Marketing news

• Pro skier Julian Carr crowdfunding Super Bowl ad to raise global warming awareness

  11-12-2017 23:32
  Pro skier and entrepreneur Julian Carr has launched a crowdfunding campaign on Kickstarter in hopes of raising the $5.5m needed to buy 30 seconds of air time during Super Bowl LII. 
  Carr, who is an ambassador for nonprofits Protect Our Winters and the Climate Reality Project, plans to air an ad about global warming if he raises the necessary funds. He’s tapped San Francisco’s Goodby Silverstein & Partners to help him produce the spot, which has agreed to create it
  
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• CP+B London appoints Helen James and Dan Watts as managing director and CCO

  11-12-2017 21:56
  CP+B London has appointed Helen James to the role of managing director, while Dan Watts joins the agency as chief creative officer.
  James will take on the responsibilities previously held by former UK and international chief executive of CP+B Richard Pinder, who left the agency in July. Watts replaces Dave Buonaguidi, who left CP+B earlier this year to launch his own agency.
  According to MDC Partners-owned CP+B, the pair will assume leadership of CP+B’s London-based office, whose curr
  
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• Sandy Hook Promise introduces new PSA to curb school gun violence along with original song by Sheryl Crow

  11-12-2017 20:48
  The Sandy Hook school shooting in 2012 was a devastating tragedy, and a non-profit group called Sandy Hook Promise (SHP) has introduced a second public service ad to drive home the warnings of school shootings to parents and students. A new original song by Sheryl Crow is also part of the campaign.
  ‘Tomorrow’s News,’ a new PSA created with BBDO New York, follows last year’s video ‘Evan,’ which has received over 150 million views and helped reframe the conversa
  
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• Apple confirms acquisition of Shazam, says two are ‘natural fit’

  11-12-2017 20:16
  Apple has confirmed that it is acquiring music recognition app Shazam.
  Terms of the deal were not disclosed, but several sources have confirmed to TechCrunch that Shazam was purchased for about $400m.
  "Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users," said Apple in a statement. "We have exciting plans in store, and we look forward to combining with Shazam upon approval of today’s agreement.”
  Last year
  
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• Guardian News & Media adds Improve Digital to programmatic partners list

  11-12-2017 19:35
  Improve Digital has struck a deal with Guardian News & Media to use the former’s supply-side platform (SSP) as the publisher intends to improve monetization efforts beyond UK shores.
  As part of the deal, Netherlands-based Improve Digital will use its SSP 360 Polaris to monetize The Guardian’s display advertising inventory. The available inventory includes open RTB and Deal_ID’s for display, and rich media formats across multiple global markets.
  The announcement comes at the
  
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• McCann West awarded Tourism Vancouver business ahead of global brand launch

  11-12-2017 19:29
  McCann’s Vancouver office has been tasked to handle the global launch for Tourism Vancouver.
  Following a competitive RFP process that involved top local and international agencies, McCann West in British Columbia was awarded the business in October and will develop a new creative and visual identity, as well as an international launch campaign in target markets around the world.   
  McCann West enlisted strategic partner and sister agency FutureBrand to collaborate on the destinat
  
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• Brand partnerships: are you pairing up or pairing off?

  11-12-2017 18:10
  A few months have passed and I’m still thinking about the ‘gold baroque crystal encrusted box’ that McDonald’s and Julien Macdonald decided to jointly give to the world. It was a pairing that gave me similar feelings to when I walked past the Magnum x Moschino Pleasure Store in the summer. Was this a step too far for brand partnerships? I checked myself and thought: it’s the summer, the madness will cool down soon.
  But the heat wave is long gone and the same sense o
  
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• TfL hunts six brands to become exclusive ad partners for Elizabeth line

  11-12-2017 18:08
  Transport for London (TfL) is looking for six advertisers to become exclusive launch partners for the opening of the Elizabeth line next year.
  For a minimum of £6.5m for a 12-month deal, each sector-exclusive brand can expect access to inventory across 10 stations, including large and small-format digital screens and new digital escalator ‘ribbons’.
  Additional opportunities for “bespoke and immersive brand campaigns” such as pop-ups will also be considered, at a cos
  
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• Citizens of the Great Barrier Reef get colourful with new environmental online initiative

  11-12-2017 17:37
  A new social movement has been launched online to help protect the future of the Great Barrier Reef.
  Spearheaded by Earth Hour founder, Andy Ridley, and launched by With Collective, part of the Isobar Australia Group, Citizens of the Great Barrier Reef uses social media to mobilise people from around the globe to take simple, tangible actions to track their impact on the Reef.
  By signing up to citizengbr.org, individuals can claim their own colour of the reef and encourage friends, families
  
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• Unilever and Nestlé study proves £1.94 in sales for every £1 spent on digital ads

  11-12-2017 17:28 via campaignlive.co.uk
  A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has determined the impact of online display ads on sales.
  
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• Gresham House targets the private asset investment experience with new online portal

  11-12-2017 17:13
  Specialist asset management group Gresham House has launched a new, proprietary online portal designed to provide a personalised digital experience for investors and clients.
  The portal, developed by MMT Digital, will enable clients to access deal by deal co-investment opportunities in a structured and simple manner. Users will have access to information on the underlying assets, including appraisal and investment papers where available, allowing them the discretion to increase their investment
  
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• HoneyBaked Ham says its hams are better than home baked for holiday gatherings in humorous spot

  11-12-2017 17:09
  HoneyBaked ham is a favorite treat for the holidays and, according to its latest TV spot, a better option than trying to bake your own ham at home.
  In its first television commercial in over 10 years, the HoneyBaked Ham Company sets itself up as the leader in holiday hams by showing how easy it is to prepare a pre-cooked ham over trying to wrangle your own.
  BBDO Atlanta built a spot that pits a HoneyBaked ham against a woman named Kelly, who has trouble getting her home baked
  
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• Twitter announces formation of all-women panel at CES amid diversity backlash

  11-12-2017 16:57
  A number of female executives and entrepreneurs will grace Twitter’s stage at CES this year for a panel discussion to share their stories and advice for other women in the industry.
  The announcement of the event comes as CES continues to receive criticism for putting together a keynote speaker lineup that’s almost exclusively white and male.
  Cindy Gallop, HP chief marketing officer Antonio Lucio and Twitter chief marketing officer Leslie Berland have all called out CES on Twitter in
  
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• Transport for London is seeking six commercial partners for Elizabeth line launch

  11-12-2017 16:55 via campaignlive.co.uk
  Transport for London plans to launch the Elizabeth line next year in partnership with six sector-exclusive brands.
  
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• UK programmatic market to grow 23.5% this year

  11-12-2017 16:54 via campaignlive.co.uk
  By the end of 2017, advertisers are expected to spend an estimated £3.39bn on programmatic trading, up 23.5% from the previous 12 months, eMarketer estimates.
  
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• Time Out to launch market in Chicago

  11-12-2017 16:38 via campaignlive.co.uk
  Time Out Group is launching a new market in Chicago with 16 food stalls, three bars, a demonstration kitchen and a retail area.
  
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• From rags to riches and back again and the arch schemer – a PR man's view of Max Clifford

  11-12-2017 16:30
  In the not too distant future when a dogged eared text book on fame is read by a cultural historian referencing the impact of Max Clifford. From that they will ponder on one long chapter. For any student studying the history of public relations now, one common theme can be tracked; those who manipulate the zeitgeist of any media of age understand the need to feed the “herd’s” insatiable appetite for celebrity. Max Clifford, who died yesterday,
  
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• From Rags to Riches and Back Again and the Arch Schemer - a PR man's view of Max Cliffor

  11-12-2017 16:30
  In the not too distant future when a dogged eared text book on fame is read by a cultural historian referencing the impact of Max Clifford. From that they will ponder on one long chapter. For any student studying the history of public relations now, one common theme can be tracked; those who manipulate the zeitgeist of any media of age understand the need to feed the “herd’s” insatiable appetite for celebrity. Max Clifford, who died yesterday,
  
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• Dentsu Aegis Network named leading media agency group in Recma ranking

  11-12-2017 16:07 via campaignlive.co.uk
  Dentsu Aegis Network has defeated rival media agency holding groups to be named 2017's top new business performer, according to the latest report by research company Recma.
  
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• Pitch update: Pizza Hut calls ad review, plus EDF, Chivas Regal, Costa and more

  11-12-2017 16:00 via campaignlive.co.uk
  Keep up to date with the latest in agency new business with Campaign's Thursday round-up of pitch lists, reviews and wins.
  
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• Ad industry and tech giants lobby to keep UK's data watchdog on EU board post-Brexit

  11-12-2017 15:51 via campaignlive.co.uk
  The Advertising Association, the DMA, Facebook, Twitter and a host of UK agencies and trade bodies have written to Brexit Secretary David Davis to support keeping the Information Commissioners Office on the EU data regulatory board.
  
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• How Refinery29 and The Outnet.com are targeting 'millennial-minded' women

  11-12-2017 15:48 via campaignlive.co.uk
  Refinery29, the digital media company, and The Outnet.com, the online fashion retailer, are collaborating on an interactive window display in an attempt to be a part of their audience's everyday life.
  
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• Crispin Porter & Bogusky London unveils new chief creative officer and MD

  11-12-2017 15:43 via campaignlive.co.uk
  Crispin Porter & Bogusky London has filled its vacant leadership positions by bringing in Bartle Bogle Hegarty's Helen James as managing director and Dan Watts from 4Creative as chief creative officer.
  
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• Christmas carols get a feminist revamp in Grey London's drive for Refuge

  11-12-2017 15:29 via campaignlive.co.uk
  Grey London has created a feminist Christmas album of rewritten hymns to raise money for domestic violence charity Refuge.
  
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• Creative Work of the Week: Design Bridge produce limited edition Cadbury Heroes tins

  11-12-2017 15:24
  The results are in: your Creative Work of the Week goes to Cadbury and Design Bridge, whose limited-edition design of the chocolate-maker’s Heroes selection tin celebrated the 10th birthday of charity Help For Heroes.
  Taking inspiration from military regalia associated with traditional homecoming parades, the agency transformed the Heroes tin into a hand-painted military drum, complete with a lifelike drumskin and drumsticks on the lid and ropes, clasps and golden fastenings that utilise a
  
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• Vote for your campaign of the year: The semi-final

  11-12-2017 14:15
  For a recap on all the campaigns visit 2017 year in review: Campaigns of the year
  The post Vote for your campaign of the year: The semi-final appeared first on Marketing Week.
  
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• Ad of the Day: Audi uses magical realism to promote wind energy-fuelled model

  11-12-2017 14:14
  Wind power usually isn’t associated with automobiles, but a new campaign from Audi showcases the wind as a viable hybrid source for its new g-tron model as seen through the imagination of a child passenger.
  Audi worked with Berlin-based agency, AvL/SE, and production company Czar on an 80-second short film told from a child’s perspective. In the spot, we see a boy in the back seat of his father’s car. He observes the pure power of the wind and how it affects everything around h
  
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• Women in business IS good business: A response to CES

  11-12-2017 14:00
  I started attending CES in the 90s when I worked for Prodigy, the “online” service that was once bigger than AOL. At the time, the emerging field of new media was exciting and filled with unlimited possibilities. CES was a Mecca for technophiles and not quite ready for an influx of media and advertising executives who were curious about the brave new world of digital content.
  Back then, we used to joke that “booth babes” outnumbered the women executives attending the conf
  
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• Indie Influence: Rochester's Truth Collective has staffers participate in weekly improv classes

  11-12-2017 14:00
  Welcome to Indie Influence, a series that spotlights the work, perspectives and inspirations behind independent agencies across the country. This week we're featuring Truth Collective's weekly improv class for staffers. 
  Mandatory meetings, training and presentations are par for the course at most agencies, but mandatory improv? Not so much. Unless you work at Rochester-based Truth Collective, where staffers have been taking part in 90-minute improv sessions each week for the past
  
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• Sephora grapples with fake influencer engagement daily as it seeks to redefine the channel's value

  11-12-2017 13:46
  Despite having to contend with issues like artificially inflated engagement metrics daily, Sephora’s vice-president of marketing and e-commerce for South East Asia has revealed that the brand is in it for the long-haul, as it mulls over how best to deepen the creative relationship between itself and its most popular influencers.
  Speaking to The Drum, Nandini Joshi, who oversees eight markets in the region, hinted that the beauty brand has spotted an opportunity around “authentic&rdqu
  
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• Consumer trends 2018: is all shopping centred on an emotional need state?

  11-12-2017 13:30
  20 years ago the Harvard Business Review published a paper that still resonates loudly with us today. Its title was 'Welcome to the Experience Economy'.
  Amusingly, they represented the entire history of economic progress through the evolution of a birthday cake, starting with mothers making cakes from their own farm’s ingredients, through to the local soft play area, ending with hosting the entire party and throwing in a cake for free. 
  While we are not economists, the salient point i
  
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• Keep it complex, stupid: A plea for the glory of complexity

  11-12-2017 13:10
  KISS; short for Keep It Simple, Stupid.
  Oi! Who are you calling stupid, Stupid?
  Whisper it in hushed tones, for it is probably marketing heresy, but simplicity is greatly overrated. And over-simplifying in most cases is downright dangerous.
  Now, clearly it is a fundamental skill of a planner to make the complex, simple. But as Einstein once said: “Everything should be made as simple as possible, but not simpler.” I believe that perhaps we have accepted simplicity as the one true God
  
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• Your 2018 new year’s resolution: ignore the digital hype and be channel-neutral

  11-12-2017 12:50
  The birth of any technology usually leads to enthusiastic overuse and then eventual moderation. Gartner’s Hype Cycle is a good visualization of the pattern. As the New Year approaches, many companies are climbing towards the Peak of Inflated Expectations by moving towards digital with abandon that just might be reckless.
  Show me entity :: 16972
  Look at the recent headlines. In the US, Neiman Marcus is going digital-first. So are The Smithsonian and J.Crew. Coca-Cola is doing the same
  
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• Iceland's top marketer says risky decision to hold back Christmas campaign until December has paid off

  11-12-2017 12:24
  In the heated competition for shopper attention, major retailers rush to launch their Christmas marketing in November but frozen food supermarket Iceland allowed the crowded field to have their say before it defrosted its Christmas campaign just last week. And it's a decision that's paying off. 
  This marks the second year that the retailer has opted to launch a Christmas campaign nearly a month later than rivals. The difference this time around is that it has capitalised
  
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• Visa warns 2017 consumer spending set to hit five-year low

  11-12-2017 12:04
  Britain’s hard-pressed consumers have tightened their purse strings further over the course of 2017 according to a new survey by Visa, with high street expenditure falling for a seventh straight month on the trot.
  The string of declines look set to ensure 2017 becomes the worst year for UK consumer spending since 2012 with spending falling by 0.9% in November versus the same month a year ago, coming hot on the heels of a 2.1% fall in October.
  Heaping further gloom on the past year Visa fou
  
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• 'They all stink' - Apple's CMO Phil Schiller on non-Apple face recognition

  11-12-2017 11:44 via campaignlive.co.uk
  When asked what he thought about face recognition systems that existed before Apple launched Face-ID, the brand's chief marketer Phil Schiller commented: "They all stink".
  
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• Spotify and Tencent take minority stakes in each other’s business

  11-12-2017 11:19
  Spotify and Chinese internet giant​ Tencent are each set to acquire minority shares in the other's company in a deal that will bring together two of the world's largest music streaming platforms.
  Daniel Ek, Spotify founder and chief executive, said, “Spotify and Tencent Music Entertainment see significant opportunities in the global music streaming market for all our users, artists, music and business partners. This transaction will allow both companies
  
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• Publicis' NextTECHnow has paired start-ups with its clients 100 times in the UK

  11-12-2017 11:09 via campaignlive.co.uk
  NextTECHnow (NTN), Publicis' initiative that pairs its clients with start-ups, has achieved over 100 partnerships and generated in excess of £1.2m of investments for start-ups in the UK.
  
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• Mr Sheen returns to TV in live action reboot

  11-12-2017 11:03 via campaignlive.co.uk
  Mr Sheen, the eponymous mascot of the RB-owned cleaning product, is following in the footsteps of Iron Man and Captain America, by making the leap from cartoon to live action in a new TV campaign.
  
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• BJL all fired up following communications pitch win with Fike

  11-12-2017 10:50
  BJL, the independent integrated agency, is celebrating after winning a competitive pitch to oversee communications across Europe, the Middle East and Africa for fire safety and explosion protection firm Fike.
  Adopting marketing and PR duties, BJL will liaise with Fike’s European and US headquarters to devise international campaigns in support of new product launches and the wider brand.
  BJL’s Nicky Unsworth commented: “We are really excited about being given the opportunit
  
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• Inside BBC One’s Christmas spot: the CGI/stop-motion success for the Beeb’s in-house creatives

  11-12-2017 10:45
  BBC One’s thoroughly British Christmas trail for 2017 has not only impressed (most of) the nation in the festive spot stakes but also proven the creative prowess of the corporation’s in-house agency.
  ‘The Supporting Act’ tells the story of a young girl vying for her dad’s attention as she practises a dance routine in the lead-up to her school’s Christmas talent contest. He appears preoccupied with work throughout most of the film, however when a bout of stage
  
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• Creative Works EMEA featuring Forever Beta, BBH, Grey and more

  11-12-2017 10:45
  Welcome to The Drum Creative Works, in partnership with Workfront.
  As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
  We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Monday 18 December.
  
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• NRMA Insurance showcases the long journey home for Christmas in new campaign

  11-12-2017 10:28
  NRMA Insurance has released a Christmas advertisement which aims to inspire drivers to drive safely over the holiday season. 
  The ad called ‘Long Way’, tells the story of grandparents who embark on a long drive across Australia to surprise their family on Christmas Day.
  The emotive brand ad marks a change in strategy for the NRMA brand and sees a return to its storytelling heritage. This campaign is the first by NRMA’s new creative agency The Monkeys.
  Brent Smart, chief ma
  
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• Over three-quarters of marketing professionals witness age discrimination

  11-12-2017 10:06
  In excess of three quarters (76.5%) of respondents to an industry-wide survey into age discrimination have reported that the practice is widespread in their own workplaces.
  The research, undertaken by employment website CV Library, found that 47.1% of marketers fret that they’re not taken seriously at work solely due to their accumulation of years although discrimination was in action at both ends of the spectrum with 75% complaining that they were considered ‘too young’ while
  
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• Under Armour rejigs leadership team amid market turbulence

  11-12-2017 09:43
  Under Armour, the Baltimore-bases sportswear brand, is undergoing a bout of leadership changes after a turbulent year saw the loss of several top executives which shone a light on the brand’s market difficulties.
  The most dramatic signal of change came in July with the appointment of apparel veteran Patrik Frisk as a new president and chief operating officer, reporting directly to Under Armour founder Kevin Plank, whose arrival immediately preceded the present restructuring.
  That saw Under
  
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• The World's Most Creative Women: Clarisse Fenart, Carlson Rezidor Hotel Group

  11-12-2017 09:00
  In a continuing drive for greater diversity and inclusion in marketing and advertising, a new feature by The Drum highlights conversations with top creative women in the industry. 
  All were nominated for The Drum’s global Woman of the Year award at The Drum Creative Awards, sponsored by Facebook, One Minute Briefs and in partnership with Creative Equals. The award is designed to push equality boundaries within the creative industry to spark discussion and action.
  From icons and p
  
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• Verizon, GDPR, Aldi: Everything that matters this morning

  11-12-2017 08:35
  Verizon renews $2.25bn NFL deal
  Verizon has renewed its mobile streaming partnership with the NFL in the US in a deal worth $2.25bn over five years.
  The arrangement means that the NFL cannot sell its mobile rights to digital platforms like Amazon, Twitter, Facebook and YouTube. However, Verizon has the rights to stream games to its Go90 mobile video app and Yahoo Sports arm. Verizon will stream national pre-season games, regular season games, playoff games and the Super Bowl to mobile phone
  
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• Tesco, Facebook, gender stereotyping: Everything that matters this morning

  11-12-2017 08:35
  Tesco threatened with legal action for using ‘fake farm’ branding
  You might have seen quaint farm brands at the major supermarkets, which make you feel slightly smug about buying British meat from small-scale producers. Well, prepare to have your illusions shattered.
  Tesco, Aldi, Asda and Lidl are being urged to stop using controversial “fake farm” branding on own-brand meat products, with a food charity claiming they are misleading shoppers.
  The Feedback charity is backi
  
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• H&M, energy drinks, Public Health England: Everything that matters this morning

  11-12-2017 08:35
  H&M revenues up but weak in-store sales impact fourth quarter
  H&M group saw sales increase by 4% to SEK231m (£222.8m) in its financial year ending 30 November. However, sales were down by 4% in the fourth quarter, “significantly below” the company’s own expectations.
  The company credited the rise for strong online sales of the H&M brand and continued development of its other brand. However, it admitted that the fourth quarter in particular was “weak&rdqu
  
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• Disney, counterfeiting, Facebook: Everything that matters this morning

  11-12-2017 08:35
  Disney tipped to buy Fox, including Sky shares
  The long-running saga of Rupert Murdoch’s attempted buyout of Sky could be drawing to a close, with Disney instead buying the whole of his 21st Century Fox group, including the 39% of Sky it currently owns. A deal could be agreed before the end of this week, according to reports in the Financial Times and CNBC, thought to be worth around $60bn (£45bn). Disney would also acquire the 20th Century Fox movie studio and US broadcast network F
  
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