Marketing news

• Instagram ad revenue to double to $10.87bn by 2019, says eMarketer

  17-12-2017 15:06
  Facebook's hold on the social media ecosystem won't loosen anytime soon according to research from eMarketer which predicts a thirds of social media users will use its site Instagram by 2021. Furthermore, it will double its current ad revenue by 2019.
  The marketing company's data claims that 30% of all social media users across the world will be on Instagram in the next four years, a quarter increase of the 593.7 million users it boasted in 2017.
  The group predicts that Instagram ad revenue
  
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• Eminem flaunts his Revival with parody pharma ads

  17-12-2017 14:44
  Hiphop artist Eminem has positioned himself as the antidepressant of 2017 with a series of ads likening his new album Revival to medication in a campaign taking a swipe at big pharma.
  Billboards, OOH buys and digital activity have been subtly driving awareness of the album over the last month, much like Netflix did with billboards for Hawkins Power and Light, a company in the Stranger Things universe.
  Revival has been touted as a cure to the illness Atrox Rithimus, which is Latin
  
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• ASA considers investigation into Amazon delivery time claims

  17-12-2017 14:18
  The Advertising Standards Agency (ASA) is looking into complaints about retailer Amazon where it has claimed it can provide unlimited one-day delivery, during a TV commercial.
  The claims made by the company were, according to complainants, supposedly not representative of Christmas loads and as such, were misleading. Amazon Prime promised swift delivery - in addition to access to a number of services including music, audiobooks, video and discounts.
  The Independent reported that a hand
  
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• Facebook explores how the newsfeed can have a negative mental impact on users

  17-12-2017 13:52
  Facebook has revealed its findings into the psychological effects of using social media, whether or not it has a positive impact on users - the answer turned out to be much more nuanced.  The social network allegedly has different affects on users depending on whether they are using it to create content, versus passive consumption.
  In a blog post entitled Hard Questions: Is Spending Time on Social Media Bad for Us?, David Ginsberg, director of research, and Moira Burke, research scientist a
  
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• Facebook explores how the newsfeed can have a negative mental health impact on users

  17-12-2017 13:52
  Facebook has revealed its findings into the psychological effects of using social media, whether or not it has a positive impact on users - the answer turned out to be much more nuanced.  The social network allegedly has different affects on users depending on whether they are using it to create content, versus passive consumption.
  In a blog post entitled Hard Questions: Is Spending Time on Social Media Bad for Us?, David Ginsberg, director of research, and Moira Burke, research scientist a
  
  Read more

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