Marketing news

• Pandora users now able to unlock on-demand listening via video ads

  15-12-2017 22:30
  Pandora announced that free and plus listeners can now access songs, albums and playlists on-demand with a complimentary session of Pandora Premium. By watching a 15-second video spot, ad-supported users of the music streaming platform are given the ability to listen to songs on-demand in the same way as Pandora Premium customer
  Every time a listener interacts with a direct link or the streaming service's 'search & play' functionality, an on-screen prompt invites them to a compleme
  
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• Paddy Power hires Chime for advertising after split with Lucky Generals

  15-12-2017 19:19 via campaignlive.co.uk
  Lucky Generals and Paddy Power's four-year relationship has ended after the agency declined to repitch for the account, with the brand bringing in Chime Sports Marketing and handing a project to WCRS.
  
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• Oath UK MD Nigel Clarkson departs after internal investigation

  15-12-2017 18:45
  Oath's UK managing director Nigel Clarkson has left the company following an internal investigation prompted by “complaints and allegations” from employees. 
  A statement from the Verizon Wireless-owned media giant confirmed that “Clarkson’s employment has been terminated” following the conclusion of an internal inquiry “into alleged breaches of our standards of business conduct and our Oath values.”
  The statement goes on to read: “Oath is
  
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• Lurpak targets 'food lovers' with giant Christmas tree

  15-12-2017 18:36 via campaignlive.co.uk
  Lurpak, the Arla Foods-owned butter brand, is targeting people who like to try "new and exciting things" in the kitchen with a 26 feet tall Christmas tree.
  
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• Dentsu in pole position to win Jaguar Land Rover's $500m global media account

  15-12-2017 18:12 via campaignlive.co.uk
  Dentsu is in pole position to win Jaguar Land Rover's estimated $500m global media account.
  
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• Jaguar Land Rover poised to move global media account from Mindshare to Dentsu

  15-12-2017 17:59
  Jaguar Land Rover is close to appointing Dentsu as its global media agency, a move that would end its longstanding relationship with incumbent Mindshare, The Drum understands. 
  The car giant is believed to have reached the final stages of the review and began exclusive talks with Dentsu. 
  A spokesperson for Jaguar Land Rover declined to comment, telling The Drum that the review is still underway and that "no final decision has been made." 
  Incumbent agency Mindshare
  
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• Five ways Voice will change your FMCG brand

  15-12-2017 17:52 via campaignlive.co.uk
  With more consumers delegating shopping decisions to Alexa, here are five things FMCG marketers need to know.
  
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• Cancer Research UK picks up with patients two years later in next stage of 'Right now' campaign

  15-12-2017 17:21 via campaignlive.co.uk
  Cancer Research is aiming to give a deeper insight into the impact of its research on the lives of people with cancer in a new series of ads running from January.
  
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• ‘Tis the fashion: Clothing, toys and fragrances top UK’s most popular gifts

  15-12-2017 16:58
  In a survey of 2,500 adults, Zenith revealed that 53% of Christmas shoppers from the UK purchased clothing last year.
  Zenith said you can also expect toys and games to arrive under your Christmas tree, as 44% of respondents said they purchased those forms of entertainment for their loved ones. And if your nose smells something pleasantly unusual, don’t be surprised: 43% of shoppers picked out fragrances.
  This may have been a year for streaming services like Netflix and Spotify to mature, b
  
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• House of Fraser to offer retail space for pop-ups via AI-powered scheme

  15-12-2017 16:33 via campaignlive.co.uk
  House of Fraser has launched a pop-up concession drive to make use of unused retail space.
  
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• Clarkson exits as UK boss of Oath following investigation

  15-12-2017 15:42 via campaignlive.co.uk
  Nigel Clarkson has departed as UK managing director of Oath with immediate effect after an internal investigation.
  
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• Burger King embraces McDonald’s charity in 'Day Without Whopper' in Argentina

  15-12-2017 14:28
  November 10 was 'McHappy Day' in Argentina, the day when all sales from McDonald’s most famous burger are donated to help children with cancer. This year the Burger King brand decided to embrace that cause.
  On that day, the Burger King left rivalry aside and decided not to sell any Whopper sandwiches. The decision went for all the 107 restaurants in Argentina. The idea was to motivate people to buy the competitor’s most famous burger to help as many children as possible. Whoever went
  
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• ‘It’s like having sex and your mother walking in’: Patrick Collister on Christmas TVCs

  15-12-2017 13:00
  Your typical TV commercial has tough competition at the best of times.
  There you are, watching Downton Abbey and, horror of horrors, it looks like Isis, Lord Grantham’s Labrador, has to be put down. Suddenly we cut to black, and up pops your advert.
  Brilliant storytelling is interrupted by 30 seconds of messaging. It’s a lovable pooch versus a yogurt.  No contest.
  At Christmas, it’s worse. The TV channels are all pumping out Christmas-themed programming and your
  
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• Aldi, M&S, Disney: 5 things that mattered this week and why

  15-12-2017 12:16
  Brits flock to Aldi in the run up to Christmas
  Aldi reclaimed its crown as Britain’s fastest growing supermarket during the 12 weeks to 3 December, according to the latest data from Kantar Worldpanel this week.
  The German discounter grew sales by 15.1% year on year, ahead of Lidl’s 14.5% sales growth. And with like-for-like grocery inflation now standing at 3.6%, its highest level since 2013, this looks to be leading more people to consider the cheaper German discounters.
  The Kantar
  
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• How 2017's shifts in the social landscape could impact your 2018 campaign

  15-12-2017 12:06
  2017 has been a year of change, with the landscape dramatically shifting for marketers to provide new challenges and opportunities.
  Predicting these trends and changes is never easy and it is our job as marketers to remain as up to date with audience shifts and new behaviours. In the closing months of 2016, many predicted that Snapchat would be 2017's hero platform, with Snapchat Specs revolutionising augmented reality (AR) and building it's dominance among Generation Z users. 
  Lo
  
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• Rightmove shifts marketing strategy in new ad campaign

  15-12-2017 11:29 via campaignlive.co.uk
  Rightmove, the property site, has shifted its marketing strategy to encourage people to find a new home when life moves on.
  
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• Public Health England and Durex urge young people to wrap up for Christmas frolics

  15-12-2017 11:26 via campaignlive.co.uk
  Public Health England is today launching the first government sexual health campaign in eight years after research revealed that large numbers of young people are having sex that puts them at risk of getting a sexually transmitted infection.
  
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• Influencer relations are key part of luxury brands' marketing strategies, survey finds

  15-12-2017 11:19 via campaignlive.co.uk
  Influencer relations has become of higher priority to the luxury sector than traditional media relations according to a survey of members of the Luxury Communications Council (LCC), the community of comms and marketing experts from the luxury industry.
  
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• Mulberry creates pop-up gin bar

  15-12-2017 11:06 via campaignlive.co.uk
  Mulberry, the luxury fashion brand, has opened a pop-up gin bar in Mayfair's Burlington Arcade.
  
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• The loss of net neutrality will reshape the internet but its implications remain unclear for the UK

  15-12-2017 11:05 via campaignlive.co.uk
  The US Federal Communications Commission's (FCC) decision to repeal net neutrality laws has the potential to reshape the internet.
  
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• The best Christmas ads are more than just selling points – they're cultural touchstones

  15-12-2017 11:00
  Poor Moz the Monster. He just wanted to help that little boy sleep, and instead he’s become a Christmas damp squib. The consensus is that John Lewis floundered this year with its festive advertising - of the retailer’s past five yuletide campaigns, this is the first to have garnered anything less than unanimous praise.
  It’s a result that has had critics decrying John Lewis’ ‘formula’, saying it’s more tired than the boy in the ad. And looking at the rece
  
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• Business on the Move: Deliveroo, Carlsberg, Levi's India and more

  15-12-2017 11:00
  Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions.
  Agency wins
  Deliveroo has awarded the7Stars, the UK's largest independent media agency, its UK and Ireland media planning and buying account. The British food delivery company, which is headquartered in London, has grown rapidly since launching in 2013.
  Fold7 has been appointed by Carlsberg to build on the global brand positioning and deliv
  
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• Sky and BT sign breakthrough TV content sharing deal

  15-12-2017 10:58
  After years of talks Sky and BT have come to an agreement to sell each other’s channels on their TV platforms.
  The deal means Sky will be able to market and sell the BT Sport service, boasting Premier League and Champions League football, to its customers directly through one single Sky contract.
  In return, Sky’s full Now TV streaming service will become available on the BT TV set-top-box, opening up the full Sky Sports range along with Sky Atlantic, Sky One, Sky Living and Sky Cinem
  
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• The Creator Collective launches bootcamp to help content creators work with top brands

  15-12-2017 10:44
  The Creator Collective is set to roll out its second content marketing bootcamp in January 2018 to empower creators who can later apply their learnings with brands like Singapore Tourism Board, OCBC Bank and Chan Brothers.
  The programme is organized by Brand New Media (BNM) and supported by  the Infocomm Media Development Authority (IMDA), Singapore Press Holdings (SPH) and the Asia Content Marketing Association (ACMA).               
  The participants
  
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• BT and Sky strike deal to supply leading channels to each other's platforms

  15-12-2017 10:37 via campaignlive.co.uk
  BT and Sky have announced a deal that will see BT provide Sky's Now TV service to BT TV customers, while Sky will sell BT Sport channels directly to its customers.
  
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• Belvedere creates espresso martini lounge

  15-12-2017 10:29 via campaignlive.co.uk
  Belvedere, the vodka brand owned by LVMH, has created an espresso martini lounge.
  
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• KFC creates mini restaurant in Portland

  15-12-2017 10:01 via campaignlive.co.uk
  KFC is creating the world's smallest version of its restaurant in the US to tie in with the popular mini food videos online.
  
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• Despite Trump, Iran remains an exciting proposition for the marcomms industry

  15-12-2017 10:00
  Back in late 2008/early 2009, there was a good deal of optimism in America and much of the developed world; surprising really, given that we’d just suffered the worst financial meltdown in more than 80 years.
  The reason for that optimism was, of course, the election of a new US president. Barack Obama wasn’t just the first black POTUS in history, he represented something new after the divisive Bush and Clinton years. He was charismatic, personable, young – with something of the
  
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• Richard Shotton: Consumers trust precise prices mean a fairer deal

  15-12-2017 09:56
  In 1896, Henry J Heinz was travelling across New York by train when an ad caught his eye. It was for a shoe shop which proudly boasted that it had 21 styles of shoe. He was so taken with the idea that he began emblazoning his packaging with the claim that his company had 57 varieties. In fact, his company had far more, but he was untroubled by this fact – it was the precision that he loved.
  But what if Heinz was starting his company today? Would he still plump for the iconic 57? Or would
  
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• Tidings of comfort and joy - why Christmas ads should stick to tradition

  15-12-2017 09:50
  In advertising circles there’s a lot of discussion at this time of year about The Christmas Ad: which brands have nailed it and which have disappointed or even irretrievably damaged their reputations in pursuit of stand out and a share of the estimated £70bn Xmas sales pie. 
  There’s always a tension between our desire for novelty and our love of tradition at Christmas, but this year, I think tradition has the edge and this is why.
  In uncertain times, humans gravitate
  
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• KLM Royal Dutch Airlines: special edition iFly KLM Magazine

  15-12-2017 09:40
  To celebrate the 50th edition of the iFly KLM Magazine, Born05, a Dutch digital agency, created the ultimate travel collection, with 50 of the most inspiring travel destinations. A digital coffee table book, focusing on beautiful imagery: the iFly50 Magazine. 
  Loading...
  Background
  The agency was briefed to produce a stunning, interactive travel magazine. Even though the brief was not much different to the previous iFly Magazine briefs, Born05 was keen to create a special anniversary editio
  
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• This Girl Can, Cards Against Humanity and The New York Times: the best ad campaigns of 2017

  15-12-2017 09:30
  Amidst all the clashing noise around this time of the year when we are often left wondering if we should highlight the good, the bad and the ugly, The Drum decided to speak to the industry to talk about the best of the best advertising campaigns in 2017.
  Following is a list of what eight of the industry stalwarts said.
  Jen Smith, global creative director, Maxus - The Drum Creative Out Of Home Awards
  Comic Relief -The Comic Relief Swear Jar
  It’s the end of the year and we are all meant to b
  
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• H&M will open its first store on Tmall to expand its presence in China

  15-12-2017 09:22
  Retail giant, H&M is set to extend its partnership with Alibaba by opening its first store on Tmall in 2018 during spring.
  H&M's brand Monki already enjoys a strong presence on Tmall and the platform has already integrated H&M brand and H&M Home. The move is in tangent with  Alibaba founder Jack Ma's target for the company which he says will hit gross merchandise volume of $1tn in 2020.
  Michael Evans, president of Alibaba Group, said:  “As one of the world&rs
  
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• IAB Singapore Rising Stars: Amnet's Yuani Chen on pushing past the programmatic buzzword

  15-12-2017 08:16
  As part of the year’s mission to Humanise Programmatic, the IAB Singapore Programmatic Committee hunted down the industry’s brightest talents behind the technology. Find out how these passionate practitioners got started, the secrets behind their success and what they are doing to drive the industry forward.
  “Regardless of your function, understand where your data comes from and what it means because that is the most fundamental commodity in programmatic.”
  Data-driven, ef
  
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• Botworx.ai to create AI chatbots for Zee Media Group

  15-12-2017 07:53
  Zee Media has partnered with artificial intelligence (AI) platform Botworx.ai to build chatbots to engage consumers through interaction, analysis and customized content solutions.
  As part of the partnership, Botworx.ai will create chatbots for Zee News, Zee News English, WION and DNA with the aim of enhancing and customizing the experience between the readers and their chosen brands. Botworx.ai will further provide insights about customer engagement and sentiment and trends throug
  
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• Singtel turns data plans into comic family moments in new campaign

  15-12-2017 07:12
  To promote its data plans, Singtel has rolled out a humorous ad campaign featuring iPhone 8 and iPhone X.
  The ad conceptualized by BBH Singapore shows a father and daughter entering Singtel's store where all of a sudden they can hear a mysterious voice which happens to be their inner thoughts. 
  The daughter's thoughts are to buy the iPhone upgrade while the dad wants to keep it for himself. In the end , the dad gives up and tells his daughter she can have the phone but the voice says that s
  
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• Generation U - what tomorrow's marketeers need to succeed

  15-12-2017 06:22
  The world and workplaces we inhabit are changing at a rapid rate. 
  In the last decade, marketeers have seen first-hand the way that digital can transform an industry - its practices and processes.
  And as technology and artificial intelligence continue to accelerate the pace of this progress, how do we, as humans, keep up?
  Where do we look to make our meaningful contribution? And how do we make sure we have the skills to remain relevant and competitive?
  Experts are already predicting that 65
  
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• Twitter live streams Gujarat Elections in conjunction with India Today and Aaj Tak

  15-12-2017 05:57
  Twitter continues with its effort to empower Indian government's Digital India initiative by now collaborating with media group India Today and news channel Aaj Tak to live stream the ongoing Gujarat Elections.
  Twitter will live stream the counting day on December 18 which is slated to broadcast both in English and Hindi. 
  The live stream is available for free to logged-in and logged-out users on Twitter and connected devices globally; and each stream will be accompanied by a Twitter timeli
  
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• Machines will rule in 2018, according to iProspect future focus report

  15-12-2017 05:51
  iProspect has released its annual future focus whitepaper, geared to examine how machines and technology are impacting marketing and advertising in the year ahead.
  The paper, which is the third edition released by the digital performance marketing agency, takes a look at how brands can make the most of machines in 2018, from facilitating seamless consumer experiences to delivering greater efficiencies.
  The agency interviewed 250 of their global clients, including FTSE 100 and Fortune 500 compani
  
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• AdParlor becomes first Facebook marketing partner in Asia to run campaigns for offline conversion tracking

  15-12-2017 05:23
  AdParlor has announced it is the first Facebook marketing partner (FMP) to actively run campaigns for offline conversion tracking in Asia.
  Online-to-offline attribution combines CRM data with Facebook’s analytics to track the influence of digital ads on offline purchase behaviour. As a FMP, AdParlor advises brands on implementation and streamlines the process of data transfer, processing, upload and analysis.
  Customers making a purchase at a retail point of sale can be attributed to prior
  
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• Brands need to pool together to harness the collective power of data, says Criteo

  15-12-2017 04:47
  Criteo has unveiled the findings from two third-party studies it commissioned, as part of the company’s new initiatives to create an open commerce marketing platform.
  The studies examined the value of data and the strength of shared pools of knowledge within the industry, and is a timely reminder for Australian brands that they need to innovate through collaboration and harness the collective power of data to engage with consumers at every moment and across any screen or device during the
  
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• The power of being seamless in brand integration

  15-12-2017 00:05
  What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.
  Brand and product integration, over the years, has seen several permutations. From the “golden era” of television, where shows were sponsored entirely by one brand, to the desert of generic products, entertainment is now back to a much more sophist
  
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