Marketing news

• A nervous Jeff Bezos seeks Amazon Alexa replacement in Super Bowl teaser

  28-01-2018 14:11
  Amazon chief executive Jeff Bezos is on the hunt for an Alexa replacement, because the personal assistant has lost her voice. Well, according the storyline of the brand's tongue-in-cheek Super Bowl spot, that is.
  The e-commerce giant has released a cinematic teaser trailer ahead of the big game, which appears to centre around Alexa losing her ability to communicate. 
  The spot opens with a woman brushing her teeth, asking Alexa what the weather is like in Austin, but before the AI gets a cha
  
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• UK Government warns energy, health and water brands to prepare for cyber attacks or face fines

  28-01-2018 12:53
  The UK government has warned firms providing "critical" services that they could risk fines of up to £17m if they do not have effective cyber security measures in place. 
  Brands operating in the electricity, oil and gas, water, healthcare, air, sea, road and rail transport, telecoms, and digital space (like cloud service providers) will be monitored by new industry-specific regulators, according to Margot James, minister for digital and creative Industries. 
  The government is now
  
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• Global ad giants to experience subdued growth in 2018 says BAML

  28-01-2018 11:41
  Following three years of muted growth for holding groups like WPP, Publicis and Omnicom, Bank of America Merrill Lynch (BAML) has said it expects some of the world's top ad companies to continue to "underperform" against the overall market once again this year. 
  In a note to clients, seen by Reuters, BAML analysts said: “Marketing spending is secularly shifting from storytelling and creativity towards technology, customer experience, data-driven and business transformation.&
  
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• Brewdog secures 'important victory' in Elvis Juice trademark dispute

  28-01-2018 10:47
  BrewDog has won what legal experts have described as an "important victory" in a battle against Elvis Presley's estate to use the singer's first name in a flagship beer product. 
  The brand was successful in its appeal against a previous ruling which prevented it from registering the trademark Elvis Juice in reference to their grapefruit IPA. 
  The dispute between the self-styled punk brewery and the king of rock'n'roll's estate has been rumbling on for over a year.
  In 2016, Brewdog
  
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