Marketing news

• The case for measurement: why ANA CEO Bob Liodice wants brands to share their diversity data

  19-12-2017 23:40
  2017 might be coming to a close, but the conversation around diversity in the industry is one that will no doubt persist well into 2018.
  In fact, the organizers of CES will kick off the new year with a conference that’s received a barrage of criticism in recent weeks for posting a keynote speaker lineup that’s largely white and male. While CES has made a few last-ditch efforts to make its lineup more diverse, it’s still left many in the industry wondering how a conference
  
  Read more

• Never whisper: honesty conquers stigmas and saves lives

  19-12-2017 22:21
  On October 15, 2011, my friend Tim Price found his baby brother David hanging from his computer cord in his apartment bathroom. It was the third time David, 31, had attempted suicide. Despite in-and-out-patient therapy, the darkness that enveloped David – an ad industry rising star – was too much for him to endure.
  Tim used David’s funeral six days later as a platform to shine some light into a catastrophic situation. Now a vice president at Zynga leading innovation and ad stra
  
  Read more

• Volkswagen ad to interrupt other brand advertising

  19-12-2017 19:24 via campaignlive.co.uk
  Volkswagen, the German car marque, is creating a cross-media campaign that will see the ram featured in its ads interrupt spots from other brands.
  
  Read more

• Sam Moqbel leaves Mars Events for Jack Morton Worldwide

  19-12-2017 18:40 via campaignlive.co.uk
  Sam Moqbel, managing director of brand experience agency Mars Events, has left to join Jack Morton Worldwide as business director.
  
  Read more

• Advertisement

• Four ways the holidays remain unchanged by the digital retail revolution

  19-12-2017 18:28
  How different would our favorite holiday movies have been if they were produced in 2017?
  Home Alone would’ve ended after Kevin’s parents tracked him down using the “Where’s my iPhone” app. (And, let’s be honest, in this post-Recession era, Peter McCallister couldn’t bankroll a Paris holiday for nine family members.) In A Christmas Story, Ralphie’s family would’ve rebounded from the neighbor’s canine antics by getting an antibiotic-free
  
  Read more

• UK Top Shazamed Ads: Simply Be wades back in while Boots push on up

  19-12-2017 18:00
  The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.
  Apple remains on top again this week while BBC One has fallen to fifth place and John Lewis sneaks back up to second. 
  Pushing its way up to eighth place however is Boots' 'Show Them You Love Them' campaign. Created by Ogilvy & Mather, the short festive film samples Yazoo's 'Only You' which shows a nostalgic tale of t
  
  Read more

• Burger King France gifts store to biggest Facebook fan

  19-12-2017 17:46 via campaignlive.co.uk
  Burger King France wrapped up a store to gift it to its biggest Facebook fan.
  
  Read more

• Royal British Legion seeks agency for Armistice Day centenary campaign

  19-12-2017 16:57 via campaignlive.co.uk
  The Royal British Legion has commenced a review to find an ad agency to create a campaign for next year's Remembrance Day, which will mark the centenary of the end of the First World War.
  
  Read more

• Advertisement

• EasyJet creates in-flight grottos with Captain Claus

  19-12-2017 16:48 via campaignlive.co.uk
  EasyJet is launching in-flight grottos on more than 100 flights to give customers a festive surprise.
  
  Read more

• GoCompare acquires MyVoucherCodes in £36.5m deal

  19-12-2017 16:21
  GoCompare has acquired discount site MyVoucherCodes for £36.5m.
  The comparison site shelled out for the eight million e-mail subscribers and 45 million visitors that MyVoucherCodes attracts to the site each year and delivered £350m in revenue for the 3,000 retail brands it partners with, including Asos, Sky and Expedia.
  The site itself is projected to generate revenues of £11.8m for the 12 month period ending 31 December 2017.
  In the announcement today (19 December), GoCompare
  
  Read more

• Pritchard, Ikea and the trouble for CMOs: Our columnists reflect on 2017

  19-12-2017 15:27
  ‘We’re still in the awkward adolescence of digital marketing’
  Tom Fishburne, aka Marketoonist
  “The marketing moment of the year was the 25-minute speech from P&G’s Marc Prichard at the Internet Advertising Bureau’s meeting in January. As chief brand officer of the world’s biggest advertiser, his words inevitably carry some weight in marketing.
  “But in that one speech, he not only called out several of the biggest shortcomings in digital marketi
  
  Read more

• Amazon dominates John Lewis and Argos on search advertising in run up to Christmas

  19-12-2017 15:26
  Amazon has had the largest click share in paid search advertising in the UK in the run up to Christmas, beating the likes of John Lewis and Argos, according to research from Kantar Media’s AdGooroo.
  Amazon captured 8.8% of mobile ad click share and 7.5% of desktop click share on popular retail keywords versus Argos' 5.2% on mobile and 3.5% on desktop, and John Lewis' 2.5% on mobile and 3.2% on desktop.
  The research delved into the desktop and mobile text ad performance on 990 top retail ke
  
  Read more

• Honda gives ‘ultimate get well card’ AR experience to young patients

  19-12-2017 15:23
  The holidays are a time for giving and caring, and auto maker Honda is using augmented reality to deliver feel-good get well wishes to a group of pediatric patients in southern California who are in the hospital for Christmas.
  The 'Ultimate Get Well Card' is a card filled with messages from well-wishers around the country and personalized for pediatric patients at the Children’s Hospital of Orange County (CHOC). Honda transformed an actual CHOC hospital room into a winter wonderland i
  
  Read more

• Time to tear back the layers of the programmatic onion!

  19-12-2017 15:20
  Wayne Blodwell, chief executive of The Programmatic Advisory, reflects on recent reports on marketers' levels of dissatisfaction with levels of transparency in programmatic media tradings, and suggests some likely outcomes. 
  If you’re reading this article you don’t need me to tell you that pricing in programmatic has been a hot discussion over the past three years. Transparency has been top of the agenda: the WFA first reported in 2014 that 79% of advertisers were dissatisfied w
  
  Read more

• Animator pays back refugee charity with haunting film

  19-12-2017 15:11 via campaignlive.co.uk
  An animator who fled Iran has made a two-and-a-half minute film for a refugee charity that helped him start forging a life in the UK.
  
  Read more

• Tech-Driven creative will open new possibilities in audience targeting: The Drum Marketing Awards entries now open

  19-12-2017 15:00
  2018 will be the year that the marketing industry starts to fully realise the potential that the development in digital technology has brought in audience targeting, according to Google’s head of UK publishers, global partnerships.
  David McMurtrie explained that so far, the power of audience targeting has been with the media buyers, but expects to see more creative solutions to the challenge of reaching more tightly targeted audiences, whatever the medium.
  As a judge for The Drum Marketing
  
  Read more

• Dentsu Aegis strengthens Merkle's B2B portfolio with DWA acquisition

  19-12-2017 15:00
  Dentsu Aegis Network has added to its roster of business-to-business (B2B) agencies with the acquisition of media and marketing agency DWA.
  The San Francisco-based shop will sit within Merkle, Dentsu's performance marketing agency, and will henceforth be named 'DWA, a Merkle company'. DWA's 150-plus employees will join Merkle’s High Tech and B2B practice.
  The group acquired a majority stake in Merkle in August 2016 in a deal that valued the company at $1.5bn.
  The deal i
  
  Read more

• Grass is greener for Namgrass with We are Boutique

  19-12-2017 14:57
  Artificial grass supplier Namgrass UK has been appointed full-service communications agency We Are Boutique to handle its digital marketing.
  Through paid search, SEO and content, Boutique will be working to position Namgrass as the number one brand in the artificial grass marketplace in the UK by leveraging the brand’s heritage and 30 years’ experience in designing, developing and manufacturing artificial grass.
  Adam Bell, digital lead at We Are Boutique, said: “It’s a pl
  
  Read more

• How to build a successful digital marketing agency

  19-12-2017 14:44
  The budding interest of entrepreneurialism and the steady growth of technology means loads of digital marketing agencies are making their way on to the scene. Founders are becoming more savvy and the industry is getting more competitive, so how can your company stand out from the rest?
  We at Run2 have pulled together a guide to building a successful digital marketing agency, based on own successes and mistakes. By embedding a few simple techniques, you can adapt and mould you
  
  Read more

• 'To women climbing that ladder now, you'd better make it to the top': Independent Insights featuring Barker's Sandi Harari

  19-12-2017 14:00
  Welcome to Independent Insights, a regular series that features interviews with independent agency leaders across the country. This week we’re featuring a Q&A with Sandi Harari, EVP and creative director at Barker. 
  Sandi Harari has been with "fiercely independent" shop Barker in New York as a creative director for 13 years. At the time of her hire, she was part of the 3% of advertising agencies with women in the lead creative role.
  The creative teams she'
  
  Read more

• AccorHotels signs Serena Williams as brand ambassador for Australian Open 2018

  19-12-2017 13:08
  AccorHotels named Serena Williams as its official ambassador for Australian Open for the third year.
  Williams said: “I am thrilled to return as AccorHotels' official ambassador for the 2018 Australian Open. I love staying with AccorHotels because they make me feel like family and I can rest and recover in comfort and style.” 
  Michael Issenberg, chief executive officer, AccorHotels Asia Pacific said: “As one of the most celebrated ath
  
  Read more

• Ad of the Day: Holiday heart warmer sees Nokia, a phone brand, urge users to switch off their phones

  19-12-2017 12:48
  Mobile phone brand Nokia has taken a seemingly counterintuitive approach to its Christmas messaging, encouraging consumers to switch off their devices through a tear jerking story of grandmother and grandson.
  ‘Be the gift’ follows the lives of its two protagonists as they separate when the grandson heads to university. Throughout the parties and the lectures, he continues to connect with his nan through his smartphone, sending her photos and using video chat.
  Christmas approaches, an
  
  Read more

• AdVent: RY's Francesca Bennett wants clients to spend more money in 2018

  19-12-2017 12:37
  As the end of 2017 approaches, The Drum has asked leaders in the industry what has put a bee in their bonnet this year via the medium of AdVent.
  Francesca Bennett, director of marketing and business development at Radley Yeldar, discussed the ongoing measurement challenge. She said: “Our industry is obsessed with the great creative, and there is nothing wrong with that, but what is the point of that if we can’t measure and prove the impact we have?"
  Bennett suggested that in 201
  
  Read more

• Adobe: 62% of brands will take their programmatic media trading in-house by 2022

  19-12-2017 12:30
  The majority (62%) of brands will bring their media buying in-house by 2022 according to an Adobe poll, which has also dubbed 2018 as a “watershed year” for automated media buying, as such technologies are increasingly used to advance TV advertising.
  Adobe published the findings today (December 19) stating that 86% of brands and 89% of agencies plan to spend more on programmatic ad-buying in 2018, with all marketers vowing to take greater control of their online media buying.
  In fact
  
  Read more

• Mark Ritson is a bigger threat than the digital duopoly in 2018

  19-12-2017 12:28
  Excluding China, Google and Facebook own 84% of the global digital market. It’s a powerful, disconcerting statistic, and one which Mark Ritson recently cited in an opinion piece about the duopoly.
  In my view, the market dominance of Google and Facebook is only bad for the media incumbents. And academics who can’t keep pace with the changing marketing world we live in. For the rest of us, it’s great.
  Facebook & Google are more democratic for advertisers
  Before the digital er
  
  Read more

• Virgin Atlantic partners Coppa Club for airport lounge igloo pop-up

  19-12-2017 12:23 via campaignlive.co.uk
  Virgin Atlantic has placed an igloo on the roof of its Heathrow airport lounge.
  
  Read more

• DAN's Merkle acquires global B2B media and marketing agency DWA

  19-12-2017 12:18 via campaignlive.co.uk
  Dentsu Aegis Network's performance marketing agency Merkle has acquired global B2B digital media and marketing agency DWA on undisclosed terms.
  
  Read more

• Marketoonist on retargeting ads

  19-12-2017 12:12
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on retargeting ads appeared first on Marketing Week.
  
  Read more

• Power of storytelling, the key to consumer engagement, says Al Jazeera: Entries for The Drum Online Media Awards 2018 now open

  19-12-2017 12:00
  News brands of the future will draw upon audiences with a compelling narrative, according to Al Jazeera.
  Looking forward to 2018, Yasir Khan, senior editor, digital video at Al Jazeera expressed that he chooses not to be a "next big thing" person, but rather a "perpetual big thing" person.
  He said: “For me, the two biggest perpetual things are storytelling and audience. No matter the trend, getting to know your audience and telling them good stories are always going to be crucial. Get a ha
  
  Read more

• First Choice looks for brand awareness boost with ‘brave’ new campaign

  19-12-2017 12:00
  First Choice is looking to stand out in the fiercely competitive new year holiday market with a two-minute ad featuring a rapping family helmed by a director who has worked with Beyonce and Ed Sheeran.
  The TUI-owned brand is looking to inject a youthful verve into its communication with the spot that it hopes will win it a larger slice of the all-inclusive market, which accounts for about 60% of the package holiday sector.
  The ad features a family rapping the virtues of First Choice’s all-
  
  Read more

• Microsoft calls global media review

  19-12-2017 11:17 via campaignlive.co.uk
  Microsoft's global media account is reportedly in a closed media review.
  
  Read more

• Digital explodes on the scene, marketers get addicted: Excerpts from a new book series on the rise of post-modern marketing

  19-12-2017 11:00
  Each month The Drum will publish a chapter from 'Paradox: Feeling Machines and the Rise of Post-Modern Marketing’. The second chapter, Modern Marketing, begins with the rise of digital marketing and carries on through the development of social and mobile, marketing technology and programmatic buying–to today.
  The world wide web burst into the public eye in 1993, giving birth to a new form of digital marketing that went on to challenge and displace existing business models, media and
  
  Read more

• Citroën signs two-year First Dates sponsorship with Channel 4

  19-12-2017 10:46 via campaignlive.co.uk
  Channel 4 has signed a two-year deal for Citroën to sponsor its dating series First Dates, which reaches two million viewers.
  
  Read more

• Fitness startup by former Googlers and Qubit founders raises £2.4m in funding

  19-12-2017 10:34 via campaignlive.co.uk
  Fiit, a UK-based fitness startup co-founded by ex-Googlers and founders of data analytics company Qubit, has raised £2.4m in seed investment to launch early next year.
  
  Read more

• In the director’s chair: Mate Steinforth on Moderat’s 360 video and why the 30-second TV format is probably now dead

  19-12-2017 10:17
  For the latest director’s chair series, in which The Drum interviews directors on influences, passions and career highlights, animator and director Mate Steinforth, of Sehsucht, talks 360 video for Moderat, why the 30 second format is dead and that animation isn’t fun.
  An earlier interview in the series saw Andrew Lang discuss funny moments in an Ikea ad and documentary making, while Camille Marotte discussed why the best jobs come from asking to shoot anamorphic and how having many
  
  Read more

• A Copywriting Christmas Carol

  19-12-2017 10:00
  It had not been a good day at Scrooge, Marley, Marley.
  But then, when had Christmas Eve ever been a good day at that benighted advertising agency?
  One client had defected to their nearest rival, complaining of sloppy thinking and even worse proof-reading.
  Another had demanded a refund after a website Scrooge had written personally had failed to convert a single visitor.
  And, to cap it all, his employees wanted to change the way they worked, complaining they didn't have enough time to do a proper
  
  Read more

• A supply-side perspective on agency transparency

  19-12-2017 09:30
  Almost a year on from the Dentsu billing crisis, advertising transparency is seemingly a major priority for Japanese media buying agencies; especially when it comes to digital.
  While appetite for digital shows no signs of decline — predicted to reach ¥1.159 trillion by the end of the year – the pressure for agencies to be open about trading methods keeps on growing. Indeed, this challenge is particularly prevalent with programmatic media buying, where continued global brand safet
  
  Read more

• The World's Most Creative Women: Margaret Johnson, Goodby Silverstein & Partners

  19-12-2017 09:00
  In a continuing drive for greater diversity and inclusion in marketing and advertising, a new feature by The Drum highlights conversations with top creative women in the industry. 
  All were nominated for The Drum’s global Woman of the Year award at The Drum Creative Awards, sponsored by Facebook, One Minute Briefs and in partnership with Creative Equals. The award is designed to push equality boundaries within the creative industry to spark discussion and action.
  From icons and p
  
  Read more

• Mr President brainstorms the saddest ever festive advert | Christmas in Ad Land

  19-12-2017 08:45
  Brands and consumers love an emotional, heart-warming Christmas weepie, but what’s the secret formula to getting those tears rolling? In The Drum’s latest documentary series, Mr President’s team finds out.
  Watch the video above to see how the indie agency’s creatives react to key tear-jerking concepts researched by its head of insight, Dr Michael Anton. The key to hitting the emotional sweet spot, he has discovered, can be found in a mix of animal amputees, orphaned child
  
  Read more

• Lotus Herbals latest campaign urges women to break stereotypes and sparkle everyday

  19-12-2017 08:41
  Beauty brand Lotus rolled out a campaign portraying how modern women break the stereotypes present in the society to achieve what they want.
  The campaign titled #SparkleEveryday is conceptualized by WATConsult. It features women who are photographers, cricketers and a stand-up comedians who face criticism for being independent but they defy them and continue to work with confidence. 
  Rajiv Dingra, founder WATConsult said: “Lotus Make-Up is a brand which s
  
  Read more

• Inside Adidas' sportswear domination in India

  19-12-2017 07:23
  Indian sportswear market recorded a 22% growth in 2015/2016 and by 2020, it is expected to grow at 12% CAGR, according to Euromonitor's report.  It is mainly dominated by four global brands namely Adidas, Reebok, Nike and Puma.
  As reported by Financial Express, Adidas India recorded the highest ever profit from a single financial year by clocking almost INR 95 crore in the financial year ending March 2017, which made it the leading brand in the sportswear market in India.
  The Drum spoke wit
  
  Read more

• Uber partners BBM to challenge Go-Jek's domination in Indonesia

  19-12-2017 07:22
  Ride-sharing giant Uber has partnered with Blackberry Messenger (BBM) to allow its users around the world, including Blackberry’s biggest market of Indonesia, to book rides with the messenger service in a bid to challenge market leader Go-Jek.
  The partnership was signed with Creative Media Works, which is a unit of Indonesian media group PT Elang Mahkota Teknologi Tbk and operates under the BBM banner as a stand-alone consumer focused business with teams operating from Waterloo, Mississaug
  
  Read more

• Southeast Asian ride-hailing unicorn Grab launch its services in Cambodia

  19-12-2017 07:05
  Grab has launched its ride-sharing services in Phnom Penh, Cambodia and signed a Memorandum of Understanding with the Ministry of Public Works and Transport of Cambodia (MPWT) to support the Kingdom’s infrastructure development.
  It will also partner with Wing Money, a Cambodian mobile banking services provider, to provide all drivers in Cambodia with an account for Wing Money’s digital financial services.
  "We are appreciative that Grab is a fully compliant company in all the ASEAN ma
  
  Read more

• TV is the last frontier in digital advertising

  19-12-2017 07:02
  Back at the start of this year, Marc Pritchard, chief brand officer at the world’s biggest advertiser, Procter & Gamble, sent shockwaves through the advertising industry by launching something of a revolt against internet ad giants like Google, Amazon and Facebook.
  In his now (in)famous speech at the US IAB’s Annual Leadership meeting he said that, if concerns around transparency, fraud and brand safety were not addressed before the year was through, he’d withdraw his compa
  
  Read more

• Creative work of the week APAC: Re:Scam uses AI to force scammers to have a taste of their own medicine

  19-12-2017 05:18
  The winner of this week's creative work of the week in Asia Pacific is Netsafe, which created an email AI assistant which will waste the time of scammers until they stop, rather than delete or warn users of scam.
  The AI assistant, created by DDB New Zealand, is called Re:scam and works by using artificial intelligence to respond convincingly to scammers, wasting their time until they stop.
  If a person has been sent some scam, they can forward it to Re:scam who will do all the hard
  
  Read more

• Milo sends mums back to school to better understand their children

  19-12-2017 04:44
  Milo has launched “Back To School Mums" in Malaysia, a campaign where mums highlight that there is an energy gap for school children that skip breakfast, which will affect their performance in schools.
  Mums were sent to the same school as their child and put through the exact schedule that they have packed their child with. From the early morning rush for the school bus, to every lesson in school and every activity thereafter, these mums did the same.
  Through this activity,
  
  Read more

Follow @marketing_UKnws on Twitter!