Marketing news

• United Colors of Benetton teams with with Oliviero Toscani to raise awareness about integration

  16-12-2017 08:17
  Italian fashion brand United Colors of Benetton (UCB) has rolled out a campaign to raise awareness about integration through picture storytelling.
   
  As part of the campaign, Italian photographer Oliviero Toscani  pictured 10 children representing different countries from Burkina Faso to the Philippines, from Italy to Senegal gathered round a teacher who's reading Pinocchio. Toscani will further help with the rebranding of UCB.
   
  Toscani said: "Integration is a major issue in
  
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• Underage drinking records down by 67% since 2003 in UK, reports NHS Digital

  16-12-2017 07:37
  According to NHS Digital's latest report, underage drinking among 8-15 year olds has decreased by 67% since 2003. 
   
  In addition, binge drinking amongst 16-24 year olds was found to have fallen by 33% since 2005 and the number of alcohol-specific hospital admissions among under 18's declined by 48% in the last decade.
   
  The report further stated that overall, the population has become more responsible in its consumption as 76% adults did not exceed 14 units a w
  
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• Ikea UK and Ireland consolidates digital into Omnicom

  16-12-2017 07:05
  Swedish retailer Ikea UK’s and Irish operation has jappointed Omnicom as its CRM and digital agency account following a competitive pitch in a bid to increase efficiency through greater collaboration and streamlined processes. 
   
  The account will be led by Proximity London along with marketing specialist, Redwood and AMV BBDO’s social arm, XLab. As part of the appointment, they will aim to foster Ikea's strategies by facilitating a customer-centric and data-d
  
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• Random question at 3% Conference: More industry insight into how to progress inclusion

  16-12-2017 00:40
  At this year’s 3% Conference, we asked leaders in attendance one of six random questions around inclusion that focused on not just gender but race and more. The questions we asked were challenging and the answers were thoughtful, interesting and illuminating.
  Previously asking creative leaders, influencers and the C-suite, our last videos in the series cover a wide range of industry leadership.
  When asking female leaders why, with all of the issues facing the industry, they choose to stay,
  
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