Marketing news

• UK government poised to launch ‘rapid response’ unit to combat fake news

  21-01-2018 14:12
  Theresa May’s government is set to respond to the scourge of fake news with the creation of a “rapid response social media capability” in Whitehall itself.
  Based in the Cabinet Office, the team will be tasked with dealing “quickly with disinformation” and reclaiming “a fact-based public debate”.
  It follows the spread of factually inaccurate news that has positioned the government and Conservatives in a negative light, such as a 2017 story that reported M
  
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• Minecraft marketing: how Ogilvy & Greenpeace tapped gamer platforms to combat deforestation

  21-01-2018 13:45
  Earlier this month, logging in the lowland Bialowieza Forest of Poland was halted following front-line efforts, media coverage, international pressure and educational campaigning. The latter included a project from Greenpeace and Ogilvy Poland that utilised the gaming cultures of Minecraft and Twitch in an innovative mix-up of cause-led marketing.
  It wasn’t Greenpeace that came to Ogilvy to stop the deforestation of the Bialowieza, which began in an attempt to comb
  
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• Robinsons fruit squash goes after grown-ups in debut from Saatchi & Saatchi

  21-01-2018 12:20
  Britvic’s fruit drinks brand Robinsons has shifted strategy to target adult drinkers with the launch of Fruit Creations, a new squash supported by a multi-million-pound campaign.
  The multi-channel campaign ‘Listen Up’ is the first from Saatchi & Saatchi, which won the Britvic kids and family portfolio account last August.
  The hero film is fronted by a young, precocious girl who introduces Fruit Creations to grow-ups doing adult things in adult places, such as the boardroom
  
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• Coca-Cola joins crusade against plastic in ‘World Without Waste’ recycling campaign

  21-01-2018 11:30
  The Coca-Cola Company has launched World Without Waste, a brand platform that will promote its plans to develop 100% recyclable packing and spearhead recycling behaviours globally.
  The company vision launches following a rise in public awareness surrounding the detrimental environmental impact of single-use plastics.
  Evian was one of the first brands to respond to the zeitgeist, pledging to overhaul its manufacturing processes to 100% recycled plastic by 2025, while Iceland has committ
  
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