Marketing news

• The Martin Agency names Kristen Cavallo new chief executive officer

  12-12-2017 23:33
  The Martin Agency has announced that Kristen Cavallo is the Interpublic Group (IPG) agency's new chief executive officer with immediate effect, taking over for Matt Williams.
  Cavallo, previously chief strategy and growth officer for MullenLowe, entered her role as The Martin Agency is still working through the fallout from the exit of former chief creative officer Joe Alexander due to allegations of sexual harassment by former colleagues.
  Late last week, Willia
  
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• YouTube TV is now available in more than 80 markets

  12-12-2017 23:31
  YouTube TV, the Google-owned video platform’s live television subscription service that rolled out earlier this year, is now available in more than 80 markets across the US.
  On Monday, the service announced that its “cable-free live TV” has debuted in 34 new cities, including New Orleans, Buffalo and Des Moines.
  YouTube launched its TV service earlier this year, pricing it $35 per month. Subscribers have access to over 40 channels, including major broadcast networks NBC, CBS, A
  
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• Deliveroo hands £10m media account to the7stars

  12-12-2017 23:02 via campaignlive.co.uk
  Deliveroo has appointed the7stars to run its estimated £10m media planning and buying account in the UK and Ireland.
  
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• Innocean reportedly acquiring David&Goliath

  12-12-2017 22:21
  Hyundai's dedicated advertising division, Innocean Worldwide, appears to be close to acquiring independent shop David&Goliath (D&G).
  According to Adweek, the yet-to-be-announced deal will allow both agencies to grow their operations around the world, creating more of a global footprint. It was also reported that D&G and Innocean have collaborated on projects for several years and that the independent agency will retain its autonomy.
  Hyundai Motor Company is Kia Motors' parent company
  
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• Evelyn Webster named CEO of both Guardian US and Australia

  12-12-2017 21:30
  Interim chief executive of the Guardian US Evelyn Webster is now moving into the role officially while taking on the additional role of the Guardian Australia chief executive.
  Former chief executive of the Guardian Australia Ian McClelland will now take on the role of managing director for corporate development at Guardian Media Group. He launched the Guardian Australia alongside Katharine Viner in 2013, and will relocate to London in early 2018 for his new position.
  Webster became int
  
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• Aesop nabs Oliver creative chief Brian Cooper

  12-12-2017 20:18 via campaignlive.co.uk
  Aesop has unveiled Oliver Group chief creative officer Brian Cooper as its next creative leader.
  
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• FreemanXP raids Jack Morton for Dina Green

  12-12-2017 19:15 via campaignlive.co.uk
  Dina Green, vice president, business director at experience agency Jack Morton Worldwide, is leaving to become managing director of FreemanXP's agency team across EMEA.
  
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• Hispanicize Media Group invested in Megan Media for development of AI platform

  12-12-2017 19:00
  Hispanicize Media Group (HMG) announced the acquisition of a significant stake in Megan Media for the development of AI platform Athena Prime.
  HMG, which is a multi-platform media company for multicultural Millennials and Generation Z, works with brands and publishers to navigate the expanding US Hispanic market. It’s estimated that the market is valued at $1.7trn, which HMG tapped into via branded content,  celebrity endorsements, digital marketing campaigns and social influencer man
  
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• Kraft tugs at the heartstrings of parents in video starring real families

  12-12-2017 18:53
  Kraft wants all the stressed out, exhausted parents out there to know that their kids think they’re doing a great job.
  At least that’s the premise of its newly launched #FamilyGreatly campaign, which encourages parents to stop putting so much pressure on themselves to be perfect. The campaign’s message is based off of a survey of more than 1,000 parents and 1,000 children that found that eight out of ten parents feel pressure to be perfect, even though four out of five kids wou
  
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• Ed Pilkington: Connection is the secret sauce for effective working

  12-12-2017 18:20
  As a graduate I was told that in business no-one does anything alone. Collaboration is essential in all we do. For many of us our role is to bring together complementary skills to deliver brilliant work. We need to get people to collaborate. Yet collaboration is a word that can be overused. Collaboration isn’t just a cross-functional workshop – it is much deeper than that.
  At the heart of collaboration has to be connection. We spend a lot of our time talking about how best to connect
  
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• Campaign Diary: Dame Cilla takes a bow; BBH (w)in the soup; Peter Mandelson hits the dance floor (possibly)

  12-12-2017 18:04 via campaignlive.co.uk
  AMV chief attends Buckingham Palace, BBH wins charity prize for soup, and adland in festive party season.
  
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• Simplyhealth selects Synergy Creative as employer brand partner

  12-12-2017 17:03
  Health plan provider Simplyhealth has appointed Synergy Creative as its strategic employer brand agency following a competitive pitch.
  Synergy will be responsible for defining, creating and launching a compelling employer brand to increase brand awareness, position Simplyhealth as an employer of choice and articulate their employee promise. The appointment follows significant investment by Simplyhealth in its approach to employee performance, reward and benefits, and forms part of its strategic
  
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• 'Best boss in Britain' explains how one weekend could benefit your agency

  12-12-2017 16:57
  Last week, having been to Madrid for the Salad Christmas party and published the obligatory blog about it, we experienced an unexpected whirlwind of press coverage as the story went viral.
  Starting with a small story in our local paper, it was then picked up by five major newspapers, international news sites and even Ladbible. I have been dubbed the ‘best boss in Britain’ and the last time we checked, the story had been shared more than 25,000 times. Although we’re pleased (and
  
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• Have yourself a merry little Christmas campaign by planning a year in advance

  12-12-2017 16:55
  Christmas is one of the most exciting peaks in any digital marketer’s calendar. And, as with any other major event, planning starts early on.
  While it seems unusual to consider festive campaigns in the new year, this is second nature to digital marketers. But there are often many hurdles that come ahead of a winning Christmas campaign, and it’s the approach that matters as much as the creative ideas when it comes to achieving great results.
  The most disappointing thing to witness dur
  
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• Gambling brand rapped by ASA for sexist slur on Loose Women presenters

  12-12-2017 16:48 via campaignlive.co.uk
  An online gambling company has been reprimanded by the Advertising Standards Authority after one of its brands posted a tweet featuring a derogatory comment alongside a photo of the star of ITV's Loose Women in swimwear.
  
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• How to build a successful marketing team today

  12-12-2017 16:30
  Over the past few years we’ve seen a massive proliferation in the number of C-level roles. 10 years ago, I’m willing to bet that most companies didn’t have a chief digital officer, the chief communications officer, or a chief customer experience officer. But today, these roles form a core part of the senior leadership team in most businesses.
  And more interesting to me personally is that most of these new C-suite jobs are marketing-related. Their growth, I believe, is a direct
  
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• Marketoonist on retail in the age of Amazon

  12-12-2017 16:27
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on retail in the age of Amazon appeared first on Marketing Week.
  
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• How Direct Line improved young drivers’ behaviour on a shoestring budget

  12-12-2017 16:20
  Being brave is the best way to create change, according to insurer Direct Line, which set out to reframe what good driving looks like for young people, all on a shoestring advertising budget.
  The campaign centred on Shotgun, an app targeted at male first-time drivers aged between 17 and 19, which went live at the beginning of the year with an ad budget of just £70,000 – far smaller than the insurer’s usual spend. The aim? To reduce the number of road deaths that occur during so
  
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• Haymarket launches new print title for young football fanatics

  12-12-2017 16:10 via campaignlive.co.uk
  Haymarket Media Group, the publisher of Campaign, has launched GOAL!, a new print magazine from the team behind FourFourTwo aimed at seven to 11-year-old readers.
  
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• Negative headlines won’t stop the growth of programmatic media trading says eMarketer

  12-12-2017 16:00
  Despite negative headlines highlighting the potential pitfalls of automated media trading, advertisers are voting with their pockets and continuing to invest in the technology, with an estimated £3.39bn set to be spent on programmatic by the end of 2017.
  That’s the forecast of the latest eMarketer report, which has concluded that before the year is out investment in programmatic media trading will rise 23.5% compared to 2016. The research also stated that the channel will r
  
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• Pandora names Aimée Lapic chief marketing officer

  12-12-2017 15:50
  Pandora has appointed Aimée Lapic to the chief marketer role to help lead data-driven marketing programs that accelerate listener growth and elevate the Pandora brand.
  Following a 13-year stint at Gap, including her most recent role as Banana Republic’s chief marketing officer, Lapic joins a new executive board months after the music streaming service added Sling TV vet Roger Lynch as its new chief executive officer.
  Before Banana Republic, Lapic held Gap Inc. leadership roles
  
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• UK Top Shazamed Ads: ITV glides in at number seven while Apple reigns supreme

  12-12-2017 15:45
  The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.
  While Apple remains on top, House of Fraser's campaign 'Bring Merry Back' has stormed back into the charts at number two with its heartfelt tale of two sisters over two decades.
  ITV has made it in at number seven with the return of Dancing on Ice. A fairytale of two polar bears brings together the duo with a slippery star
  
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• The World's Most Creative Women: Fara Warner, Dow Jones

  12-12-2017 15:40
  In a continuing drive for greater diversity and inclusion in marketing and advertising, a new feature by The Drum highlights conversations with top creative women in the industry. 
  All were nominated for The Drum’s global Woman of the Year award at The Drum Creative Awards, sponsored by Facebook, One Minute Briefs and in partnership with Creative Equals. The award is designed to push equality boundaries within the creative industry to spark discussion and action.
  From icons and p
  
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• The Branded Content Barometer: the best Christmas ads of 2017 you haven't seen

  12-12-2017 15:04
  In this follow on feature from last week’s 2017 Christmas Ads review, Redpill take a look at three more Christmas Ads from around the world that are not shown during every ad break, and you may never have heard of! Read on to see how Redpill assess the reasons behind their social performance.
  The rating system scores videos across five categories (awarding a maximum of 20% for each category): originality; on brand; creativity; craft; and shareability. The sum of all five scores p
  
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• Marla Kaplowitz on 4A’s relationship with ANA: 'It takes time to make sure that the trust and partnership exists'

  12-12-2017 15:02
  The recently-named 4A’s president and chief executive officer, Marla Kaplowitz recently talked about the current fluctuating state of the ad industry and what lies ahead for her as she oversees the trade organization. This time, she talks about building synergy between other trade organizations, and how agencies can become more inclusive environments.
  Upon entering her role, Kaplowitz mentioned building upon the 4A's relationship with other trade organizations. “It’s been going
  
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• Missguided puts untouched models front and centre of body positive 'Make Your Mark' campaign

  12-12-2017 14:36
  Looking to capitalise on the praise it and other fashion retailers like Asos have received for showing stretch marks and other perceived fashion 'flaws' in their imagery, Missguided has launched a fresh campaign celebrating individuality.
  The brand has launched a campaign dubbed 'Make Your Mark' which aims to reflect the brand's messaging that women should be confident in their own skin, regardless of whether or not they meet society's self-imposed standard of perfectionism.
  The video
  
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• Ad of the Day: Microsoft’s interstellar Christmas spot celebrates diversity through 3D design

  12-12-2017 14:21
  Rounding up a year in which it precariously brushed its Paint app along the edge of the guillotine, Microsoft has praised the creative tool’s more sophisticated offspring – Paint 3D and Remix 3D – in a Christmas spot entitled 3D Holiday.
  The ad, which was created by M:United/McCann and Blk-Ops, takes cues from The Wizard of Oz, transporting its heroine and ‘Gabe the Yeti’ doll from 2D into 3D. She jumps through a portal into space and, transported on
  
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• Formula E aims for the cultural big league after appointing Iris to global account

  12-12-2017 13:47 via campaignlive.co.uk
  Iris has been hired to lead the brand development for the next stage of Formula E, the class of elite motor racing that uses electric cars, which is aiming to "reinvent racing".
  
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• Shine's rebranded ad company Rainbow is now called Prism and it's joining IAB UK

  12-12-2017 13:38
  Prism, the firm borne out of former controversial adblocking company Shine Technologies, has been granted membership status by the Internet Advertising Bureau (IAB UK). 
  Prism first landed on the scene earlier this year following a dramatic pivot to Shine's business model away from ad-blocking and instead to serve as an ad verification tool. The company was initially relaunched under the name Rainbow via a significant ad campaign, but has since rebranded again to Prism.&
  
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• Has the impact of AI on agencies been overstated?

  12-12-2017 13:34 via campaignlive.co.uk
  Does Danish AI-based media agency Blackwood Seven's exit from London imply that the impact of AI on agencies has been overstated?
  
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• The phenomenon & frailties of the Watford Advertising Course, in leader Tony Cullingham’s own words

  12-12-2017 13:09
  After almost 30 years at the helm, the unassuming Tony Cullingham has sailed a small practical course in advertising into near-mythical status. What’s his secret – and what’s his future in a digital world?
  If advertising is a form of sorcery, and many would have you believe it is, then magic is made just off the A411 in West Herts College. Tony Cullingham’s Watford Advertising Course has run almost entirely unchanged in curriculum since 1989, periodically destroying
  
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• Google study warns of widespread video ad fraud, encourages wider ads.txt takeup

  12-12-2017 13:03
  Publishers are losing up to $1.27bn a year due to fraudsters impersonating their inventory on ad exchanges, with such bad actors conducting up to 700m false ad requests per day, according to a study published today (December 12) by Google.
  The study found that publishers were losing up to $3.5m a day based on a valuation of $5 video CPMs, due to fraudsters ‘spoofing’ their web domains on ad exchanges, with the total loss to premium publishers equating to over $1.27bn a year.
  Looking
  
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• Milton Glaser's NYC subway posters aim to bring people together in response to 'Trumpism'

  12-12-2017 12:51
  The man behind the iconic 'I Heart NY' design is again reaching out to people on the subway to bring New Yorkers together in Trump's America. Artist Milton Glaser has designed three new posters that are featured throughout the subway system across the city.
  With these additions, Glaser has now created 27 posters for the subway as part of the School of Visual Arts’s (SVA) five-decade campaign, Underground Images.
  The latest series speaks to inclusion, compassion and humanity, according
  
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• TK Maxx plans to deliver snow to people's homes foiled by the snow

  12-12-2017 12:41 via campaignlive.co.uk
  In a classic British example of a little bit of bad weather ruining everything, TK Maxx's offer to bring a white Christmas to its customers was rendered irrelevant when the country was hit by actual snow at the weekend.
  
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• TK Maxx plan to deliver snow to people's homes foiled by the snow

  12-12-2017 12:41 via campaignlive.co.uk
  In a classic British example of a little bit of bad weather ruining everything, TK Maxx's offer to bring a white Christmas to its customers was rendered irrelevant when the country was hit by actual snow at the weekend.
  
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• Senior creatives sought for #MerryCritmas matchmaking campaign with juniors

  12-12-2017 11:51
  A matchmaking campaign to partner senior creatives with juniors across the UK has begun for a second year, supported by One Minute Briefs.
  The #MerryCritmas campaign, which began in 2016, has begun to seek senior creatives from across the advertising sector and has been revived alongside a new parody movie. 
  Developed by Manchester creative content agency Trunk, the movie will aim to build direct relationships between senior creative figures and those trying to start out in the industry.
  Se
  
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• Conversations, not chat bots

  12-12-2017 11:48
  The technology enabling brands to automate customer conversations is out there, but successful implementation will require an entirely new way of thinking.
  As voice activated technology and behaviours move from the emerging to ubiquitous, conversations will be everywhere.
  These conversations will be seamless, connected, and most importantly, expected by customers. Just as we baulk when we lose mobile reception or 4G today, so we’ll curse when we can’t just ‘talk’ to a bra
  
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• The new reality is here, finally

  12-12-2017 11:47
  Immersive human experiences are no longer just hype. They are real and available — and can enhance the brand experience.
  If you can believe it, it was back in June 2014 that a VR headset took centre stage for the first time; we’re talking about the Oculus Rift in this case. Since then it has been hard to get away from the hype and hyperbole of VR and AR.
  With all this noise, it is quite reasonable that many marketers might have put AR/VR aside, seeing it not for now; as a gadget or g
  
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• The IPA unveils judges for the 2018 Women of Tomorrow Awards

  12-12-2017 11:39 via campaignlive.co.uk
  The 2018 Women of Tomorrow Awards' 13-strong panel of judges will include Saatchi & Saatchi's Kate Stanners, Unilever's Nipa Shah, m/Six's Jess Burley and Now's Melissa Robertson, it was revealed today.
  
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• Brits flock to Aldi in the run up to Christmas

  12-12-2017 11:36
  Aldi reclaimed its crown as Britain’s fastest growing supermarket during the 12 weeks to 3 December, according to the latest data from Kantar Worldpanel.
  The German discounter grew sales by 15.1% year on year, ahead of Lidl’s 14.5% sales growth. In comparison, Tesco, Sainsbury’s, Asda and Morrisons grew sales at far slower rates of 2.5%, 2%, 1.4% and 1.2% respectively. Each of the big four also lost market share, with the data strongly indicating Brits are readying themselves f
  
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• Brits are drinking away the pain of rising food prices, data suggests

  12-12-2017 11:35 via campaignlive.co.uk
  Booze sales are rising in the run-up to Christmas, data shows, as inflation in grocery prices hits its highest level since 2013.
  
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• BuzzFeed celebrates black music with exhibition

  12-12-2017 11:18 via campaignlive.co.uk
  BuzzFeed, the digital media company, has set up an exhibition that celebrates black music artists in Britain.
  
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• Johnny Vegas teams up with Shaun Ryder to launch 'Thank U NHS' Christmas campaign

  12-12-2017 11:00
  Comedian Johnny Vegas has partnered with musician Shaun Ryder to express his thanks to the NHS this Christmas in a tribute to the hard work of hospital staff throughout the year.
  Conceived by Simon Lewis, filmmaker and owner of the Magnafi ad agency, the push will culminate in the release of a song and film this Friday (15 December) which aims to replicate the success of a 2015 campaign which helped the NHS choir to the top of the charts.
  Lewis said: “'Thank U NHS' is our way of trying to
  
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• Are we at risk of losing the human touch in consumer behaviour?

  12-12-2017 11:00
  At a time when brands and advertisers are drowning in data, in a bid to understand audience behaviours and activities, are they running the risk of losing the human element by relying on algorithms to make sense of it all?
  For years market research was how advertisers learnt about consumers and how to target ads towards them. However lately, such a spend has dipped. Previously, advertisers would look to bigger brands to see how market research was being handled, according to Carlos Serra, h
  
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• Cheil Worldwide names new president and CEO

  12-12-2017 10:58 via campaignlive.co.uk
  Cheil Worldwide has promoted Jeongkeun Yoo, formerly executive vice president and head of business, to president and chief executive, effective immediately.
  
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• Publishers are losing up to $3.5m a day to counterfeit video inventory

  12-12-2017 10:48 via campaignlive.co.uk
  A major study involving 16 publishers and tech firms Amobee, Google and Quantcast found that publishers are losing up to $3.5m (£2.6m) a day to counterfeit video inventory.
  
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• Google leapfrogs Facebook when it comes to driving publisher referrals

  12-12-2017 10:33
  Google has surpassed Facebook as the primary source of referral traffic for web publishers in a reversal of fortunes for the tech titans since the beginning of the year.
  Data provided by digital analytics specialists Parse.ly highlights the diverging fortunes of both tech giants with Facebook’s share of external traffic referral slumping from 40 to 26%, coinciding with a jump in Google’s traffic generation from 34 to 44%.
  The data was accrued from around 2,500 individual publishers i
  
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• 'Be a pushy cow': Sharon Horgan on how women can drive creativity

  12-12-2017 10:31 via campaignlive.co.uk
  Sharon Horgan has urged women not to underestimate their own abilities in a podcast to promote the Women of Tomorrow awards.
  
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• Creative works APAC featuring VML, R/GA, Host, BBH & more

  12-12-2017 10:13
  Welcome to The Drum's APAC Creative Works.
  As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'
  We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 21 November.
  For project information, credits and more h
  
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• Bima hunts new managing director as Bridget Beale plans New Zealand return

  12-12-2017 10:10
  Digital marketing membership organisation Bima is to seek a new managing director as its first, Bridget Beale, will move back to New Zealand next year. 
  The Drum understands that a new managing director is targeted to be in place by the end of March with Beale finishing mid-February. The search is being led by Bima's co-chairs Natalie Gross and Tarek Nseir.
  Beale was installed after an interview process as the organisation’s first managing director in 2014, having
  
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