Marketing news

• Flipboard announces more in-depth editorial collaborations with publishers in 2018

  05-01-2018 23:12
  Content curation platform Flipboard announced it will more deeply integrate original stories and curated content from publishers into its editorial programs in 2018.
  The company's news desk said it'll kick off the year by collaborating with E! to provide expertly curated content from the red carpet at the 75th Golden Globe Awards, this Sunday, (January 7). For CES watchers and attendees, Flipboard has special curation from tech sites CNET and Digital Trends.
  For the 
  
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• Monster Energy expands partnership with Professional Bull Riders organization

  05-01-2018 22:16
  Monster Energy has announced that it is expanding its partnership with Professional Bull Riders, a 25-year-old organization with more than 600 members.
  The energy drink brand, which has sponsored the organization’s riders and events since 2011, will now have the primary marketing rights to its 25th anniversary tour, ‘Unleash The Beast.’ The two will officially kick off the partnership at the ‘Monster Energy Buck Off’ event at Madison Square Garden this weekend in Ne
  
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• Taco Bell makes slew of senior appointments as chain focuses on global growth

  05-01-2018 21:20
  Taco Bell has bolstered its executive team via a number of senior hires and promotions as the fast-food chain sets its sights on global growth.
  Chief marketing officer Marisa Thalberg is moving into the global role of chief brand officer, where she will be tasked with driving the brand’s US business and ensuring global consistency of its marketing strategy. Her team will also be responsible for e-commerce, internal communications and events.
  Julie Felss Masino is joining Taco Bell as brand
  
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• TechRadar hits the highway on cross-country 'Road to CES' webseries

  05-01-2018 19:40
  Consumer technology website TechRadar has been tracking its journey to the US’s biggest tech conference with its first live, cross-country series, ‘The Road to CES.’Through January 7, the series presented by smartphone brand ZTE, shows TechRadar editors Matt Swider and Nick Pino traveling from city to city analyzing an array of consumer gadgets. The journey started in New York City and over seven days is making stops in Washington DC; Knoxville and Memp
  
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• Addressing marketer pain points at Portland’s R/GA pitch

  05-01-2018 18:56
  At the end of November, 14 companies that are part of R/GA Ventures made their way to Portland, Oregon to pitch both the market’s agencies and brands. While the big prize included a full day of pitching to Nike executives at their WHQ in Beaverton, Oregon, all were on hand to address, in some way, shape or form, serious marketing and brand pain points, and find new solutions.
  The companies on hand were from the US, Canada, the UK and Australia and represented the individual cohorts of the
  
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• George becomes Group M UK CEO as Theakstone takes global investment role

  05-01-2018 18:10 via campaignlive.co.uk
  Group M has named Tom George as UK chief executive, replacing Nick Theakstone who moves after ten years to be global chief investment officer.
  
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• WPP names Karen Blackett as its first UK country manager

  05-01-2018 18:09 via campaignlive.co.uk
  WPP has named Karen Blackett as its first UK country manager, making her the most important agency leader in the British ad industry.
  
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• Is this the depressing future of brands in a marketplace run by algorithms?

  05-01-2018 18:08
  This Christmas was a weird one from the perspective of a brand marketer who is also (obviously) a consumer. My overwhelming impression is that the influence of brands is disappearing from many purchase journeys and I believe that if this trend continues we could all be in big trouble.
  To explain all this, I'm going to have to take you down the same retail rabbit hole in which I found myself, so I beg your indulgence for a while.
  I'm sure I was not the only person in December who found themselves
  
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• Yasso frozen yogurt introduces pints with new packaging and web design from Fortnight Collective

  05-01-2018 17:38
  Frozen Greek yogurt pioneers Yasso is expanding its offering with pints, featuring new packaging, as well as a freshly designed website.
  Working with Boulder, Colorado agency Fortnight Creative, Yasso Frozen Greek Yogurt has introduced eight inaugural pint flavors with bright colors. According to the agency, “Yasso pints are all about encouraging people to enjoy something delicious with complete abandon. This indulgent attitude is captured in the design of the eight flavors.”
  The pac
  
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• FA Cup recruits influencers to appeal to new generation of fans

  05-01-2018 17:37 via campaignlive.co.uk
  The FA has signed up a group of creatives from within the world of music, fashion, gaming and design to offer a new perspective on the FA Cup for a new generation of fans.
  
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• Birchbox's London pop-up extended by two months

  05-01-2018 16:58 via campaignlive.co.uk
  Birchbox, the monthly beauty subscription service, is extending the length of its London pop-up residency after a rise in sales.
  
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• WPP's Kantar merges four brands into one consultancy

  05-01-2018 16:01 via campaignlive.co.uk
  WPP-owned research and insight specialist Kantar is combining four of its brands to form a consultancy that will set out to redefine how marketing and sales work together.
  
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• Tinder’s vibrant animation explores man and womankind’s struggle to couple through history

  05-01-2018 16:00
  Matchmaking app Tinder is giving an animated history lesson on dating in its new spot by creative production agency Buck.
  The spot shows the epic history of man and womankind’s eternal struggle to couple, starting with a caveman-style version of Adam and Eve, where two bubble-butted animated characters meet and decide they “should hang out”, according to the relaxed yet authoritative voice-over. The 75-second film goes on to show how dating allegedly developed over the centurie
  
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• How advertising could unfold on Alexa this year if Amazon gives brands access

  05-01-2018 15:30
  If any business is set to have a happy new year, it’s Amazon; the retailer closed the holiday season with more Prime members than ever before and record sales for its line of devices, with its Echo Dot and Fire TV Stick with Alexa Voice Remote taking the top two spots for best-selling products on the site.
  In the year ahead, it looks as though Amazon has no intention of slowing down. Considering it sold “tens of millions of Alexa-enabled devices” worldwide t
  
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• Diageo, Next, Philip Morris: 5 things that mattered this week and why

  05-01-2018 14:05
  Tobacco giant Philip Morris vows to ‘quit smoking’ in new campaign
  On Tuesday, a number of the national newspapers ran a rather peculiar-looking ad.
  It was created by tobacco giant Philip Morris, which sells brands like Marlboro, announcing the intention to “give up cigarettes” as part of its New Year’s resolution. It also urged the British public to do the same.
  As part of the campaign, it launched the ‘Smoke Free Future’ website to provide smokers with
  
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• Snack producer Whitworths partners Aardman and Chapter to launch Bright Little Nuts animated TV ad

  05-01-2018 14:02
  Snack food producer Whitworths has partnered with Wallace & Gromit creator Aardman to develop an animated advertising campaign for its Bright Little Nuts range of natural snacks for children .
  The animation, devised by Chapter and directed by Aardman’s Asa Lucander,  features the fantasy land of Nutville and shows how on-pack characters The Nutwings collect and package Bright Little Nuts, before delivering them to kids across the world.
  Phil Gowland, marketing director at Whi
  
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• Ad of the Day: Egyptian duo convey power of Energizer batteries with socket-powered prints

  05-01-2018 13:53
  Hesham Ali and Sarah Eweda, a creative partnership from Cairo, Egypt, have created a print campaign for Energizer that features everyday battery-powered devices plugged into wall sockets.
  In a series of beautifully simple poster ads, the duo depicted a torch, a clock and a remote control plugged into mains electricity via cables.
  The strangeness of the images conveys the power of Energizer’s Super Heavy Duty Portable batteries.
  The line on each reads ‘As powerful as electricity.
  
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• The Mail on Sunday to launch its lifestyle supplement featuring celebrity guest writers

  05-01-2018 13:36
  The Mail on Sunday will launch its lifestyle supplement Life on 14 January featuring celebrity guest writers including Gordon Ramsay, Penny Lancaster, Jo Wood and Dr Michael Mosley.
  The 40-page in-paper supplement will feature real-life stories, celebrity exclusives, family advice and style trends, with revamped health, travel, homes and gardens, motoring, and food and drink sections – plus four pages of puzzles.
  It will also include articles from columnists Chris Evans
  
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• Mondelez marketer departs to lead Wavemaker’s L’Oreal account

  05-01-2018 13:16
  Mondelez’s senior director of global media strategy has departed to join WPP’s recently formed media agency Wavemaker to lead its L’Oreal account.
  Josep Hernandez has spend the last five years at Mondelez where he managed the media and commns strategy for brands including Oreo, Cadbury and Trident. However, he spent much of his early career at WPP, working within the agency walls of Wunderman, Y&R and Ogilvy.
  Based in the Wavemaker Paris office, and reporting directly to Wa
  
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• How one mobile marketing specialist is now helping to save lives

  05-01-2018 12:59
  Marketing Week’s 2013 marketer of the year, John Bernard, is not short of enthusiasm. Not only does he compare his win with his life’s greatest moments – his children’s births, his wedding, Luton Town’s 1988 Littlewood’s Cup win – he also professes a genuine love for the sectors he has worked in.
  After early roles at Granada and Ford, his first sector specialism was in mobile phone manufacturers – moving through Siemens, LG and Sony Ericsson &ndash
  
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• DC Comics to open pop-up shop in Washington DC

  05-01-2018 12:06 via campaignlive.co.uk
  DC Comics, which publishes Wonder Woman, Superman and Batman, is creating a pop-up shop in the US capital.
  
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• Waitrose bans sale of energy drinks to under 16s

  05-01-2018 11:20 via campaignlive.co.uk
  Waitrose has become the first supermarket to officially introduce a minimum age for the sale of high-caffeine drinks.
  
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• M&C Saatchi names Chicourel as strategy chief

  05-01-2018 11:10 via campaignlive.co.uk
  M&C Saatchi has appointed Saatchi & Saatchi's joint head of planning Raquel Chicourel as its new chief strategy officer.
  
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• Starbucks to trial 5p surcharge on coffee cups as MPs recommend levy

  05-01-2018 10:58 via campaignlive.co.uk
  Starbucks will trial a 5p charge on its disposable hot drinks cups as it seeks to jump the gun on a potential Government levy on non-recyclable cups.
  
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• South Koreans will spend more than a quarter of their daily media time on a smartphone in 2018

  05-01-2018 10:40
  Adults in South Korea will spend more than a quarter of their daily media time on a smartphone in 2018, according to a media forecast released by eMarketer.
  The market research company said it expects adults in South Korea to spend two hours and three minutes a day on smartphones this year, accounting for 28.6% of their daily media time. This is the highest figure from all the countries researched by eMarketer.
  It also estimated that South Korea’s smartphone penetration will reac
  
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• Poundland's controversial Elf 'boosted Christmas sales' but faces ASA investigation

  05-01-2018 10:14 via campaignlive.co.uk
  Poundland says its controversial Elf Behaving Badly campaign drove "significant numbers of shoppers" into stores in the week before Christmas.
  
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• Adidas India creates 3D face of Paul Pogba in its latest OOH campaign

  05-01-2018 09:33
  Adidas India has rolled out an out-of-home campaign with a 3D face of Manchester United star Paul Pogba to announce the launch and raise awareness about its latest product 'Adidas Predator.'
  The month long campaign conceptualised by Posterscope India, aims to reach out to football players and fans across India. While the creative was converted into a 3D file and was used for print production, detailing and painting of the final piece was done by hand.
  The brands have showcased a 9
  
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• Adidas India creates 3D face of Paul Pogba for latest OOH campaign

  05-01-2018 09:33
  Adidas India has rolled out an out-of-home campaign with a 3D face of Manchester United star Paul Pogba to promote its latest product, Adidas Predator.
  The month-long campaign has been conceptualised by Posterscope India and aims to reach out to football players and fans across the subcontinent. While the creative was digitally converted into a 3D file used for print production, detailing and painting of the final piece was done by hand.
  The campaign showcased a nine-foot-long 3D face
  
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• Truth adds digital veterans including Jonathan Durden and Mimi Turner to board

  05-01-2018 09:23
  Truth, The Marketing Group’s blockchain-backed global media planning and buying agency, has appointed a host of digital veterans to its advisory board.
  The agency, which utilises blockchain smart contract technology to create transparency in the media supply chain, said that the advisors collectively offer a wealth of experience from agency, client-side and technology backgrounds.
  The new Truth board advisors are Jonathan Durden, co-founder of PHD , Tim Hipperson, chairman of Fea
  
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• The World's Most Creative Women: Valerie Bounds, Uniform

  05-01-2018 09:00
  In a continuing drive for greater diversity and inclusion in marketing and advertising, a new feature by The Drum highlights conversations with top creative women in the industry. 
  All were nominated for The Drum’s global Woman of the Year award at The Drum Creative Awards, sponsored by Facebook, One Minute Briefs and in partnership with Creative Equals. The award is designed to push equality boundaries within the creative industry to spark discussion and action.
  From icons and p
  
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• How even the most uncool brands swag with swagger

  05-01-2018 08:38
  Brands are adopted shortcuts to an expression of our personal selves. We might not like to admit it, but they are.
  A  beer brand might provide a clue to my identity for the duration of a drink or two. My choice of hand soap might tell a story if you happen to visit my bathroom. My preferred extra virgin olive oil, my favourite go-to-restaurant, my car, my suitcase, my watch – they all paint a picture of who I am – my class, my education, my politics, my pretensions. But nothing
  
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• Thomas Barta: Five ways to make an impact in your career

  05-01-2018 08:00
  “Let’s talk about your career.” If you ever want to stop a marketer in his or her tracks, try this sentence. Of course, marketers aren’t exactly shy. When it comes to brand and campaign success, no article or blog post can be long enough. But when the talk turns to careers, most marketers keep a low profile. As a result, we don’t really talk much about careers in marketing. Perhaps we should.
  It’s not all rosy. In a recent study more than 50% of all marketers
  
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• Mediacorp makes moves towards creating a single customer view across its media brands

  05-01-2018 05:03
  Singapore media organisation Mediacorp has made its first move to creating a more unified view of its users by creating a single sign-on for its Channel NewsAsia and Toggle brands.
  Users of either services online will now be able to create an account, which it can use across both. The move allows the media company to create more personalised services for users and give better targeting and data to its advertisers.
  For advertisers, having more data about users will mean more effective advertising
  
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