Marketing news

• London calling: Project Worldwide announces European expansion, office in central London

  02-01-2018 21:10
  Independent agency network Project has announced that member agencies Wondersauce, Spinfex, Praytell and George P. Johnson (GPJ) will all have a centralized office in central London, while also expanding its reach into Europe.
  For over 11 years, Project EMEIA and experience marketing firm GPJ’s United Kingdom branch operated in southwest London, just outside of the city’s main hub. Moving to a more central location has been a priority for the independent agency network, largely
  
  Read more

• All clear for 'all you can eat pancakes': Droga5 lifts off with debut campaign for Ihop

  02-01-2018 20:24
  In the first campaign of its 60th anniversary (and its first with new creative AOR Droga5), Ihop released a brand new TV spot, 'Pilots,' to promote its long-running 'all you can eat pancakes' promotion.
  In the 30-second spot, directed by Tom Kuntz, two pilots perform a safety check before takeoff. "Have you checked the pancake?" the captain asks his co-pilot, replacing the jargon with the breakfast dish.
   
  "Pancakes," the co-pilot flips a switch. The
  
  Read more

• Festival season 2018: how to get ahead of the pack this summer

  02-01-2018 18:10
  Back in the fading sunshine of summer, festivals dominated conversations across the country as millions shelled out on festival tickets and posted their experiences across social media.
  However, our Connecting in Culture report for 2017 revealed that brands aren’t playing an important role in the summer festival experience. The complex and varied festival landscape of today means that there is now something out there for absolutely everyone, ranging from camping festivals to city cent
  
  Read more

• Vox Creative and specialist agency Leviathan launch Mirror Mirage installation for Las Vegas MGM Grand

  02-01-2018 17:30
  Vox Media’s creative studio, in partnership with Chicago-based specialist marketing agency Leviathan, has launched a Mirror Mirage installation for MGM Grand in Las Vegas, which is being made available to visitors through January.
  The installation brought the lobby to life with multiple video sequences designed around MGM Grand’s iconic lion, Leo. Vox’s in-house content studio Vox Creative partnered with media agency PHD on this project, which began in the fall. 
  Three dif
  
  Read more

• Advertisement

• M&S scores win over Iceland in clash of the crumpets

  02-01-2018 17:19 via campaignlive.co.uk
  Iceland has been rapped by the Advertising Standards Authority for a press ad and web page claiming its high-end crumpets were superior to those offered by Marks & Spencer.
  
  Read more

• M&S scores win over Iceland in clash of the crumpet ads

  02-01-2018 17:19 via campaignlive.co.uk
  Iceland has been rapped by the Advertising Standards Authority for a press ad and web page claiming its high-end crumpets were superior to those offered by Marks & Spencer.
  
  Read more

• M&S scores win over Iceland in clash of the crumpet

  02-01-2018 17:19 via campaignlive.co.uk
  Iceland has been rapped by the Advertising Standards Authority for a press ad and web page claiming its high-end crumpets were superior to those offered by Marks & Spencer.
  
  Read more

• Dominic Blakemore appointed Compass chief executive following tragic death of Richard Cousins

  02-01-2018 16:44 via campaignlive.co.uk
  Dominic Blakemore will take over as chief executive of catering giant Compass Group after the tragic death of Richard Cousins.
  
  Read more

• Advertisement

• Boots pushes 'wellbeing' credentials with new campaign and range

  02-01-2018 16:44 via campaignlive.co.uk
  Boots has launched a year-long wellbeing-themed campaign, "Little Boost", to assist consumers' "holistic health" throughout 2018.
  
  Read more

• 'We're trying to give up cigarettes', says Philip Morris ad

  02-01-2018 16:38 via campaignlive.co.uk
  Global tobacco giant Philip Morris International (PMI) has run a print ad claiming that it wishes "to stop selling cigarettes" in the UK.
  
  Read more

• Cigarette maker Philip Morris resolves to ‘give up cigarettes’ with new ads and website

  02-01-2018 16:27
  Philip Morris Limited (PML), one of the world’s biggest cigarette companies, is making a New Year’s Resolution to give up cigarettes in 2018, according to its newest campaign.
  The company has launched a new advertisement announcing its resolution to try to “give up cigarettes” and it encourages adult smokers to visit a new website – www.smokefreefuture.co.uk – that contains information on quitting and on switching.
  The advertisement, ‘Our New Year’
  
  Read more

• The Ultimate Picture Palace appoints Salad to create new visual identity

  02-01-2018 16:19
  The Ultimate Picture Palace (UPP), one of the UK’s oldest, independent cinemas has appointed brand and communication agency Salad to develop a new visual and strategic brand for the cinema.
  Salad’s strategy team delved deeper into the cinema’s rich history capturing the 'Cowley Road culture' – an expression of East Oxford cool. The agency then approached the visual identity with inspiration from the cinema’s art deco architecture, designing an authentic cu
  
  Read more

• Public Health England hoping to reduce children’s sugar intake in £4.5m Change4Life campaign

  02-01-2018 16:09
  Public Health England (PHE) is hoping to reduce children’s sugar intake with a £4.5m Change4Life campaign that promotes healthier snacks.
  Half of children’s sugar intake comes from unhealthy snacks and sugary drinks, leading to obesity and dental decay, according to government data from the National Diet and Nutrition Survey.
  The survey finds that on average, children are consuming at least three unhealthy snacks and sugary drinks a day, with around a third consuming four
  
  Read more

• Diageo pulls all ads from Snapchat

  02-01-2018 15:51 via campaignlive.co.uk
  Drinks giant Diageo has suspended advertising on Snapchat across the world after its use of a Lens was criticised by the UK ad watchdog.
  
  Read more

• Allergan campaign asks Alzheimer’s caregivers to ‘Hold on to Hope’

  02-01-2018 15:13
  Allergan, a global biopharmaceutical company, has introduced a new awareness initiative for Alzheimer’s disease with ‘Hold on to Hope,’ a video that calls on caregivers to rediscover hope and urgency, while also portraying the brutal, irreversible and destructive symptoms associated with the disease.
  In the video by agency Mission, an older man is in a room with light bulbs extended just beyond his reach. As he holds up his hand to the lights, they break as a voice over says: &
  
  Read more

• OkCupid gives new meaning to the phrase DTF in dating app’s first-ever campaign

  02-01-2018 15:00
  OkCupid wants singles to know that its users are DTF, but not in the way you might think.
  The dating app is unveiling its first-ever marketing push this week with a slew of out-of-home (OOH) posters and digital posts that give new meaning to the acronym. Instead of “down to fuck,” OkCupid is replacing the F with clever - and more family-friendly - terms like “fifty-five-hour binge,” “filter out the far right” and “forget our baggage.”
  Launching in
  
  Read more

• ASA to launch investigation into Poundland's X-rated Elf on the Shelf teabag tweet

  02-01-2018 13:18
  The Advertising Standards Authority (ASA) has launched an investigation into a lewd Christmas campaign from Poundland which left customers red-faced. 
  The UK advertising watchdog has confirmed to The Drum that it has received over 80 complaints about the Twitter promotion, which depicted a toy elf 'teabagging' a female doll. 
  The general nature of the complaints, said the ASA, is centered around the idea that they are offensive for depicting toy characters in a sexualised manner.
  
  Read more

• Are internal communications managers responsible for the rise of nationalism?

  02-01-2018 12:43
  In any individual life, there is rarely enough to feel completely proud of, especially for those of us who haven’t founded a Silicon Valley start-up, developed a blockbuster vaccine or presented a reality TV show.
  Taking pride in collective achievements is important because it lightens the oppressive burden we’d otherwise feel to ensure that our own individual attainments should always be stellar. For some, communal pride might come through religious institutions, for others, through
  
  Read more

• Nike pulls online ad which claimed FC Barcelona had signed Philippe Coutinho

  02-01-2018 12:15
  An online ad from Nike, which claimed that current Liverpool FC player Philippe Coutinho had transferred to FC Barcelona, has been pulled from the sporting giant's website. 
  Over the weekend, Nike – which is Barca's kit sponsor  – advertised one of the club's shirts with Coutinho's name on the back alongside the text: 'Philippe Coutinho is ready to light up Camp Nou'. 
  The image quickly went viral, with audiences speculating whether Nike had made an
  
  Read more

• Liverpool FC responds after Nike pulls online ad claiming FC Barcelona had signed Philippe Coutinho

  02-01-2018 12:15
  The manager of Liverpool FC has commented after an online ad from Nike, which claimed that current Liverpool FC player Philippe Coutinho had transferred to FC Barcelona, has been pulled from the sporting giant's website. 
  Over the weekend, Nike – Barcalona's kit sponsor  – advertised one of the club's shirts with Coutinho's name on the back alongside the text: 'Philippe Coutinho is ready to light up Camp Nou'. 
  The image quickly went viral, with audience
  
  Read more

• Seedlip to host non-alcoholic pairing menu

  02-01-2018 12:07 via campaignlive.co.uk
  Non-alcoholic drinks brand Seedlip is teaming up with Michelin-starred seafood restaurant Angler to stage a culinary experience.
  
  Read more

• Diageo's Seedlip to stage culinary experience

  02-01-2018 12:07 via campaignlive.co.uk
  Non-alcoholic drinks brand Seedlip is teaming up with Michelin-starred seafood restaurant Angler to host a non-alcoholic pairing menu.
  
  Read more

• Tech giants face UK tax penalty should they fail to fight terrorism

  02-01-2018 11:58
  Silicon Valley giants could be faced with a tax penalty should they fail to prevent the spread of terrorism and extremism online, the UK’s minister of state for security has said.
  The minister, Ben Wallace, claimed Britain was the most vulnerable it has been for 100 years due to terrorism fuelled by radicalising online content.
  In an interview with the Sunday Times, Wallace claimed that the government was having to spend "millions" to de-radicalise people exposed to extremist content onlin
  
  Read more

• Hovis picks Pablo to lead brand's return to above-the-line advertising

  02-01-2018 11:53 via campaignlive.co.uk
  Hovis, the 130-year-old bread brand, has appointed Pablo as its lead creative ad agency as it looks to take its marketing back to above-the-line advertising with a new campaign later this year.
  
  Read more

• Premier Inn rings in the new year with high-octane 'Pedal Squad' spot

  02-01-2018 11:46
  Premier Inn has chosen the new year to launch the second iteration of its 'A Great Place to Start' campaign which looks to show that the budget hotel brand offers more than just a bed for travelers. 
  The high-octane spot, dubbed 'Pedal Squad', is set to the thumping sound of Hate To Say I Told You So by The Hives and tells the story of a group of amateur cyclists preparing for a big day out. 
  Highlighting the hotel firm's bike-friendly approach, the minute-long film shows two couples m
  
  Read more

• Halfords attaches itself to weather on Channel 4

  02-01-2018 11:25 via campaignlive.co.uk
  Specialist motoring and cycling retailer Halfords has signed a 12-month deal to sponsor Channel 4's weather bulletins with idents promoting its in-store services.
  
  Read more

• TCS Media changes hands in management buyout

  02-01-2018 11:10 via campaignlive.co.uk
  TCS, an independent media agency founded in the early 1970s, has been sold in a management buyout for an undisclosed sum.
  
  Read more

• Hollywood's 'Time's Up' campaign against sexual harassment closes in on $15m fundraising goal

  02-01-2018 10:57
  A campaign against sexual harassment in the workplace, which is being spearheaded by some of Hollywood's biggest stars, has raised more than $13m of its $15m target after taking out a full page ad in the New York Times on 1 January.
  The 'Time's Up' project was announced in the first day of 2018 via an open letter in the publication to the film, TV and performing arts industries. In it, household names called for an end to "the systemic inequality and injustice in the workplace that hav
  
  Read more

• HSBC shares internationalist vision for Brexit Britain with 'Global Citizen' campaign

  02-01-2018 10:55 via campaignlive.co.uk
  HSBC UK has rolled out a new campaign emphasising its internationalist credentials in the build-up to Brexit, using the new brand strapline "Together We Thrive".
  
  Read more

• Hyundai unveils experiential activity for this year's Super Bowl

  02-01-2018 10:46 via campaignlive.co.uk
  Hyundai is hosting a number of interactive spaces and showcasing its car models at Super Bowl LII, the National Football League (NFL) finale, taking place in Minnesota.
  
  Read more

• Winter lights festival returns to Canary Wharf

  02-01-2018 10:30 via campaignlive.co.uk
  The event will feature more than 30 sculptures, structures and installations, using state-of-the-art light technology.
  
  Read more

• Dennis Publishing’ tech chief Paul Hood joins Deloitte Digital in consultation role

  02-01-2018 09:27
  Dennis Publish’s digital and technology chief, Paul Hood is to take up a new role with Deloitte Digital. 
   
  Hood, who will depart after just under three years with the publisher of The Week, Auto Express, Alphr and Buyacar, will take on a part time consultant role with the consultancy, he has revealed. 
   
  Writing on LinkedIn, Hood revealed his move into management consultancy: 
   
  “Starting off part-time for Deloitte, I'm looking forward to trying my hand
  
  Read more

• Tencent overtakes Facebook on market value

  02-01-2018 09:23
   
  Tencent has overtaken Facebook to become the first Asian firm to join the group of publicly traded companies worth more than $500bn, according to the World Economic Forum.
   
  Tencent achieved this feat following a recent surge in its share price as online gaming revenues grew 48% to RMB26.8bn largely driven by the continued success of Honour of Kings, as well as new titles such as a Chinese version of Contra Return. Smartphone games continued to dominate, increasing 84% to r
  
  Read more

• The World's Most Creative Women: Shahnaz Ahmed, Livity

  02-01-2018 09:00
  In a continuing drive for greater diversity and inclusion in marketing and advertising, a new feature by The Drum highlights conversations with top creative women in the industry. 
  All were nominated for The Drum’s global Woman of the Year award at The Drum Creative Awards, sponsored by Facebook, One Minute Briefs and in partnership with Creative Equals. The award is designed to push equality boundaries within the creative industry to spark discussion and action.
  From icons and p
  
  Read more

• Virgin Trains, M&S, Apple: Everything that matters this morning

  02-01-2018 08:31
  Virgin Trains apologises for ‘sexist’ response to customer complaint
  Virgin Trains has “apologised unreservedly” for its response to a female Twitter user who objected to being called “honey”.
  After complaining about a member of staff using the term in a “patronising” way, rather than simply apologise the official Twitter account for Virgin Trains East Coast asked her if she’d prefer to be called “pet” or “love” in fu
  
  Read more

• Snapchat, Apple, Co-op: Everything that matters this morning

  02-01-2018 08:31
  Snapchat looks to attract new users by hosting brand content outside the app
  Snapchat’s user growth has been steadily declining, and so the company has been thinking of new ways to lure people back to the platform.
  Parent company Snap is reportedly developing a programme called ‘Stories Everywhere’, which will allow third-party publishers to embed Snapchat content on their websites.
  The move could improve discoverability of the app’s heavy users, namely influencers. Stori
  
  Read more

• Man City, Co-op, Ryanair: Everything that matters this morning

  02-01-2018 08:31
  Manchester City has most growth potential in football
  It perhaps comes as no surprise, given that the club already leads the Premier League table by 15 points with little more than half the season played, that Manchester City is also the football club with most potential for economic growth in the world. According to the Soccerex Football Finance 100, the club leads Arsenal, Paris Saint-Germain, Guangzhou Evergrande and Tottenham Hotspur in the top five.
  The analysis is based on five factors: p
  
  Read more

• Debenhams, China, Colman’s: Everything that matters this morning

  02-01-2018 08:31
  Job cuts and store closures likely at Debenhams
  Debenhams is facing the prospect of job cuts and store closures following yesterday’s profit warning, issued off the back of poor festive trading.
  Sales fell by 2.6% at Debenhams’ established UK stores in the 17 weeks to 30 December, with seasonal gifts and clothing failing to catch consumers’ attention despite heavy discounting.
  Meanwhile profits dropped 30% lower than expected as the department store blamed a “volatile an
  
  Read more

• Wellbeing expert Liz Earle on the power of being a startup with heritage

  02-01-2018 08:00
  Thirty years before the nation became obsessed with spiralising, juicing and eating cacao protein balls, entrepreneur and wellness expert Liz Earle started her journey in health and wellbeing.
  From writing about eating well and the fundamentals of skin health, to presenting segments on This Morning with Richard and Judy, Earle went on to co-found her eponymous beauty brand in 1995. Based on skin friendly natural botanicals, over the past two decades the Liz Earle beauty business has attracted a
  
  Read more

• Parse.ly bites: What is the value of the homepage?

  02-01-2018 06:14
  Welcome to Parse.ly Bites, a monthly series created in partnership with online analytics platform Parse.ly, to help media companies to understand how to better engage and build their audiences. The first entry in the series looks at the continued importance of the homepage. 
   
  When incoming New York Times publisher A.G. Sulzberger and his team published their Innovation Report, they highlighted a 50% decline in traffic to the Times' homepage. But, now we’re in 2018, and the homep
  
  Read more

• Public Health England tackles ‘snackification’ of lunchboxes with new campaign

  02-01-2018 01:01
  Public Health England (PHE) is looking to encourage parents to help their children eat healthier snacks and snack less often as part of its annual New Year health campaign.
  The £4.5m Change4Life campaign is focusing on snacking for the first time. It aims to encourage parents to help their children eat healthier snacks by following the mantra “Look for 100 calorie snacks, two a day max”.
  PHE research shows that half of UK children’s sugar intake comes from unhealthy snack
  
  Read more

Follow @marketing_UKnws on Twitter!