Marketing news

• Disgraced celebrity publicist Max Clifford dies; ‘He did our industry a disservice’

  10-12-2017 17:22
  Former celebrity ‘publicist’ Max Clifford has been described as having done “a disservice” to the communications industry, following his death this weekend. 
   
  It was reported that Clifford, who was serving an eight-year prison sentence for eight counts of indecent assault that he was convicted of in 2014, collapsed and died of a cardiac arrest in hospital on Friday, aged 74. He had a history of heart issues. 
   
  Talking to The Drum, PRCA director
  
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• One in four Brits worry AI could take their job

  10-12-2017 13:09
  Almost half (42.3%) of UK citizens believe artificial intelligence (AI) will take jobs in the future, with one in four worried AI is coming for their job role. 
  Research of 1,500 Brits from IPG Mediabrands agency, Initiative, revealed those working in the well-paid finance and insurance sectors were the most concerned about being replaced by machines, with a third (33.3%) worried about the implications of AI and their job role. 
  Second most concerned were workers in manufacturing with
  
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• 'Age-appropriate design' to make Facebook and Twitter safer for kids

  10-12-2017 12:36
  Facebook and Twitter are to be made safer for younger users as the government has agreed to legislate a code of practice for social media sites setting out a minimum standard for “age-appropriate design”. 
  The move follows campaigning from peers and children’s charities, including the NSPCC and Children’s Society, to have safeguards such as applying the highest possible settings to children’s accounts by default and terms and conditions “in a language chi
  
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• 'They all stink,' Apple marketing chief knocks Android's alternatives to Face ID

  10-12-2017 11:12
  Apple’s senior vice president of worldwide marketing has been less than complimentary about its rival’s alternatives to Face ID claiming Android’s efforts “all stink”. 
  Speaking to Dutch website, Bright, Phil Schiller, who heads up Apple’s marketing team, said the competition’s attempts to replicate Apple’s latest innovation “don’t work in the ways we need Face ID to work”. 
  “We’re very aware that through the
  
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• Aldi concludes 'Kevin the Carrot' story with a happy ending for Kevin and Katie

  10-12-2017 10:39
  Aldi has released another instalment of Kevin the Carrot’s story, this time seeing him settle down to have babies with new-found love Katie the Carrot. 
  After meeting in the supermarket chain’s November ad, the happy couple has added Jasper, Baby Carrot and Chantenay to their brood. 
  Revealed on Friday 8 December during Coronation Street on ITV. The ad sees Kevin, Katie and co. on Christmas morning with the family unwrapping gifts. 
  Kevin and Katie receive a scarf and
  
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• The World's Most Creative Women: Charlotte Adorjan, creative director, AMV BBDO

  10-12-2017 09:00
  In a continuing drive for greater diversity and inclusion in marketing and advertising, a new feature by The Drum highlights conversations with top creative women in the industry. 
  All were nominated for The Drum’s global Woman of the Year award at The Drum Creative Awards, sponsored by Facebook, One Minute Briefs and in partnership with Creative Equals. The award is designed to push equality boundaries within the creative industry to spark discussion and action.
  From icons and p
  
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