Marketing news

• Brand-bound: Anonymous Content signs on Oscar-nominated 'Mudbound' director Dee Rees

  25-01-2018 23:54
  Film and commercial production firm Anonymous Content announced the addition of Rees, director of the Oscar-nominated Netflix film Mudbound, for commercial representation.
  Rees isn't a stranger to commercial work, she recently joined a group of female directors to helm a series of spots for Walmart on Oscars night, according to Variety. Anonymous, which also does film management and production, has also been known to produce branded content for top names, including Prada, Nike, Co
  
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• McCann New York expands creative leadership team with four appointments

  25-01-2018 22:32
  McCann New York has expanded its creative leadership with the appointment of three executive creative directors and a new group creative director.
  Maru Kopelowicz, Jeff Anderson and Cam Hoelter have joined as executive creative directors while Holly Hessler has been named as a group creative director.
  “We're thrilled to welcome Maru, Jeff, Cam and Holly to McCann. The creativity and passion each of them brings to the table will help us continue to push boundaries with the work we produce,&
  
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• Documentary director Drew Xanthopoulos on the importance of storytellers

  25-01-2018 22:29
  What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.
  Drew Xanthopoulos thinks almost anything, even the most mundane of stories, can be transformed into a great story in the hands of the right storyteller. 
  Xanthopoulos's feature documentary, The Sensitives, is anything but mundane. It tells the stories of
  
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• TV Ad Spend Daily: Whip-smart women in Wells Fargo spot win on NFL Championship weekend

  25-01-2018 22:02
  Brands continue to invest heavily in above-the-line content, and television is still seen as the place to be. Each week, in partnership with Kantar Media, The Drum looks at which brands have been investing the most on newly-launched creative on US national broadcast and cable TV.
  Spend on new national TV placements took a dip for the second week in a row during the week ending January 21, 2018. Expenditures for new ads totaled $163 million, a decrease of 13 percent week over week. As the fi
  
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• A man whose ‘bleep don’t stink’ is the star of Febreze’s Super Bowl ad

  25-01-2018 20:28
  P&G's Febreze is returning to the Super Bowl for the second year in a row with a spot starring Dave, a man whose life is pretty unremarkable apart from the fact his “bleep don’t stink.”
  Created by Grey New York, the mockumentary-style ad features an interview with Dave’s parents, who marvel over his ability to leave bathrooms odor-free. It also features interviews with Dave’s doctor, wrestling coach, former school janitor and even ex-girlfriend, who says she doe
  
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• Ad of the Day: Burger King helps the US public 'ketchup' with the looming death of net neutrality

  25-01-2018 18:38
  Net neutrality is a daunting subject for some, the public could stand to be better informed about the workings of the internet and how it is at risk. Enter Burger King.
  The fast food chain has taken it upon itself to educate the public on what the death of net neutrality will do to them as web browsers – using Whoppers.
  In an experiment, customers were told that there are now three food order lanes. The slow MBPS (making burgers per second) lane, the fast MPS lane and the hyperfast MPS lan
  
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• Inside the Cadbury Dairy Milk pop up where trinkets are worth more than money

  25-01-2018 18:18
  Cadbury has brought its latest ad, which features a young girl swapping trinkets and knick knacks for a chocolate bar, to life in the form of a pop-up shop in the centre of London.
  Styled like the grocers in the ad, the ‘Glass and a Half’ store is poised to hand out over 10,000 bars of chocolate in the capital over the next few days. 
  Dairy Milk lovers can visit the store and swap any unwanted items for a bar of the chocolate. Some of the items handed over so far have included a
  
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• Tiffany Haddish stars in Groupon's Super Bowl ad

  25-01-2018 18:08
  Groupon has released its Super Bowl ad starring 'Girl's Trip' breakout star Tiffany Hadish. The campaign will air during the fourth quarter of the big game.
  In the spot, Haddish extols the benefits of shopping with Groupon and supporting local businesses. In 'Who Wouldn’t,' Haddish is seen walking down a typical Main Street, asking the question: “What kind of person wouldn’t want to support local businesses?” Flash to the villainous rich guy who doesn&
  
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• Harry Lang: The five most elusive emotions in advertising

  25-01-2018 18:00
  One of the most difficult tricks in advertising is to engage with your audience on a deep emotional level. For the likes of WWF and War Child it seems simple enough: their purpose is clear and their delivery true; you can’t help but be dabbing some tears at the sad imagery and message on display.
  But what if your career has taken a different, less holistic path? You might be marketing nasal spray, suction-based home cleaning equipment or car insurance, so how on earth do you and your agen
  
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• Facebook champions the butchers, the boxers and the barbers in integrated small biz campaign

  25-01-2018 17:51
  Facebook is set to embark on an integrated advertising campaign underscoring its work with Britain’s small business, including the UK’s oldest boxing club and a jeans manufacturer in Cardigan, Wales.
  Created by Wieden+Kennedy Amsterdam, the campaign is fronted by a 60-second hero film voiced by Game of Thrones’ Kit Harrington. ‘Let’s Go To Work’ features clips of traditional businesses’ hard working routines, such as a training session in a boxing gym, a
  
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• Byron Sharp hits back at Dunnhumby's heavy buyers claim as 'dead-end' marketing strategy

  25-01-2018 17:06 via campaignlive.co.uk
  Byron Sharp has hit back at research by Dunnhumby suggesting that "heavy buyers" are undervalued in marketing, decrying the findings as representing a strategic "dead-end".
  
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• P&G's Stefan Feitoza invites Brexit worriers to try life in Brazil

  25-01-2018 17:05 via campaignlive.co.uk
  The world has always been volatile, but innovative brands will find a way to achieve growth, Stefan Feitoza, marketing director northern Europe at Procter & Gamble, said.
  
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• Grumpy Cat’s owner sues coffee firm, Tiger Beer recycling campaign fail: International round-up

  25-01-2018 16:23
  Owner of internet favourite ‘Grumpy Cat’ wins six-figure pay-out
  Remember Grump Cat? The moody feline who rose to internet fame in 2012 due to its permanent frown.
  Well, her owner has just been awarded a staggering $710,000 (£498,000) in damages for copyright and trademark infringement after successfully suing US coffee company Grenade Beverage for exceeding an agreement regarding the pet’s image.
  Tabatha Bundesen struck a deal with the coffee company, which allowed
  
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• Rebecca Hull appointed delivery director at Manifesto

  25-01-2018 15:45
  Manifesto has appointed Rebecca Hull as delivery director, to lead the agency’s client, production and innovation team.
  In her new role, Hull will lead Manifesto’s delivery function, providing oversight and direction on project portfolios from inception through to completion. She will work closely with the clients to maintain exacting standards of service and ensure project objectives are successfully met. Her responsibilities will include helping to define clear roadmaps to drive cl
  
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• Fast Web Media appoints Carla González as senior marketing manager

  25-01-2018 15:29
  Manchester-based digital marketing specialist Fast Web Media has expanded its sales and marketing team with the appointment of Carla González as senior marketing manager.
  González previously held the position of inbound marketing manager for Cube3, where, following the company’s partnership with Hubspot, she was responsible for the management of inbound marketing strategies for performance-led campaigns.
  In her new role, González will oversee Fast Web Media’s mar
  
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• 'Press Play is a project unlike anything UEFA has done before' International women footballs on new lifestyle campaign

  25-01-2018 15:24
  UEFA, through its latest vlog series, has aimed to increase the visibility of women’s football to teenage girls and showcase the game as an aspirational lifestyle.
  The campaign, 'Press Play', which is part of UEFA's initiative 'Together #WePlayStrong' focuses on the lifestyle of four women footballers; Scotland International and Arsenal forward Lisa Evans, German striker Eunice Beckmann who plays at FC Basel in Switzerland, and Austrian international duo Sarah Zadrazil and Laura
  
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• What is Service Design and why is it important?

  25-01-2018 15:16
  Service Design – a discipline on most radars in the agency and client world – is picking up pace. What's it all about? Well, for those not in the know, let’s start with a definition.
  Service Design is the activity of planning and organising people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between the service provider and its customers. There's a lot in there that's not really to do with
  
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• Sharon Richey of Because names UK CEO

  25-01-2018 14:39 via campaignlive.co.uk
  Sharon Richey, founder and global chief executive of experience agency Because, is stepping back from her UK duties to focus on growing the shop in Southeast Asia.
  
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• Aspiring copywriter creates ‘epic’ ad campaign to land a job: ‘the publicity has been incredible’

  25-01-2018 14:17
  A psychology grad looking to break into the advertising industry has created an integrated campaign promoting himself as the ideal creative, having been inspired by Dollar Shave Club’s spot ‘Our Blades Are F**king Great’.
  Scott G Overend has been attempting to land a job as a London-based copywriter and bring “a passion for creating and exploring ideas” to agency life since he graduated with a degree in psychology last year. However so far, he has experienced little
  
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• Sexism in the City: The Presidents Club falls on its sword

  25-01-2018 14:09
  Time’s up for sexism in the City now that the Presidents Club, that bastion of men-only culture, has fallen on its sword following allegations from this year’s big black-tie charity dinner.
  The ensuing self-flagellation has been agonising to watch. Did no-one spot the red flag waving from the men only, no wives or girlfriends allowed, rule? Really?
  Someone somewhere must have wondered whether there would be more on offer than food, drink and a chance to flash the cash.
  Of course they
  
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• Dua Lipa and A$AP Ferg prove creativity is an ongoing process in latest from Adidas Originals

  25-01-2018 14:02
  Modern cultural icons Dua Lipa, Miles Silvas, Playboi Carti, Lu Han, A$AP Ferg, Nick Young, Kaytranada, Florencia Galarza, Marcelo Vieira and Adrianne Ho demonstrate how creativity is a continuous process in the latest spot from Adidas Originals' 'Original is Never Finished' campaign.
  The spot begins with Dua Lipa leading others in a continuation where each individual picks up from where the last left off. It ai
  
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• Creative Director's Choice: Brave's Caroline Paris praises Pink Kittens from Think!

  25-01-2018 13:53
  Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they believe are making a difference.
  This week, Caroline Paris, creative director at Brave, praises the efforts of AMV BBDO and its work for the Think! Pink Kittens road safety campaign.Caroline Paris, creative director at Brave
   
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  Use your phone at the wheel, just for a second? Who actually still
  
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• UK ad viewability no longer lags behind rest of Europe

  25-01-2018 13:25 via campaignlive.co.uk
  UK ad viewability levels have hit their highest level since the second quarter of 2014, reported ad verification company Meetrics.
  
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• How marketers should be tackling GDPR implementation: Sign up for our webinar now

  25-01-2018 13:17
  From the moment the General Data Protection Regulation (GDPR) was first floated there were portentous warnings from the marketing industry that it would have dire consequences on data-driven marketing. Less than 4 months from implementation date, it’s safe to say there is still plenty of debate about what the implications will be and even more discussion about what marketers need to do to avoid suffering the consequences of non compliance as well as exploiting possible opportunities.
  Ther
  
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• Diageo claims marketing effectiveness drive is making its ‘pounds work harder’

  25-01-2018 13:06
  Diageo invested £60m more in marketing during the first half of its 2018 financial year, compared to the same period last year, thanks to savings delivered by its marketing effectiveness work.
  The business, which owns brands including Guinness and Smirnoff, has been squarely focused on improving productivity and efficiency through initiatives such as Catalyst, a new digital interface developed with partners to provide instant data helping Diageo’s marketers make strategic a
  
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• Bajaj campaign urges people to be truly republic & initiate positive change

  25-01-2018 13:05
  Indian vehicle manufacturer Bajaj has questioned people on what being a republic means to them ahead of India's 68th Republic Day tomorrow (26 January).
   
  The spot, conceptualized by Leo Burnett, features three Indians sharing stories about how they lost their loved ones, which is why they now dedicate their lives into saving other lives when there is fire, or someone is sick and also by filling in potholes to avoid accidents. 
   
  Dadarao Bhillore lost his son Prakas
  
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• Viral review: Diesel teaches us to celebrate shortcomings with 'Go with the flaw'

  25-01-2018 12:54 via campaignlive.co.uk
  Social video experts at Unruly are back for 2018 to review "Go with the flaw", the latest ad by Diesel.
  
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• Brexit's real impact on ad industry still 'unknown'

  25-01-2018 12:50 via campaignlive.co.uk
  UK businesses trying to navigate life after Brexit remain hamstrung by the "amount of unknowns" that remain, the Advertising Association's chairman James Murphy warned a panel of senior ad industry figures.
  
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• Sonos takes a swipe at Apple’s HomePod in New York Times print ad

  25-01-2018 12:00
  Sonos is calling out “Big Tech” in a New York Times print ad that’s running the day before Apple begins taking orders for its HomePod speaker.
  In the ad, which can be seen below, the wireless speaker company touts the fact that its users can listen to music services including Spotify, Amazon Music, Deezer, Tidal, Apple Music, SoundCloud and Google Play Music.
  The ad is a thinly veiled dig at Apple’s Siri-powered HomePod, which costs $349 and only supports Apple Music. Whi
  
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• Business on the move: Shell, HSBC, Asda, and more

  25-01-2018 12:00
  Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions.
  Agency wins
  The Campaign Against Living Miserably (Calm) has hired Brand & Deliver to help secure brand partnerships in the UK. Calm, which campaigns to reduce male gender bias in suicides, is aiming to create partnerships which can promote brand success and drive social change at the same time.
  The British Business Bank has appointed E
  
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• W&K strategy chief Paul Colman departs suddenly

  25-01-2018 11:57 via campaignlive.co.uk
  Wieden & Kennedy London strategy chief Paul Colman is leaving the agency.
  
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• W&K strategy chief Paul Colman departs

  25-01-2018 11:57 via campaignlive.co.uk
  Wieden & Kennedy London strategy chief Paul Colman is leaving the agency.
  
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• Arsenal secures Blockchain partner CashBet Coin, a gaming cryptocurrency

  25-01-2018 11:21
  Arsenal has become the first team in the Premier League to secure a Blockchain partner – the buzz-worthy technology that underpins cryptocurrency.
  CashBet Coin is a gambling cryptocurrency designed for the iGaming marketplace, a gambling exchange covering eSports, sports and casino gaming. The company and will gain prominent exposure through in-stadium ad sites in the Emirates.
  Dr Mike Reaves, chief executive and founder of CashBet, said: "With our ICO for CashBet Coin, we are ac
  
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• Why marketers have 'best jobs' in UK, according to Glassdoor

  25-01-2018 11:13 via campaignlive.co.uk
  Marketers have the best jobs in the UK, according to Glassdoor's latest rankings of top 25 professions.
  
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• The Sun makes landmark breakthrough in identifying print readers after 500,000 sign up for its multi-million pound reward scheme

  25-01-2018 11:05
  The Sun is claiming to run “the richest rewards scheme in the country” after paying out millions of pounds in cash to 500,000 purchasers of its print newspaper who have signed up to the Sun Savers programme in its first six months.
  Sun Savers, launched in June as a “reverse subscription” scheme to incentivise loyal buyers of the red top tabloid, pays £5 to readers every time they provide 28 proofs of purchase. Crucially, these readers must input their personal data
  
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• Ministers are deceiving public about Brexit, Labour MP Umunna warns ad industry

  25-01-2018 11:05 via campaignlive.co.uk
  Conservative ministers are deliberately deceiving the UK public about Brexit, ardent remainer and Labour MP Chuka Umunna told senior ad industry figures at Lead 2018 today.
  
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• Ogilvy & Mather London welcomes Jules Chalkley in newly created ECD role

  25-01-2018 11:04
  Ogilvy & Mather London has further expanded its creative department with the appointment of BMB chief creative officer Jules Chalkley to the post of executive creative director.
  Under the auspices of chief creative officer Mick Mahoney, Ogilvy has made a number of recent additions to its creative team including former Elle deputy editor Lotte Jeffs as creative director.
  In his new role Chalkley will bring his wealth of experience in PR, social media, experiential and digital to bea
  
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• Wieden + Kennedy jettisons chief strategy officer Paul Colman

  25-01-2018 10:32
  Wieden + Kennedy London has parted ways with its chief strategy officer and former partner Paul Colman, bringing a decade-long tenure at the agency to an abrupt end.
  The agency did not provide details on the reason for Colman's departure but cited ‘corrective action’ in a statement following reports of a HR complaint.
  It said: “W+K does not tolerate harassment of any kind. If harassment or inappropriate conduct is reported, a timely investigation is conducted, and if a vio
  
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• Jimmy Kimmel and Warren Beatty relive ‘Envelopegate’ blunder for Oscars promo

  25-01-2018 10:03
  You might have thought it an episode the Oscars would rather forget but an incident which has gone down in infamy as one of the worst moments in Oscars history has been recreated by Jimmy Kimmel and Warren Beatty as the centerpiece of the latest advert for the film industry bash.
  Instead of brushing ‘Envelopegate’ under the carpet, the two comedians have opted instead to milk it for every laugh they can muster, invoking memories which are still raw of last year’s toe-curli
  
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• Quantcast takes its first leap into Asia, launching in seven new markets

  25-01-2018 09:58
  AI tech firm Quantcast has launched into Asia for the first time, expanding its business into seven new markets in the region.
  The business already has operations in Australia and New Zealand but will expand into Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, and Thailand.
  Konrad Feldman, Quantcast’s chief executive officer and founder, commented: “Marketing is at a tipping point with AI set to transform every customer experience, every company and every industry. Ma
  
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• Daily Mail and Metro ad sales teams merge to cut costs and boost scale

  25-01-2018 09:47 via campaignlive.co.uk
  DMG Media is merging the ad sales teams of Metro and the flagship Daily Mail titles in a move to cut costs, increase scale and "better serve" advertisers.
  
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• His methods still matter – a response to ‘David Ogilvy must die’

  25-01-2018 09:45
  In a recent opinion piece, David Baldwin argued that David Ogilvy, or rather his supposed way of thinking, had to die. His world, Baldwin argued, no longer existed “sociologically or physically”. While that may be true, the suggestion that Ogilvy’s approach to marketing needs to shuffle off its mortal coil, run down the curtain and join the choir invisible is demonstrably false.
  No normal person, or even marketer, would argue that the world of today isn’t vastly different
  
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• BMB's Chalkley exits for Ogilvy creative job

  25-01-2018 09:28 via campaignlive.co.uk
  Ogilvy & Mather London has poached BMB creative chief Jules Chalkley for a new executive creative director role.
  
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• Why DigitasLBi’s Matthew Jacobson practises the art of magic | Creative Pursuits

  25-01-2018 08:45
  By day, Matthew Jacobson is the global executive design director of DigitasLBi. By night, he transforms into his magical alter-ego, with tricks and illusions he’s practiced since he was seven years old.
  It was his grandfather who first introduced him to the craft as a way of building his confidence as a young boy. Pretty soon he became known as Detroit’s youngest magician and toured his own curated performance, the Magical Matt Jacobson show, at local fairs and parties.
  It was the al
  
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• How should marketers react to the death of Queen Elizabeth?

  25-01-2018 08:45
  ‘London Bridge is Down’, a Guardian Long Reads piece penned by Sam Knight, captured the world’s fascination with both royalty and mortality in 2017. The journalist’s meticulously researched account of what will happen with Queen Elizabeth II dies was nothing but comprehensive, documenting the royal protocol that has lain dormant for 66 years.
  Knight also, forgivably, documented an amount of guesswork in terms of the impending royal and public maneuvers. This time aro
  
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• Mars hires Premier Foods’ top marketer as sales director

  25-01-2018 08:12
  Helen Warren-Piper has moved from her marketing director role at Premier Foods to become sales director at Mars’ Pet Nutrition business in the UK, setting sales strategy for brands including Pedigree and Whiskas.
  According to a statement from Mars, it is hoped Warren-Piper’s marketing experience will help her “apply both a marketing and commercial lens to the sales function”.
  She has been in marketing for more than 20 years exclusively within FMCG. Starting her career at
  
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• Two-thirds of EU marketers considering leaving the UK because of Brexit

  25-01-2018 08:00
  Two-thirds of EU nationals living and working in the Britain in the marketing and creative industries are considering leaving the UK because of Brexit, according to a new survey conducted exclusively for Marketing Week’s parent company Centaur.
  Some 31% of respondents, which include marketers, creatives and designers, say they will “definitely” or “probably” leave, while a further 31% are unsure whether they will stay or not. Just 38% say they will “definitely
  
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• E-commerce and social are taking over as the key search engines in China

  25-01-2018 05:09
  For most people, jumping onto a search engine to search for a product or brand has been the usual behavior for many years.
  Where to buy the product for the best price, where to find the product, what are the product reviews, how does the product compare to others… These are all commonly searched questions when considering or finding out more about a product on a search engine. They have been for many years, since Google really kicked off back in the early 2000’s globally and since B
  
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• Ally's 'The Big Save' AR game offers a money-conscious challenge to Super Bowl excess

  25-01-2018 04:09 via campaignlive.com
  Fans can win real cash toward their savings goals by playing during ad breaks.
  
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• Facebook India partners T-Hub to roll out an innovation programme to foster AR and VR

  25-01-2018 01:31
  Facebook has partnered with T-Hub, a startup incubator, to roll out the India Innovation Hub Accelerator Programme to foster innovation in augmented reality/virtual Reality (AR/VR) space.
  T-Hub is a public/private partnership between the government of Telangana and 3 academic institutes (IIIT-H, ISB & NALSAR).
  Both Facebook and T-Hub will help selected start-ups in the field with cutting edge technology to scale using innovation programmes, global outreach and technology depth as report
  
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