Marketing news

• US Creative Work of the Week: Policygenius sells with subway poetry

  27-12-2017 17:45
  In the final creative showdown of 2017, a slice of subway poetry from an insurance marketplace has grabbed the top spot to be named this week's US Creative Work of the Week, as voted on by our readers.
  The out of home (OOH) campaign for online insurance marketplace Policygenius, by the company's in-house creative team, finds subway poems and marketing phrases on trains and bus stops from New York to Chicago, San Francisco and Los Angeles. The copy takes from artistic creative you might norm
  
  Read more

• US Creative Works: Featuring Barkley, Sleek Machine, Bailey Lauerman and more

  27-12-2017 14:00
  Welcome to The Drum's US Creative Works, in partnership with Workfront. 
  This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our 'Creative Work of the Week.’
  For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote. To submit work for our US Creative Works section, fill out this online form.
  To vot
  
  Read more

• The Library of Congress to stop archiving all tweets from 2018

  27-12-2017 13:17
  The Library of Congress will soon acquire tweets on a selective basis from 2018 having previously held all tweets that were public. 
   
  The Library of Congress revealed in a blog post that its decision to be selective was due to the evolution of the social media landscape, with new platforms, an explosion in use, terms of service and functionality shifting frequently and lessons learned about privacy and other concerns.
   
  The Library further mentioned in its whi
  
  Read more

• Agencies and management consultants are not from different planets

  27-12-2017 12:41
  Never before has the advertising landscape looked so volatile. Advertising is less trusted than ever. Digital media is the solution to many marketers’ growth asks but is simultaneously facing up to its own challenges around quality and transparency. Facebook and Google are eating up any growth and Amazon is looming large on the scene.
  The Big Four, namely GAFA (Google, Apple, Facebook, Amazon) quartet of frenemies dominate business headlines and there are some common factors in their conti
  
  Read more

• Advertisement

• PureGym's CMO on why the fitness firm's latest campaign champions people, not six-packs

  27-12-2017 12:11
  Low-cost fitness chain PureGym has overhauled its marketing strategy to move on perceptions that it is simply a budget brand, and instead show the impact its services have on consumers' day-to-day lives. 
  The company, which has over one million members in 200 locations, has unveiled a fresh campaign which is centered around the ethos that ‘People Are Incredible’.
  As it looks towards the next stage of growth, PureGym's chief marketing officer Stephen Rowe told The
  
  Read more

• Snapchat courts Ed Sheeran fans with lens to promote new lens

  27-12-2017 11:44
  As part of a promotional strategy for Ed Sheeran's latest album, Snapchat has introduced its World Lens featuring Ed Sheeran as a Bitmoji, as reported by Billboard.
   
  Users can make Sheeran Bitmojis sing his latest song 'Perfect' as many times as they want by opening the front facing camera and then selecting any lens from the bottom. 
   
  They can then select the lens with the blue divide symbol featured on Sheeran's latest album to make him sing the s
  
  Read more

• Walmart pulls Lord Ganesha plush doll following furious response from Hindus

  27-12-2017 09:56
  Hindus have vented their fury against Walmart, which has now withdrawn the sale of Ganesh Plush Doll.
   
  Lord Ganesha in Hindu religion is regarded as God of obstacles and worshiped by everyone and Walmart's product description that “now he's also the god of cuddliness” offended everyone.
   
   Rajan Zed, president of Universal Society of Hinduism thanked Walmart for understanding the concerns of Hindu community which thought that marketing Lord Ga
  
  Read more

• The World's Most Creative Women: Resh Sidhu, Framestore

  27-12-2017 09:00
  In a continuing drive for greater diversity and inclusion in marketing and advertising, a new feature by The Drum highlights conversations with top creative women in the industry. 
  All were nominated for The Drum’s global Woman of the Year award at The Drum Creative Awards, sponsored by Facebook, One Minute Briefs and in partnership with Creative Equals. The award is designed to push equality boundaries within the creative industry to spark discussion and action.
  From icons and p
  
  Read more

• Advertisement

• Creative Works: The best creative campaigns of 2017

  27-12-2017 09:00
  The Drum received plenty of creative submissions over the last year, enough to fill 52 weeks of Creative Works roundups in our three regions – EMEA, Americas and Asia. While many campaigns were worthy and deserving, a few stood out in each region as our favorites.
  Take a look through the choices made by The Drum's Creative Works team and see what you think, then vote on which ones you feel are the best by clicking on the stars. 
  These campaigns range from the humor
  
  Read more

• Amazon set to introduce its advertising products to combat Facebook and Google in 2018

  27-12-2017 08:16
  As internet advertising revenues increase in US, Amazon is reportedly all set to introduce new advertising products in its portfolio in 2018 as it grows as a force to take on Facebook and Google.
   
  CNBC reported that Amazon is planning to sell advertising beyond Amazon sites and products. Amazon is also working with third-party mobile advertising companies such as Kargo to pair advertising on television and on mobile screens.
  Other platform experiments have included a focus on&nbs
  
  Read more

• Who is Gen Z? How teens are consuming content

  27-12-2017 03:19
  Defined loosely as the generation born approximately between 1996-2011, Generation Z is 25% of the world's population and is poised to surpass other generations in terms of buying power in the near future. Awesomeness, a multi-platform media company, has analyzed the habits of millennials' younger siblings, Generation Z, in a partnership with research firm Trendera. 
  According to Awesomeness, who is creating content slates and branded content for these young people, the gener
  
  Read more

Follow @marketing_UKnws on Twitter!