Marketing news

• Vox Media and NBC Sports launch Olympics-themed podcast 'The Podium'

  24-01-2018 23:37
  NBC Sports has announced a partnership with Vox Media for a podcast called 'The Podium,' which will take an in-depth look at the 18 days of Winter Olympic competition.
  The podcast, which will be recorded onsite in Pyeongchang, South Korea, will take an in-depth look at the events, as well as a behind-the-scenes look at the representatives from Team USA.  
  'The Podium' launched on January 3, with several preview episodes reporting on the culture and history of host country Sou
  
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• Busan Police creates a horror voyeur video to warn people who illegally download in latest campaign

  24-01-2018 22:47
  Busan Police has collaborated with Cheil Worldwide to launch a campaign to reduce the circulation of voyeur videos (filming people without their knowledge).
  As part of the 'Stop Downloadkill' campaign, a fake voyeur video was created by the police who went undercover and approached the ‘online black market’ of illegal voyeur videos. They uploaded various fake videos onto 23 file-sharing sites – 170 videos per day, 3,500 videos in total.
  The fake voyeur videos downloaded by peop
  
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• Pop bolsters creative team through addition of Elaine Colenbrander as creative director

  24-01-2018 22:26
  Seattle-based agency Pop has announced the hiring of Elaine Colenbrander, a veteran of SapientRazorfish.
  Colenbrander has been assigned to play a key role in driving the agency’s creative direction and crafting solutions that solve business challenges for Pop's roster, which includes Microsoft, Target, F5 Networks and Adobe.
  Colenbrander has worked across industries including entertainment, technology, travel and hospitality, fashion, CPG, and non-profit organizations.
  
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• Samsung became India's most viewed advertiser in 2017, says report

  24-01-2018 22:19
  Samsung pipped cosmetic brand Lakme to become India's most viewed advertiser, according to a report by Vidooly.
  The “Digital video advertisers landscape India” report further stated that Samsung garnered 374.61m views across its top ad campaigns. Meanwhile, e-commerce brand Myntra powered ahead of Amazon as India’s leading fashion advertiser on Youtube.
  The other brands to make it to the top 10 most viewed advertised brands on YouTube in India in 2017 are ICICI Bank,
  
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• Avocados from Mexico features Chris Elliott in Super Bowl teaser

  24-01-2018 20:40
  Avocados from Mexico and GSD&M have partnered for a fourth consecutive year to bring Avocados back to the Super Bowl, and a teaser for its in-game spot features a smarmy Chris Elliott pimping the creamy fruit.
  The quirky teaser spot features "big time Hollywood actor" and comedian Elliott to help lift people out of their "terrible lives" and into a mysterious world of more beauty, more joy and more Avocados from Mexico.
  The infomercial-style teaser has Elliott talking about how gre
  
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• Facebook has seen the future of online video, and it is vertical

  24-01-2018 20:05 via campaignlive.com
  The social media giant enlisted 15 influencers to make short films that push the bounds of the medium.
  
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• Keanu Reeves contemplates a motorcycle website for Squarespace Super Bowl campaign

  24-01-2018 19:22
  Keanu Reeves is known for his economy of words and steely looks in movies, and there are plenty of those in a new campaign for Squarespace featuring the actor. In it, he contemplates the nuances of making a new website for his company, Arch Motorcycle.
  Squarespace is returning to the Super Bowl for a fifth consecutive time with a campaign that features the John Wick actor. The campaign, which extends beyond the 30-second in-game commercial, will feature Reeves in a series of three different
  
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• Vevo ups human moderation and offers brands better measurement in shift towards TV-style model

  24-01-2018 19:00
  Digital video platform Vevo – which is also one of YouTube’s biggest content partners – has announced a series of changes to the way it moderates and measures advertising as it edges closer to a TV-style advertising model. 
  Amid ongoing advertiser concerns about the quality of inventory on user-generated content, plus the effectiveness of ads on such platforms, the video company has formalised the safeguards it affords to clients on both its own site and on
  
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• US Creative Work of the Week: Upwork calls out the world in out of home campaign

  24-01-2018 18:52
  By calling out leaders of the world, literary figures, businesses and celebrities, freelance site Upwork is making its mark with a new out-of-home (OOH) campaign.
  In its new 'Hey World' campaign, Upwork playfully raises its hand to offer freelance help to time-strapped or resource-strapped pop culture figures, business icons, institutions and political leaders – including president Trump, Dwayne 'The Rock' Johnson, Game of Thrones author George R.R. Martin, Equifax and Nasa. The campa
  
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• Toys R Us is closing 180 stores across the US

  24-01-2018 17:40
  Toys R Us is planning to close 182 stores across the US as the brick-and-mortar chain struggles to compete with the likes of Amazon.
  The closures, which still need court approval, will begin next month and finish up by mid-April. They represent roughly one-fifth of the company’s stores in the US.
  In addition to the closures, the toy chain plans to convert a number of locations into co-branded Toys R Us and Babies R Us stores.
  The struggling toy company filed for bankruptcy in September due
  
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• Time Out Group to expand events as it expects 19% revenue growth for 2017

  24-01-2018 17:39 via campaignlive.co.uk
  Time Out Group is planning to grow the number of events and experiences it hosts this year after reporting an expected 19% year-on-year rise in revenue for 2017.
  
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• Philips launches global campaign around Davos that asks why healthcare can't be better

  24-01-2018 17:38 via campaignlive.co.uk
  During this year's World Economic Forum in Davos, Philips has launched a campaign in which children question why things have to be the way they are when it comes to healthcare.
  
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• How to stand out at The Drum Awards (and the pet peeves)

  24-01-2018 17:30
  Writing an award winning entry can seem daunting and competition for The Drum Awards is fierce. Here are the some tips from our judges and our previous winners to help you stand out and a few to avoid.
  Either way, if you want to impress you need to stand out from the crowd. The following might just give you some clue.
  The right kind of data
  What is it you are trying to prove? When writing about data, statistics etc, be as transparent as possible and even get your clients to back you up. The resu
  
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• Could online media's 'annus horriblis' secure TV's future?

  24-01-2018 17:10
  The future of television has been rendered uncertain by the pace of technological change and shifting viewing habits – and broadcast institutions, brands, creators and marketers are all doing their best to keep up with the plot.
  Ahead of The Drum’s new print issue, four leading industry voices discussed what’s coming up next for the small screen. Responses ranged from predictions that the future of television would depend on the development of new ways of measuring its eff
  
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• Ben Davis: Welcome to B2B AI – boring, but effective

  24-01-2018 17:10
  I have written a number of articles about machine learning recently for Marketing Week and Econsultancy. The current ‘AI summer’ is of course generating a lot of column inches in the mainstream media, too.
  This interest is fuelled by consumer tech – if you were to play word association, ‘AI’ might be followed by ‘Alexa’ or ‘self-driving cars’ – as well as bullish claims about the potential of deep learning in medicine.
  As marketers we s
  
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• The Drum Recommended Agency Register: how we help brands find the perfect partner

  24-01-2018 16:30
  One of the biggest headaches brand marketers face is agency search and selection – with so many different options, channels and technologies now on the market, finding the right partner that can offer you the right solutions can be a very time-consuming task. Making the wrong decision can have a devastating impact on hitting your targets and goals and ultimately your bottom line.
  Over a decade ago The Drum began to address this issue by creating a platform specially designed to help brands
  
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• The damned United logo: Leeds scolded by fans for crowdsourced crest redesign

  24-01-2018 16:30
  Championship football club Leeds has unveiled a minimalist, crowdsourced crest that has caused a furore on Twitter, any marketing manager's nightmare.
  The club claims that that more than six months of research went into its new logo, including consultations with 10,000 supporters. It described the finished work as "celebrating fans at the heart of our identity". Many fans did not entirely agree with this declaration.
  Leeds United celebrates its centenary in 2019 and set out to create a brand tha
  
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• North Wales Police launches new smartphone app designed by Sequence to make officers more efficient

  24-01-2018 16:15
  North Wales Police has collaborated with creative digital agency Sequence to design a new Android smartphone app. Police officers will use it across North Wales while on patrol, to improve efficiency across the force.
  The app was developed with the aim of helping police officers make faster and more informed decisions by connecting them to critical information and data through their smartphones. It offers quick access to critical information, ensuring better data accuracy and supports a mor
  
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• UK's 2017 adspend outperformed Warc and Advertising Association estimates

  24-01-2018 16:08 via campaignlive.co.uk
  Last year's ad spend grew 3.4%, to £22.1bn, outperforming October 2017 estimates by Warc and the Advertising Association which forecast 3.1% growth for the year.
  
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• IAB launches measurement compliance program internationally with Japan's CCI as first adopter

  24-01-2018 16:00
  IAB Tech Lab has launched its Digital Measurement Compliance program into markets outside the US, with Japan-based Cyber Communications Inc (CCI) the first to run an audit and secure verification.
  The program aims to be an optional way for businesses to gain accreditation around its implementation of industry standards, comprising of an audit and a verification on passing, and is focused on markets outside the US.
  The offering today launches to international businesses, with 43 IAB nat
  
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• AB appoints Sarah Gill as head of digital marketing and strategy

  24-01-2018 15:47
  Integrated creative agency AB has promoted Sarah Gill to become head of digital marketing and strategy.  
  Gill previously held the role of senior digital marketing manager at AB, having joined the agency in April 2017, following time in the private healthcare sector. 
  Henry Sanford, digital partner at AB, said: “We’re thrilled that we’re able to promote Sarah into this role. In her first eight months with AB, our clients had seen tangible results from sustainable SEO,
  
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• Turkey of the week: Emirates' campaign misses the punchline

  24-01-2018 15:38 via campaignlive.co.uk
  Brittaney Kiefer thinks Emirates Airlines' latest ad campaign gets the brand strategy right but fails in the execution.
  
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• Pick of the week: Bulk Powders' ad campaign is comedy gold

  24-01-2018 14:50 via campaignlive.co.uk
  Gurjit Degun cried with laughter at Bulk Powders' new TV ad by Droga5 London.
  
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• US Creative Works: Featuring Young & Laramore, Rokkan, CP+B and more

  24-01-2018 14:30
  Welcome to The Drum's US Creative Works, in partnership with Workfront. This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our 'Creative Work of the Week.’
  For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote. To submit work for our US Creative Works section, fill out this online form.
  To vote for
  
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• Former Interpublic Group employee sues Dr Pepper client for sexual harassment

  24-01-2018 14:30
  A former employee of Initiative, an Interpublic Group owned media-buying agency, has filed a sexual harassment lawsuit against an employee of the agency's biggest client, Dr Pepper. 
  According to The Wall Street Journal, Nancy Mucciarone, a former associate director at Initiative, alleges being sexually assaulted by an employee of Dr Pepper Snapple Group. Upon reporting the incident to management, Mucciarone claims bosses sought to resolve the matter by advising her to move to a differ
  
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• Heineken and Booking.com offers Dutch fans the chance to stay with the Winter Olympic athletes in PyeongChang

  24-01-2018 13:33
  Amsterdam brewer Heineken has housed the Dutch athletes, their families and friends in the Holland Heineken House each Olympics since Barcelona 92. Now, in conjunction with Booking.com, it is giving fans the chance to get in on the action at PyeongChang.
  Booking.com will briefly make reservations available each day at 9am from 23 to 27 January 2018. The stunt looks to drive traffic to the e-commerce site while also driving up excitement around the brewer’s support of its countrymen and wom
  
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• Ear to the Ground founder Smith steps back for Adelsberg to lead agency

  24-01-2018 13:21 via campaignlive.co.uk
  Ear to the Ground, the independent sports and music experience agency, has promoted client services director Richard Adelsberg to managing director as chief executive and founder Steve Smith becomes chairman.
  
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• Former Spotify UK boss joins influencer platform Takumi

  24-01-2018 12:59 via campaignlive.co.uk
  Adam Williams, the former UK sales director and managing director of Spotify, has been appointed by influencer marketing platform Takumi to the new role of chief revenue officer.
  
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• Ad of the Day: Indian music school creates piano with only white keys in stand against racism

  24-01-2018 12:56
  Bridge Music Academy has unveiled the follow-up to 'The Racist Cover', launching 'The Racist Keyboard' to leverage the power of music as a counter to racism.
  Conceptualized by Dentsu Webchutney, the spot features the 'world’s fastest pianist' Aman Bathla. He is challenged to play the famous song 'My Heart Will Go On' by Celine Dion on a piano made entirely of white keys.
  The tune sounds very different from the well-known song, thus asserting that both black and white keys are imp
  
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• TSB marketing boss on why it's using fifth birthday to expose 'lazy cat' banks

  24-01-2018 12:48
  TSB has shaken up its marketing with a new campaign looking to get the UK public to question whether their bank does enough for them.
  Based on research it commissioned to unfurl the issues consumers have with the current banking industry, the campaign - dubbed the 'Five Cats’ after HSBC, Barclays, RBS, Lloyds and Santander - looks to expose the weaknesses of TSB's rivals. 
  Pete Markey, ‎marketing director of ‎TSB Bank told The Drum that the campaign is leve
  
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• 'Elle wasn’t just a mag, it was a brand': Lotte Jeffs' transition from deputy editor to creative director

  24-01-2018 12:38
  Giving up a glossy life at Elle for the cut and thrust of the agency floor is a bold career move, but Lotte Jeffs has found the jobs of deputy magazine editor and creative director are not as different as you might imagine.
  Just two weeks into her job as creative director at Ogilvy & Mather, Jeffs – with her finely honed journalistic perception – has mentally noted the similarities of publishing and advertising. There are the obvious shared traits, such as the importanc
  
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• Swiss International Air Lines uses billboard to deliver snow on-demand

  24-01-2018 12:34 via campaignlive.co.uk
  Swiss International Air Lines has created an interactive billboard that delivers snow on-demand.
  
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• News UK agrees to join AOP board

  24-01-2018 12:28 via campaignlive.co.uk
  News UK has agreed to take a board position at the Association for Online Publishing, boosting the organisation's drive to raise industry standards.
  
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• Shell's review of global media and creative accounts puts WPP on alert

  24-01-2018 12:25
  Shell has launched a review of its global creative and media business, after decades of working with WPP-owned agencies JWT and MediaCom. 
  JWT has held the energy giant's global creative account since 1997, while MediaCom was first appointed to handle the UK media account in 2001, before going on to win the global brief in 2005. 
  MediaCom in particular has invested heavily to accommodate Shell; when it won the global account it pooled resources into a 'Team Media fo
  
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• Netflix achieves record market capitalisation of $100bn

  24-01-2018 12:13 via campaignlive.co.uk
  The market leader in video on demand experienced record growth in subscribers, beating analyst expectations.
  
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• People on the move featuring Evening Standard, Twitter, Takumi and more

  24-01-2018 12:04
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
   
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  Paddy Power
  Paddy Power named Michelle Spillane as its new marketing and brand director for the UK and Ireland. 
  Spillane will be responsible for executive duties and projects. Prior to this, Spillane served as director of global marketing with Irish national TV broadca
  
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• Campaign Diary: Saatchis chief fingered by Eye; while GDPR remains a distant land of which we know little

  24-01-2018 11:55 via campaignlive.co.uk
  Richard Huntington has been caught out in less than heart-warming tale, and new data regulation continues to befuddle.
  
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• OOH 'boosts market share by a third', claims new Rapport and IPA study

  24-01-2018 11:31 via campaignlive.co.uk
  Out-of-home advertising can boost market share by more than a third, according to a new report written by marketing analyst Peter Field.
  
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• Contiki’s social media wizard: ‘Influencers will not solve all your problems’

  24-01-2018 11:30
  Brands looking to use social media to increase their audience engagement have few choices. Partner up with YouTube content creators and influencers to tap into loyal fanbases – or handle it alone. With over 3 billion active social media users and an average of 500 million tweets posted a day in total, the opportunity for using social media influencers is huge.
  For travel brands, using influencers should be a no-brainer, as travellers look at social media posts and online holiday reviews fo
  
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• Singapore's Industry Transformation Roadmap launched at Dentsu's new APAC headquarters

  24-01-2018 11:13
  Singapore unveiled its industry transformation map (ITM) on Wednesday that will see thousand of jobs created for professionals, managers, executives and technicians (PMET) in sectors like advertising.
  Senior Minister of State for Law and Finance Indranee Rajah launched the ITM, which also identified key high-growth areas in various sub-sectors, such as data science, analytics and artificial intelligence, at the opening of Dentsu Aegis Network's Asia Pacific headquarters at Guoco Tower. 
  
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• JWT and MediaCom on alert as Shell calls global creative and media review

  24-01-2018 10:49 via campaignlive.co.uk
  Shell has launched a global review of its long-standing creative and media agency arrangements with WPP's J Walter Thompson and MediaCom respectively.
  
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• Visa launches sports marketing campaign ahead of Winter Olympics 2018

  24-01-2018 10:40
  Ahead of the Olympic Winter Games PyeongChang 2018 opening ceremony, Visa has launched a campaign called ‘Resetting Finish Lines’, which features all 54 members of the Team Visa roster, including Olympic and Paralympic athletes, hopefuls, and legends from around the world.
  The film, which is part of Visa’s sponsorship of the Olympics, highlights the inspirational and historic stories of eight Team Visa athletes en route to the Games.
  Along the way, athletes use payment innovati
  
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• Movers and shakers: M&S, easyJet, Publicis, Starcom, McCann, WCRS, VCCP and more

  24-01-2018 10:38 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Good Relations launches brand experience arm with Taylor Herring hire as ECD leaves

  24-01-2018 10:34 via campaignlive.co.uk
  Good Relations has hired Kat Day of Taylor Herring to head a new brand experience arm - while a restructure has seen the departure of executive creative director Oliver Dove.
  
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• Good Relations launches brand experience arm Good Live

  24-01-2018 10:34 via campaignlive.co.uk
  Good Relations, the Chime-owned PR agency, has hired Kat Day of Taylor Herring to head a new brand experience arm.
  
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• Peter Duffy leaves easyJet as new CEO rejigs management team

  24-01-2018 10:22 via campaignlive.co.uk
  Easyjet's new chief executive Johan Lundgren has replaced the airline's chief commercial officer role, its top marketing spot, with a chief data officer post.
  
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• WPP cuts ties with men-only event where women were 'harassed' and 'groped'

  24-01-2018 10:17 via campaignlive.co.uk
  WPP has become embroiled in a row over sexism and misogyny following an exposé into the lewd behaviour of a men-only event sponsored by the advertising giant in London.
  
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• Facebook and Google urged to establish joint advertising standards body

  24-01-2018 10:02
  Facebook and Google are coming under mounting pressure from advertisers to establish an independent standards body with the power to enforce common policies on inappropriate content.
  Leading the charge is advertising trade body ISBA which wants a set of common policies to be established governing the identification, monitoring and deletion of content deemed to be beyond the pale.
  With a client list including the likes of Lloyds Bank, Unilever and Procter & Gamble the screw will turn tha
  
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• Five principles for a successful innovation lab

  24-01-2018 10:00
  It’s fashionable to be a contrarian lately and antagonists would have you believe that innovation labs are an outright waste of time. Some are. They don’t have to be.
  In my experience and the experience of the companies that we’ve worked with to establish innovation labs, it’s often been hard, it’s sometimes felt like an up-hill battle, but it’s never failed. We’ve solved big gnarly problems for huge transportation companies, developed critical new
  
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• Ashley Madison promotes the importance of staying ahead of your affair’s spouses

  24-01-2018 09:45
  The preferred website to find an affair, Ashley Madison, is teaching better infidelity through fitness in its latest campaign.
  The leading married dating website launched its new year campaign advising cheaters that if not getting caught is one of their New Year’s resolutions, then staying fit should be too.
  The campaign, titled ‘Morning Run,’ features a woman appearing to be out for a routine morning run. A voice over asks “Why am I out of bed before anyone els
  
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