Marketing news

• Tostitos has created a customizable ad generator that makes fun of Super Bowl cliches

  16-01-2018 22:08
  With Super Bowl LII just weeks away, Tostitos has rolled out a customizable digital invite generator for those who are planning on hosting a game day party this year.
  Of course, the brand’s “invite creator” is really just a vehicle for Tostitos to promote its chips and dip ahead of the game. But it’s also a way for party hosts to create a personalized invitation that mimics a Super Bowl ad.
  Those who wish to try it out are prompted to type in their name, address and time
  
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• Beats by Dre goes ‘Above the Noise’ with Olympic athletes in latest campaign

  16-01-2018 21:18
  Beats by Dr. Dre has released the latest installment of its global ‘Above the Noise’ campaign featuring some of the world’s best winter athletes, just in time for the Olympics.
  Starring US stars Shaun White and Lindsey Vonn, as well as Jamie Anderson (US), Kevin Rolland (France), Ayumu Hirano (Japan) and Sui Wenjing and Han Cong (China), the signature spot highlights how these athletes must maintain a masterful focus and unwavering drive to represent their countr
  
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• Lyft says roughly 250,000 of its passengers got rid of a household vehicle last year

  16-01-2018 19:11
  It appears as though Lyft fared better last year than its scandal-ridden rival Uber: according to the ride-sharing app’s 2018 Economic Impact Report, its drivers earned $3.6bn last year, up from $1.5bn the year prior.
  The report also claims that about a quarter of a million Lyft passengers got rid of a household vehicle last year thanks to the availability of ridesharing. Additionally, 50% of passengers said they use their car less because of Lyft, while 25% said that owning a personal veh
  
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• Marketing’s Changemakers: Fiji Water on why it's donating $100,000 to female directors this awards season

  16-01-2018 18:30
  Welcome to Marketing’s Changemakers, a new series from The Drum which will tell the stories of brands trying to change the world in ways both big and small. Here, Fiji Water's chief creative officer discusses its ‘One Sip Forward’ initiative, which aims to raise up to $100,000 for female directors this year.
  Fiji’s signature square water bottles have become a staple at A-list events like the Golden Globes and SAG Awards in recent years, with celebrities like Steve Ca
  
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• Starbucks launches search for EMEA customer engagement agency

  16-01-2018 17:12 via campaignlive.co.uk
  Starbucks has kicked off a search for its first European-wide customer engagement agency.
  
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• Arla Foods reviews advertising for Anchor butter brand

  16-01-2018 17:11 via campaignlive.co.uk
  Anchor, the Arla Foods butter brand, is reviewing its advertising account.
  
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• Oliver's Tuckett joins brand experience agency Collider

  16-01-2018 17:01 via campaignlive.co.uk
  Richard Tuckett, client services director at Oliver, has joined brand experience agency Collider in the same role.
  
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• Ad of the Day: Plan International's 'Sheboard' app challenges the words used to describe girls

  16-01-2018 16:56
  The words used to describe young girls are often very different to those applied to boys. Girls are "princesses" where boys are "heros", they are "pretty" while boys are "strong" – however, a new app from Plan International wants to challenge these stereotypes. 
  The humanitarian group has created a predictive text app called 'Sheboard' which which seeks to raise awareness of the impacts of gendered speech, particularly when it comes to the impact certain phrases have on how girls perc
  
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• Why marketers want to leave their job

  16-01-2018 16:22
  Staff retention is a big issue for any employer, so understanding when people are likely to move on and what might motivate that decision is invaluable.
  The latest Marketing Week Career and Salary Survey shows that while the majority of respondents (74.9%) are definitely or very likely to stay in marketing for the next five years, many are planning to leave their current job.
  Of those surveyed, 43.2% are planning to change their role in the next one to three years, with 37.8% looking to mov
  
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• Interesting man Jonathan Goldsmith brings back his accent for Astral Tequila

  16-01-2018 16:22
  After years of portraying Dos Equis’ Most Interesting Man in the World, Jonathan Goldsmith gave up his title for a stint as a pitchman for Luma internet privacy services. Now, Goldsmith breaks out his Spanish accent as another amazing man who toasts his many accolades with Astral Tequila.
  The new campaign finds Goldsmith’s dapper character bending a spoon with his mind, holding his breath for one hour, becoming the namesake of the sun and receiving the ‘Best Actor’ award
  
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• IPA Bellwether: fourth-quarter marketing budgets at slowest growth rate in two years

  16-01-2018 16:14 via campaignlive.co.uk
  The latest IPA Bellwether reports balance of only 8.6% of companies raising budgets in the last quarter of 2017, the lowest it has been since the start of 2016.
  
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• Joe Media appoints John Doe’s James Wilkins as creative director to power up brand partnerships

  16-01-2018 15:52
  Joe Media has acquired PR agency John Doe's James Wilkins as its new creative director where he will help execute brand partnerships and help develop advertorial content.
  Wilkins joins with experience working with Adidas Originals, Absolut Vodka, Itsu and The Roundhouse, having previously worked at digital agency Abundant.
  He will also have a degree of control over editorial output across the website and social platforms.
  Gavin Johnson, managing director of Joe, said: "Creativity flows thro
  
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• BuzzFeed attempts to funnel Facebook fans into its app following newsfeed algorithm tweak

  16-01-2018 15:32
  BuzzFeed, one of the most viewed publishers on Facebook, has prepared for an eventuality where the social network ceases the flow of traffic to the site by instead directing its fans to download the Buzzfeed app.
  Facebook last week announced that it was to deprioritise publisher content in favour of personal posts from users. Notably these personal posts are arguably more valuable to Facebook in targeting ads at users than, for example, a 17-second clip of a cat on a treadmill. As such
  
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• Forget Black Friday – 2017 was all about the Golden Quarter

  16-01-2018 15:06
  Black Friday, in the UK, is no longer synonymous with queuing in the cold to bag that must-have Christmas toy or coveted piece of designer clobber at a bargain price. Back in 2014, shoppers fighting over white-goods and dashing to stores caused an element of hysteria across the country.
  Fast forward just three years and shopping habits have changed.  British consumers no longer expect to bag-a-bargain on Black Friday alone.  Instead, the sales period has been extended and in many ways,
  
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• Confectionery maker Mighty Fine goes sweet on One Black Bear

  16-01-2018 14:55
  Confectionery brand Mighty Fine has appointed full-service agency One Black Bear to a brief that covers strategic planning, branding, advertising, PR and social media.
  The brand, which started life as a small chocolate shop in Camden in 2014, is now stocked in stores nationwide including Harvey Nichols, Selfridges, Waitrose and Sainsbury’s, plus a number of select independent retailers and some international stockists.
  Kit Tomlinson, co-founder of Mighty Fine, commented: “One Black B
  
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• The ‘Authentic’ Creative City: Seattle

  16-01-2018 14:22
  One word that that tends to rise to the surface in conversation about Seattle is “authenticity.” In exploring the city’s creativity and entrepreneurial spirit, The Drum’s documentary in its Creative Cities Seattle feature, in partnership with Visit Seattle, found that authenticity isn’t just a buzzword in the Emerald City, but a genuine way of life.
  “We tend to be a little bit more authentic because we want to be our own selves,” says Kevin Wick, executi
  
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• Patanjali goes online in retail collaboration including Amazon and Flipkart

  16-01-2018 14:14
  India's most trusted FMCG brand Patanjali has partnered with eight e-commerce platforms to sell its product online. 
  The eight partners include Amazon, Flipkart, Grofers, Shopclues, BigBasket, 1mg, Paytm Mall and Netmeds, through which its entire range of products would be available online.
  According to founder Baba Ramdev, Patanjali's online sales crossed Rs 10 crore during December last year, the highest online sales by any FMCG brand in a month.Now they are targeting sales of over Rs 1,0
  
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• The King of Rwanda to preside at The Drum’s New Year’s Honours Royal Breakfast

  16-01-2018 14:10
  His Majesty The King of Rwanda is to attend an event designed to recognise those listed in The Drum New Year’s Honours list.
  The Drum co-founder Gordon Young has invited the King to take part, after hearing that he has the power to bestow an award called The Royal Order of The Drum (of Rwanda).
  HRH Prince Emmanuel Bushayija, currently lives in exile in Manchester, was named King Yuhi VI of Rwanda on 9 January last year, following the death of King Kigeli V, his uncle, who latterly resided
  
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• King of Rwanda to preside at The Drum’s New Year’s Honours Royal Breakfast

  16-01-2018 14:10
  His Majesty The King of Rwanda is to attend an event designed to recognise those listed in The Drum New Year’s Honours list.
  The Drum co-founder Gordon Young has invited the King to take part, after hearing that he has the power to bestow an award called The Royal Order of The Drum (of Rwanda).
  HRH Prince Emmanuel Bushayija, currently lives in exile in Manchester, was named King Yuhi VI of Rwanda on 9 January last year, following the death of King Kigeli V, his uncle, who latterly resided
  
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• Innovation: How can brands keep up with unpredictable audiences?

  16-01-2018 14:00
   In a rush to stay relevant to keep up with the changing consumer needs and expectations, many brands are investing in new technologies to help them innovate. But does the key to reaching dynamic audiences lie purely in technology?
  This subject was talked about at length at Tug Life: Human Vs Machine, a four-day pop-up expo in London run by digital performance marketing agency, Tug.
  Speakers from Axe, Google, SI Partners, Mondelez and Guinness Book of World Records in a day of presentations
  
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• Expedia consolidates global advertising into Saatchi & Saatchi

  16-01-2018 13:35 via campaignlive.co.uk
  Expedia has consolidated its global advertising account into Saatchi & Saatchi.
  
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• Unilever's Dollar Shave Club creates hub for UK launch

  16-01-2018 13:22 via campaignlive.co.uk
  Dollar Shave Club, the Unilever-owned male grooming subscription service, is creating a hub for people to try out its products as it marks its launch in the UK.
  
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• Dollar Shave Club creates hub for UK launch

  16-01-2018 13:22 via campaignlive.co.uk
  Dollar Shave Club, the Unilever-owned male grooming subscription service, is creating a hub for people to try out its products as it marks its launch in the UK.
  
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• How Vue, Imax and DCM are evolving cinema for movie-goers and advertisers

  16-01-2018 13:12
  This year cinemas will undergo a raft of experimentation to ensure a future for the medium in an age increasingly defined by the small screen and its all-enticing throttle. These venues cater for everyone; from fans of niche arthouse films to cash-cow franchise 'universes' and now they aim to solidify the survival of the silver screen as we know it.
  The prevailing narrative is that cinema is in decline. But is it?
  Advertising Association and WARC research say &
  
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• Two thirds of UK public think ads have become more intrusive, a third say they are more irritating

  16-01-2018 13:01
  Three quarters of UK consumers believe they see more ads now than they did three years ago. Worsening this scenario, two thirds think ads are generally more intrusive than they used to be, an inevitable issue when brands experiment with big data and tracking.
  Research from Kantar Millward Brown also found that one third of respondents found ads more irritating than they were three years ago. This paints a poor picture around the state of play in advertising - many consumers believe they are seei
  
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• What will drive M&A in the adtech and martech sector in 2018?

  16-01-2018 13:00
  Market consolidation has been one of the key narratives in the adtech and market sectors in recent years, with 2018 already witnessing one such deal in the guise of InMobi’s $90m purchase of AerServ, and this trend is tipped to continue. Sources consulted by The Drum in recent weeks explain their respective theories over what will drive market consolidation in the year ahead.
  Privacy implementations imposed by some of the industry’s largest tech brands, plus the European Union’
  
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• Nielsen to start measuring UK ad performance on YouTube's mobile app

  16-01-2018 12:45 via campaignlive.co.uk
  Nielsen has introduced advertising measurement on YouTube's mobile app through its Digital Ad Ratings service in the UK, France, and Germany.
  
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• Pitch update: Axa, Mini, Starbucks, eBay, and more

  16-01-2018 12:44 via campaignlive.co.uk
  Axa has scheduled pitches for February, while Starbucks and eBay have launched new reviews for pan-European accounts.
  
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• Unilever enlists AnalogFolk to handle digital for UK foods amid efficiency drive

  16-01-2018 12:35
  Unilever has appointed AnalogFolk as its digital agency of record for its UK food portfolio, which includes brands like Marmite, Knorr, Colman's and Pot Noodle. 
  The independent shop will deliver digital campaigns for individual brands and at category level. It will be the only digital agency to work with these brands in the UK. 
  It's understood the appointment will displace around 20 agencies who previously worked with Unilever on this portfolio, which used to include i
  
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• Millennials, AI and transparency: 10 predictions for 2018

  16-01-2018 12:30
   
  Transparency, data and digital transformation were big topics last year. As brands and agencies undertake their strategic planning, what will 2018 hold?  
  Here are the top ten predictions for 2018.
  1. AI will help achieve marketing performance optimisation
  A big challenge for marketers is dealing with complex, siloed data assets. [Looking ahead], data analytics and artificial intelligence (AI) will equip marketing departments with the ability to achieve the holy grail of marketing pe
  
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• UK Top Shazamed Ads: Suzuki enjoys the ride into second place

  16-01-2018 12:19
  The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.
  Haven Holidays' 'A Breath of Fresh Air' still dominates the chart this week but five ads have stormed in, including Suzuki's 'Enjoy the Ride'.
  The playful ad follows the new range of vehicles, the Ignis, Swift, and Vitara, around a bumper car circuit, showcasing various abilities on the show ride to Sonz Of A Loop Da Loop
  
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• Healthcare company Thriva creates giant fatberg for health check reminder

  16-01-2018 12:19 via campaignlive.co.uk
  Thriva, the healthcare company, has created a 12ft lump of real fat to show how much weight people are gaining in the UK.
  
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• Saatchi & Saatchi picks up Expedia’s newly consolidated global account

  16-01-2018 12:16
  Expedia has consolidated its five worldwide communications accounts and handed the beefed up brief to Saatchi & Saatchi.
  The agency will work with the travel brand on creative development, brand strategy and execution from its headquarters in London and its Team One site in Los Angeles.
  Saatchi & Saatchi will create all brand advertising campaigns spanning TV, digital video, digital display, social media and outdoor. The network’s production house, Prodigious, will also support in
  
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• Lastminute.com is leading a ‘publisher alliance’ after landmark deal with Rough Guides

  16-01-2018 11:48
  Lastminute.com has inked a partnership with Rough Guides, a travel publisher, which it says will be the first of many to form a ‘publisher alliance’ to compete against the ever-present threat of the duopoly.
  The consortium is being called The Travel Alliance and will pool small and medium-sized travel publishers which “don’t have the [advertising] muscle of Lastminute.com but who still want the revenue”. 
  It follows a trend which has seen several major European
  
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• Junk food brands put on alert as MPs renew calls for stricter advertising regulations

  16-01-2018 11:37 via campaignlive.co.uk
  MPs speaking in a debate on the effect of advertising on childhood obesity have called for a ban on TV ads for foods high in fat, salt or sugar before the 9pm watershed.
  
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• Acceleris snaps up Limelight PR forming a team tallying 25

  16-01-2018 11:27
  Comms agency Acceleris has acquired Limelight PR and will take advantage of its London and Dubai offices, offering scale to the operation that now boasts 25 members of staff.
  Limelight founder and chief executive Susanna Simpson said the move will leverage growth opportunities in the London market, across the UK and overseas.
  Acceleris, based in Harrogate and London, has a new shareholder in Limelight’s Simpson, who joins an enlarged board.
  Louise Vaughan, managing director of Acceleris, w
  
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• Havas London’s Xavier Rees takes on Helia CEO role following Whitmey exit

  16-01-2018 11:19
  Havas chief executive Xavier Rees has kicked off the new year with a significantly expanded remit after being elevated to the role of Helia chief executive, which will see him assume responsibility for the customer engagement and data agency while continuing to lead the helm of Havas.
  Rees will carry out these additional duties from 31 January following the departure of incumbent Tash Whitmey to Tesco with the intention of engendering greater collaboration between both arms o
  
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• P&G’s ad about racial bias will be the subject of a 'Black-ish’ episode

  16-01-2018 11:00
  Last summer, P&G released a harrowing ad called ‘The Talk’ that featured black mothers broaching the subject of racism with their sons and daughters. Now, that very ad will be the subject of an episode of ABC’s ‘Black-ish,’ a sitcom about a suburban, upper-middle-class black family.
  In the episode, Anthony Anderson’s character Dre Johnson - the father of the family who holds a top job at an ad agency - is selected to lead the development of an ad
  
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• Marketoonist on the culture of innovation

  16-01-2018 11:00
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on the culture of innovation appeared first on Marketing Week.
  
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• Are Facebook's news feed changes bad news for brands?

  16-01-2018 10:55 via campaignlive.co.uk
  Last week, Facebook announced that it would be changing its news feed algorithm to favour social engagements over brands and publishers.
  
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• US smart speaker adoption rates soar, leapfrogging both phones and tablets

  16-01-2018 10:16
  Sales of voice-activated smart speakers have soared over the past three years with one in six American adults, the equivalent to 39 million people, now owning the tech, according to a fresh study. 
  NPR and Edison Research surveyed just under 2,000 individuals to compile the Smart Audio Report, discovering in the process that uptake is now ‘outpacing’ equivalent adoption rates in the more established smartphone and tablet markets.
  Amazon and Google are leading the charge with the
  
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• Yotel marks entry into serviced apartments with launch of YotelPad

  16-01-2018 10:00
  Technology-focused hotel chain Yotel has announced the launch of its serviced apartments named YotelPad, which will incorporate existing hotel features like adjustable smart beds, co-working areas and its signature Technowall system.
  The apartments will offer 'perfectly designed living solutions' by optimising space and technology, with standard apartments starting from 20 sqm (215 sqft), with larger apartments also available, according to the brand.
  Communal areas and amenities will be pro
  
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• Cancer Research UK argues link between TV ads and childhood obesity

  16-01-2018 09:59 via campaignlive.co.uk
  Cancer Research UK has called for a ban on high-calorie food and drink TV ads during talent shows and live sports, after a report claims to have drawn a link between TV advertising and childhood obesity.
  
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• Havas London CEO Rees to take helm at Helia too

  16-01-2018 09:55 via campaignlive.co.uk
  Havas London chief executive Xavier Rees is taking charge of sister customer engagement agency Havas Helia, replacing Tash Whitmey.
  
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• JCDecaux refuses to touch contentious abortion referendum campaign ads

  16-01-2018 09:29
  Outdoor advertising specialist JCDecaux is seeking to distance itself from a contentious abortion referendum in Ireland by refusing to host billboards conveying campaign messages from either side of the debate.
  With emotions running high in the country, the display specialists have imposed an outright ban on any material associated with either pro-choice or anti-abortion campaigners in a bid to avoid alienating a large swathe of the population.
  This follows prior incidents in which social media
  
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• Why a gaming firm takes its team to Bali each year: ‘If it creates an environment for success, that is a good enough reason’

  16-01-2018 08:59
  The start of a year pushes most of us into a self-reflective period about how we are living our lives. Some of us stop the booze, go on diets or have a big clean out, some of us plan travel for later in the year.
  When it comes to business, it’s a time to think about how we can be doing things differently both in terms of our own progression, as well as the business culture and opportunities for driving revenue.
  In a world in which we can Slack our boss, Skype the client and WeChat the supp
  
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• Marks & Spencer collaborates with Tata Consultancy Services for digital transformation

  16-01-2018 08:26
  Marks & Spencer (M&S) has announced Tata Consultancy Services (TCS) as its principal technology partner to drive digital-first transformation.
  TCS will aim to drive agility, intelligence, innovation and efficiency to transform the retailer’s customer experience and drive growth of M&S’ business. 
  Steve Rowe, CEO, M&S said: “This new partnership will bring the best of TCS capabilities to M&S. We will join our expertise to unlock the p
  
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• What was the key to success for retailers over Christmas?

  16-01-2018 08:00
  The festive trading quarter is one of the most important of the year for retailers, but they faced a perfect storm of challenges in the run-up to Christmas 2017.
  Figures from the British Retail Consortium (BRC) show footfall was down by 3.5% in December, the biggest decline since March 2013, with high streets and shopping centres the hardest hit. And separate research by The Retail Think Tank shows the retail sector’s financial health in the so-called ‘Golden Quarter’ fell for
  
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• JD.com strengthens presence in Southeast Asia after investing in Tiki

  16-01-2018 07:11
  Chinese ecommerce company JD.com has signed a share subscription agreement as co-lead investor in its Vietnamese counterpart Tiki’s recent Series C round of financing. Upon completion of the investment, JD.com will become one of Tiki’s largest shareholders.
  The partnership will see JD.com and Tiki work together in a range of areas including merchandising, cross-border trade, logistics and fulfillment, technology, financing, and operational capabilities. The two companies will also co
  
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• Vespa India raises awareness about AIDS in latest campaign

  16-01-2018 06:43
  Piaggio India’s Vespa and Aprilia are aiming to create awareness and support the fight against HIV/AIDS in its latest campaign.
  The campaign was conceptualised by Dentsu Webchutney educates people about a charity called 'Red' founded by Bono and Bobby Shriver which helps fight against AIDS.
  Ashish Yakhmi, 2W business head at Piaggio India said: “Piaggio has successfully created the premium positioning in the 2 wheeler segments with its iconic Italian brand Vespa and the rac
  
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