Marketing news

• D&G and Innocean on acquisition: ‘We know how much stronger we can be together’

  18-12-2017 22:21
  As news broke last week of Innocean Worldwide’s acquisition of David&Goliath (D&G), the agency’s founder, David Angelo fended off the inevitable questions about whether or not he’d be retiring.
  “That couldn’t be further from the truth,” he said. “I love what I do, period. For me, it’s not a job. So why would I walk away from something that I absolutely love? I have no intention of leaving the business that I love. If anything, I'm going to
  
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• Rauxa brings in Preeti Patel from Huge as vice president of technology

  18-12-2017 19:53
  Full-service independent agency Rauxa announced the appointment of Preeti Patel, a 20-year industry veteran to the role of vice president, technology.
  Patel was placed in Rauxa’s New York office, leading long-term strategy and innovation opportunities for a group of clients including Vans and Frontpoint Security. Prior to entering this role, Patel worked at 360i, the Marlin Company, and was most recently senior director of technology for IPG agency Huge. There, she delivered award-win
  
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• Twitter to begin enforcing new rules around hate speech and abuse

  18-12-2017 19:13
  Twitter has announced that it will begin enforcing a number of new rules regarding what users can and cannot post as it continues to fight rampant hate speech and abuse on the platform.
  Starting today, Twitter will begin removing content that “glorifies violence or the perpetrators of a violent act.” According to the social network, this includes content that celebrates any violent act in a manner that may inspire others to replicate it or any violence where people were targeted
  
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• Publicis chief Sadoun is joined by a youthful Maurice Levy in first Christmas address

  18-12-2017 18:56
  Publicis Groupe chief Arthur Sadoun gave his first Christmas address to the holding company's staff in a funny short video, having taken over from long-term predecessor, Maurice Levy earlier in the year.
  “Bonjour. Here we are: the end of the year. The good news is,” began a surprisingly white-haired and aged Sadoun in his address. "For once, it will be short and won’t give any objective or business announcements. You had enough in the last months.&
  
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• Art on the Underground celebrates female suffrage centenary

  18-12-2017 18:39 via campaignlive.co.uk
  Art on the Underground, the Transport for London public art programme, is creating a London-wide exhibition of work by women to mark 100 years since women first won the right to vote.
  
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• ESPN president John Skipper resigns, citing substance-abuse issues

  18-12-2017 18:28
  ESPN announced the resignation of company president John Skipper, who had been with the network from 1997 and held the position since 2012.
  The sports network, which laid off over 250 staffers this year according to The New York Times, named former president and executive chairman George Bodenheimer as interim chair as ESPN and Disney (its parent company) seek Skippers' successor.
  Skipper joined ESPN as the senior vice president and general manager of ESPN: the Magazine in 1997. Regard
  
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• Aesop Storytelling Series – Episode 6: Stay on the fucking bus

  18-12-2017 17:52
  In June 2004, Finnish photographer Rafael Minkkinen stepped up to the microphone at the New England School of Photography to deliver the commencement speech. He shared a theory based on his Nordic hometown’s frenetic Bus Station, a philosophy that, in his opinion, made all the difference between success and falling short.
  There are two dozen platforms at Helsinki Bus Station, Minkkinen explained, from each of which several different bus lines depart. Thereafter, for a kilometre or more, al
  
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• Bompas & Parr to launch Food Film Festival

  18-12-2017 17:51 via campaignlive.co.uk
  Bompas & Parr is launching a Food Film Festival to put food at the heart of the cinema-going experience.
  
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• Brands should focus on digital improvement more than innovation in 2018, say consumers

  18-12-2017 17:20
  A new survey has revealed that many consumers want brands and businesses to improve their current digital products and services rather than rushing to introduce new ‘on-trend’ digital offerings in 2018.
  The survey, carried out by digital agency Code Computerlove as part of its annual trends forecast, found that 38% of consumers polled said they were looking for improvements over new innovations and better integration between the various devices next year.
  Only 17.7% said they were lo
  
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• Peroni aims to regain youthful style credentials after appointing Leagas Delaney

  18-12-2017 17:05 via campaignlive.co.uk
  Asahi Group has appointed Leagas Delaney to the global creative account for its Italian beer, Peroni Nastro Azzuro, after a competitive pitch process that began this summer.
  
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• Benjamin Blanco leaves head of sponsorships role at Samsung

  18-12-2017 17:01 via campaignlive.co.uk
  Benjamin Blanco has left his role as head of sponsorships, sport and entertainment marketing at Samsung after five years with the company.
  
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• The World's Most Creative Women: Lucie Cardona, Carlson Rezidor Hotel Group

  18-12-2017 17:00
  In a continuing drive for greater diversity and inclusion in marketing and advertising, a new feature by The Drum highlights conversations with top creative women in the industry. 
  All were nominated for The Drum’s global Woman of the Year award at The Drum Creative Awards, sponsored by Facebook, One Minute Briefs and in partnership with Creative Equals. The award is designed to push equality boundaries within the creative industry to spark discussion and action.
  From icons and p
  
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• Guardian appoints Observer’s John Mulholland as US editor

  18-12-2017 16:34
  The Guardian has appointed editor of the Observer John Mulholland as editor of the newspaper's US division.
  Mulholland has been editor of the Sunday paper since 2008, having joined as deputy editor in 1998. He will take on the top US job for the Guardian in spring 2018 when his replacement at the Observer will also be named.
  He had been serving in the role on an interim basis since April to cover Lee Glendinning, who was on maternity leave. However, he returned to the UK to reprise his
  
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• Hearst hires Sarah Tsirkas and Joni Morriss

  18-12-2017 16:33 via campaignlive.co.uk
  Hearst has hired Initiative's Sarah Tsirkas and Oath's Joni Morriss as group agency directors.
  
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• Hearst hires Sarah Tsikras and Joni Morriss

  18-12-2017 16:33 via campaignlive.co.uk
  Hearst has hired Initiative's Sarah Tsikras and Oath's Joni Morriss as group agency directors.
  
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• The best 2017 Xmas ads: BBC, Vodafone & Greenpeace

  18-12-2017 16:30
  Christmas ad campaigns have become a key part of the holiday zeitgeist. For 2017's offering, The Drum spoke to the industry to talk about their favourite festive advertising campaigns.
  Following is a list of what the industry experts picked out as the best of the best. 
  Dino Burbidge, director of technology and innovation, WCRS - The Drum Creative Out Of Home Awards
  Greenpeace UK - Alternative Coca-Cola Christmas Advert
  As far as I’m concerned, Christmas ad season starts when the
  
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• Wizened Publicis Groupe CEO Arthur Sadoun delivers comic Christmas message

  18-12-2017 16:27 via campaignlive.co.uk
  Arthur Sadoun appears to be showing the strain of leading Publicis Groupe in the company's annual Christmas message to its employees.
  
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• Top 10 Campaign videos of 2017

  18-12-2017 16:25 via campaignlive.co.uk
  Our most-viewed videos of the year include our making of an ad series, Cannes coverage and brand experiences.
  
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• Why cost-per-second ad pricing creates an economic incentive

  18-12-2017 16:00
  There are many questions around cost-per-second buying and what value time-based buying can offer brand owners and advertisers.
  Looking ahead to 2018, Marc Guldimann, chief executive officer of the time-based advertising company, Parsec, says there’s no question that buying media using attention metrics is more efficient for brands.
  The challenge, since Parsec began, has been fighting the inactivity of the status quo. However, as more people understand the power of its simple buying model,
  
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• SheSays reveals winners of 'I Am Reindeer' initiative celebrating female creative talent

  18-12-2017 16:00
  Global creative network for women SheSays has unveiled the winners of its Christmas campaign, 'I Am Reindeer', which aims to raise the profile of creative women in the industry by breaking down gender assumptions, starting with Santa's reindeer.
  The initiative first launched last year, based on a world-famous gender bias that comes to the fore around the festive season: that Rudolph is male. Santa's red-nosed friend is actually female, according to Edinburgh University professors, who
  
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• ANA finds more-and-more marketers are taking their media buying in-house with ‘undisclosed programmatic’ on the rise

  18-12-2017 16:00
  More than 35% of brands have expanded their in-house programmatic media buying capabilities as marketers greater transparency, according to the latest Association of National Advertisers (ANA) study.
  Published today (December 18) the report – dubbed “The State of Programmatic Media Buying” – figures represent a significant increase in the number of brands undertaking such a task since the original publication of the ANA Forrester report in 2016 which found that only
  
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• Oath confirms that it will directly replace former UK MD Nigel Clarkson

  18-12-2017 15:32
  Oath has begun the search for a new UK managing director to replace Nigel Clarkson directly, The Drum has learned.
  Clarkson’s sudden departure from the business last week (Friday 15 December) came after an internal investigation which led the termination of his employment with the company.
  Dan Durling, agency sales director has taken on commercial responsibilities for the UK, reporting to VP EMEA Stuart Flint, in the interim period but the company has confirmed that it is planning to appoi
  
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• Reaching millennials: producer Michael Ratner finds a ‘snackable content’ niche within his generation

  18-12-2017 15:06
  If marketers have learned one thing about millennials in their constant search to find what moves these coveted consumers, it’s that they don’t like being stereotyped or pigeonholed. Such is the case with Michael D. Ratner, an up-and-coming creative producer and director in Los Angeles who doesn’t conform to one genre or one style.
  Ratner and his company OBB Pictures jump nimbly between film, branded content, entertainment and multi-screen shorts to address the needs of cl
  
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• Six progress to public vote for Global Marketer of the Year

  18-12-2017 14:30 via campaignlive.co.uk
  The World Federation of Advertisers has shortlisted six CMOs to compete for its inaugural Global Marketer of the Year award.
  
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• The importance of wellbeing and how businesses can encourage it

  18-12-2017 13:59
  A study by Harvard University found that people spend 47% of their waking hours thinking about something other than what they’re doing.
  "A wandering mind is an unhappy mind", says Matthew A. Killingsworth and Daniel T. Gilbert, the psychologists who carried out the study. Searching for happiness can often send you down a materialistic track, which isn’t always healthy, as we should ideally try to appreciate the moment we’re in and try to be accepting and grateful for what
  
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• The Virgin Money London Marathon sees New Balance and RPM collaborate

  18-12-2017 13:51
  Footwear manufacturing company, New Balance, has teamed up with creative agency RPM, in line with its sponsorship of the Virgin Money London Marathon as the official clothing and footwear partner. 
  In October this year, New Balance announced its partnership at Village Underground, East London, at an event co-produced by the agency. It also launched the New Balance London Marathon Acceptance range of footwear and apparel which is now available from the London flagship store on Oxford Street
  
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• Campaign of the year final: Jigsaw vs Nike

  18-12-2017 13:42
  For a recap on all the campaigns visit 2017 year in review: Campaigns of the year
  The post Campaign of the year final: Jigsaw vs Nike appeared first on Marketing Week.
  
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• Rubicon Project CEO Michael Barrett: ‘What we’re trying to trumpet is choice’

  18-12-2017 13:00
  Michael Barrett assumed the role of Rubicon Project chief executive at the most turbulent time in the adtech outfit’s 10-year history this year, and has since gone about affecting some major overhauls to its strategy. He spoke with The Drum on his reasons for casting the die in a world of decreasing adtech margins.
  Some of the significant changes since his arrival have been the announcements that it will drop its buy-side fees, opening up to the possibility of auctioning inventor
  
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• Cancer Research UK evolves 'Right Now' campaign to show how the charity is making progress

  18-12-2017 12:44
  Cancer Research UK has unveiled the next stage of its "unfiltered" documentary-style 'Right Now' campaign, as it looks to balance to the need to drive donations with films that show it is making progress.
  The next phase of the hard-hitting series use a 'then and now' format to revisit real patients from the previous 2015 and 2016 iterations, showing how they have progressed since they started undergoing treatment for their cancer via footage of them enjoying their lives right now.
  The
  
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• Cancer Research evolves 'Right Now' campaign to show how the charity is making progress

  18-12-2017 12:44
  Cancer Research has unveiled the next stage of its "unfiltered" documentary-style 'Right Now' campaign, as it looks to balance to the need to drive donations with films that show it is making progress.
  The next phase of the hard-hitting series use a 'then and now' format to revisit real patients from the previous 2015 and 2016 iterations, showing how they have progressed since they started undergoing treatment for their cancer via footage of them enjoying their lives right now.
  The lau
  
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• AdVent: James Connelly, CEO at Fetch, explains why he is fed up of "shit digital advertising"

  18-12-2017 12:30
  As the end of 2017 approaches, The Drum has asked leaders in the industry what has put a bee in their bonnet this year via the medium of AdVent.
  In the video above, James Connelly, the chief executive at Fetch, shared his gripes about “shit digital advertising”, with a particular focus on last-click.
  Remarking that it hinders the creative industry, Connelly said: “We are obsessed with measuring performance on digital advertising on a last-click basis, and naturally that re
  
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• Profiting from artificial intelligence: the business opportunity

  18-12-2017 12:15 via campaignlive.co.uk
  Artificial intelligence is going to transform every aspect of business and society, so how do companies start harnessing the potential of AI now?
  
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• Ogilvy & Mather takes a majority stake in Hong Kong digital consultancy ARBA

  18-12-2017 12:06
  Ogilvy & Mather has acquired a majority stake in ARBA, a Hong Kong-based digital consultancy.
  The five-year-old agency specialises in digital design and software engineering, counting many high profile finance brands as clients. With around 40 members of staff, the company services brands such as FWD, Prudential and Hang Seng Bank.
  According to Ogilvy, the investment will help the agency to build its digital capabilities, particularly in the areas of mobile development and CRM.
  On a wider WP
  
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• Creative Work of the Week: Christian Aid’s choir of Christmas grub sing of food waste

  18-12-2017 11:58
  The penultimate Creative Work of the Week for 2017 is a stop-motion film from Christian Aid, which features endearing sprouts, carrots and other festive foodstuffs singing about how much food is wasted in the UK during December.
  ‘Oh What A Waste’ uses real food from a traditional Christmas dinner, combined with a unique version of the Twelve Days of Christmas composed by David M Saunders. It was directed by Rebecca Gower and produced in-house by Emma Wigley.
  The film aims to highligh
  
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• Top 10 most popular Campaign long reads of 2017

  18-12-2017 11:57 via campaignlive.co.uk
  A guide to sports marketing, why a retailer replaced its agency with AI, faces to watch and more: the most-read features and analysis in Campaign this year.
  
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• First Choice goes 'Mahoosive' on all-inclusive with rapping family

  18-12-2017 11:56 via campaignlive.co.uk
  First Choice is launching a multi-million pound campaign centred on an extended rap about the benefits of its all-inclusive holidays.
  
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• Top 10 most-read Campaign opinions of 2017

  18-12-2017 11:48 via campaignlive.co.uk
  From a rant about the Trivago ad to Justin Tindall's controversial diversity comment, these were the most-read Campaign opinion pieces this year.
  
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• P&G appoints activist investor Nelson Peltz to board despite narrow election defeat

  18-12-2017 11:28 via campaignlive.co.uk
  Procter & Gamble has said it is appointing Nelson Peltz, partner of investment firm Trian Fund Management, to its board after Peltz came within a hair's breadth of winning a place on it in October.
  
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• Top 10 most-read Campaign news stories of 2017

  18-12-2017 11:26 via campaignlive.co.uk
  Accenture's takeover potential, WPP's cyber attack and new ad campaigns from M&S and Sainsbury's were among the most-read news this year.
  
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• The launch lowdown: which brands enjoyed the best pre-Christmas product launches?

  18-12-2017 11:26
  The run up to Christmas is a tricky time to launch any product or service. Still, as lists for Santa were being meticulously drafted, some brands found a way to cut through the Black Friday and pre-Christmas clutter. Here Martin Flavin, creative director at Five by Five, runs the rule over the best brand launch campaigns from the last month.
  H&M and Erdem launch new collection
  This is a retailer’s dream: overnight queues at your door, social media hysteria and a near instant sell-out c
  
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• Vatican selects Accenture as global experience agency to unify comms strategy

  18-12-2017 11:09
  The Vatican's communications department has hired Accenture Interactive as its global experience agency to develop a new unified comms system as part of Pope Francis' reform of the institution.
  As global experience agency, Accenture Interactive has been tasked with defining a digital strategy for the Vatican that increases the consistency and clarity of its communications, and unifies the current array of independent communication channels under a single new portal, Vatican News.
  
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• Lucasfilm unveils hyper reality Star Wars experience

  18-12-2017 10:46 via campaignlive.co.uk
  Lucasfilm's immersive entertainment division ILMxLAB and The Void have opened a first-of-its-kind hyper reality experience in London.
  
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• Creative Works EMEA featuring Snap LDN, Brothers & Sisters, Havas London and more

  18-12-2017 10:30
  Welcome to The Drum Creative Works, in partnership with Workfront.
  As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
  We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast.
  Voting closes earlier this week ahead of Chris
  
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• How publishers and platforms are dealing with the continuing rise of adblockers in Asia Pacific

  18-12-2017 10:29
  As the region with the highest population in the world, Asia Pacific is one of the key markets for marketers to reach out to consumers living within its borders. It is also a region where mobile commerce, gaming and video show tremendous growth every year.
  So, it is definitely a cause of concern for marketers, publishers and platforms when more than 90% of consumers in APAC have indicated that they are extremely keen to download adblockers, a sign that they are growing increasingly tired of unwa
  
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• Clothing is the most preferred Christmas gift for Brits followed by games and fragrances, says research

  18-12-2017 10:15
  Over a third (34%) of Brits still bought DVDs and 26% purchased music in the form of CDs and vinyl as Christmas present despite the increasing popularity of Netflix and Spotify according to a research by Zenith.
   
  The research, which gave insights into the most popular gifts at Christmas, claimed that even though a quarter of Brits searched a brand's website to decide on the gift, 62% still opted to purchase gifts in-store.
   
  The report further stated that clot
  
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• Behind the scenes of EasyJet's last minute Christmas campaign

  18-12-2017 10:00
  On a snowy December morning outside of Terminal One of Gatwick Airport, Santa was seen clambering up and down an escalator without a reindeer close by. 
  It was, of course, for a shoot for an ad that was recently dreamed up by the VCCP creative team and quickly turned around into production. And while most Christmas campaigns are conceived a year in advance and shooting planned and completed during the summer months, EasyJet decided to take on the last minute concept.
  In
  
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• Agency execs back BMB founder Andrew McGuinness's theatrical experience launch

  18-12-2017 09:22 via campaignlive.co.uk
  Andrew McGuinness, co-founder of BMB, is setting up a theatre experience in east London next year, having raised £3m in funding from advertising and tech execs.
  
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• Ryanair, Amazon, Google: Everything that matters this morning

  18-12-2017 08:56
  Ryanair avoids further brand damage as pilots suspend Wednesday strike
  Irish Ryanair pilots have called off a one-day strike planned before Christmas, which could have seen a repeat of the reputation crisis that hit the budget airline this autumn, when it had to cancel thousands of flights having failed to account for pilots’ holiday time correctly in its schedules. The company’s management will now meet representatives of pilots’ unions after agreeing last Friday to recognise
  
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• Poundland, Facebook and Ryanair: Everything that matters this morning

  18-12-2017 08:56
  Poundland gets in trouble with Twinings after NSFW ad
  A campaign from Poundland featuring an elf in a sexually suggestive pose with a plastic doll in front of a box of Twinings Tea has created plenty of viral attention for the discounter.
  However, it hasn’t been warmly embraced by the tea brand itself, which tweeted that the picture “misuses our product”. Subsequently, Poundland has been forced to remove the Twinings brand from the social media campaign entirely.
  The “nau
  
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• Ikea, Uber, Toyota: Everything that matters this morning

  18-12-2017 08:56
  Ikea to be investigated by EU for tax avoidance
  After Apple and Amazon, it’s now Ikea’s turn to be investigated by the European Commission.
  The Swedish furniture giant has one division based in the Netherlands, which the Commission says may have been given unfair tax breaks by the Dutch government. The furniture retailer reportedly avoided paying nearly €1bn in taxes from 2009 to 2014 by taking advantage of loopholes in numerous countries.
  European Competition commissioner Margr
  
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