Marketing news

• The World's Most Creative Women: Caroline Pay, co-CCO, Grey London

  09-12-2017 21:00
  In a continuing drive for greater diversity and inclusion in marketing and advertising, a new feature by The Drum highlights conversations with top creative women in the industry. 
  All were nominated for The Drum’s global Woman of the Year award at The Drum Creative Awards, sponsored by Facebook, One Minute Briefs and in partnership with Creative Equals. The award is designed to push equality boundaries within the creative industry to spark discussion and action.
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• ‘Recognize when people are important to you’: Exceptional Women of the World, Andrea Ring, Big Spaceship

  09-12-2017 19:37
  Exceptional Women of the World is a podcast that highlights and celebrates the great achievements, lives and POV of amazing women throughout the world of advertising, marketing, digital, tech and creativity.
  For Andrea Ring, chief strategy officer of Big Spaceship things seem to have simply fallen into place.Doing whatever has been in front of her at a given moment, she acknowledged that, though there is ample opportunity, happiness is key and being more intentional is the best course of ac
  
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• Twitter's 280 character limit overtakes previous one in terms of engagement

  09-12-2017 16:57
  Twitter's new 280-character limit has gained more engagement than the previous 140-character limit claims data site SocialFlow.
   
  As reported by Madison.com, the findings of SocialFlow told via BuzzFeed News echo's the finding of Twitter's own report which stated that tweets over 140 character gained more engagement and followers. 
   
  The average retweet and likes  of 140 character was 13.71 and 26.52 while of 140 and above was 29.96 and 50.28 respectively.
   
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• WhatsApp expected to roll out standalone business app

  09-12-2017 09:17
  WhatsApp is reportedly set to roll out a standalone business app to help the businesses communicate with its customers.
   
  Through its FAQ 'Chatting with businesses' section of the page, the platform has explained that there will be three different business accounts. The first account will be the verified one which will carry a green checkmark badge in its profile.
   
  The second will be a confirmed account so that the phone number of this account matches the phone number for the bus
  
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• New Premier League TV deal will see over 200 games air live

  09-12-2017 08:43
  The new tender to air Premier League matches has been released with the new deal set to include around 200 of its 380 matches made available for live broadcast, 42 more than before.
   
  According to reports in the Telegraph, the matches will be broadcast in midweek, on Bank Holidays and Saturday nights to rival staples such as Strictly Come Dancing and The X Factor.
   
  The tender document for the television rights to Premier League fixtures will further follow the footsteps
  
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