Marketing news

• Beware of shiny objects: CES boasts innovations that lack mass appeal

  12-01-2018 23:36
  “Whoa” is the first word that you noticed in this year’s CES promos and on attendee badges.
  And, if you are similar to me, it’s the first word that you utter across all show floors and exhibit halls in Vegas.
  Like when you see a “smart” bathroom promising to test your urine (that’s actually dumb). Or when you come upon signage proclaiming a “robot revolution” (that one is my official hype winner in what was, as always, an extremely competitiv
  
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• TV Ad Spend Weekly: Don't be afraid, it's just tax season ads during NFL Wild Card Weekend

  12-01-2018 22:59
  Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands have been investing the most on newly-launched creative on US national broadcast and cable TV.
  TV ad spending is off to a strong start in 2018. The week of January 1 brought in $249 million for new ad placements on national TV, an increase of 92 percent from the previous week and increase of 42 percen
  
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• The best thing from this year's CES is a $15 foam cube

  12-01-2018 22:36
  I've been a CES tour guide for the last few years, watching time-lapse trends where 3D printing went from corner novelty to a huge exhibit and Smart Cities moved from notion to pervasive presence.
  This year's CES was a retread of CES 2017, except that instead of Amazon Alexa integrations as far as the eye could see, this was the year that, in the quip of my friend Lori Luechtefeld of WIT Strategy, "Google basically shrink wrapped the entire city of Las Vegas, including the monorail!" So mine was
  
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• Andrew Christou is out as chief creative officer at Publicis Seattle

  12-01-2018 21:20
  Andrew Christou has departed as chief creative officer at Publicis Seattle. 
  According to Adweek, Christou was terminated after more than seven years at the agency, though, according to Publicis, in a statement, the move “was prompted by business evolution and not related to any prior personnel issue.”
  Approximately three years ago, it was also reported that a claim against Christou was settled in mediation without going to court. 
  The spokesperson further told Adweek
  
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• McCann Worldgroup's Dhane Scotti promoted to global executive business leader for Coca-Cola

  12-01-2018 19:44
  McCann Worldgroup has announced the promotion of Dhane Scotti to the role of global executive business leader for Coca-Cola, elevating him from his previous title of executive vice president-global business leader for the client.
  Scotti joined McCann Worldgroup from BBDO Worldwide a little over two years ago. During his eight-year tenure at BBDO New York and London's AMV BBDO, Scotti worked at a global and regional capacity on Bud Light, Snickers, M&Ms
  
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• Looking back at six winning digital sport activations in 2017

  12-01-2018 19:40
  When it comes to intense rivalries and storybook moments, the sports industry always seems to deliver year after year with iconic images that become permanently etched in history. As we turn the page into 2018, the accelerating adaption of technology is breaking sporting events out of their venues, beyond television sets, and onto a myriad of social media apps, platforms, and devices.
  As fans, we now demand digital experiences that match our ever increasing expectation levels. This leaves sports
  
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• Tech players need to 'grow up and be accountable' in 2018, says Audi's Braun

  12-01-2018 19:08 via campaignlive.co.uk
  Audi UK marketing director Benjamin Braun's watchwords this year will be "hold people accountable" - whether they're suppliers or employees - he told Campaign's The Year Ahead breakfast briefing audience on Friday.
  
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• Smashbox is going all in for its first chatbot

  12-01-2018 18:27
  While some brands have retreated from chatbots, Estee Lauder-owned cosmetics giant Smashbox has launched its first Messenger bot in what it believes will mark a significant shift in how it connects with shoppers.
  Despite the hype around chatbots, Facebook admitted last year that it had seen a “70% failure rate” with those created for its platform, with many brands that had experimented early subsequently pulling out.
  It was around this time of disillusionment that Smashbox&rsquo
  
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• Beefeater Gin encourages people to find their 'botanical scent'

  12-01-2018 18:23 via campaignlive.co.uk
  Beefeater Gin, the Pernod Ricard brand, is creating a "gin garden" with botanical plants and hanging vines.
  
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• Ben Davis: Science won’t save crap creative

  12-01-2018 18:17
  When the hype around programmatic display advertising peaked early this decade, journalists and bloggers hit back with lots of articles about how marketing will never be an exact science.
  Digiday’s Brian Morrissey wrote: “The ads, we’ve been told for years, would become so relevant that they’d be ‘like content’. I don’t know any normal person unaffiliated with this industry who would believe this to be the case.”
  ‘Ad Contrarian’ bl
  
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• 5 cool things from CES: Robotic dogs, Wi-Charge, Intel's drone show, Benjilock & Robomart

  12-01-2018 17:39
  CES is coming to a close for another year over in Las Vegas, and while it has thrown up controversy, not least in it's lack of female keynote speakers, and not to mention a show that involved robotic strippers, VCCP's innovation lead Will Harvey offers five cool things he saw on the ground while taking in the show. 
  ​Robomart 
  The world's first Self driving Store, Brings the products to you and monitors what you remove.  
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  Intel Drone ShowIntel sho
  
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• Mindshare's Charlotte Tice moves to Hearst Live

  12-01-2018 17:05 via campaignlive.co.uk
  Charlotte Tice, client lead at Mindshare, is joining Hearst UK's events team as head of campaigns.
  
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• Asics runs with Inamoto & Co as innovation agency partner

  12-01-2018 16:47
  Performance apparel brand Asics has selected the Rei Inamoto-helmed agency as its innovation partner, tasking it with creating breakthrough work in the brand's transition to fitness-as-a-service.
  The Brooklyn-based agency had done project-based work for the footwear manufacturer in 2017. This year, Inamoto & Co has been asked to help with a digital experience for the London flagship store on Regent Street combining design, data and technology to create an emotional and us
  
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• Rox spends time with Yard to produce long-form content on luxury watchmaking

  12-01-2018 16:28
  In the final months of 2017, luxury jeweller and watch specialist Rox worked with longstanding agency partner Yard to create ‘Art of Luxury Watchmaking’ – a comprehensive piece of interactive, long-form content, condensing everything anyone could ever want to know about the luxury timepieces.
  Now live on the Rox site, the interactive content covers everything from the history of watchmaking to the craftsmanship involved, alongside examining investment potential a
  
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• Are publishers now in Facebook's friendzone? The real impact of the newsfeed algorithm change

  12-01-2018 16:03
  Facebook has deprioritized business and media content in the newsfeed to add a renewed importance to the family and friend posts that originally helped build the social network. Publishers dependent on Facebook for traffic may need to reassess their strategy now.
  Introducing the paradigm shift, Facebook chief executive Mark Zuckerberg wrote: “We've gotten feedback from our community that public content - posts from businesses, brands and media - is crowding out the personal
  
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• Coca-Cola, Amazon, Cadbury – 5 things that mattered this week and why

  12-01-2018 15:54
  Coca-Cola turns its attention to Diet Coke
  Having claimed big success with its Coca-Cola Zero Sugar rebrand, Coke is now turning its attention to the Diet Coke brand promising “exciting things” for the brand in the UK following an overhaul in the US.
  Despite not being very forthcoming about plans for the UK, the brand refresh does signify a direct desire to appeal to health-conscious millennials. And with the sugar-tax set to come into force in April, the push would be timely.
  The US
  
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• Why is the new British Army advert actually a communication success?

  12-01-2018 15:51
  The new campaign drive launched by the British Army, offering new recruits emotional support and a ‘place you belong’, has been slammed by officials for being ‘too politically correct’, ‘neglecting the main group of people who are interested in joining’ and being inefficient in helping to solve the ‘Army’s recruiting crisis’.
  In this gender-challenged time, the new British Army’s multi-channel advertising campaign speaks to the new mill
  
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• Pepsi celebrates 120 years with Cindy Crawford, retro packs and pop-ups

  12-01-2018 15:48 via campaignlive.co.uk
  Pepsi is looking to its past as it revives its 1992 TV ad starring supermodel Cindy Crawford, brings back its retro packaging and tours the US with pop-ups about its 120-year history in pop culture.
  
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• Häagen-Dazs signs up rising tennis star to attract millennials

  12-01-2018 15:40 via campaignlive.co.uk
  General Mills ice-cream brand Häagen-Dazs is seeking to appeal to a younger audience by signing up the men's world number three tennis player Grigor Dimitrov as its global ambassador.
  
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• Agencies have to "be more bolshy" to contend with consultancies in the year ahead

  12-01-2018 15:36 via campaignlive.co.uk
  Agencies should exist to make money for clients, not save them money, and the industry as a whole needs to stand up for the value of creativity, industry leaders told the audience at Campaign's The Year Ahead breakfast briefing on Friday.
  
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• Designing the future: why meanings are key to shaping markets

  12-01-2018 15:30
  January has become synonymous with CES, the Consumer Electronics Show in Las Vegas.
  This week will be full of product announcements, commentary, and critique of all the technology world plans to bring to us this year. The buttons are shiny, the spec sheets are tantalising, the acronyms fall thick and fast. CES is the ultimate celebration of technology for technology’s sake.
  What isn’t so clear at the outset is what all of this technology will mean? How will people decide to make sens
  
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• 5 digital marketing trends that will shape your 2018

  12-01-2018 15:25
  Facebook, Instagram, Twitter, and other popular social media networks continuously update their platforms, which is why it’s critical for marketers to keep up-to-date with the latest developments in the social media space.
  So to help you prepare for the changes to come in 2018, we’ve put together a list of the top social media trends you need to know about.
  Let’s dive in…
  1) Video on demand, in demand 
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  Nothing on social media is as eye-catching as good vi
  
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• Brooklyn Brothers hires Academy's McRobb as London MD

  12-01-2018 15:22 via campaignlive.co.uk
  The Brooklyn Brothers has appointed Academy Films' Duncan McRobb to managing director of its London office.
  
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• Martin Sorrell predicts the future of sports broadcasting at CES 2018

  12-01-2018 15:19 via campaignlive.com
  Technology and sports are converging in new and exciting ways, said WPP's CEO.
  
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• KFC asks Canadians to trade in Bitcoins for buckets of chicken

  12-01-2018 14:22
  In its latest stunt, KFC Canada is saying that it will accept Bitcoin for its buckets of chicken and fries.
  Calling it the Bitcoin Bucket, the fast food chain is offering its Canadian customers its meal bucket in exchange for the cryptocurrency, which it admits in its Facebook and Twitter feeds that it doesn’t really understand.KFC Twitter feed announces Bitcoins for a bucket of chicken
   
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  “Invest in Original Recipe. Avoid alt-recipes,” states one scrolling messa
  
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• Ad of the Day: Burger King's Whopper is the craved last meal in prison

  12-01-2018 13:50
  Burger King certainly isn't above using stunts and a touch of controversy to sell its burgers, as it showed with its pyro showdown with McDonald's and its hijacking of the movie IT. 
  In its latest French ad, by agency Buzzman, Burger King again pushes the limits by making its Whopper Meal a prisoner's last meal, with a twist. In the spot, 'The Last Meal', a prison guard is seen wheeling a cart through a prison, past an electric chair being prepared for use. It stops at a doomed death row pr
  
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• Roll of Honour: How to win at The Drum Marketing Awards

  12-01-2018 13:30
  With 2018 looking to be the year that the marketing industry begins to realise the full potential of creativity in digital tech to realise the promise of audience targeting, looking back at what has raised the bar and changed the playing field can only make creatives stronger. 
  Across the board, there are plenty of examples of fantastic and innovative work produced by agencies, brands and individuals each year. But what makes a winner? 
  The Drum Marketing Awards cel
  
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• Coca-Cola Zero Sugar remakes First Taste, old man Hadley's bucketlist adventure

  12-01-2018 13:27
  Coca-Cola Zero Sugar, formerly Coke Zero, has unveiled a UK TV campaign showing an elderly man breaking free from his retirement home. After taking his first ever sip of the beverage, he wonders about all the other things he hasn’t done.
  Nicolas Coster stars as Mr Hadley and heads up the first of a series of uplifting ads from the ‘First Taste’ campaign, urging people to give Coca-Cola Zero Sugar a try.
  Mr Hadley, embarks on an adventure, telling an old flame he loves her, befo
  
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• Guardian reveals monochrome brand design ahead of switch to tabloid

  12-01-2018 12:33
  The Guardian is set to ditch its blue and white masthead for a black and white, two-tiered design when it relaunches in tabloid format on Monday (15 January).
  The publication’s editor-in-chief, Katharine Viner, posted a brand video spotlighting the new look on Twitter today (12 January). Actress Maxine Peake voices the spots script, asking: “What does the future look like if we view uncertainty as opportunity, and make space for the things that matter?”
  She goes on to explain h
  
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• Coca-Cola brings back ‘First Taste’ ad in renewed Coke Zero Sugar push

  12-01-2018 12:33
  Coca-Cola is bring back its ‘First Tastes’ campaign as part of a renewed push for Coca-Cola Zero Sugar and a wider focus on its healthier drinks as consumers increasingly opt for lower sugar options and with the introduction of the government’s sugar tax imminent.
  The campaign, which will launch on Monday (15 January), will be pushed across TV, online and cinema with supporting activity across out-of-home advertising, digital and PR.
  The advert, created by McCann EMEA, is a con
  
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• How a brave and bizarre social strategy put Bristol City FC on the map

  12-01-2018 12:28
  Bristol City is a football club that the neutral wants goals from. That's because every time one of The Robins score, an absurd player celebration gif is ejected onto social media.
  The club is making a name for itself off the pitch with these surreal gifs allowing players to show their fun side. And the practice came to a head against Manchester City in the Carabao Cup semi final earlier this week when there was a gif showdown between the clubs. 
  Across the board, football clubs have b
  
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• The Marketing Week Podcast: Salary Survey 2018

  12-01-2018 12:07
  In the latest Marketing Week podcast features editor Lucy Tesseras and senior writer Charlotte Rogers wrap up the key takeaways from the 2018 Marketing Week Career and Salary Survey.
  The podcast discusses the happiest and unhappiest sectors, the persistent gender pay gap and how marketers are defining the future of work by leading the charge for flexible working.
  The 2018 Marketing Week Career and Salary Survey analysed the responses of 4,154 marketers from 24 different industries including
  
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• Round up: the fortunes and failures of the UK's top brands at Christmas as Amazon's shadow looms large

  12-01-2018 12:03
  Christmas, the crucial end-of-year trading window, is over and many of the UK’s major retailers this week (8 January) revealed how they performed. All jostled for attention and sales in the run up to the big day by with costly marketing campaigns. But did ad investment translate into healthy profits or was there more at play during Christmas 2017?
  While Aldi drummed up the most social media engagement with its lovelorn carrot mascot Kevin, emotional tracking of TV
  
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• Guardian teases tabloid launch and online redesign

  12-01-2018 11:51 via campaignlive.co.uk
  The Guardian has unveiled a new masthead and will unveil a redesign of its website and app to complement its print relaunch as a tabloid on Monday, 15 January.
  
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• Coca-Cola reinvents noughties ad 'First taste' for Zero Sugar

  12-01-2018 11:02 via campaignlive.co.uk
  Coca-Cola Great Britain has remade a humorous 2006 spot in which the elderly Mr Hadley gets his first taste of Coca-Cola.
  
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• Paramount names David Sameth as president of worldwide marketing

  12-01-2018 10:35
  Paramount Pictures has appointed David Sameth as it's president of worldwide marketing, taking over from Megan Colligan who left the position in November. 
  Sameth brings a wealth of expertise from his current position as executive vice president and head of theatrical marketing at Disney Animation Studios and Pixar.
  Reporting directly to Jim Gianopulos Sameth, he will assume responsibility for the design, development and implementation of advertising and marketing strategies
  
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• Dentsu slashes 2018 UK ad forecast by half

  12-01-2018 10:18 via campaignlive.co.uk
  Dentsu Aegis Network has halved its UK adspend forecast for 2018, citing the Brexit process and a squeeze on household spending causing marketing budgets to be cut.
  
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• Lucozade Sport and Anthony Joshua to host outdoor workout

  12-01-2018 10:16 via campaignlive.co.uk
  Lucozade Sport and IBF World Heavyweight champion boxer Anthony Joshua are to host an outdoor exercise class as part of a campaign to get people exercising.
  
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• Christmas industry matchmaking campaign brings together 300 senior and junior creatives internationally

  12-01-2018 10:11
  A Christmas campaign run by One Minute Briefs to matchmake creative directors with juniors looking to make their way in the industry has garnered 150 matches in total.
  The #MerryCritmas campaign, which first began in 2016, was revived for a second year and saw 300 people sign up to help the potentially career changing drive.
  Agencies involved include BBH, AMV BBDO, McCann, TBWA, Ogilvy, Wieden + Kennedy and many others. Creatives and juniors paired came from all around the world; including
  
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• Facebook unveils major shift away from brand and media posts

  12-01-2018 10:05 via campaignlive.co.uk
  Facebook is overhauling how its news feed works to make posts from businesses, brands and media less prominent.
  
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• 'Get over it' - Mother of H&M ‘racism’ model asserts that scandal isn’t black and white

  12-01-2018 10:03
  The mother of a child model at the centre of an H&M ‘racism’ storm has spoken out in defence of her son’s photo shoot wearing a jumper emblazoned with ‘coolest monkey in the jungle’.
  A social media backlash forced the retailer to cancel its campaign while celebrities such as basketball star LeBron James and footballer Romelu Lukaku hit back. The Weeknd went so far as to terminate his relationship with the Swedish fashion chain as the furore went viral.
  In a surp
  
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• Thinkbox TV Planning Awards open for entries

  12-01-2018 09:25 via campaignlive.co.uk
  The 2018 Thinkbox TV Planning Awards, run in conjunction with Campaign, are now open for entries.
  
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• Facebook to demote business, brand and media posts in news feed shake up

  12-01-2018 09:25
  Facebook is preparing the ground for a significant shift in emphasis over how its news feed operates by demoting posts by businesses, brands and media to make them less prominent.
  In the weeks ahead the shift will return the social network to a more personable service which prioritises conversations taking place between friends and family, together with a corresponding decrease in popularity for global posts.
  As a result publishers, particularly news outlets, are set to be badly affected with si
  
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• Liverpool FC’s misplaced pass shows how football business needs to tread carefully

  12-01-2018 08:41
  This week saw renewed calls from campaigners for Liverpool FC to end its controversial sponsorship deal with Chinese company Tibet Water, sparking an online petition and angering hundreds of thousands.
  Tibet Water is corporately toxic, campaigners claim, because it benefits from China’s military occupation in Tibet - often cited as brutal and oppressive - to bottle and sell Tibetan resources. 
  Of course, the alignment to China is not surprising; clubs like Liverpool have been courting
  
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• The future is here: a look back at CES 2018

  12-01-2018 07:37 via campaignlive.com
  Some of the technologies and trends that were greeted with awe in years past are now maturing, finding their place and providing real-world value in the here and now, says AKQA's head of emerging technologies.
  
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• Grapeshot China diaries: What does this button do? Tackling tech as a business in China

  12-01-2018 07:26
  Contending with a world of new technology can be challenging for companies coming into China – as Grapeshot has learned first-hand.
  As COO of a global tech company, I’m fairly proficient when it comes to getting a handle on new technology – at least, that’s what I thought, until I went to China and tried to hail a taxi. It was 5pm in Shanghai in July, the hottest part of the afternoon on one of the hottest days of the year. I’d just finished a meeting and was, to sa
  
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• Teen Vogue editor-in-chief Elaine Welteroth exits, inks deal with Creative Artists Agency

  12-01-2018 05:58
  Elaine Welteroth, who was promoted to the magazine's top post in April 2017, has announced her exit from Teen Vogue.
  Welteroth joined the publication in 2012 as their beauty and health editor after time spent at sister Conde Nast magazine Glamour. She held the role until elevated to editor, and soon thereafter shared role of editor-in-chief duties with digital editorial director Phillip Picardi (now editor of new digital-only LGBTQ publication them.), replacing Amy Astley.
  In her
  
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• FCB Global adds Madhu Malhan as senior vice president, director of global creative services

  12-01-2018 05:04
  FCB Global chief creative Susan Credle announced the hiring of Madhu Malhan, who will lead the agency network in "establishing innovative creative solutions for client partners around the world."
  Malhan, who was born in India and raised in Africa and South America, has been tasked to be Credle's partner, providing a strategic point of view and benchmark for the agency's global creative council, which consists of the network's chief creative officers.
  Prior to her joining FCB,
  
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• Global bike-share platform Ofo locks up Catch New York as agency of record

  12-01-2018 04:13
  Catch New York was selected by Beijing-based Ofo for global branding responsibilities and to introduce the bike-sharing company to an American audience.
  The agency was tasked with handling the integrated market-to-market rollout of the platform, including an awareness campaign, website development, event support and guerilla media. They were also responsible for handling research and development to unify the brand's message across four continents.
  Ofo was founded in 2014, and
  
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• CES 2018: The year when the voice-activated IoT lineup finally spoke to me

  12-01-2018 03:35 via campaignlive.com
  From faucets that listen to TVs that watch you back, even smarter appliances are on the way.
  
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