Marketing news

• Premier League clubs under fire for using junior players to promote gambling sponsors

  07-01-2018 14:38
  Premier League clubs such as West Ham and Stoke City have been put in the spotlight for their use of junior players to promote sponsors including Betway and Bet365.
  Gambling accounts for over 40% of the income from perimeter sales in the Football League and almost half of the shirt sponsorships in the Premier league.
  It’s a relationship that has come under scrutiny, with the Labour party pledging to outlaw gambling advertising in football,
  Now, a Sunday Times investigation has found that s
  
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• BBC breaches agreement to remove rival websites

  07-01-2018 14:08
  The BBC has failed to remove services such as BBC Food and Newsbeat which were agreed nearly two years ago as part of the renewal of its charter. 
  The websites were due to be shut down in response to accusations that it was undermining commercial rivals.
  For example, BBC Food website featured recipes that would appear on BBC Good Food, which is run by the corporation’s commercial arm, BBC Worldwide.
  Likewise, Radio 1’s Newsbeat’s site and app were due to shut down and the
  
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• London Mayor warns Channel 4 leaving London will cause ‘disruption for years to come’

  07-01-2018 13:22
  Sadiq Khan has warned that plans to force Channel 4 out of London will cause disruption “for years to come”.
  The London Mayor was commenting on the mounting pressure the broadcaster faces from government to move out of its London headquarters.
  While “Channel 4 will remain publicly owned”, under the Conservative manifesto it “will be relocated out of London”, though the department of Digital, Culture, Media and Sport later said it had “always been clear t
  
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• Google criticised for PPC ads targeting addicts

  07-01-2018 12:54
  Google has come under fire from the UK government for a practice which sees it make £200 every time someone clicks on an advert offering treatment for addictive diseases.
  A Sunday Times investigation found that the ads come from “referral agents”, which are masquerading as free advice helplines. These agents are charged £200 by Google every time someone clicks on one of their promoted links.
  The middleman – used by private hospitals like Priory Group, Gladstones, Ch
  
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