Marketing news

• 'Finish each day the best way you can': Beyond the Brief with Xavier Green, TracyLocke

  31-12-2017 22:06
  To celebrate its 100th anniversary, the 4A’s has partnered with The Drum to pull back the curtain and look at an industry full of problem solvers, creative types and analytical minds. But what keeps them going once the briefs are written, the campaigns executed, and the pitches won (or lost)?
  Xavier Green is a copywriter at TracyLocke, an agency which has worked with brands including Captain Morgan, Ziploc, Pizza Hut and Pepsi. Recently, the agency worked with Ferrero Rocher to reopen its
  
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• Viacom teases 2018 launch of MTV Fit

  31-12-2017 18:00
  Viacom media network MTV is teasing the launch of a new ‘fitness and wellbeing’ brand platform, dubbed MTV Fit.
  The entertainment channel is the latest brand to tap into the global social media-driven trend of eating well and exercising. MTV will also be taking advantage of health and fitness’ prominence in new year resolutions by launching MTV Fit tomorrow – 1 January.
  Sources working on the launch indicate the media network aims to create an ‘inclusive and diverse
  
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• Tesla founder mines rich marketing seam by selling Boring hats

  31-12-2017 16:24
  Elon Musk sells all 50,000 plain black baseball caps showing the logo of his tunnelling firm, the Boring CompanyThe inventor and entrepreneur Elon Musk has proved that he can do more than just build futuristic cars and launch space programmes, having sold out an entire line of 50,000 hats in just over a month. The latest milestone for the businessman behind Tesla, SpaceX and a host of other tech companies came when Musk announced that every one of his “Boring” baseball caps had been
  
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