Marketing news

• ‘Embrace making mistakes’: Exceptional Women of the World featuring Deborah Kilpatrick, SourceKnowledge

  28-12-2017 16:30
  Exceptional Women of the World is a podcast that highlights and celebrates the great achievements, lives and POV of amazing women throughout the world of advertising, marketing, digital, tech and creativity.
  For Deborah Kilpatrick. vice president and co-founder of programmatic tech company SourceKnowledge, based in Montreal, making mistakes is par for the course — and not something to be feared. It’s not so much just the learning but rather the ability to recover and m
  
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• Liberty Mutual Insurance ad becomes the most watched ad of 2017 in US

  28-12-2017 13:11
  Liberty Mutual Insurance's TV commercial - '24-hour Roadside Assistance' has became the most watched ad of 2017 in US with 6.6 billion impressions according to iSpot.tv. 
  The Liberty Mutual campaign (see above), which had an estimated media spend of $71.5m, according to attention and conversation measurement company, iSpot, achieved the most impressions as a result.
  It was followed on the most viewed list by Bounty - Chores for Mom and Dad with 4.6 billion impressions and Cascade
  
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• Facebook claims success as it case studies it own involvement in SNP's landslide victory in UK General Election

  28-12-2017 12:34
  Facebook has claimed the election victory by the Scottish National Party (SNP) during the UK's general election in 2015 as a success story of its own. 
  The social media giant has posted a case study in its 'Success Stories' section on its Facebook Business site.  There it has claimed that the SNP  “used a powerful combination of Facebook’s targeting and engagement tools to mobilise its supporters and achieve an overwhelming victory."
  The SNP used Facebook pro
  
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• More than a fifth of UK brands plan to decrease their programmatic ad spend

  28-12-2017 12:01
  Over one fifth (22%) of brands have said that they plan to decrease their programmatic advertising spend because of concerns over costs or performance, while 41% of advertisers admitted they have lost trust in programmatic advertising as a result of ad fraud according to QueryClick's latest report titled 'Programmatic Ad Fraud Transparency'.
  QueryClick surveyed 150 heads of marketing, e-commerce and digital at major UK brands with revenue of over £100m, and found that only 40% of majo
  
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• Virgin TV promotes new set top box with quirky dance-themed campaign featuring Usain Bolt

  28-12-2017 11:26
   
  Virgin TV has released a dance-themed ad campaign to promote its new set-top box, the Virgin TV V6.
   
  The campaign, conceptualized by BBH London, features Chase, Skye and Marshall from ‘Paw Patrol’ and characters based on other hit TV shows dancing inside a V6 box to the beat of Missy Elliott’s track ‘We Run This’.
   
   
  The multi-million pound campaign also includes a cameo from Virgin Media’s brand ambas
  
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• Cannes Lions owner Ascential acquires e-commerce company Clavis Insight

  28-12-2017 10:36
  UK based B2B company Ascential, which runs Advertising Events such as Cannes Lions, Spikes Asia and Eurobest, has acquired e-commerce data company Clavis Insight to strengthen its presence globally.
   
  As part of the acquisition, Clavis Insight will be part of US based Ascential's information service division One Click Retail. The integration will aim to create opportunities to provide customers with e-commerce insights and analytics solutions across online retailer sites worldwide
  
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• The global location of things market to reach $71.6bn by 2025 powered by Apple and Google

  28-12-2017 09:09
  As a result of the continued increase in the penetration of smartphones, the global location of things market is expected to reach $71.6bn by 2025, growing at a compound annual growth rate (CAGR) of 34.07%, according to Research and Markets.
   
  The growth will be further empowered by various applications, such as Google Maps, Here Maps, and Apple Maps which have enabled a variety of location-based services.
  Defining what is meant by ‘location of things’ the researc
  
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• The World's Most Creative Women: Sarah Chazan, The Wall Street Journal

  28-12-2017 09:00
  In a continuing drive for greater diversity and inclusion in marketing and advertising, a new feature by The Drum highlights conversations with top creative women in the industry. 
  All were nominated for The Drum’s global Woman of the Year award at The Drum Creative Awards, sponsored by Facebook, One Minute Briefs and in partnership with Creative Equals. The award is designed to push equality boundaries within the creative industry to spark discussion and action.
  From icons and p
  
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• The World's Most Creative Women: Sarah Chazan, The Wall Street Journa

  28-12-2017 09:00
  In a continuing drive for greater diversity and inclusion in marketing and advertising, a new feature by The Drum highlights conversations with top creative women in the industry. 
  All were nominated for The Drum’s global Woman of the Year award at The Drum Creative Awards, sponsored by Facebook, One Minute Briefs and in partnership with Creative Equals. The award is designed to push equality boundaries within the creative industry to spark discussion and action.
  From icons and p
  
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• Wendy's the only brand to break into top 10 favorite tweets for 2017

  28-12-2017 08:16
  While Obama topped Trump on Twitter with three of 2017's most liked tweets, the only brand to make it to the top 10 most popular tweets of the year was Wendy's.
  Twitter has revealed its most popular tweets this year, with three of the top 10 also belonging to former President Obama. 
  The only brand on the list was Wendy’s following a bet it agreed to with one user. The success came when Nevada high school student Carter Wilkerson tweeted the Wendy's account and asked how man
  
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