Marketing news

• Apple apologizes for deliberate poor performance of old iPhones

  29-12-2017 14:50
  Apple in a recent statement apologized after admitting to deliberately slowing down iPhones with older batteries function and promised to gain back its customer's trust by improving the performance of the old batteries.
  Apple recently admitted that it had slowed down phones with older batteries, batteries with low charge or phones that were cold.
  In addressing the admission, it further explained how all rechargeable batteries were consumable components that become less effective a
  
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• Northwestern Mutual campaign urges people to spend their life living

  29-12-2017 14:12
   
  Financial security company Northwestern Mutual, with its new campaign "Spend Your Life Living", aims to reframe people's idea of planning for their financial futures, and help them feel empowered.
   
  The four spots titled "Backyard Bliss," "This Call's for You," "Fish Out of Water" and "Ocean, Whoa" are created by GSD&M and tap into each of the consumer insights.
   
   The campaign will kick off on 1st January, 2018. Northwestern Mutual will take over part of
  
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• Allstate’s Mr. Mayhem makes New Year’s Resolution of ‘no more mayhem’ with a wink

  29-12-2017 13:00
  Allstate’s Mr. Mayhem has been a lot of things over the years, from a deer in the headlights to a falling satellite dish and a wayward college pennant, to name a few. Now, the metaphorical character is making a resolution to cause “no more mayhem” in the new year. But, being Mayhem, he does this with a wink.
  A new campaign by agency partner Leo Burnett Chicago finds the lovable mischief, played by actor Dean Winters, stating that in 2018 he’s trying to be a better man and
  
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• Public Health England urges people to quit smoking in its latest graphic campaign

  29-12-2017 12:47
  In its latest New Year cessation campaign, the Public Health England has urged smokers to quit smoking by graphically showcasing the damage smoking causes to the body.
   
  The £1m campaign was conceptualized by M&C Saatchi. The 20 second spot features a lone man smoking outside a building, with the blood vessels in his arms, face and hands quickly turning black as chemicals from the cigarette tar enter his body.
   
  The film is released in tangent wi
  
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• NHS urges people to quit smoking in its latest graphic campaign

  29-12-2017 12:47
  In its latest New Year cessation campaign, the NHS has urged smokers to quit smand by graphically showcasing the damage smoking causes to the body.
   
  The £1m campaign was conceptualized by M&C Saatchi. The 20 second spot features a lone man smoking outside a building, with the blood vessels in his arms, face and hands quickly turning black as chemicals from the cigarette tar enter his body.
   
  The film is released in tangent with a short film in w
  
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• American stand-up comedian Dave Chappelle promotes Netflix show with charitable campaign

  29-12-2017 11:39
  As part of the promotional strategy of Netflix New Year’s Eve special, Equanimity,  Dave Chappelle, has urged fans to take pictures of themselves holding a cutout of him at landmarks around the globe.
   
  Th campaign, which launched on website theCHIVE, aims to support The Ellington Fund, an organization established in 1978 to serve as the charitable arm of the Duke Ellington School of the Arts (DESA).
   
  The Ellington Fund administers and supports several progra
  
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• Snapchat to introduce '2017 Story' and 'Stories Everywhere' feature to combat Facebook

  29-12-2017 09:46
  Snapchat is set to introduce two new features including one called '2017 Story' which will compile saved photos and videos into a personalised highlight video.
   
  As reported by Recode, Snapchat will create the year-in-review by using software that can analyze the images and text on each video or photo, which means Snap knows if users have taken a selfie or a sunset picture, and can read and understand any text users have added to those videos as well. 
   
  A company spokesperso
  
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• Microsoft's chatbot Zo partners with YouTube influencer Poppy to create internet content

  29-12-2017 09:05
  Microsoft's AI chatbot Zo has collaborated with social media influencer Moriah Rose Pereira, known as Poppy, to create what she described as "high-quality internet content".
   
  As part of the collaboration, Poppy created a video 'I'm into Zo chill' that began with prompts from Zo, which Poppy fashioned into sketches. Poppy, in the video, tried to act like Zo (AI) while Zo also tried to act human like Poppy.
   
  They have also organised the Zo and Poppy sweepstakes, only ava
  
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• The World's Most Creative Women: Thea Hamrén, Mr. President

  29-12-2017 09:00
  In a continuing drive for greater diversity and inclusion in marketing and advertising, a new feature by The Drum highlights conversations with top creative women in the industry. 
  All were nominated for The Drum’s global Woman of the Year award at The Drum Creative Awards, sponsored by Facebook, One Minute Briefs and in partnership with Creative Equals. The award is designed to push equality boundaries within the creative industry to spark discussion and action.
  From icons and p
  
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• ITV's Good Morning Britain UK’s most complained TV show of 2017

  29-12-2017 08:28
  Good Morning Britain, the breakfast show on ITV hosted by Piers Morgan and Susanna Reid was 2017's most complained TV show, Ofcom has revealed.
   
  The programme received 1,142 complaints when it interviewed Dr. Michael Davidson, who declared homosexuality was "an aberration", "a sin" and "in some cases reversible'.
   
   
  In June, another episode received 1,000 complaints when journalist Melanie Phillips made comments about Muslims that were considered offensive and inc
  
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• In surprise NY Times interview, Trump says Mueller will be fair to him

  29-12-2017 08:18
  After playing golf yesterday at Trump International Golf Club in West Palm Beach, Florida,  President Trump said, in a surprise  interview with The New York Times, that he thought the Russia investigation “makes the country look very bad, and it puts the country in a very bad position.”
  He also added his belief that Robert Mueller, special counsel in the Russia investigation, would treat him fairly.
  This, said the Times, contradicted some members of his party who had w
  
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