Marketing news

• Want to start a publisher co-op in Asia? Pangaea Alliance, Delta and KPEX share their winning formula

  14-01-2018 16:03
  The monopolisation of advertising dollars by digital behemoths Facebook and Google over the years has seen a sharp decrease in advertising revenue for publishers of all sizes.
  Backed into a corner, some publishers in Asia Pacific have banded together with rivals to create a publisher co-op, which is a programmatic private marketplace (PMP) to share ad inventory and sell to buyers or group of buyers. The co-op also allows publishers to have greater transparency to track and control the inventory,
  
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• Snapchat redesign fails to win over fans with overwhelmingly negative App Store reviews

  14-01-2018 13:29
  Snapchat’s recently introduced redesign hasn’t won over fans. 
  Rolled out at the end of 2017, the refreshed look was brought to the UK, Australia and Canada but so far has proved unpopular, with 83% of reviews on the App Store being negative. 
  According to feedback, many users have complained feeds are ‘confusing’ now they’re no long chronological. 
  Data from analytics firm Sensor Tower given to tech news site, TechCrunch, reportedly showed only 17% o
  
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• British Army looks to instil confidence in potential recruits with 'This is belonging 2018' drive

  14-01-2018 13:03
  The British Army has revealed its latest recruitment campaign hoping to give aspiring recruits the belief and confidence that they can thrive in the army. 
  Reported on Wednesday (10 January), the £1.6m advertising campaign spans radio, TV and online and seeks to tackle head on the issues which may have deterred potential recruits in the past. 
  Building on last year’s ‘This is belonging’ push, the campaign from Karmarama tells the stories of soldiers who, for dif
  
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• Protesters trash H&M store in South Africa over 'coolest monkey' product image

  14-01-2018 12:33
  The backlash over a ‘racist’ product image featured on the H&M website has continued for the retailer as protesters stormed - and trashed - an outlet in South Africa this weekend. 
  Hitting headlines earlier this week, the image of a black child model in a hoodie featuring the quote “coolest monkey in the jungle” saw the likes of The Weeknd and G-Eazy cut ties with the brand. 
  According to local media reports, an opposition party, the Economic Freedom Fighter
  
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• Apple Health data used in German murder case

  14-01-2018 12:05
  A court in Germany has used Apple Health data to provide crucial evidence in a murder trial.
  Charged with rape and murder, the accused, Hussein K, has admitted his guilt but disputed some details. 
  However, the police have said data suggesting he was “climbing stairs” on the app could correlate to him dragging his victim, 19-year-old medical student Maria Ladenburger, down a riverbank and climbing back up.
  Similar readings were recorded after an investigator of a similar build r
  
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• Mark Wahlberg donates $1.5m to Time's Up following gender pay gap criticism

  14-01-2018 11:10
  The Hollywood campaign against sexual harassment in the workplace, Time’s Up, has received a $1.5m donation thanks to actor Mark Wahlberg. 
  The donation follows widespread criticism after it was revealed Wahlberg was paid $1.5m to reshoot scenes in ‘All The Money in the World’, whereas his female co-star, Michelle Williams, received just $80 a day for the extra work. 
  Launched on 1 January, Time’s Up was unveiled to the public via an open letter to the film, TV
  
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