Marketing news

• Pakistani transgender model Neeli Rana fights transphobia in #ChangetheClap campaign

  13-01-2018 13:01
  Asia Pacific Transgender Network has worked with Pakistani model, activist and UN representative Kami Sid, social worker Neeli Rana, motivational speaker Mani AQ and a professional model and engineering student Irha Parishe to battle transphobia.
  The network collaborated with BBDO and Proximity Pakistan in its latest campaign to raise awareness about the hardships faced by transgender people in Pakistan by urging people to change the clap.
  The video f
  
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• Viacom & CBS not an active merger, according to reports

  13-01-2018 12:39
  Despite CBS and Viacom's vice chair Shari Redstone's interest in combining Viacom and CBS, there is no active merger discussion currently taking place, according to Reuters.
  Multiple insiders have told TheWrap that Shari Redstone is pursuing a merger of the two media companies that split more than a decade ago.
  The controlling shareholder of Viacom and CBS Corp, Sumner Redstone split Viacom and CBS into separate companies which he and his daughter attempted to merge the two in 201
  
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• Google steps up efforts to assuage advertisers by vetting premium content

  13-01-2018 11:32
  Google’s charm offensive to bring advertisers back on side has stepped up a gear with confirmation that the company will begin vetting premium YouTube content.
  This follows a wave of concern over inappropriate content which has left Google scrabbling to convince advertisers that it has a handle on the issue.
  Going a step further Google will now cast an eye over all content within its elite Google Preferred channels which command premium prices amongst advertisers.
  An Alphabet spokeswoman s
  
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• Sheryl Sandberg and Jack Dorsey won’t seek re-election to Walt Disney board

  13-01-2018 10:36
  Disney has announced that Facebook chief operating officer Sheryl Sandberg and Twitter chief executive Jack Dorsey will not seek re-election to Walt Disney board because of growing conflicts of interest between the media giant and the technology companies.
   
  The move came into light after Disney’s annual proxy statement had Sandberg’s and Dorsey’s names missing from the list of directors standing for re-election.
   
  Disney said in a statement: &ldqu
  
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• Netflix and Amazon sue Dragon Box over online piracy

  13-01-2018 10:04
  Netflix and Amazon have joined forces with Hollywood studios to sue the set top box maker Dragon Box, that carries the Kodi streaming app, in their latest bid to combat online piracy.
  Kodi software, though not illegal, allows developers to produce third-party add-ons that provide free access to pirated and illegal content. These apps allow users to stream premium content, like paid-for sports and movie channels for free according to Express UK.
  The studios complaint filed in U.S. Distr
  
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• Netflix beats Tinder to be top earning non-game mobile app of 2017

  13-01-2018 08:35
  Netflix was the world's top earning non-game mobile app in 2017, according to SensorTower’s new year-end report, with Tinder finishing second.
  Netflix saw gross subscriber revenue of approximately $510m last year according to the report, representing a 138% increase or about 2.4 times the $215m users spent in the app during 2016.
  Netflix was also the highest grossing non-game app on Apple’s store, while it ranked below HBO Now on Google Play, where Tinder was the
  
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• Samsung faces lawsuit via Paris courts over misleading advertisements

  13-01-2018 08:09
  Samsung Faces a lawsuit by a Paris court over misleading advertising related to alleged child labour and violations of workers’ fundamental rights
  The lawsuit has been filed by two NGO's - Sherpa and ActionAid France who claim that human rights violations allegedly took place in Samsung factories in China and South Korea. NGO's named Samsung Global, the electronics giant's worldwide parent company, and local subsidiary Samsung Electronics France in their lawsuit.
  S
  
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• Twitter’s share price jumps after Facebook's news feed shake up

  13-01-2018 07:36
  Twitter shares increased by 5% after Facebook announced that it will demote business, brand and media posts in news feed shake up.
  According to CNBC, Twitter stands to gain from Facebook's decision when it comes to selling advertising, with traffic for media companies dependent on Facebook as a distribution platform, set to diminish. Meanwhile, Facebook shares fell as much as 4% after the announcement.
  Wall Street analysts polled by Thomson Reuters expect that Twitter sales fell 5.3% last year t
  
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