Marketing news

• Patanjali is India's most trusted FMCG brand, says a research

  23-12-2017 13:36
  Indian FMCG brand Patanjali, started by yoga guru Ramdev, has been named as the most trusted Fast Moving Consumer Goods (FMCG) Brand by the Brand Trust Report India Study 2017. 
  Ramdev announced the news on his Twitter account. Patanjali's success is due to an increase in demand for local products in India.
  Earlier, Patanjali signed a memorandum of understanding (MoU) with the Indian government to increase food processing in India. Patanjali has also rolled out flagship store
  
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• Snapchat introduces Sponsored Animated Filters for brands

  23-12-2017 11:42
  Snapchat has released a new feature; its Sponsored Animated Filters, to help brands engage their audiences.
  The new filters will allow brands to add animation to the photos and videos. Snapchat will further introduce targeting options for the Sponsored Animated Filters. Samsung will become the first brand to run the Sponsored Animated Filter campaign in UK on Christmas.
  According to Forbusiness, majority of interactions on Snapchat are between close friends, and 87% of users rank close
  
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• The Sound of Norwegian - How Norwegian Air Shuttle aims to engage customers through music

  23-12-2017 10:35
  Norwegian Air Shuttle, in collaboration with Adelphoi Music, has looked to the power of music for its latest campaign ‘The Sound of Norwegian’ which encompassed aviation, rewards, banking, cargo and holidays together through one unified sound.
  As it was released, The Drum spoke with Norwegian Air Shuttle's senior strategy advisor Julius Einan Støback to find out more about the campaign.
   
  What prompted​ ​the​ ​brand​
  
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• FC Barcelona readies itself for Real Madrid showdown with interactive mobile experience ahead of El Clasico

  23-12-2017 10:04
  FC Barcelona has partnered with creative platform Fastory to unveil an interactive mobile experience ahead its clash with Real Madrid today ( 23 December).
  The partnership will aim to engage fans and leverage social media channels to boost ticket sales and registrations for the FC Barcelona website.
  Activity will run across Instagram, Facebook, Twitter and International and local websites in Spain, France, Japan, Indonesia, Brazil and Turkey. The story it has told has be
  
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