Marketing news

• Walmart shutters dozens of Sam’s Club stores without notice

  11-01-2018 22:46
  Walmart is shutting down 63 of its Sam’s Club stores across the US, with plans to convert a handful of them into e-commerce fulfillment centers and permanently close the remainder.
  Some stores have already shut their doors, while others are set to close in the coming weeks. Many employees were unaware of the closures until they showed up for work on Thursday.
  On Twitter, Sam’s Club released the following statement:
  After a thorough review of our existing portfolio, we’ve decide
  
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• The top tweets of 2017: @AgencyQuotes

  11-01-2018 22:00
  As the agency world still seems to be shaking off the cobwebs from a well-deserved break, it’s likely time to get back to the business of helping brands reach the highest of heights with stellar work.
  Then again, if you’ve been following and tweeting @AgencyQuotes, chances are 2018 will bring more head-scratching thanks to the puzzling behavior of clients (now with 280 characters instead of 140!).
  Before the break, we asked agency land to share their holiday @AgencyQuotes with us and
  
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• CES 2018: Artificial intelligence needs to get to know you better

  11-01-2018 21:52 via campaignlive.com
  In order to better predict users' needs, AI is hungry for more, and more personal, data, say experts from Amazon, Microsoft and IBM.
  
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• Vox Creative and PepsiCo tackle cooking competitions with NFL stars in 'Game Day Grub Match'

  11-01-2018 21:24
  PepsiCo has launched a digital miniseries, leveraging its NFL sponsorship in a celebrity cookoff on Vox Media’s SB Nation and Eater sites. 
  Former NFL stars Greg Jennings, Nick Mangold and Rashad Jennings were utilized for the series, showing off their cooking skills and battling for the champion title in PepsiCo’s culinary competition. In the three episode series, each athlete was challenged to prepare game day dishes using PepsiCo food and beverage products as i
  
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• Vox Creative and Pepsi tackle cooking competitions with NFL stars in 'Game Day Grub Match'

  11-01-2018 21:24
  Pepsi has launched a digital miniseries, leveraging its NFL sponsorship in a celebrity cookoff on Vox Media’s SB Nation and Eater sites. 
  Former NFL stars Greg Jennings, Nick Mangold and Rashad Jennings were utilized for the series, showing off their cooking skills and battling for the champion title in PepsiCo’s culinary competition. In the three episode series, each athlete was challenged to prepare game day dishes using PepsiCo food and beverage products as ingredie
  
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• Nokia’s first campaign for its digital health products introduced by TBD

  11-01-2018 21:00
  After recently becoming the global agency for Nokia’s digital health products, San Francisco-based TBD and Nokia have revealed their first integrated brand campaign, 'Know Yourself,' that showcases the Nokia Body+ smart scale, one of the key products in the ecosystem of Nokia’s connected digital health solutions.
  Timed to coincide with New Year’s resolutions, the campaign, including broadcast, digital and social, shines a light on how the Noki
  
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• Pereira & O’Dell promotes Rob Lambrechts to CCO

  11-01-2018 20:46
  Pereira & O’Dell has elevated co-executive creative director Rob Lambrechts to the role of chief creative officer.
  He replaces PJ Pereira, who will now step into the role of creative chairman. Pereira founded the shop, which has offices in San Francisco and New York, with chief executive Andrew O’Dell a decade ago.
  Lambrechts, who is one of the Pereira & O’Dell’s founding employees, played a large part in helping the agency win the Mini and Fifth Third Bank accoun
  
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• Cindy Crawford returns as the face of Pepsi in brand’s Super Bowl spot

  11-01-2018 19:57
  Pepsi has made a lot of noise at the Super Bowl over the years, from Cindy Crawford’s iconic 1992 spot and the 1995 ‘Inner Tube’ spot, to the soft drink brand’s ongoing sponsorship of the big game’s halftime show.
  Pepsi today unveiled this year's global creative campaign, titled ‘Pepsi Generations’ and a return of Crawford during the game. The campaign, according to a release, is a “celebration of the brand's rich history in pop culture for 12
  
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• Which retailers got an iPhone X for Christmas, and which ones got a lump of coal?

  11-01-2018 18:19 via campaignlive.co.uk
  The Christmas sales period is crunch time for retailers: how did the big players get on?
  
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• Hostelworld ramps up customer focus as it appoints Kristof Fahy as CCO

  11-01-2018 17:56
  Hostelworld has appointed former Ladbrokes Coral top marketer Kristof Fahy to the newly created role of chief customer officer (CCO) in an effort to put customers at the “centre of all decision making”.
  Speaking to Marketing Week, Fahy, who left his role as Ladbrokes Coral CCO in September, hopes his experience of working in the fast paced gaming and gambling sector will be a key asset in his bid to help Hostelworld engage its target 18- to 35-year-old audience.
  “The exciting t
  
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• Ikea launches pregnancy test ad, Diet Coke gets a revamp in the US: International round-up

  11-01-2018 16:38
  Ikea asks women to pee on its ad – to check if they’re pregnant
  Is it April Fool’s yet? You might think this is the case looking at Ikea’s latest magazine ad. The advert, which ran in Sweden, has a weird twist – it also functions as a pregnancy test.
  Swedish agency Åkestam Holst’s first ad of the year for the retailer is an advertisement for cribs. If you happen to be in the market for a crib (read: you’re pregnant), then you can get a discount on
  
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• Volvo’s branded music video turns a break-up drive into flipbook animated escapism

  11-01-2018 16:19
  Volvo has teamed up with content production agency Great Guns to release a branded music video, which follows Israeli actress Yuval Scharf as she drives through her surreal, animated imagination away from a bad relationship.
  The spot serves as a music video for ‘Call My Name’ by The Goldman Brothers, with the Volvo V40 also taking a starring role.
  The viewer follows Scharf through all the emotions of a break-up – namely sadness, anger, hatred, revenge and acceptance &ndash
  
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• Independent Influence: Zambezi’s ‘Craft Services’ holiday auction spreads joy to communities in need

  11-01-2018 16:01
  Welcome to Independent Influence, a series that spotlights the work, perspectives and inspirations behind independent agencies across the country. This week we're featuring Zambezi’s annual 'Craft Services' holiday auction.
  We’ve long known of what to expect at agency holiday parties. Spiked eggnog, secret santa, old carols blasting over the public address system. For the past five years, Los Angeles-based Zambezi has done away with advertising traditions and made
  
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• Ikea to launch first pop-up in Czech Republic

  11-01-2018 15:58 via campaignlive.co.uk
  Ikea is launching its first pop-up store in Prague, Czech Republic, to inspire people with its furniture.
  
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• Jaguar's joint venture Spark44 appoints Ralf Specht to CEO role

  11-01-2018 15:57
  Spark 44, the joint venture agency in which Jaguar Land Rover has a 50% stake, has appointed Ralf Specht as chief executive, to replace Steve Woolford who is retiring from the business. 
  Specht, one of the firm's co-founders, most recently filled the role of chief operating officer. He will be now be tasked with extending client partnerships beyond the agency's founding automotive client. 
  The chief operating officer role will now be assumed by Eric Markgraf, w
  
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• Behind the scenes on VCCP's new Cadbury campaign

  11-01-2018 15:52 via campaignlive.co.uk
  Campaign joined Cadbury and VCCP in Glasgow to witness the production of their new campaign, and spoke to global brand director Ben Wicks about how the chocolate brand plans to reclaim its place in the nation's heart.
  
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• Video: Marketers speak their mind at CES 2018

  11-01-2018 15:37 via campaignlive.co.uk
  Senior marketers for brands including Mastercard, Facebook, Bosch and Pinterest dropped into The Economist's TV studio at the Consumer Electronics Show to talk about what's occupying them.
  
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• The 'designer's eye' view on CES 2018

  11-01-2018 15:26 via campaignlive.co.uk
  What are some of the trends at this year's CES? Kristian Krøyer, Carsten Eriksen & Matthew Cockerill of Swift Creatives give their observations so far.
  
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• Hallmark to create 24-feet tall American football-shaped snow globe

  11-01-2018 15:17 via campaignlive.co.uk
  Hallmark, the greeting cards brand, will be creating a 24-feet tall American football-shaped snow globe as part of its NFL activity.
  
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• Uber and Madd Canada continue with anti-drunk driving campaign with touching video

  11-01-2018 14:59
  Uber Canada and Mothers Against Drunk Driving (Madd) are continuing their partnership with a video that features an Uber driver mother of three sharing her personal and emotional story of loss with real, unsuspecting riders.
  In November, Uber Canada, in partnership with Madd Canada, launched a joint fundraising and awareness campaign to remind Canadians of the consequences of impaired driving. The partnership campaign kicked off with a harshly real public service announcement deliverin
  
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• Stagwell's Penn says digital marketing agencies are 'undervalued' as he eyes more M&A

  11-01-2018 14:31 via campaignlive.co.uk
  The founder of Stagwell has claimed digital marketing agencies are undervalued because investors still fail to appreciate how much digital communications and e-commerce are going to transform the economy.
  
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• Creative Director’s Choice: Jamie Falkowski of Day One Agency on Callaway Golf’s collaboration with Vice Sports

  11-01-2018 14:30
  Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they believe are making a difference.
  This week, Jamie Falkowski of Day One Agency, an avid golf fan, talks about Callaway Golf's marketing efforts, including a smart content partnership with Vice Sports.
  I’m a huge fan of the work Callaway Golf has been putting out into the world over the past two years, re-imag
  
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• Aker: an interactive online platform for the agriculture sector

  11-01-2018 14:30
  Clever°Franke, a Dutch digital agency, has created an innovative, online platform for Aker, a precision-agriculture and crop-monitoring platform that uses drones and smart technology to help farmers maintain crop health on a massive scale. 
  Loading...
  Background
  Aker came up with a unique idea and innovative technology that it was keen to implement in the agriculture sector. Known as a notoriously conservative business sector, introducing new technologies and innovations requires a subt
  
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• Glenfiddich hosts a ‘Single Malt Salon’ to foster conversation around creative passions

  11-01-2018 14:24
  Glenfiddich recently brought people together through a monthly culture-focused panel discussion, designed for those with refined taste – and hopefully that taste extends to finding new fans of the whisky.
  Glenfiddich hosted a series of monthly events, the 'Single Malt Salon,' that centered on a different cultural topic and occasion. The goal was to bring like-minded individuals together – united by refined taste, influential status and cultural prowess – to foster conversa
  
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• Cadbury aims to revive founding spirit of generosity in debut campaign from VCCP

  11-01-2018 14:23 via campaignlive.co.uk
  Cadbury is seeking to restore its status as a "fabric of the nation" brand in a new campaign that will shine a light on everyday moments of generosity and kindness.
  
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• Brand Film Festival London: Time running out to enter awards for best brand films

  11-01-2018 14:20 via campaignlive.co.uk
  Time is running out to enter the awards scheme from PRWeek and Campaign that recognises the best brand films - the deadline for discounted 'early bird' entries to Brand Film Festival London is 17 January.
  
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• ‘Why marketers should pay attention to the Amazon versus Google showdown at CES 2018’

  11-01-2018 14:00
  From the Consumer Electronic Show (CES) 2018, Innovid chief technology officer Tal Chalozin helps connects the dots between this week’s tech announcements, and what they mean for how marketers will spend their media budgets in the mid-to-near future.
  CES is the annual marquee event for some of the world’s largest hardware manufacturers and has traditionally been the launch pad for their ‘hero devices’ in the year to come. My initial observations are that ‘voice
  
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• Obituary: Nicky McShane (Iapino)

  11-01-2018 13:20 via campaignlive.co.uk
  Nicky McShane (Iapino), one of our industry's most exuberant and progressive digital marketers, sadly passed away at home over the Christmas period aged just 47.
  
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• Estrella Galicia partners Brindisa for Spanish event

  11-01-2018 13:14 via campaignlive.co.uk
  Estrella Galicia, the Spanish lager brand, is creating a Spanish-themed pop-up in partnership with London tapas restaurant Brindisa.
  
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• Christie's enlists Bompas & Parr to create 'sound bath' experience

  11-01-2018 13:01 via campaignlive.co.uk
  Art auctioneer Christie's is giving people the chance to "rebirth" themselves as part of a wellness event it is hosting in partnership with Bompas & Parr.
  
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• Obituary: Nicky McShane (Iapino), former MD of R.O.Eye & 24/7 Media

  11-01-2018 12:56
  Nicky McShane (Iapino), one of our industry's most exuberant and progressive digital marketers, sadly passed away at home over the Christmas period aged just 47.
  Respected for her ability to both inspire and energise talented teams of digital specialists, she was instrumental in helping to define a number of new business sectors as well as lead a series of highly successful online companies. Digital marketing was her passion, and her enthusiasm and hunger were infectious.
  With a career that has
  
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• Spark44 elevates Ralf Specht to CEO as Steve Woolford retires

  11-01-2018 12:46 via campaignlive.co.uk
  Spark44, the global creative agency partly owned by Jaguar Land Rover, has promoted Ralf Specht from chief operating officer to chief executive.
  
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• Coca-Cola preps Diet Coke overhaul in the UK to boost sales

  11-01-2018 12:34
  Coca-Cola is overhauling its Diet Coke brand in the US and has promised “exciting” changes in the UK to fight declining sales.
  Diet Coke is rebranding with new packaging, flavours and a new campaign, the company announced yesterday (10 January).
  The original Diet Coke flavour will continue, and the four new flavours include ginger lime, feisty cherry, zesty blood orange and twist mango. The packaging is also changing with slimmer cans, a sharper logo and different colours representin
  
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• John Lewis backs ‘thoughtful giving’ Christmas message despite signs of fatigue

  11-01-2018 12:20
  John Lewis has given its continued backing to its “thoughtful giving” Christmas message as it posts upbeat sales for the festive season despite a difficult climate for high street retailers.
  Sales at stores open for more than a year were up 3.1% in the six weeks to the 30 December, with gross sales rising by 3.6% year on year to £1.03bn – John Lewis’s first ever billion-pound festive trading period. At the John Lewis Partnership gross sales were up 2.5% to £1.
  
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• Netflix exalts in stellar viewing figures as service leapfrogs BBC iPlayer

  11-01-2018 11:59
  Netflix has stormed ahead in the latest set of viewing figures which now show that more people now stream content via it than they do via BBC iPlayer.
  Analysis of the viewing patterns of 200,000 British Freesat users found that while the BBC’s catch-up service can still boast significantly more viewers over the year as a whole Netflix customers used the rival platform more regularly.
  In numbers this saw BBC iPlayer’s daily Freesat audience share fall from 2.07% to 1.99% at the same t
  
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• M&S credits Paddington Christmas ad for strong gifting performance

  11-01-2018 11:47 via campaignlive.co.uk
  The boss of Marks & Spencer has defended the brand's Christmas ad campaign starring Paddington Bear despite the company reporting a like-for-like sales decline.
  
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• News Over Audio stakes its claim to be the 'Spotify of news'

  11-01-2018 11:40
  Gareth Hickey and Shane Ennis might not be the first media entrepreneurs to claim to be building the “Spotify of news” but they might be the most realistic pretenders to that throne.
  While Spotify has built a $20bn business offering 70 million customers access to a catalogue of 30m songs, the two twenty-somethings behind News Over Audio (NOA) serve their user base with the sonic delights of news articles read out loud by professional narrators.
  Instead of Ed Sheeran’s ‘Sh
  
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• Business on the Move: Pizza Hut, Viacom, Accenture, and more

  11-01-2018 11:38
  Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions.
  Agency wins
  Pizza Hut has appointed Ventureland Asia to improve its online marketing approach in India.
  Ventureland are slated to collaborate with Baaash, the digital communication and content division company of the Creativeland Asia Group.
  Financial services firm Raymond James has named Minneapolis-based Solve as its agency-of-record
  
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• Trainline unveils 'wonderfully predictable' positioning with spy-thriller spot

  11-01-2018 11:34 via campaignlive.co.uk
  Independent online train ticket retailer Trainline is launching a new pan-European brand platform with a spot that starts as a cinematic spy chase.
  
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• M&S hails ‘brilliant’ Paddington campaign despite ‘mixed’ Christmas sales

  11-01-2018 11:32
  Marks & Spencer (M&S) had a difficult festive trading quarter, with like-for-like sales falling at both its clothing and food businesses.
  The retailer blamed an unseasonably warm October for a 2.8% year-on-year decline in its general merchandise (GM) division, which includes clothing and home, over the 13 weeks to 30 December. Without the poor performance in that month, M&S says its same-store sales would have been positive for the quarter.
  And its food business, which has been relie
  
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• Tesco's happy Christmas thanks to protecting shoppers from inflation, Dave Lewis says

  11-01-2018 11:31 via campaignlive.co.uk
  Tesco chief executive Dave Lewis has painted a positive picture of the supermarket's Christmas trading, despite turmoil caused by the collapse in November of Palmer & Harvey.
  
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• Tesco brand score needs just a little help to overtake rivals

  11-01-2018 11:31 via campaignlive.co.uk
  Britain's biggest supermarket continues to improve its brand perception and has almost, but not quite, caught up with its rivals' average score, according to chief executive Dave Lewis.
  
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• Tabasco Sauce kicks off 150-year celebrations with burlesque show

  11-01-2018 11:17 via campaignlive.co.uk
  Tabasco Sauce, the spicy pepper condiment brand, is celebrating its 150th anniversary with a comedic burlesque show in New Orleans.
  
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• Celebrating Seattle as one of the world's most creative cities

  11-01-2018 11:16
  The Drum, in partnership with Visit Seattle, is celebrating the city and its creativity as part of our Creative Cities series.
  Nestled in the Northwest corner of the United States lies a curiosity to some. Seattle, though still seemingly a far away place, is anything but. Drinking your Starbucks coffee, flying in a Boeing plane, ordering something on Amazon or firing up any Microsoft product allows the world to touch the city and its innovation on a daily basis.
  Some of the one-wo
  
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• YouTube severs commercial links with Logan Paul in suicide video fallout

  11-01-2018 10:59
  YouTube has severed commercial links with vlogger Logan Paul following global outrage at the publication of a video showing the body of an apparent suicide victim in Japan.
  The tasteless content has come at a high price for the star who has seen all his channel’s unceremoniously removed from YouTube’s rarified Google Preferred programme, where brands can target advertising toward the top 5% of content creators.
  The controversial footage first emerged on 31 December when Paul uploaded
  
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