Marketing news

• Facebook to bring Instagram stories to WhatsApp

  06-01-2018 14:22
   Facebook is to test Instagram Stories on WhatsApp in the latest attempt to combat social media rival Snapchat.
  As reported by Techcrunch, Facebook has now introduced an option for cross-posting updates on both platforms. Like Snapchat videos, these WhatsApp status updates would disappear after 24 hours on the platforms.
  The option is not available to all Instagram users as it is still under trial.
  A Facebook spokesperson said: “We are always testing ways
  
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• CES digs deeper hole as it claims adding more female voices to line up for 2019 ‘a challenge’

  06-01-2018 14:14
  Annual technology conference CES faces more criticism for its lack of female representation after an open letter, which promised to rectify the issue for next year, said that doing so would be ‘a challenge.’
  With the conference in Las Vegas kicking off this weekend, an open letter was issued, signed by the organisers’ president and chief executive Gary Shapiro and SVP of CES and corporate business strategy, Karen Chupka, to show that The Consumer Technology Associatio
  
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• Pernod Ricard brands Bacardi rival Havana Club's latest ad campaign that states 'Don't tell us we're not Cuban' as 'misleading'

  06-01-2018 11:25
  French alcoholic drinks company Pernod Ricard has criticized Bacardi’s rival rum Havana Club after it released its latest campaign that included the claim the brand's heritage as 'Cuban' as being misleading.
   In its latest advert, part of the 'Forever Cuban' campaign (see below), the Bacardi-owned rum brand Havana Club, claimed that founders, the Arechabala family, started their rum-making business in 1878 in Cuba, becoming a beloved and iconic Cuban brand sho
  
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• Facebook founder Zuckerberg to explore cryptocurrency & encryption to improve platform services

  06-01-2018 10:46
  Facebook founder Mark Zuckerberg in his latest post said that he would be exploring the trends like encryption and cryptocurrency which he also claimed will"take power from centralized systems and put it back into people's hands."
   
  According to Zuckerberg, 2018 will be a serious year of self-improvement where the company will learning from working to fix its issues.
   
  He added that the most interesting questions in technology right now were around centralization vs
  
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• 'Facebook to explore Bitcoins to put power back into people's hand,' says Mark Zuckerberg

  06-01-2018 10:46
  Facebook founder Mark Zuckerberg in his latest post said that he would be exploring the trends like encryption and cryptocurrency which he also claimed will"take power from centralized systems and put it back into people's hands."
   
  According to Zuckerberg, 2018 will be a serious year of self-improvement where the company will learning from working to fix its issues.
   
  He added that the most interesting questions in technology right now were around centralization vs
  
  Read more

• Amazon holds largest click share in paid search advertising in the UK

  06-01-2018 08:24
  Amazon UK had the largest click share in paid search advertising in the UK during the festive season according to a study conducted by Kantar Media’s AdGooroo search marketing intelligence platform.
  The study further stated that Amazon UK's website captured 8.8% of mobile ad click share and 7.5% of desktop click share on popular retail keywords. The popular keywords were ‘engagement rings’, ‘fitbit’, ‘washing machines’, ‘Xbox one&rsq
  
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• Irn-Bru responds to fears over impending recipe change

  06-01-2018 08:01
  Following a negative response to soft drink Irn-Bru’s decision to alter its recipe and reduce the quantity of sugar in its products, it’s maker, AG Barr has released a statement on its official Twitter page.
  In order to quell the criticism over the decision, the company’s statement read: “We know a lot of people are concerned right now about the changes to Irn-Bru. We understand but we want to reassure you of a few things. Irn-Bru will s
  
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