Marketing news

• Group Nine Media appoints Christa Carone as president

  01-12-2017 22:48
  Group Nine Media has announced the appointment of WPP and Xerox veteran Christa Carone to oversee sales, marketing and data insights.
  Carone, who held the role of chief operating officer for WPP consulting firm Group SJR and managing director for J. Walter Thompson endeavor Colloquial, will be joining the digital-first media company, which is home to Thrillist and video news creator NowThis, among others.
  Group Nine very recently recieved $40m in funding by Discovery, according to Axio
  
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• To get Americans feeling better about the tax bill, legislators should have run Facebook ads

  01-12-2017 22:32
  When members of your own party don’t understand a bill, how can you expect the general public to? This is the problem facing Congress ahead of a major tax overhaul, now in its umpteenth form and nearly ready for a vote on the Senate floor. And while the bill is likely to pass, Americans are still feeling confused about the its ramifications for their own bottom line.
  What we’ve seen from politicians to date has been more of the same; TV, radio, print and digital news interviews where
  
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• Kellogg's faces backlash for rebranding Frosties as a ploy to escape UK government's guidelines

  01-12-2017 21:40
  Kellogg's is facing criticism for rebranding Frosties as an adult cereal in a bid to escape the recent child obesity sugar rules rolled out by the UK government.
   
  The government has issued guidelines which states that children aged between seven and 10 should eat no more than 24g of sugar per day. However, Kellogg's refused to decrease the sugar content and claimed that the brand's famous cartoon Tony the Tiger was an "adult cartoon"  that appealed to millennials in their 20s and 30s.
  
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• Advice to brands: Try to disappear completely

  01-12-2017 21:37
  The building of a brand is a complex business, one that absorbs countless laborious hours and equally unlimited dollars in brand strategy, creative and media.
  Carefully measuring and calibrating Net Promoter Score, defining principles for what a brand stands for and ensuring you align closely with the values of your target market are generally seen as the hallmarks of a successful business.
  It’s with these assumptions in mind that YouGov’s latest ranking of millennials’ favorit
  
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• Facebook to reportedly develop facial recognition technology to help shops enhance customer service

  01-12-2017 21:04
  Facebook has been in the process of developing a facial recognition tool linked to cameras in high end shops which will allow the staff to improve their customer service by gaining insight into customer’s user profile, it has been reported.
   
  Facebook reportedly has applied for a patent for a technology that will gauge customer's emotions and brand choice by leveraging their Facebook profiles through crowd-scanning technology.
   
  As reported by The Times, Facebook,
  
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• Michelin renews partnership with FIA Formula E Champions till 2021

  01-12-2017 20:35
  Michelin has extended its partnership with FIA Formula E Championship to  provide innovative high-performance all-weather tyres as part of a multi-year agreement until  2021.
   
  As part of the partnership, Michelin also created bespoke tyres for use in both wet and dry conditions using 18-inch rims for the championship. 
   
  Michelin was tasked with creating bespoke treaded tyres unique to the world of motorsport - for use in both wet and dry conditions and using 18-in
  
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• Ferrero Rocher invites shoppers to get behind the layers

  01-12-2017 19:04
  After its success last year, Ferrero Rocher has reopened its pop up store where shoppers can enjoy a multi-sensory experience while getting "behind the layers" of the sweet treat. 
  The event is taking place at Westfield in London's Shepherd Bush with a two story store posing dark and mysteriously until December 17. 
  Created by TracyLocke, the experience includes a golden bar and lounge where the drinks are created by Liquid Chefs, the mixology specialists, before guests
  
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• 'Karma is a real thing': Beyond the Brief with Kiran Koshy, Innocean USA

  01-12-2017 18:00
  To celebrate its 100th anniversary, the 4A’s has partnered with The Drum to pull back the curtain and look at an industry full of problem solvers, creative types and analytical minds. But what keeps them going once the briefs are written, the campaigns executed, and the pitches won (or lost)?
  Kiran Koshy wears a lot of hats. He’s the art director, creative director and director for Innocean USA, an ad agency based out of Huntington Beach, California. He also serves as adjunct fa
  
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• Zenith predicts UK internet adspend will capture 60% of market this year

  01-12-2017 17:34 via campaignlive.co.uk
  Zenith forecasts internet adspend will capture 60% of the overall UK market in 2017 and will continue to grow ahead of the market next year.
  
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• Why brands shouldn’t fake woke-ness

  01-12-2017 17:30
  One of the trickiest things about working in branding is that a surprisingly significant proportion of people naturally assume you are a wanker.
  For a select few, even the word ‘brand’ can imply style over substance, medium over message and, worst of all, profit before principles.
  The reality is a far less binary and much more messy affair. From my experience, the vast majority of people working within and for brands are thoughtful types with a social conscience. 
  Optimism and s
  
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• Coors Light creates après ski experience in Dublin

  01-12-2017 17:30 via campaignlive.co.uk
  Coors Light has set up an après ski style-lodge in Dublin's city centre with a VR ski experience, rides and DJ.
  
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• Magna predicts global adspend will grow 5% in 2018 thanks to sports and politics

  01-12-2017 17:23 via campaignlive.co.uk
  Magna Global expects adspend to grow by 5.2% to $535bn (£396.62bn) in 2018 thanks to the FIFA World Cup, Winter Olympics and the US mid-term elections.
  
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• New DM Trust chair: Digital talent is global and we need to attract the best

  01-12-2017 17:12
  Matthew Housden has over 30 years’ experience working in consultancy and for well known brands, and the University of Greenwich lecturer is now taking over as chair of the DM Trust, the charity tasked with funding growth and good governance indirect, digital and data marketing.
  He tells Marketing Week what he thinks are the biggest issues currently facing the industry – including digital skills, diversity and recruiting global talent – and how it must go about tackling them.
  W
  
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• James Murphy gets extra year as Advertising Association chairman to aid Brexit efforts

  01-12-2017 16:59 via campaignlive.co.uk
  Adam & Eve/DDB's founding partner James Murphy will extend his tenure as chairman of the Advertising Association for a year, taking him up to May 2019.
  
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• Sainsbury's extends 'Every Bit of Christmas' campaign with singalong Snapchat Sprout lens

  01-12-2017 16:58
  The humble, and oft-divisive, brussels sprouts have taken centre stage in the latest iteration of Sainsbury's 'Every Bit of Christmas' campaign, coming in the form of Snapchat Lens. 
  Users can transform their heads into a giant sprout via the interactive AR overlay. The musical lens also plays the original festive composition featured in the grocers TV ad, encouraging Snapchatters to belt out the tune. 
  The brand is launching the #SingSprout 'karaoke' filter to coin
  
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• ‘There’s no point launching a Christmas ad in November’ says the Co-op

  01-12-2017 16:48
  The Co-op will today (1 December) debut its headline Christmas TV ad, which features several community groups – from a pensioner’s choir to beatboxers – singing a cover of Blur’s Tender.
  The campaign, created by agency Forever Beta, has no actors and is filled with real-life communities the Co-op brand directly benefits. Running across channels such as TV, video-on-demand, digital video, out-of-home, press and radio, there will also be mini films available online that tel
  
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• Business on the Move: Lego Group, BMW, Lastminute.com, Japan Airlines and more

  01-12-2017 16:30
  Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions.
  Agency wins
  Lego Group has handed its global media agency brief to Initiative, a division of IPG Mediabrands, following a competitive pitch.
  The appointment marked the culmination of a hunt which has taken the better part of the year as Lego Group looks to reinvent its product offering and positioning to better its traction with advertisers and
  
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• Former Tesco CMO Tim Mason: I can't say for sure Amazon will still be around in 20 years

  01-12-2017 16:25 via campaignlive.co.uk
  Despite Amazon's staggering growth and innovative track record, the tech giant has weak spots that could cause it serious problems in years to come, according to former Tesco veteran Tim Mason.
  
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• Google: GDPR will tighten the screws on how the whole industry handles data

  01-12-2017 16:04
  For a giant such as Google, the new European General Data Protection Regulation (GDPR) rules might seem like a tough task to implement. Yet it believes it won’t be bearing the brunt of the complex set of changes.
  Instead, the digital giant believes the correct handling of consumer data is an “ecosystem challenge”, and that advertisers are the ones facing the biggest hurdles when trying to implement the new rules.
  One of the challenges it does have to tackle, however, is determi
  
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• Group M unveils upbeat global adspend forecast for 2018

  01-12-2017 15:46 via campaignlive.co.uk
  Group M, the media investment arm of WPP, forecasts global ad growth of 4.3% in 2018, and predicts Google and Facebook will strengthen their stranglehold on digital advertising.
  
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• Former AKQA executive creative director Wayne Deakin teams-up with Movidiam for global brand initiative

  01-12-2017 15:00
  Former AKQA executive creative director Wayne Deakin is to collaborate on a world first project with the special projects team at Movidiam to help reimagine the way film/video content is produced. The upcoming project for a leading global brand is scheduled for release in early 2018.
  George Olver, co-founder of Movidiam, said of the hook-up: “Wayne has a global perspective on the creative economy which aligns with our views around the need for the frictionless pursuit of creativity and con
  
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• L’Oréal, Smirnoff, Paddy Power: 5 things that mattered this week and why

  01-12-2017 14:30
  Smirnoff urges brands to back up purpose with ‘significant action’
  Smirnoff has long been looking to promote inclusivity and diversity in its advertising through its ‘We’re Open’ campaign. It launched a new iteration this week, which is focused around the trans and non-binary community (individuals who identify as neither male or female).
  Through this campaign and by championing LGBT role models, Smirnoff hopes to shift mainstream perceptions and understanding of un
  
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• Ad of the Day: Madd Canada and Uber team up for a devastating anti-drunk driving campaign

  01-12-2017 14:14
  If anyone needed a reminder that driving impaired can devastate your life, Madd (Mothers Against Drunk Driving) Canada and Uber have produced a harsh but very effective one with their latest public service awareness ad.
  The duo have introduced a joint fundraising and awareness campaign to remind Canadians of the dangers and consequences of impaired driving. The partnership campaign kicks off with the unveiling of a public service announcement, created by Zulu Alpha Kilo.
  With its gut-p
  
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• Unilever moves global comms planning to Mindshare from PHD

  01-12-2017 14:08 via campaignlive.co.uk
  Unilever has moved its global communications planning account to Mindshare from PHD without a review.
  
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• Beyoncé set designer Es Devlin creates 'singing tree' for V&A

  01-12-2017 13:46 via campaignlive.co.uk
  The V&A museum is installing a "singing tree" with digital word projections that create a poem.
  
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• How to break down the barriers between marketing and procurement

  01-12-2017 13:43
  Transparency issues, brand safety concerns, fears over agency rebates – all issues impacting the media buying process over the past year. As trust between brands, agencies and media owners becomes increasingly strained, extra pressure has been exerted on the relationship between marketing and procurement.
  On the front line between brands and agencies, procurement is responsible for having the difficult conversations which balance the creative input of the marketing team with the desire to
  
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• Burger King's UK marketing boss is planning for a future where DOOH is hyper-personalised

  01-12-2017 13:33
  Burger King's UK vice-president of marketing, Renato Rossi, has hinted at the fast-food chain's ambition to invest more in personalised digital out-of-home (DOOH) campaigns in order to connect the dots between what costumers are doing online and on the streets. 
  "To us, [DOOH] becomes interesting when it can become fully connected to each of our individual customers,” he said.
  Speaking at ad:tech London this week (29 November), the marketer hint
  
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• Women found to be just as angry as men according to first marketing survey on the subject

  01-12-2017 13:24
  Marketing’s first ever quantitative survey of British anger has revealed that women can and will get just as angry as men.
  The study, conducted by BMB in conjunction with The Drum and House51, found that 62% of women were livid in the past week compared with 58% of men, which makes us fairly equal. Whilst, 60% of all Brits admitted they felt a bit red faced at least once a week.
  The study also sought to find out why Brits were so angry, with some of the triggers perhaps summarised as &lsqu
  
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• British consumers much 'angrier' than they were in 2016 finds BMB study

  01-12-2017 13:24
  Marketing’s first ever quantitative survey of British anger has revealed that consumers are much angrier than they were in 2016. 
  The research, conducted by BMB in conjunction with The Drum and House51, found that Brits were angrier as a nation than they were just one year ago, with 21% of UK adults agreeing that they were experiencing heightened rage.
  Meanwhile, 37% of respondents admitted they were quicker to point the finger at everyone else, noting they were more li
  
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• McCain creates roast dinner pop-up

  01-12-2017 13:20 via campaignlive.co.uk
  McCain, the frozen food brand, is creating a restaurant pop-up dedicated to roasts.
  
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• Comparethemarket renews Disney partnership ahead of The Last Jedi release

  01-12-2017 12:55 via campaignlive.co.uk
  Comparethemarket has launched a campaign featuring the meerkat Sergei reliving childhood memories of Star Wars in a spot that plays on people's nostalgia.
  
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• Merkle appoints Michael Komasinski as EMEA president

  01-12-2017 12:54
  Merkle, part of the Dentsu Aegis Network, has appointed Michael Komasinski as its president of EMEA to drive the agency’s ambitious growth strategy across the region.
  Komasinski is tasked with taking the agency’s EMEA expansion to the next level, overseeing further acquisitions and new office launches and building on its powerful people-based marketing capabilities.
  Giulio Malegori, chief executive officer at Dentsu Aegis EMEA, said: “Michael has played a critical rol
  
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• Seven insights into the future of media and tech from agency CEOs

  01-12-2017 11:46 via campaignlive.co.uk
  IAB's chief executive Jon Mew discussed the future of media and technology with a panel of five media agency chief executives at ad:tech London yesterday (30 November).
  
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• Facebook brings in Meetrics as first international viewability partner

  01-12-2017 11:36
  Facebook has chosen Meetrics as its first viewability partner from outwith the US as it continues to work on improving advertiser confidence in its figures following revelations that it had claimed an adverts reached more people than official census data.
  The verification firm will furnish advertisers with viewability metrics for Facebook display ad campaigns across desktop and mobile with a view to introducing video viewability measures in the ‘near future’.
  Philipp von Hilgers
  
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• IPA's Golding: Consultants aren't a threat to creative agencies. It's why they want to buy us

  01-12-2017 11:03 via campaignlive.co.uk
  The boss of the IPA has suggested creative agencies do not need to worry about consulting and IT firms moving into marketing services.
  
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• The great Christmas podcast special: Kolbusz and Sobhani review this year's festive advertising

  01-12-2017 11:02 via campaignlive.co.uk
  Why do we get so excited about Christmas ads? Are the festive formulas growing tired, or are we a scrooge to ask that question?
  
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• Iceland unwraps tongue-in-cheek Christmas campaign

  01-12-2017 11:01
  Iceland festive advertising campaign has taken a humorous approach that sees the frozen food retailer warm hearts by photoshopping popular shopping basket items such as Turkey, Lobster Thermidor and Pavlova into home video footage of children unwrapping their presents on the big day.
  What follows is a succession of children going wild with excitement as they unwrap their very own luxury frozen food items ready for the Christmas dinner.
  Mel Matson, marketing director at Iceland, said: &ldquo
  
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• Jaguar partners Channel 4 to 'buck traditional car advertising'

  01-12-2017 10:48 via campaignlive.co.uk
  Channel 4 and Jaguar have partnered for a campaign starring the broadcasters' stars Jimmy Carr and Sharon Horgan.
  
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• Sainsbury's and Snapchat want to turn consumers into singing brussels sprouts this Christmas

  01-12-2017 10:33 via campaignlive.co.uk
  Sainsbury's has created a Snapchat Lens that will turn users into a singing brussels sprout.
  
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• The Sun rolls out dynamic I'm a Celebrity outdoor push

  01-12-2017 10:25 via campaignlive.co.uk
  The Sun is launching an outdoor campaign today that will dynamically update with headlines about I'm a Celebrity, Get me Out of Here!.
  
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• Publicis.Sapient's Alan Wexler steps up as digital chief Chip Register retires

  01-12-2017 10:20 via campaignlive.co.uk
  Publicis Groupe has named Alan Wexler as chief executive of Publicis.Sapient as Chip Register has chosen to retire at the end of the year.
  
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• Benetton’s shock maestro Oliviero Toscani returns to the fold with new campaign

  01-12-2017 10:12
  Benetton wild child Oliviero Toscani has returned to the fold with a new and surprisingly mellow campaign focusing on societal integration.
  Famed for his graphic and arresting art style which produced classics such as religious leaders kissing and a new born baby still attached to an umbilical cord, Toscani has toned down his latest work which focusses on a class of 28 children representing 13 nationalities.
  In just two photographs Toscani represents the diverse nature of the classroom by s
  
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• AI is 'terrifying prospect' for next generation of marketers, Just Eat marketing boss warns

  01-12-2017 10:09 via campaignlive.co.uk
  The rise of artificial intelligence could seriously undermine the role of marketers in future, according to the UK marketing director of Just Eat.
  
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• Walmart withdraws ‘Rope. Tree. Journalist’ t-shirt from sale

  01-12-2017 09:32
  Walmart has withdrawn a menacing t-shirt from sale which apparently advocated the lynching of journalists after a journalist advocacy group complaint about the implicit threat.
  Black t-shirt’s bearing the words ‘Rope. Tree. Journalist. Some assembly required’ had been offered for sale via Walmart.com for the sum of $18.99, although the listing was in fact created by Teespring, a third-party commerce platform.
  Teespring allows customers to manually create their own t-shirt conte
  
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• Britvic on how marketing and procurement are getting the best from agencies

  01-12-2017 08:37
  A mixture of quality, creativity and commercial rigour is helping marketing and procurement achieve stronger agency relationships at Britvic.
  Here, in the fifth instalment of Marketing Week’s ‘A Marketer’s Best Friend’ series, sponsored by Salesforce, Charlotte White, global marketing controller for Fruit Shoot, and Raj Bassan, senior category manager for marketing procurement, discuss the importance of being closely aligned and sharing objectives in order to build
  
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• Why cinema’s ‘captive audience’ is winning new advertisers

  01-12-2017 08:00
  DCM collaborated with Airbnb to create a 3D ad experience during certain screeningsSuch is the hype of the Disney machine, it feels like there’s just as many people counting down the days until the release of ‘Star Wars: The Last Jedi’ as Christmas itself. The second part in the new trilogy, The Last Jedi is expected to break box office records and will no doubt be boosted by an endless number of sponsors and brand partners.
  Its release comes amid a healthy period for cinema a
  
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• Fetch collaborates with Dentsu Inc to open Tokyo office

  01-12-2017 05:59
  Mobile advertising agency Fetch Media, which is part of the Dentsu Aegis Network, has announced the opening of its Tokyo office, together with Dentsu Inc. and Dentsu Digital Inc. in Japan.
  The partnership will see Fetch combining its mobile marketing and analytics expertise with Dentsu and Dentsu Digital’s digital operations to help Japanese advertisers that seek to leverage the very best from mobile.
  Kensuke Hara will lead Fetch Japan as general manager to provide holistic marketing
  
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• Singapore Press Holding consolidates editorial assets of its Chinese Media Group as restructure continues

  01-12-2017 05:06
  Singapore Press Holdings (SPH) is merging its editorial resources from its Chinese Media Group (CMG), which consists of Lianhe Zaobao, Lianhe Wanbao and CMG Digital to form a new newsroom called NewsHub.
  NewsHub will provide news coverage and latest news updates for CMG’s digital platforms, including zaobao.sg and zaobao.com, as well as SPH Radio’s new Chinese station 96.3 Hao FM, which will be launched in January 2018.
  It will be headed by Han Yong May, who will take on the role of
  
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• Mailman Group launches China Digital Football Awards to further engage Chinese fans

  01-12-2017 04:45
  Mailman Group has announced the launch of Red Card 2018, The China Digital Football Awards, which will assess the most influential European football teams, leagues and players online in China, as well as give out five new awards which will be judged by a panel of industry experts.
  The three headlining awards announcing the Most Influential European Football Team, League and Player Online in China will still be assessed by the traditional Mailman-developed metrics, while the report will recognise
  
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• Thailand launches 'Media Watch' app to combat fake news

  01-12-2017 03:44
  Thailand’s Ministry of Public Health has launched a new smartphone app called ‘Media Watch’ to allow the public to report any fake news or complaints about misleading information they come across on the Internet.
  According to the Bangkok Post, the reports go straight to the deputy secretary of the Ministry of Public Health, Dr Panpimol Wipulakorn, who said the app will go a long way in protecting the younger generation from false information.
  The developer of the app, Wasa
  
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