Marketing news

• Steve Bannon forced out of Breitbart executive chairman post

  09-01-2018 23:37
  Former Trump administration strategist Steve Bannon announced his departure from Breitbart News.
  According to the New York Times, Bannon was forced out by a former patron, Rebekah Mercer. The news comes months after his dismissal from the Trump White House, and days after criticisms of the administration in the book "Fire and Fury: Inside the Trump White House” by Micheal Wolff were discovered, according to the Washington Post.
  Bannon had been in his post at Breitbart since 2012, repl
  
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• A picture's worth: Kodak and Wenn Digital launch photocentric blockchain initiative cryptocurrency

  09-01-2018 23:04
  In a licensing agreement, Kodak and blockchain development company WENN Digital announced the launch of the KodakOne image rights management platform and KodakCoin, a currency specifically geared to give more image rights control to photographers and studios.
  The KODAKOne platform utilizes blockchain technology to create an encrypted, digital ledger of rights ownership for photographers to register both new and archive work that they can then license within the platform.
  Koda
  
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• Twitter’s VP of Europe Bruce Daisley details what it would take to remove one of Trump’s tweets

  09-01-2018 22:21
  Twitter’s vice president of EMEA Bruce Daisley recently revealed that President Trump could face consequences from Twitter if he were to tweet someone’s private address or phone number.
  Daisley’s comments come as Twitter continues to receive criticism for letting Trump tweet as he pleases. A group of protesters recently called on Twitter to resign or ban the president’s account following the “Nuclear Button” tweet he sent about North Korean leader Kim Jong-un
  
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• Movers and shakers: WPP, Renault, Debenhams, M&C Saatchi, Everton, Chime and more

  09-01-2018 22:01 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Pizza Hut and Toyota reveal plans for a self-driving delivery vehicle

  09-01-2018 19:53
  One of the more outlandish things unveiled at this year’s CES has been the “e-Palette,” a self-driving concept vehicle dreamed up by Toyota that Pizza Hut has big plans for.
  The automaker and pizza chain have teamed up to collaborate on the autonomous vehicle, which could one day deliver pizzas straight to your doorstep sans driver. Pizza Hut said the e-Palette could even potentially serve as a “mobile kitchen” of sorts as well.
  The move is sure to rival Domino&rsqu
  
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• VaynerMedia signs on Interbrand veteran Andrea Sullivan as agency's first chief client officer

  09-01-2018 18:44
  VaynerMedia has announced the hiring of Andrea Sullivan, a 16-year veteran of branding consultancy Interbrand, as the agency's first global chief client officer.
  In her tenure at the Omnicom brand consultancy, Sullivan worked on a vast roster of clients, including American Express, Cisco, eBay, Gates Foundation, GE, Hyatt, J&J, Marriott, Mars, McDonald’s, Microsoft, Nissan, P&G, Sony, and Samsung.
  It wasn't easy to leave, Sullivan had said: "The only reason I would l
  
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• Twitter's most popular brands according to emoji analysis

  09-01-2018 18:27
  Tweets containing a brand name and an emoji have grown in number by 49% since September 2015 making it more important than ever for comms managers to be able to dissect the purpose and intent of the colourful sprites in messages from the public.
  On social media, consumers use emoji to convey emotions to brands, social media analytics companies like Brandwatch can use this feedback to build a picture of how select companies are perceived online. In the age of ‘let’s attract millennial
  
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• How do you solve a problem like Julian Assange?

  09-01-2018 18:26
  After five-and-a-half years holed up in the Ecuadorian Embassy in London, the impasse over Julian Assange, the Wikileaks founder, is as solid as ever it was.
   
  As stand-offs go, it’s a corker. Since Assange applied for political asylum at the embassy on 19 June, he’s been a virtual prisoner and there’s no release date in sight.  
   
  No wonder Mr Wikileaks tried to shake it up Taylor Swift-style over Christmas and New Year. Bored and frustrated
  
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• Kodak creates Downtown Las Vegas installation at CES

  09-01-2018 18:05 via campaignlive.co.uk
  Kodak has created an installation that celebrates Downtown Las Vegas at the Consumer Electronics Show.
  
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• 'Future-ready' or fail: Wunderman study has solutions for businesses struggling to adapt to new tech

  09-01-2018 17:55
  A new study from Wunderman reveals that despite having access to more innovative marketing tools and systems than ever, 72% of companies feel limited by short-term expectations.
  In a survey created and distributed with Penn Schoen Berland, Wunderman found a wide gap between the ability for companies to identify the challenges of digital transformation and the capacity for them to adopt and benefit from technological and creative investments in sales and marketing. In order to be what they called
  
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• General Mills kicks off creative agency review

  09-01-2018 17:35 via campaignlive.co.uk
  General Mills has kicked off a review of its creative agency arrangements for its array of brands, which include Jus-Rol, Betty Crocker, Green Giant and Nature Valley.
  
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• Magnetic names Hearst UK chief Wildman as chairman

  09-01-2018 17:31 via campaignlive.co.uk
  Hearst's UK president and chief executive James Wildman has been named chairman of Magnetic, the marketing body for consumer magazines.
  
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• Margot James succeeds Matt Hancock at DCMS

  09-01-2018 17:23 via campaignlive.co.uk
  Matt Hancock's promotion to culture secretary has led to Margot James' appointment as a minister in his department.
  
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• Salary Survey 2018: The most diverse and inclusive places to work

  09-01-2018 17:12
  Alongside working environment, opportunities for progression and fair pay, the creation of inclusive and diverse teams is a further crucial element in determining the best industries for marketers, according to Marketing Week’s Career and Salary Survey 2018.
  Single parents, for example, are underrepresented or not represented in the fashion industry, according to 36.6% of marketers, while retail and wholesale is the best performing sector (21.1%) in this regard.Some 65.8% of those marketer
  
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• Channel 4 News head of digital Jon Laurence leaves for NowThis role

  09-01-2018 17:10
  Jon Laurence has left his role as head of digital for Channel 4 News to take up a new post as deputy editor at US social video publisher NowThis.
  Relocating to New York, Laurence will oversee “editorial vision and execution”, the company said, as well as managing day-to-day operations in its newsroom.
  He will also work with the senior leadership team to “develop strategic plans for future growth and expansion into new channels and markets”.
  Laurence spent almost three yea
  
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• Kru Live prepares to accept crypto currencies

  09-01-2018 16:43 via campaignlive.co.uk
  Kru Live, the live events agency, is accepting five of the top crypto currencies as it aims to "streamline" its payments system.
  
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• Red Brick Road launches sister data agency

  09-01-2018 16:33 via campaignlive.co.uk
  Red Brick Road has launched a standalone data agency to help brands uncover "hidden value" in their data.
  
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• Campaign Tech Awards 2018: Deadline extended

  09-01-2018 16:02 via campaignlive.co.uk
  The deadline for entering the Campaign Tech Awards has been extended by more than a week.
  
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• Dyson rapped for misleading viewers over pollution worries

  09-01-2018 15:56 via campaignlive.co.uk
  The Advertising Standards Authority has banned a Dyson TV ad for its £500 Purifier Heater by framing indoor pollution as a concern.
  
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• Amazon plots digital ad push with ad tech launch

  09-01-2018 15:14
  Amazon is pushing further into the digital ad market as it brings new ad tech tools to Europe aimed at helping publishers make more money online.
  Amazon’s Transparent Ad Marketplace, which went live in the US a little over a year ago, is now launching in the UK, Germany, France, Italy and Spain. It offers digital publishers and app developers a new means to monetise their content using header bidding (a technology that allows multiple ad buyers to bid on ad space at the same time, meaning
  
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• 'Influencer marketing in 2018 will become an integral part of a brand’s marketing mission': Panasonic

  09-01-2018 15:11
  With the rise of ad blockers and decline in traditional media consumption, influencer marketing isn’t going anywhere anytime soon. Influencer marketing was the “buzz” word of 2017 as marketers took note of the power yielded by influencers to advocate on their behalf. 
  Weight Watchers welcomed in 2018 by announcing superstar entertainer DJ Khaled — with over four million followers on Twitter, almost nine million on Instagram — as a brand ambassador.
  But influenc
  
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• Unicorn Cosmetics feel the magic with Return

  09-01-2018 15:01
  Unicorn Cosmetics, a Kent-based producer of make-up, lashes and accessories, has appointed Manchester digital marketing agency Return to take charge of its paid search and social activity.
  Return will also deliver conversion rate optimisation campaigns for the beauty brand, founded in September 2016 by ‘unicorn beauty’ obsessive Mel Blue, after struggling to find the perfect natural eyelash on the market. Since launch, the brand has experienced rapid growth, working with retail outle
  
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• Renault seeks 'clearer' brand ownership with new marketing structure

  09-01-2018 14:46 via campaignlive.co.uk
  Renault has promoted Adam Wood to the role of UK and Ireland marketing director, as part of a wider shake-up of its marketing structure.
  
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• Daily Mail calls Virgin Trains' decision to stop stocking paper 'censorship'

  09-01-2018 14:41
  The Daily Mail has slammed Virgin Trains' decision to stop stocking the paper in its on-board shops as "censorship" after the Richard Branson-owned firm said the publisher was "not compatible" with its own brand values. 
  Virgin told staff in an internal memo seen by PR week that it was to shop stocking the right-wing paper on the basis that its employees had raised concerns about the Mail's editorial position on issues like immigration and LGBT rights. 
  The memo read: "Differ
  
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• Mail attacks Virgin Trains for 'political censorship' after operator drops paper

  09-01-2018 14:36 via campaignlive.co.uk
  The Daily Mail has said that Virgin Trains' decision to stop stocking its newspaper is "disgraceful" and motivated by political factors.
  
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• Ad of the Day: Samsung and Shea Glover uncover Gen Z reactions to being called beautiful

  09-01-2018 14:24
  Samsung Galaxy has joined forces with Shea Glover for a schmaltzy but touching recreation of the influencer’s 2015 film ‘People react to being called beautiful’, capturing the moment strangers from the Generation Z strata react to the compliment.
  The collaboration with Glover, a young director and ‘social anthropologist’, aims to tap into young people’s craving for authenticity while demonstrating the quality of the Samsung Galaxy A8 camera.
  Glover is see
  
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• Britvic: How cross-functional collaboration can accelerate efficiency

  09-01-2018 14:23
  Hosted by The Drum, a webinar in association with Bynder, Get your juices flowing: creative branding insights from Britvic showcases how the soft drinks company makes collaboration look easy.
  Endless meetings and workflows is the last thing a marketer needs when trying to create a compelling brand story while meeting strict deadlines. What makes these tasks especially challenging is the lack of collaboration between siloed departments and indeed external stakeholders.
  Could 2018 be the time
  
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• Marketoonist on the blockchain bandwagon

  09-01-2018 13:55
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on the blockchain bandwagon appeared first on Marketing Week.
  
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• The way to modern marketing utopia

  09-01-2018 13:52
  In MOI Global’s six-month project looking into the current (and future) state of marketing – consisting of a survey and three global Disrupt Forum dinner discussions, with thought leadership from some of the top marketing leaders – we first looked at the individual modern marketer and then moved on to the role of marketing as a whole.
  How do you build a modern marketing organisation of the future? Well, it goes back to the individual. Our Disrupt Forum panellists were
  
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• Morrisons credits ‘value for money’ messaging for strong Christmas results

  09-01-2018 13:50
  Morrisons has posted strong Christmas sales results, which it attributes to its “value for money” marketing messaging and a broader food offering.
  Group like-for-like sales increased by 3.7% for the six weeks to 7 January. Like-for-like transactions also grew by 2.3% year on year. The uplift means the grocer is entering its third consecutive year of positive like-for-like sales growth.
  Morrisons says there are a few factors that influenced this strong performance, including a wider o
  
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• Aston Villa on the ‘huge marketing opportunity’ of getting fans shopping with their season cards

  09-01-2018 13:42
  Aston Villa FC have lifted the lid on their first foray into a loyalty scheme which they hope will deliver more insights to their marketing team on everything from how their stadium should be designed to which brands they should partner with.
  The English Championship side has installed pre-paid contactless and chip and pin payment technology on fans’ season and member cards. The card will not only give fans access to Villa Park but with it they can also pay for goods and ser
  
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• Agency diversity creeps up, but just 13% of staff are BAME and c-suites still lack women

  09-01-2018 13:06
  When it comes to increasing diversity within their walls, UK advertising agencies achieved modest improvements in 2017, but both women and individuals from Black Asian Minority Ethnic (BAME) backgrounds are still significantly underrepresented, particularly when it comes to c-suite roles.
  According to the IPA’s annual Diversity Study, which outlines the gender and salary split of individuals within agencies by seniority as well as showing the percentage of BAME employees in agencies,
  
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• Virgin Trains drops Daily Mail as it deems paper 'not compatible with our beliefs'

  09-01-2018 12:34 via campaignlive.co.uk
  Virgin Trains has stopped stocking the Daily Mail in its on-board shops or providing it in first-class carriages, saying it has decided the paper is "not compatible" with its brand and beliefs.
  
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• Employment diversity figures "aren't where they should be", says IPA chief Golding

  09-01-2018 12:31 via campaignlive.co.uk
  The advertising industry has made only marginal progress in its quest for a more diverse workforce, according to the IPA's annual Diversity Survey, carried out in partnership with Campaign.
  
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• UK Top Shazamed Ads: Haven Holidays and Virgin Media take top spots with upbeat entries

  09-01-2018 12:20
  The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.
  With another year rolling around, this week sees a whole host of brand new campaigns making it into the chart.
  Haven Holidays has taken the number one spot with 'A Breath of Fresh Air', a light hearted road trip focusing on two sisters, along with their parents, taking in the wonders and sights of a Haven holiday park on a go-kart.
  Virgin TV
  
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• CES 2018: three trends for marketers to watch for

  09-01-2018 12:11
  Technology has always played an important role as a utility in our lives – whether that be functional, for entertainment, or as just plain novelty. But the success of voice assistants (especially the Amazon Echo Dot, which was the highest-selling product over Christmas) is an early indicator of the shifting nature of consumer technology.
  People are now just as interested in functional tech as they are in tech for entertainment.
  CES 2018 will no doubt see the launch of more functional devic
  
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• Teletext Holidays takes flight with new TV campaign

  09-01-2018 11:56
  Following an initial burst of activity on Boxing Day, Teletext Holidays has launched a TV campaign to run throughout the remainder of January.
  A combination of thirty, twenty and ten-second spots will span an extensive channel mix, in and around entertainment programming on Channel 4, Channel 5, ITV2 and ITV North, with targeted TV spots also scheduled to air on the likes of Dave, More4, E4 and RTE and TV3 in Ireland. 
  The strategy, planned and delivered by Guerillascope, has been devised t
  
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• Mark Ritson: Ignore all the waffle and set time aside for strategic thinking

  09-01-2018 11:37
  Over the Christmas holidays there was a fabulous article about George Shultz. The name might not be familiar to you, but if you are old enough you will remember Shultz as President Ronald Reagan’s avuncular secretary of state. If you were a child of the 1980s you can probably just remember a balding, besuited man stepping off planes into China or the Soviet Union – that was him.
  He is still alive. Now 97, he continues to lobby for recreational drugs, for action on climate change and
  
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• H&M apologises and removes 'racist' sweatshirt from stores

  09-01-2018 11:35 via campaignlive.co.uk
  Fast-fashion retailer H&M has been called out for "casual racism" over using a black boy to model a sweatshirt with the words "coolest monkey in the jungle".
  
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• What brands should learn from Logan Paul’s Suicide Forest video

  09-01-2018 11:26
  If you haven’t heard about the latest YouTuber controversy that is Logan Paul, a prank culture vlogger with +15m YouTube subscribers, you probably should follow more videos. Even if you don't work with influencers, you should care about the content in question. For human decency.
  Somewhere in the Venn diagram of Logan Paul’s desire to get views, he created one of the most repulsive pieces of content out there. He and his friends, in an effort to create engaging and viral content, tho
  
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• Amazon to tempt publishers with Transparent Ad Marketplace in Europe

  09-01-2018 11:22
  Amazon Publisher Services (APS) has rolled out an ad product supposed to ease header bidding from content creators and app developers in a move it hopes will fire a shot across the bow of Google which holds market supremacy.
  The Transparent Ad Marketplace (TAM) product is being pushed for its simplicity of use. The service is now active in the UK, Germany, France, Italy and Spain and looks to attract users with reportedly fast load times and easy to navigate user interfaces.
  The draw will be tha
  
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• Hike Messenger unveils Hike ID to safeguard users privacy

  09-01-2018 11:18
  Indian's homegrown messaging platform Hike Messenger introduced Hike ID which allows users to chat with someone without the need of sharing their phone number in order to safeguard privacy.
  The users can search their friends who have account Hike IDs and simply add them.
  According to a survey by Hike of over 1 million Hike users, 69% of the respondents said that they’d like to talk to people without sharing their phone numbers first and over 72% said that they want to skip the hassle
  
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• Virgin Holidays opens first store in Wales with VR experience

  09-01-2018 11:08 via campaignlive.co.uk
  Virgin Holidays is enticing customers to book their next trip with an in-store VR experience at its first store in Wales.
  
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• Aldi marketing boss credits ad campaign as discounters surge over Christmas

  09-01-2018 10:59 via campaignlive.co.uk
  There is no sign that the rapid growth enjoyed by Aldi and Lidl is slowing down, after both discounters saw sales increase 16.8% year-on-year in the last twelve weeks of 2017.
  
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• Google inadvertently silences news publishers during weekend glitch

  09-01-2018 10:27
  Publishers have reacted with dismay following a weekend glitch that saw many temporarily removed from Google News during an apparently unintentional purge.
  From late Sunday publishers began finding that their news websites were being removed from the platform, sparking alarm among long-standing contributors.
  Blaming the silencing on ‘an unintentional technical error’ Google’s engineers worked swiftly to rectify the situation with most issues resolved by the end of the day, alth
  
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• Matt Hancock succeeds Karen Bradley as culture secretary

  09-01-2018 10:04 via campaignlive.co.uk
  Digital minister Matt Hancock has been promoted to secretary of state for digital, culture, media and sport in the latest government reshuffle.
  
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• The Weeknd sounds off in H&M ‘racist’ product copy row

  09-01-2018 09:55
  Canadian singer The Weeknd has struck a discordant note against clothing retailer H&M after announcing he would sever all ties following the publication of a ‘racist’ image of a black child.
  The Weeknd stated that he was ‘deeply offended’ by the use of a controversial image, depicting the child dressed in a hoodie emblazoned with the words ‘coolest monkey in the jungle’, before promptly severing his relationship.
  The Swedish brand has apologised for any of
  
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• Former Google engineer sues contending discrimination against white, conservative men

  09-01-2018 09:27
  An embittered former Google employee is seeking retribution from his erstwhile employers by suing for gender discrimination on the grounds that he is a conservative, white male.
  James Damore came to international attention last year when it emerged he had authored a controversial internal memo asserting that biological causes could be attributed to gender inequality in the technology industry, views which promptly got him fired for perpetuating gender stereotypes.
  Damore is going to court alongs
  
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• F1’s commercial boss on building a brand beyond racing

  09-01-2018 08:30
  When Liberty Media completed the $8bn deal to acquire Formula One at the start of 2017, one of the first things it did was recruit Murray Barnett as the sport’s first head of global sponsorship and commercial partnerships.
  Under the previous ownership, F1 lacked any kind of marketing department and derived most of its revenue from TV rights and race hosting fees, with owner Bernie Ecclestone cutting sponsorship deals personally. This was an outdated model that wasn’t at all joined up
  
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• Maruti Suzuki raises awareness and promotes usage of seat belt in an emotional ad

  09-01-2018 07:28
  Vehicle manufacturer Maruti Suzuki has rolled out a nationwide campaign to raise awareness and promote usage of seat belt among drivers and passengers.
  The TV spot, conceptualised by Happy mcgarrybowen, showcases how a kid is constantly trying to stop his father from driving the car by sometimes puncturing the tyres and on another occasion sticking glue on his father's seat. The kid's father gets really annoyed and angry and shouts at him. The kid then tells his father that he is
  
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