Marketing news

• Nike leads Adidas as sportswear brand with most valuable footballer ambassadors

  27-01-2018 13:24
  Nike leads Adidas as the sportswear brand with most valuable football players sponsorship deals.
   
  According to a study by the CIES Football Observatory in Neuchatel, Switzerland, the combined value of the 100 most expensive players in the professional leagues of England, France, Germany, Italy and Spain has hit €8.97bn ($11.2 bn).
   
  Combining data on individual shoe sponsors revealed that 57% of that value came from players wearing Nike boots -- incl
  
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• The US Democratic National Committee hires Bob Lord as chief security officer

  27-01-2018 12:43
  The US Democratic National Committee (DNC) named Bob Lord as its chief security officer to reinforce the organisation's cyber defences ahead of the 2018 midterm elections.
  Prior to this, Bob Lord held top technology roles at Yahoo and Twitter. He also worked as chief digital officer with IBM and before that was AOL's president.
  Lord said: "Cyberattacks are an unfortunate, but very real threat to our work. I'll be working to protect my new colleagues at the DNC from the attackers who wo
  
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• Amazon forced to remove a racist Chinese fancy dress advert after criticism on social media

  27-01-2018 12:23
  Amazon removed a Chinese fancy dress costume after it faced criticism for being racist as the white boy wearing the dress made a slanting eye gesture (see the pic).
   
  Amazon might have pulled sales the costume but the picture still remains on the website (at the time of writing this article).
   
  The outfit described as atosa 23639 – Chinese Boy Costume, Size 128, Black/Red sparked a controversy online as reported by Mirror.
   
   
   
  This isn't the first time this
  
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• Amazon forced to remove a racist Chinese fancy dress ad after criticism on social media

  27-01-2018 12:23
  Amazon has removed a Chinese fancy dress costume after it faced criticism for being racist as the white boy wearing the dress made a slanting eye gesture (see the pic).
  Amazon might have pulled sales the costume but the picture still remains on the website (at the time of writing this article).
  The outfit described as 'Atosa 23639 – Chinese Boy Costume, Size 128, Black/Red' sparked a controversy online as reported by Mirror.
  This isn't the first time this year that a retailer has
  
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• Twitter introduces sponsored Moments to help connect publishers with brands

  27-01-2018 11:48
  Twitter introduced an In-Stream Sponsorship featured sponsored by Moments for advertisers and publishers to engage their audience with relevant content.
   
  Advertisers can sponsor Moments from premium content partners. Sponsored Moments include interstitial Tweets from the brand as well as a branded cover.
   
  According to Twitter: "The goal with sponsored Moments, as with all In-Stream Sponsorships, is tight alignment between advertiser messaging and partner content. 
   
  "By wor
  
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• China's smartphone sales decline for the first time, says report

  27-01-2018 11:29
  The world's biggest smartphone market China suffered a decline in sales for the first time with annual shipments down by 4% in 2017.
   
  According to research firm Canalys, despite the overall slow down, Huawei saw double-digit growth. Huawei earlier claimed to surpass Apple sales globally.
   
  Meanwhile, shipments fell for both Oppo and Vivo, by 16% and 7% respectively, but they held onto their respective second- and third-place positions. 
   
  Canalys research
  
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• ESPN secures rights to broadcast EA's Madden NFL 18

  27-01-2018 09:06
  ESPN and Disney struck a deal with Electronic Arts (EA) and National Football League (NFL) to broadcast Madden NFL 18 club championship final.
   
  ESPN2 will further broadcast an Ultimate League episodic series which will be available on demand on the ESPN App.
   
  Todd Sitrin, SVP and general manager of the competitive gaming division at EA said: “Through this collaboration with ESPN and Disney XD, we’ll provide ongoing coverage for fans worldwide across a variety of ESPN and
  
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• Overwatch League names T-Mobile and Mondelez International as new sponsors

  27-01-2018 08:48
  eSports league Activision Blizzard Overwatch League signed T-Mobile as its official wireless provider.  
  As part of the deal, T-Mobile will also be the exclusive title sponsor of the Overwatch League regular season MVP and finals MVP awards. Overwatch League also named Sour Patch Kids candy (produced by Mondelez International) as one of the sponsor.
  Meredith Starkey, VP of events and sponsorship at T-Mobile said: “We’re excited to bring the Un-carrier custome
  
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• Amnesty International highlights plight of refugees by having hypnotized people live a refugee's journey

  27-01-2018 08:00
  To shed light on the refugee crisis and the harrowing journey refugees are forced to make on a daily basis, Amnesty International asked five people from the Netherlands and Belgium to go under hypnosis and live one of those dangerous journeys.
  The five-and-a-half-minute film, called ‘Through the eyes of a refugee,’ follows the five people who were brought into a state of hypnosis so they could gain deeper insight into the journey of a Syrian refugee. Under the guidance of a professio
  
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