Marketing news

• Forget product placement: now advertisers can buy storylines

  20-01-2018 17:00
  An episode of US show Black-ish saw a character discussing an ad campaign by Procter & Gamble. Is this the future of TV?Advertiser-funded programming is an important source of money for broadcasters, but could advertiser-funded dialogue be the next step? Last week saw a groundbreaking attempt to blend advertising and editorial in an episode of the hit US sitcom Black-ish, which involved consumer goods firm Procter & Gamble paying for a plotline.In the episode, broadcast on ABC, character
  
  Read more

• Google partners with Tencent in patent deal to expand in China

  20-01-2018 11:27
  Google has signed a a patent cross-licensing agreement with Chinese tech giant Tencent in order to expand in China where its entities like app store, search engine and email services are blocked.
   
  According to Tech Crunch,both Google and Tencent will work together on innovation and technology. Both didn't disclose any financial terms of the deal.
   
  Google’s head of patents, Mike Lee said: “We’re pleased to enter into a patent cross-license with Te
  
  Read more

• Facebook turns to users to identify and rank trustworthy news platforms

  20-01-2018 10:46
  Facebook will prioritize news that is trustworthy, informative and local from trusted sources to combat fake news and strengthen relationship and engage in active conversations with users.
  According to Facebook founder Mark Zuckerberg, Facebook will take feedback from users to further tackle sensationalism, misinformation and polarization.
  Zuckerberg, in a post on Facebook, said:"As part of our ongoing quality surveys, we will now ask people whether they're familiar with a news source and,
  
  Read more

• Facebook turns to users to identify & rank trustworthy news platforms

  20-01-2018 10:46
  Facebook will prioritize news that is trustworthy, informative, and local from trusted sources to combat fake news and strengthen relationship and engage in active conversations with users.
   
  According to Facebook founder Mark Zuckerberg, Facebook will take feedback from users to further tackle sensationalism, misinformation and polarization.
   
  Zuckerberg, in a post on Facebook said:"As part of our ongoing quality surveys, we will now ask people whether they're familiar with a news sou
  
  Read more

• Advertisement

• BBC Sports showcases animated fearless athletes in its latest campaign for Winter Olympics

  20-01-2018 08:06
  BBC Sport has created an animated campaign to promote its coverage for 2018 Winter Olympics.
   
  The campaign 'The Fearless are Here' created by Y&R London portrays the fearless athletes overcoming several challenges in order to compete at the Winter Olympics. Y&R London worked with animators Smith & Foulkes at Nexus Studios to create the ad.
   
  The music is an original composition by Native Music features Korean drums. The ad will air from today on BBC One between &
  
  Read more

• Star India to livestream Vivo IPL in virtual reality

  20-01-2018 07:15
  Star India will livestream Vivo Indian Premier League (IPL) in virtual reality (VR) on Hotsar to engage fans through the VR experience.
   
   
  Viewers will also be able to select the camera angles and commentary language of their choice, offering further customisation through the “Super-fan feed”. Fans will further have access to cricket emojis on Hotstar. 
   
   
  Star India will broadcast live matches of the league in 6 different languages targeting fans
  
  Read more

• McDonald's pays tribute to people who say no to change in latest campaign

  20-01-2018 06:34
  McDonald's Belgium, in its latest campaign, is paying tribute to the people who are ‘unchangers’ to celebrate 50 years of its Big Mac.
   
  The spot, called 'the Unchangers', was conceptualized by TBWA Brussels’ and begins with a group of surfers running towards the water on the beach and a background voice over that says "We are the unchangers. We like it how it is."
   
  The camera then moves on to another man sitting on a chair on the same b
  
  Read more

• Twitter reveals 50,258 Russian-linked accounts which influenced the U.S. Presidential election

  20-01-2018 06:22
  Twitter revealed that it identified 3,814 accounts run by the Kremlin-linked Internet Research Agency (IRA), an additional 1,062 from its last count.
   
  The social media platform said in a statement that those accounts posted 175,993 Tweets, about 8.4% of which were election-related. Twitter initially said it had discovered 2,200 accounts tied to a troll farm which uses fake social media accounts to stir controversy and conflict.
   
  Twitter has already provided Congress with th
  
  Read more

• Advertisement

• L'Oreal includes a Hijab-wearing model for first time in hair advert

  20-01-2018 05:37
  L'Oreal UK, in its latest campaign, has included a Hijab-wearing model, Amena for the first time.
  In the campaign, she starred alongside model Neelam Gill, Cheryl Tweedy, Dougie Poynte and other women across the UK.
  Amena in featured having said:  “Whether or not your hair’s on display, it doesn’t affect how much you care about it."
   
   
  Amena hopes to empower every woman who was told her dreams are impossible through t
  
  Read more

Follow @marketing_UKnws on Twitter!