that a quarter of respondents (24%) deemed themselves to be "at risk" when it comes to being
  
  Read more

• Roll of honour: how can you win at The Drum Design Awards?

  29-01-2018 12:25
  Great design underpins great digital, according to John Mathers, design director of the British Design Fund. The Drum Design Awards recognise great design being produced across the UK and around the globe, giving agencies, individuals and companies the opportunity to see their best design work rewarded. 
  Following are five examples of various award winners from 2017.
  Heineken: Bulmers Colourena
  Exhibition Design / experiential
  RPM drove awareness and excitement around Bulmers colourful
  
  Read more

• Skyn travel guide highlights the best spots to get your heart racing

  29-01-2018 12:19
  Condom and lubricant brand Skyn has published a travel guide with a difference after listing the 30 best global destinations in which to get intimate with your significant other.
  ‘Places of Intimacy’ has been created by Sid Lee Paris and is centred on a curated list of worldwide holiday destinations, curated by GQ Magazine and Conde Nast Traveller, in locations as varied as a fireplace Rush Creek Lodge in Yosemite National park to a hotel staircase in Australia.
  Documenting first-han
  
  Read more

• 84% of TV viewers don't want to juggle multiple subscription services

  29-01-2018 11:59
  The Pay TV landscape appears to be fragmenting as OTT services crop up. Consumers relish having more control over the content they are paying for - nonetheless a majority dread having to juggle these separate services which would have once all been centrally available.
  Accenture's research polled 21,000 consumers in 19 countries between October and November 2017, it noted that in the US alone, there are over 200 unique OTT services in the United States, hinting at how much choice there is on the
  
  Read more

• Jicwebs and Tag to align UK and US brand safety and anti-fraud measures

  29-01-2018 11:58 via campaignlive.co.uk
  The Joint Industry Committee for Web Standards in the UK and Ireland is aligning with its US counterpart on key initiatives for digital advertising standards in order to increase industry adoption.
  
  Read more

• Hungryhouse creates sanctuary for people to enjoy a curry 'without judgement'

  29-01-2018 11:31 via campaignlive.co.uk
  Hungryhouse, the takeaway food service, is encouraging people to visit its safe haven to escape the end of January.
  
  Read more

• In the director’s chair: Henry Busby on social media’s impact on creativity and the need for agency input

  29-01-2018 11:27
  For the latest in The Drum’s director’s chair series, in which directors discuss influences, passions and career highlights, recent D&AD Next Director-awarded Henry Busby discusses the industry through a newcomers eyes, discussing how social media has impacted creativity and arguing the case for agency input.
  An earlier interview in the series saw Andrew Lang discuss funny moments in an Ikea ad and documentary making, while Camille Marotte discussed why the best jobs come from as
  
  Read more

• Paytm and Alibaba's AGTech Holdings launch mobile gaming platform Gamepind

  29-01-2018 11:20
  India's digital payment company, Paytm has partnered with Hong Kong-based Alibaba-owned gaming company AGTech Holdings to launch Gamepind, a mobile gaming platform.
  The joint venture will further see investments of $8.8 m and $7.2 m contributed by Paytm and AGTech Media respectively as reported by Inc42.
  Gamepind's offering includes casual games, contests, as well as sports games and rewards to incentivise customers.  Gamepind will also help merchants to market and promote products to
  
  Read more

• Creative Works EMEA featuring Rosapark, Y&R, Nonsense, GTB and more

  29-01-2018 10:45
  Welcome to The Drum Creative Works.
  As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
  We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast.
  Voting closes for this week on Monday 5 February.
  For project information, credits
  
  Read more

• Creative Work of the Week: Ogilvy Italy shows immigrants can also be heroes in spot for Emergency

  29-01-2018 10:45
  It’s easy to look past people whose lives don’t seem to matter, especially in a crowded city. But first appearances may not tell the whole story. That’s the concept behind Ogilvy Italy’s new spot for the NGO Emergency.
  In ‘Every Person Matters,’ the spotlight is on one of those people that get overlooked and dismissed. It is the story of Jalal, an Indian man who blends into the crowd of city peddlers in Milan. He is trying to sell roses to people gathered on t
  
  Read more

• Lawyers barred from advertising in hospitals in move to end compensation culture

  29-01-2018 10:39
  Ambulance chasing lawyers are to be banned from hospital premises under new laws which block them from advertising their services or approaching families within NHS property.
  The outright ban will come into effect from 1 February in a bid to clampdown on the spiraling number of NHS compensation claims, prompting draconian efforts to curtail their activities by choking off the supply of office space and advertising opportunities to law firms and claims management companies.
  An NHS England spokesm
  
  Read more

• Why pharma ads are on the bench during this year's Super Bowl

  29-01-2018 10:36 via campaignlive.co.uk
  For some pharma brands, the price tag is just too high. For others, the platform isn't serious enough.
  
  Read more

• Twitter bot sellers probed for pushing 'stolen identities' to celebs

  29-01-2018 10:33 via campaignlive.co.uk
  A company that allegedly stole identities and sold millions of fake Twitter followers to celebrities including Martha Lane Fox, James Cracknell and Paul Hollywood is under investigation in the US.
  
  Read more

• Your School Games turns to digital agency Torchbox to rebuild overpopulated website

  29-01-2018 10:15
  Your School Games, a programme run by the Youth Sports Trust (YST), delivering more than 3 million sporting opportunities for five-18 year olds every year, sought assistance after the web app originally designed for 3,000 users was supporting a volume of more than 21,500 users after five years. 
  With funding from Sport England, YST invested in digital agency Torchbox to rebuild the existing web app and public facing website. The key objectives for the platform involved combining a
  
  Read more

Follow @marketing_UKnws on Twitter!