Marketing news

• Big O Tires campaign highlights ‘oh no’ moments in cars which they turn into ‘oh yes’

  26-12-2017 14:30
  Every driver has a moment where their tires or brakes don’t perform as desired, turning a normal outing into an ‘oh no’ moment. Those moments are highlighted in a new campaign by Big O Tires, which makes light of those moments and states that Big O is the place that can turn them into ‘oh yes.’
  Since a decent portion of car-owning Americans don't know how to fix a flat – and they often put off buying new tires – the combination makes for a lot 
  
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• Rochdale Football Club names Prostate Cancer UK as its official charity

  26-12-2017 13:00
  Rochdale FC announced Prostate Cancer UK as its official charity partner.
   
  Rochdale FC will display Prostate Cancer UK's logo on the back of the players' away shorts for the rest of the 2017/18 season.
   
   
  The logo will make an appearance for the first time when Keith Hill’s side face Blackburn Rovers at Ewood Park on Boxing Day.
   
  According to Prostate Cancer UK, the disease kills one man every 45 minutes in the UK. 
   
  The logo will make an appearance f
  
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• BBC dominates Christmas Day viewing figures as the Queen reigns supreme

  26-12-2017 12:47
  The Queen's Christmas Broadcast was the most watched programme on Christmas Day with 7.6 million viewers followed by BBC One's Mrs Brown's Boys, according to the first over night figures.
  The annual Queen's speech drew the largest viewing audience for the day, with it being broadcast across BBC One, ITV and Sky News, meaning that the BBC held most of the top 10 most watched programmes for the day. 
   Comedy Mrs Brown's Boys draw the largest stand alone audience with 6.8 m
  
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• Apple sued by China-based Kon for App Store logo resemblance

  26-12-2017 12:09
  China based clothing company Kon has sued Apple over the resemblance of the Apple App store logo with its own as reported by Economic Times.
   
  Kon has filed a lawsuit with Dongcheng District People's Court in Beijing where it  pointed out that the two logos look practically the same to customers. Kon has been using the merchandise trademark since 2011 and registered in 2012.
   
  According to Xinhua news agency, Kon has further demanded a compensation of $15,200 as well as a pub
  
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• UK Top Shazamed Ads 2017: Samsung, Amazon Prime, John Lewis and more reign supreme

  26-12-2017 11:00
  The Drum's 2017 Shazam chart is based on the number of times each ad has been Shazamed over the past year using the music identification app.
  It has been a year of some cracking ad campaigns and Samsung have taken the top spot with the help of American-Canadian singer Rufus Wainwright's 'Across The Universe'.
  The acoustic guitar track backs a campaign showcasing some of the incredible opportunities available to the current generation, from seeing sea creatures in the swimming pool
  
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• The World's Most Creative Women: Renu Hanegreefs-Snehi

  26-12-2017 09:00
  In a continuing drive for greater diversity and inclusion in marketing and advertising, a new feature by The Drum highlights conversations with top creative women in the industry. 
  All were nominated for The Drum’s global Woman of the Year award at The Drum Creative Awards, sponsored by Facebook, One Minute Briefs and in partnership with Creative Equals. The award is designed to push equality boundaries within the creative industry to spark discussion and action.
  From icons and p
  
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• Special K unveils new creative direction as it looks to battle ‘distrust’ of diet brands

  26-12-2017 09:00
  Kellogg’s Special K cereal brand has overhauled its advertising in response to women’s desire to have a more positive relationship with food and to increase trust with its audiences.
  The ‘Powering you’ campaign, which launches in the UK today (26 December), will run throughout 2018. It consists of TV, print and online elements, including four outdoor executions, multiple 10-second digital films and gifs for online and social platforms.
  The brand says it hopes to educate a
  
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• Kellogg's aims to reposition Special K as the quintessential nutritious product for women in latest campaign

  26-12-2017 08:22
  Kellogg's latest advertising campaign for Special K has been devised to reposition itself as the brand which provides all the nutrition women need in their daily lives.
   
  The campaign, conceptualized by Leo Burnett, will aim to educate its audience about the impact that nutrients and ingredients in food can have on their day-to-day lives and how these benefit the well-being of women and play a role in powering their lives, bodies and minds. 
   
  The film presents
  
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• The Open University aims to encourage prospective students to be their future self sooner in latest TV campaign

  26-12-2017 07:42
  The Open University released an addressable TV campaign (ADTV) to reach out to prospective students and leverage New Year resolutions of self-improvement.
   
  The multi-channel campaign ‘Your Time Is Now' has leveraged stories of current and past Open University students who have found jobs and pay rises with the aim to encourage prospective students to join the university.
  The campaign was created in partnership with LIDA, MediaCom and Finecast. It will run across ADTV, digital, r
  
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