Marketing news

• Following CES backlash, ANA CEO says ‘rigorous measurements’ are needed to track industry diversity

  13-12-2017 22:30
  The ANA’s chief executive, Bob Liodice, is calling on the industry to do a better job of tracking and measuring what progress is being made on the diversity front.
  His comments come a week after CES, the annual tech conference that takes place in Las Vegas each January, came under fire for announcing an all-male keynote speaker lineup. In recent days, CES has attempted to make amends by adding women to one of its keynote panels.
  In a statement, Liodice said that “the recent outcry ab
  
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• New creative shows reality of prescription pill overdose deaths

  13-12-2017 20:38
  The opioid crisis has dominated headlines for the last few months in the US and has become a hot-button topic politically. But deaths by prescription drugs (Rx) have risen as well, and the dangers of unsecured drugs left around the house is the very visceral topic of a new campaign by McCann Health.
  Working with Care, the Center for Adolescent Research & Education, McCann Health created a harshly emotional spot that exposes the cold, hard reality of this relatively unknown, but deadly killer
  
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• Google Pixel shows off 'The Force' of its AR stickers in new Star Wars-themed spot

  13-12-2017 20:11
  AR stickers were one of the major draws to Google's new Pixel 2 smartphone. The high-resolution characters are used to great effect and work seamlessly in our world in Google's new Pixel 2 spot, which recreates the most recent Star Wars: The Last Jedi trailer.
  Created by indie production and creative house B-Reel, the spot begins with a subway performer beatboxing the theme song as Stormtroopers descend from above. Kids and young adults recite the lines of Kylo Ren&
  
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• US Creative Work of the Week: Verizon Fios gets bilingual with Stranger Things star

  13-12-2017 19:54
  Verizon Fios has taken a bilingual turn with its latest spot and it seems to be hitting the mark with The Drum's readers, who voted it the US Creative Work of the Week. 
  The ad, 'Yelling,' showcases a family dealing with slow internet speeds and trying to share the weak service they have. It features a boy, Danny, played by Marcel Ruiz, known for his role in Netflix's reboot of One Day at a Time, and Gaten Matarazzo of Netflix's Stranger Things, as his friend. Both are playing video ga
  
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• WeTransfer collaborates with more than 40 artists to introduce an interactive exhibition

  13-12-2017 19:21
  WeTransfer has formed an alliance with Stink Studios, Gilles Peterson, Oneohtrix Point Never, Survive and Wanda Diaz Merced to roll out an interactive exhibition titled “A Message from Earth."  
  The exhibition, which integrates music, film, art and literature, pays tribute to the original Golden Record. Golden Records was the amalgamation of everything human like music, images and sounds which were compiled by astronomer Carl Sagan. 
  They were placed on
  
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• Buzzfeed CEO unveils multi-revenue model, calls out Facebook & Google for taking 'vast majority of ad revenue'

  13-12-2017 18:36
  Buzzfeed founder and chief executive Jonah Peretti has announced a multi-revenue model for the publisher, criticizing Facebook and Google for taking the vast majority of ad revenue.
  In this announcement, Peretti took aim at Facebook and Google’s grasp on digital advertising. “The media is in crisis,” Peretti said in a statement to his staff. “Google and Facebook are taking the vast majority of ad revenue, and paying content creators far too little for the value they
  
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• 'Let's Go Twitter' – platform looks to offset sluggish user growth in how-to-style ads

  13-12-2017 17:59
  Twitter is looking to both onboard new users and explain how it can be used for news and discovery via a series of new ads featuring British comedian Romesh Ranganathan.
  In the face of its well-documented sluggish user growth, the platform has unveiled a fresh proposition dubbed 'Let's Go Twitter' which will run across various digital platforms, including on Sony Playstation properties as well as on Amazon and Pandora.
  In the UK, the spot will be screened in cinemas, showing Twitter's desire to
  
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• MullenLowe Profero makes global leadership changes as Wayne Arnold departs

  13-12-2017 17:54 via campaignlive.co.uk
  The agency adds two new roles, global chairman and global head of business transformation, as its founder, Wayne Arnold, prepares to depart for a long break.
  
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• Carlsberg takes Danish rebrand global

  13-12-2017 17:40 via campaignlive.co.uk
  Carlsberg is rolling out its Danish repositioning globally after appointing Fold7 to its global account.
  
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• Daily Mail publisher sets aside £20m in advertising rebates

  13-12-2017 17:39 via campaignlive.co.uk
  The owner of the Daily Mail set aside £20m in advertising rebates during a year when it said it "out-performed" the newspaper ad market and MailOnline's growth offset print decline.
  
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• The looming threat of plain packaging puts big brands on notice to do the right thing

  13-12-2017 17:24
  Our addictions are under fire as governments finally see the sense of following the tobacco lead and regulating products that are bad for us. About time.
  Big global brands will take a massive hit if health campaigners push through plain packaging, as they have with tobacco in the UK, but it’s the consumer who pays the real cost right now, with their health.
  Brands may argue they give people what they want, but the freedom of choice defence carries no weight when it comes to tackling obesit
  
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• Dentsu's iProspect UK promotes Jack Swayne to managing director

  13-12-2017 16:35
  Dentsu Aegis Network agency iProspect UK has promoted Jack Swayne to the role of managing director.
  He replaces Felicity Long, who a spokesperson said has moved to another role within the Dentsu Aegis Network. Swayne previously served as chief strategy officer at iPropsect UK. In his new role, he will be responsible for developing and implementing business solutions for the agency’s clients.
  "Jack has been an integral and valued leader within the Dentsu Aegis Network, both in the US and UK
  
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• M&S on how SMEs can turn sustainability into a success

  13-12-2017 16:21
  Achieving success in sustainability can’t be built around standalone campaigns but must be based on integrating it into the very core of a business, according to retail giant Marks & Spencer.
  New research by creative agency 18 Feet and Rising finds that while 88% of small- and medium-sized businesses value sustainability, 70% struggle to implement it into their business.
  Having surveyed 100 CEOs at UK-based SMEs, the study shows 40% believe sustainable practices are too costly to imple
  
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• People on the move featuring Aesop, Cheil London, Frame, Bima and more

  13-12-2017 15:32
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
   
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  Terry Savage, the long-standing chairman of the Cannes Lions International Festival of Creativity, is set to depart the organisation following the 2018 event.
  Brian Cooper has joined Aesop as executive creative director. Joining from Oliver Group, where he held the position
  
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• Adtech firms collecting 'vast amounts' of data on kids despite online regulations

  13-12-2017 15:00
  Technology designed to track the activity of adults online has been found to be collecting “vast amounts” of kids’ personal data – calling into question whether laws designed to protect children online are robust enough.
  According to self-styled ‘kid-tech’ platform SuperAwesome, which carried out a study into the practice, adtech outfits capture more than 72m data points on a child before they reach the age of 13.
  The figures were gleaned using SuperAwesome's&
  
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• Mark Ritson: Buckle up for marketing’s ‘Big Seven’ in 2018

  13-12-2017 14:41
  Well, fellow marketers, we are almost at the end of the road for 2017. Can you believe it? As 2018 approaches from over the horizon I wanted to reach out directly to you and check that your marketing is in good shape for the year ahead.
  Below you will find seven key challenges to review and then score your own marketing capabilities against. I’ve attended most of the big marketing conferences around the globe this year – both in the UK and further afield. It’s taken me a few w
  
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• Pizza Hut reviews £10m creative account

  13-12-2017 14:20
  Pizza Hut has kicked off a review of its creative account in the UK, last valued at around £10m.
  The account currently sits with Ogilvy & Mather, which won the business in 2014 without a pitch.
  At the time the agency was tasked with developing a series of advertising campaigns to promote the delivery business.
  However, Yum Brands-owned Pizza Hut has struggled to compete with its biggest rival, Domino’s, which has invested heavily in technology over traditional advertising in rece
  
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• US Creative Works: Featuring Match MG, BBDO Atlanta, Funworks and more

  13-12-2017 14:00
  Welcome to The Drum's US Creative Works, in partnership with Workfront.
  This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our 'Creative Work of the Week.’
  For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote. To submit work for our US Creative Works section, fill out this online form.
  To vote for
  
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• This copywriter turned her creative frustrations into a podcast all about rejection

  13-12-2017 13:41 via campaignlive.co.uk
  Copywriter Maria Nazdravan started a podcast about rejection, and found the thing so many people fear can actually help creativity. She tells Campaign what she's learned, including how to reject a creative partner's idea.
  
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• Top Christmas 2017 activations

  13-12-2017 13:18 via campaignlive.co.uk
  Ferrero Rocher, Glenfiddich and McCain are just some of the brands that have created activations around the festive period. Campaign rounds up the best.
  
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• Comedian Romesh Ranganathan rescues befuddled tweeters in Twitter's new ad campaign

  13-12-2017 13:11 via campaignlive.co.uk
  Twitter has launched a brand campaign that features UK comedian Romesh Ranganathan helping stressed new users figure out the social platform.
  
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• Expedia aims to encourage customers to overcome their fears and be pleasantly surprised in latest campaign

  13-12-2017 13:01
  Online travel agency Expedia rolled out an ad campaign to woo their Indian customers and acquire new shoppers to the site.
  The spot, conceptualized by Taproot Dentsu, opens with a young couple on a beach where the girl is trying to persuade the guy to stand still until the wave hits the shore. The guy appears scared, but once he gives in, he actually soaks in the experience and is happy to overcome his fear.
  Titus Upputuru, creative head, Taproot Dentsu said: “Unless we try something, we w
  
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• Ad of the Day: HP promotes ‘Togetherness’ in new holiday film

  13-12-2017 13:01
  HP has been promoting diversity, equality and inclusion in both its advertising and recruiting, and its latest push for the holidays is about bringing people together from both sides of the spectrum, even if they’re in the same family.
  ‘Togetherness’ is a nearly three-minute film that shows an extended family happily getting together for the holidays. As the evening goes on, we see the family watching divisive political news. The topics at the dinner table then turn to global w
  
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• Turkey of the week: Soak.com's elephant ad is a dud

  13-12-2017 12:37 via campaignlive.co.uk
  Christmas is an enchanting time, and what could be more magical than spending the festival season with tradesmen traipsing up and down the stairs to fit a new bathroom?
  
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• Pick of the week: The ICRC highlights every parent's worst nightmare with fly-on-the-wall ad

  13-12-2017 12:22 via campaignlive.co.uk
  James Page is impressed with how Adam & Eve/DDB captured the genuine emotions of losing a child.
  
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• IPM to launch quality assurance scheme for experience agencies

  13-12-2017 12:11 via campaignlive.co.uk
  The IPM is set to launch a seal of approval for its members to demonstrate that they comply with its experiential marketing code of conduct.
  
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• Google augments AdWords with new consumer targeting functionality

  13-12-2017 12:00
  Google has revisited its AdWords platform to incorporate a new suite of consumer-targeting capabilities to enable marketers to use phone numbers and postal addresses to reach specific individuals.
  This represents a dramatic shift from the previous model, which allowed only anonymized email data and broad demographic sweeps to be employed, frustrating advertisers seeking a targeted approach with scattergun tools.
  Google’s new approach is expected to be doubly effective at reaching the right
  
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• Microsoft AI services race ahead with Cheetah Mobile

  13-12-2017 11:37
  Microsoft has partnered with Cheetah Mobile to bring its AI technology to the mobile internet firm’s own products – commencing with its Cortana virtual assistant.
  The disembodied helper will be baked into Cheetah’s own mobile CM Launcher app, the first such launcher app to incorporate Cortana, with plans already in train to extend usage to other apps such as Cheetah Keyboard.
  In this way Cheetah customers will benefit from the full panoply of voice activation and control tricks
  
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• Audi, Boeing, Glasgow School of Art, Jeff Koons and more: top creatives share their favourite work from 2017

  13-12-2017 11:24
  If you follow The Drum on Instagram you may have noticed our feed has looked a little different the past 12 days...
  From 1 December, we've been allowing a different creative to take over our feed each day and reveal their favourite work from 2017. 
  So far, we've had creatives from GSD&M, Brothers & Sisters, McCann, RTO+P, Havas and Leo Burnett share their picks which have ranged from Greggs' controversial 'Sausage roll Jesus' to the more, shall we say, inspired Boeing 'Women make us
  
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• BBH brings Uber and Absolut together for car karaoke service to encourage safe journeys

  13-12-2017 11:07 via campaignlive.co.uk
  Pernod Ricard's annual anti-drink driving campaign this year is an Absolut-branded surprise Uber karaoke ride home.
  
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• BBH brings Absolut and Uber together for car karaoke service to encourage safe journeys

  13-12-2017 11:07 via campaignlive.co.uk
  Pernod Ricard's annual anti-drink driving campaign this year is an Absolut-branded surprise Uber karaoke ride home.
  
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• Movers and shakers: WCRS, MullenLoweProfero, Lida, Samsung and more

  13-12-2017 10:39 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Movers and shakers: Facebook, Cheil, Crispin Porter, Publicis, CHI and more

  13-12-2017 10:39 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Disney close to snaring $60bn Fox in mass media consolidation

  13-12-2017 10:33
  Disney is poised to swoop on the assets of Rupert Murdoch’s 21st Century Fox in a landmark $60bn takeover which is set to usher in a new wave of consolidation in the mass media market.
  Included in its haul would be Fox assets such as Sky and satellite broadcaster Star, handing Disney a readymade market spanning the UK, Europe and Asia.
  Disney is the last suitor left standing following the withdrawal of Comcast on Monday, sparking fevered talks between both parties as they scramble to dot t
  
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• 89% of Indian car buyers are digitally influenced, says Google and Kantar TNS

  13-12-2017 10:00
  As a result of massive internet penetration in India, the number of digitally influenced Indian car buyers has increased from 75% in 2016 to 89% in 2017, according to a recent report by Google India and Kantar TNS.
  The report titled “The Drive to Decide” further states that 96% of users are searching online, 80% are watching online videos and 88% of them prefer to research on their smartphones about the car they plan to buy.
  In terms of the information being sought, the report s
  
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• Facebook to cease channeling ad revenue via Ireland following tax outcry

  13-12-2017 09:55
  Facebook has bowed to global pressure and agreed to stop channeling its ad revenues through Dublin and instead book revenue immediately within the country in which it is earned, following widespread public anger at its opaque tax affairs.
  The largely symbolic gesture follows claims that global multinationals have been exploiting their scale to bypass national jurisdictions in order to pay less tax, creating a public relations headache for the social network.
  In a blog post, Facebook’s chie
  
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• Deliveroo awards UK & Ireland media account to the7stars

  13-12-2017 09:22
  Deliveroo has appointed independent media agency the7stars to handle media planning and buying on its behalf within the UK and Ireland.
  The appointment caps a period of rapacious growth for the British company which specializes in delivering restaurant food direct to customers doors via its network of cyclists.
  Nick Maddison, managing partner, the7stars, said: “Deliveroo is a dynamic and growing company that has quickly embedded itself as part of the UK food scene. We are delighted they ha
  
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• Singtel credits online shopping hike to increased investment in its omnichannel experience

  13-12-2017 08:20
  Singtel has said it has increased its online transactions five-fold since 2012 and owes this to digitising its off and online customer experiences.
  The Singaporean telecoms giant said it increased investment into digital innovation, with the main aim of creating a more seamless experience between its online and offline shopping environments.
  The investment from the brand ranges from building stronger digital operations, helping customers to easily do stock checks, order online and collect in sto
  
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• Indian government bans condom ads on TV from 10am to 6pm citing 'indecent for children'

  13-12-2017 06:37
  The Information and Broadcasting Ministry (I&B) has enforced a ban on condom ads aired on TV from 6am to 10pm. The channels can air the ads late night between 10pm to 6am.
  This move comes from the government after National Commission for Protection of Child Rights (NCPCR) approached the Ministry to ban the ads, citing inappropriate content which has an adverse effect on children.
  According to Indian Express, NCPCR chairperson Stuti Kacker told PTI: “We have received comp
  
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• For us, the real competition in India is cash, says PayPal

  13-12-2017 02:30
  Digital transactions have seen a dramatic increase in India in the past year due to push from both government and the private sectors. This has encouraged PayPal to intensify its operations in India.
  According to Google-Boston Consulting Group (BCG) study, Indian digital payments industry will grow to $500 billion by 2020, contributing to 15% of GDP. 
  The Drum spoke with PayPal's spokesperson to find out about its marketing strategy in India. Given that it's not the only one to take ad
  
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• Southeast Asia’s Internet economy on track to hit $200bn by 2020, according to Google and Temasek

  13-12-2017 02:24
  Southeast Asia’s Internet economy is set to hit $50bn in 2017, outpacing earlier growth expectations by 35% and well on track to realising a $200bn internet economy by 2025, according to a report released by Google and Temasek Holdings, the Singapore government’s investment vehicle, called the ‘e-Conomy Southeast Asia Spotlight 2017’.
  The report found that ecommerce​ ​sales ​are​ ​accelerating​ ​in​ ​SEA, ​reachi
  
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• Twitter eager to cement its position as live sports content provider in Asia as Amazon settles in

  13-12-2017 01:38
  As Twitter continues its fight against Amazon in the United States for sports viewership figures, after losing its NFL livestreaming rights, it is hoping to get a head start in Asia Pacific as the ecommerce giant only entered the region in the middle of 2017.
  After Amazon entered APAC in July and announced the launch of its Prime service earlier this month, it is no surprise that Twitter has been in a rush to ramp up its live content sports partnerships in APAC with the NBA, Fox Sports Asia, Rio
  
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