Marketing news

• Adform claims to have discovered the largest bot network, generating over 1.5 billion requests a day

  21-11-2017 23:10
  What is claimed to be the largest bot network ever has been discovered by Adform, which it has said was possibly four times the size of the Methbot network unearthed less than a year ago and accessing over half a million IP addresses, mainly located in the US.
  The fraud team at the adtech firm has released a report explaining how it discovered the network, which it named HyphBot, and added that it thought the impact on its platforms were limited to under $1,000 a month.
  According to the report,
  
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• ‘Challenge convention’: Exceptional Women of the World featuring Cindy Gustafson, Mindshare

  21-11-2017 22:51
  Exceptional Women of the World is a podcast that highlights and celebrates the great achievements, lives and POV of amazing women throughout the world of advertising, marketing, digital, tech and creativity.
  The path to strategy for Cindy Gustafson, chief strategy officer for North America at Mindshare, started in, on the surface, a most unlikely place: the New York Thruway.As a toll attendant, she got short glimpses into the lives of literally millions of people — tiny micro-mom
  
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• Is killing net neutratility really a death blow to the Internet?

  21-11-2017 21:40
  The top US telecoms regulator has unveiled sweeping plans to overturn Obama-era rules designed to protect an open internet.The announcement is likely to spark severe opposition from groups who want to keep the internet free and prevent big cable companies charging more for internet ‘fast lanes’The Guardian said the Federal Communications Commission chairman, Ajit Pai, plans to repeal “net neutrality” regulations that were championed by tech companies and consumer groups.
  
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• Ad of the Day: Online holiday store opened to help protect US National Parks

  21-11-2017 20:21
  The National Park Service has gotten very little love from the current US administration, with budget cuts severely limiting the conservation efforts by the group. But a new marketing effort is helping to raise funds for the parks one gift at a time just in time for the holidays.
  ‘Our Blood Runs Green’ is a phrase that has been plastered on shirts, water bottles, bags and other stocking stuffers, which are available now through an online storefront opened by the Coalition to Protect
  
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• 'Ethical' John Lewis should pull its Mail ads, says 'anti hate' group

  21-11-2017 20:13
  Accusations of sinister hard-left tactics as Stop Funding Hate’s festive Buster advert urges stores to cease backing ‘divisive’ pressThe campaign group that encouraged Paperchase to apologise for its marketing activities with the Daily Mail is pushing for John Lewis, the department store chain, to stop advertising with the newspaper as well as with the Sun and Daily Express.John Lewis has become a prime target for Stop Funding Hate on the back of the launch of its Christmas adv
  
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• Localgiving’s ‘Winter Giving’ campaign aims to give local charities platform for donations

  21-11-2017 20:10
  The online giving and support network for UK-based charities and community groups, Localgivng, is set to launch its campaign on #GivingTuesday (28 December).
  During the campaign, Localgiving will aggregate campaign pages from different local charities, and rank them based on the amount of unique donors that support their cause. The campaign that receives the most funding and tops their leaderboard will receive an additional $300..
  For local charities, Localgiving is a platform where th
  
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• Taylor Swift scores biggest selling US album of 2017 in one week

  21-11-2017 19:49
  The pop singer-songwriter, who kept new release Reputation off streaming services, has overtaken Ed Sheeran as the year’s biggest seller in the USTaylor Swift’s Reputation has become the biggest-selling album of the year in the US in a single week, with 1.23m sales. That total comfortably beats the 931,000 copies of ÷ sold by Ed Sheeran since he released it in early March.Swift has kept all but four songs from Reputation off streaming services such as Spotify and Apple Music,
  
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• Rosati's Pizza tasks Vectra Digital with awareness & sales growth

  21-11-2017 19:03
  Pizza chain, Rosati's Pizza has tasked Vectra Digital with implementing its marketing strategy through the use of its geographical targeting technology. 
  The Fort Myers-based agency will aim to increase brand awareness and sales for the chain, which has over 158 franchise locations across the US including; Arizona, California, Colorado, Florida, Georgia, Indiana, Iowa, Missouri, Nevada, North Carolina, Tennessee, Texas and Wisconsin.
  Rosati's had been operating since 1964, when it was found
  
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• WeChat and Destination DC begin first ‘City Experience Mini Program’ in United States

  21-11-2017 18:50
  The official marketing organization for Washington, DC has expanded its partnership with social platform WeChat to better cater to the Chinese tourist market. Destination DC (DDC) will be able to tap into the 963 million monthly active users that use the Tencent messaging app.
  The DDC city experience program was designed to be an interactive guide that helps tourists make the most out of their stay in Washington. Through a map-driven layout, visitors will get an interactive tour through top
  
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• It's all in the name: luxury is about signalling status

  21-11-2017 18:29
  Brands are the engines of the luxury market. The red-soled Louboutins, the Mulberry tree, the Ferrari horse... without them, would people still buy the products they are emblazoned on? Maybe, but certainly not as many.
  Luxury has always been about signalling status. Therefore, as a concept it is always evolving as people’s ideas about what confers status change. From the opulent luxury of most of the 20th century, recent years seem to have shifted to less conspicuous forms of consumption.
  
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• Kaizen to launch content campaign for crystal ski holidays

  21-11-2017 18:26
  Crystal Ski Holidays, the ski brand of TUI UK and Ireland, has appointed digital marketing agency Kaizen to create unique content for a new SEO campaign.
  Crystal will be managed by Kaizen’s PR, design and SEO specialists, attracting a wider online audience for the ski brand. The agency has also created a unique, data-driven process which informs their content strategies. Kaizen has taken an innovative approach to enhancing brand performance by generating creative, multi-format content, and
  
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• Return strengthens senior team with sales director appointment

  21-11-2017 18:14
  Return has appointed Dan Beckett as sales director. 
  Beckett joins the Manchester-headquartered digital agency from investment firm BGF, where he was responsible for sourcing acquisition targets. Prior to BGF, Beckett was business development director at Bureau van Dijk, where he spent eight years building the company’s sales capabilities and driving new business growth.
  Guy Levine, founder and chief executive at Return, said: “We are laser-focused on becoming the leading indepe
  
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• Mark Ritson: Even ‘millennial-minded’ marketers should see TV as a gold mine

  21-11-2017 17:52
  In 1996, the United Nations General Assembly proclaimed this day, 21 November, to be World Television Day. That’s right on this very special, if rather arbitrary, date we are meant to spend the day celebrating, promoting and proclaiming the power of telly.
  I thought for this auspicious occasion I would turn my column into a bit of an agony uncle session. In 1996 celebrating TV was probably a pretty bland affair. Back then TV was the centre of the world’s video consumption. Sure, ther
  
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• 10 ways to work with The Drum in 2018

  21-11-2017 17:40
  Every business needs to find and engage its target customers, but how do you find that audience? Can you be sure your core customers see the solutions to the problems you are solving? And, how can you be sure those eyeballs are genuine?
  With the increasingly global nature of our readership and growing universal approach to covering the most disruptive issues affecting marketers, The Drum offers partners the opportunity to engage with our audience through print, online, social and at live events
  
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• Greggs’ controversial stunt makes a cliché out of controversy

  21-11-2017 17:30
  Christmas is coming but rather than celebrate a birth; we might end up witnessing a death – the death of cheap stunts to fuel banter marketing.
  The Greggs fiasco has put the lid on that particular pie, with their sausage-roll-in-a-manger advent calendar.   
  Let’s face it, this deliberate, childish attention seeking by marketers is becoming more and more ridiculous, not to mention a cliché and a bit of a yawn.
  My prediction for 2018 is that content PR stunts will wear
  
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• Leonie Roderick: Amazon’s first London pop-up should inspire not scare rivals

  21-11-2017 16:15
  If there is one company that is top of mind for most brands it is Amazon. It recently overtook Google to become the most mentioned company in public corporate conference calls as it spreads its tendrils across the world.
  While it started off as a humble book seller, it has now thrown clothes, music, homeware, technology, food, phones and potentially driverless cars into the mix. L’Oréal’s new CMO for Western Europe even suggested it could transform into the next big media cong
  
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• London buses could now be fuelled by your morning coffee

  21-11-2017 16:14
  Shell is hoping to fuel your morning bus ride using leftover coffee grounds as it invests in a new bio fuel created by Bio-bean.
  With over 5,000 tonnes of waste coffee grounds being produced by the UK each year, Bio-bean founder, Arthur Kay, looked at ways of making the process more efficient.
  To do so, he created the bio-bus. A bus solely fuelled by the coffee grounds oil and diesel combination.
  Kay said: “Bio-bean has worked with Shell from the outset from when I first came up with the i
  
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• Shell aims to change energy brand image through coffee-fuelled bus

  21-11-2017 16:11 via campaignlive.co.uk
  With many millennials concerned about climate change, the perception of big energy brands has not always been positive. Shell has been working with start-up, Bio-bean, to try and change this.
  
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• Group M upgrades ad market forecasts for 2017 and 2018

  21-11-2017 16:01 via campaignlive.co.uk
  Advertising in the UK is set to be better than expected with Group M raising its growth forecast from 4.1% for 2017 to 5%, totalling £18.9bn.
  
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• Movers and shakers: Geometry, Havas Helia, Group M, Karmarama, Duke and more

  21-11-2017 16:00 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Google, Giffgaff, Marmite: The top 10 YouTube ads in October

  21-11-2017 15:57
  1. Google Pixel 2: Questioning?
  Top of the YouTube advertising charts in October was this quick fire ad from Google asking consumers to question whether their current smartphone is ticking enough boxes. With the Pixel still a long way behind the likes of Galaxy and the iPhone in terms of user adoption, the ad ends with the slogan ‘Ask more of your phone’. Google will be hoping this is the kind of messaging that can convince Brits to switch over to a Pixel 2.
  Creative agency: Droga 5
  
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• Sign up to our webinar on delivering business impact with personalisation this Christmas

  21-11-2017 15:48
  Marketers are all too aware of the demands being placed on them: the need for better customer engagement, the ability to deliver more relevant engaging experiences and, above all, how to drive revenues across ever more fragmented channels.
  Thankfully, technology is here to help; personalisation is proven to engage audiences and drive campaign ROI, as well as driving online sales and building customer lifetime values.
  But what does this look like in practice and how can marketers best use p
  
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• Samsung to show unbroken three-minute shot of a washing machine cycle during Gogglebox

  21-11-2017 15:23 via campaignlive.co.uk
  Samsung will make history on Friday night with what it claims is the longest single-shot TV ad ever screened in the UK.
  
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• Why new luxury brands are causing disruption

  21-11-2017 15:22
  New brands and business models are disrupting all sectors, from Airbnb to Monzo to Netflix and Alibaba.
  The luxury sector is no different. New luxury brands are causing huge disruption in what was previously a much more exclusive brand club. Apple is as desirable as Cartier, or more so among millennials. Luxury brands now find themselves tasked with understanding the behaviours and mindsets of younger consumers and find themselves dared to travel down marketing paths less well-trodden
  
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• Do the changes to Cannes Lions go far enough?

  21-11-2017 14:58 via campaignlive.co.uk
  Cannes Lions-owner Ascential has made a host of changes to its 2018 festival, but are they sufficient to silence the critics?
  
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• Pitch update: Chivas Regal, MoreThan, Northgate

  21-11-2017 14:41 via campaignlive.co.uk
  Keep up to date with the latest in agency new business with Campaign's Thursday round-up of pitch lists, reviews and wins.
  
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• Pitch update: Chivas Regal, Formula One, MoreThan, Northgate

  21-11-2017 14:41 via campaignlive.co.uk
  Keep up to date with the latest in agency new business with Campaign's Thursday round-up of pitch lists, reviews and wins.
  
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• Indian brands termed excellent with customer experience as Koovs.com beats Amazon and Flipkart

  21-11-2017 14:40
  Indian brands have improved and are now excellent with customer expectations according to new research by Forrester.
  Forrester’s CX Index, which surveys more 9,000 Indian online adult consumers, found the quality of CX in India has increased, with 36 brands ranked in the survey scoring within the excellent category.
  The index aims to identify how well a brand's customer experience strengthens the loyalty of its customers and the results revealed that no brands delivered poor CX and th
  
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• How Instagram Live beat Snapchat in one year

  21-11-2017 14:32 via campaignlive.co.uk
  A year after its launch, Instagram Live Stories is outstripping rival Snapchat in audience numbers.
  
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• A year old and Instagram Live is beating Snapchat

  21-11-2017 14:32 via campaignlive.co.uk
  A year after its launch, Instagram Live Stories is outstripping rival Snapchat in audience numbers.
  
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• Tesco poaches Havas Helia CEO Tash Whitmey for loyalty lead role

  21-11-2017 14:08
  Havas Helia's chief executive Tash Whitmey is to depart to take on the role of loyalty and membership director at Tesco – an account her agency has held for 22 years. 
  Whitmey is making the move client-side after six years at the helm of Havas' digital agency. She was heavily involved in Tesco's Clubcard loyalty initiative, which will be a large part of her remit. 
  The hire from Tesco bookends a year of change within the retailer's marketing department. E
  
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• '2018 is the year we tackle what’s wrong with the industry’: Predictions panel & party to highlight what to look for next

  21-11-2017 13:26
  As the year ends, now is the time to look to the year ahead. Join The Drum and a panel of marketers from Diageo, Jun Group, Adara who will join in conversation about what technologies and strategies will shape advertising in 2018. Hosted by Jun Group, the thought-provoking predictions panel and after party will feature an esteemed panel of guests, talking about what matters to your company, your clients, and your audiences. From finding your audience, to reaching that audienc
  
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• Aleph Objects 'Make Everything' campaign aims to reboot interest in 3D printing

  21-11-2017 13:14
  A campaign to help reboot interest in 3D printing has been developed for Aleph Objects, with the creative attempt to riff on luxury watch adverts. 
  The first iteration of the 'Make Everything' campaign, created by Made, the Colorado-based agency, has been released under the guise of a luxury watch ad, which is then revealed to promote Aleph’s flagship Lulzbot printer, with users sent to a site where they can easily print their own devices.
  With this campaign, Aleph hoped to cater to s
  
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• Presenting the Celebrity Job Generator, inspiration for marketers eyeing unique roles for A-Listers

  21-11-2017 13:08
  Mo Farah’s knighthood wasn’t the only big milestone in his life this month – Virgin Media announced it had appointed the athlete as ‘director of going the extra mile’, a job title so idiosyncratic and ambiguous it rivals Will.I.Am’s role as director of creative innovation at Intel.
  To celebrate this trend for handing out roles to brand ambassadors, The Drum presents the Celebrity Job Generator – a digital experience for marketers
  
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• SheSays relaunches 'I Am Reindeer' scheme to shine a light on female creatives this Christmas

  21-11-2017 12:52
  Global creative network for women SheSays is calling for nominations for its 'I Am Reindeer' initiative which aims to shine a spotlight on talented female creatives. 
  Launching for its second year, the project is based on a world-famous gender bias that comes to the fore around the festive season: that Rudolph is male. Santa's red-nosed friend is actually female, according to Edinburgh University professors, who found that only females get antlers at Christmas, while male's s
  
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• Havas Helia CEO Whitmey joins Tesco to lead Clubcard loyalty scheme

  21-11-2017 12:38 via campaignlive.co.uk
  Havas Helia's Tash Whitmey is leaving after six years as chief executive to run Tesco's customer loyalty marketing team.
  
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• Havas Helia CEO Whitmey goes client-side to Tesco

  21-11-2017 12:38 via campaignlive.co.uk
  Havas Helia's Tash Whitmey is leaving after six years as chief executive to become the agency's client at Tesco.
  
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• What brand authenticity means in an age of user-generated content: 5 key takeaways

  21-11-2017 12:23
  After Pepsi and Dove were forced to pull their ads this year, receiving strong condemnation by the public - the notion of brand authenticity and why brands are failing to connect with consumers has been called into question.
  A study by user-generated content (UGC) marketing platform, Stackla recently revealed that 60% of consumers view UGC as the most authentic form of content. With users posting around 2.5 billion pieces of content every day, the rise of UGC has emerged as a form of authentic b
  
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• Ikea assembles budget da Vinci replica in ad mocking pricey art

  21-11-2017 12:08
  Swedish retailer Ikea has made a name for itself on the reactive marketing front – when news broke that Game of Thrones cast members were wearing its faux fur carpets, it paid tribute to the show. It has now undercut the sale of a 500-year-old antiquity with a compelling print ad.
  With the help of ad agency Acne, the brand has marked the sale of a Leonardo da Vinci painting, in particular its eye-watering $450m price tag.
  Ikea put forward the proposition that customers need not dole o
  
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• Marketoonist on the evolution of advertising

  21-11-2017 11:56
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on the evolution of advertising appeared first on Marketing Week.
  
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• Why Unibet is betting on video to score loyal new customers

  21-11-2017 11:30
  In marketing, like football, you need a strategy that wrong-foots the opposition and delivers a competitive advantage. We turned conventional betting marketing on its head with our content and channel strategy for our #LuckIsNoCoincidence campaign – and we reaped the rewards with a return of £18.25 for every pound spent.
  We had to find a way to cut through the noise surrounding Euro 2016 to capture attention and drive revenue across seven global markets. We knew rivals would spend bi
  
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• Dacia to stage debut pop-up at Westfield

  21-11-2017 11:27 via campaignlive.co.uk
  Dacia, the budget car brand owned by Renault, is hosting a 10-day pop-up giving visitors the chance to explore a number of its models.
  
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• AMV BBDO creates anti-knife crime campaign for Mayor of London

  21-11-2017 11:27 via campaignlive.co.uk
  A new campaign from the Mayor of London's office will aim to discourage teens in the capital from carrying knives by highlighting the value they contribute to the fabric of the city.
  
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• Ikea riffs on world record $450m painting in latest responsive marketing piece

  21-11-2017 11:03 via campaignlive.co.uk
  Ikea has jumped on the attention around the record-breaking $450m (£340m) sale of Leonardo Da Vinci's painting Salvator Mundi to promote its $9.99 Viserum picture frame.
  
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• Direct website traffic is the most influential ranking factor: SEMrush

  21-11-2017 10:41 via campaignlive.co.uk
  Google's algorithm still considers direct site visits as the best indicator of a relevance and value for users, adding to the domain authority.
  
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• Debenhams hands creative account to Mother after 8 years with JWT

  21-11-2017 10:35
  Debenhams has selected Mother as its lead strategic, creative and design agency, with a remit to develop its brand identity and ‘express’ its new strategy dubbed Debenhams Redesigned.
  The department store announced its split with J. Walter Thompson, the creative incumbent of eight years, in September. It has held pitching rounds with Karmarama, Portas, Mcgarrybowen and Mother, having announced its plan to review its marcomms agency with the help of AAR in July.
  The indie shop wi
  
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• Event Awards 2017: Debating the latest catering trends

  21-11-2017 10:31 via campaignlive.co.uk
  With just one day to go before the winners of the Event Awards 2017 are unveiled, including Caterer of the Year, we take a look at the some of the latest foodie trends.
  
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• Debenhams hires Mother to kick off 'social shopping' marketing strategy

  21-11-2017 10:22 via campaignlive.co.uk
  Debenhams has hired Mother as its strategic, creative and design agency following a competitive pitch.
  
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• Global brands winning with consumers: Nielsen

  21-11-2017 10:17 via campaignlive.co.uk
  New research finds that other than a few sectors, consumers prefer big companies rather than local players.
  
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• Why copywriters are their own worst enemies

  21-11-2017 10:08
  Twitter is over-run with copywriters, whining.
  We whine about other copywriters’ work, which is usually shit. We whine about politics, although we do this on social media rather than actually doing anything about it. But most of all, we whine about clients.
  Actually, I need to be more specific. Some copywriters whine about clients.
  I never do. For one simple reason.
  They pay for everything. They pay for my car, my holidays, my clothes, my children’s Christmas presents, everything.
  I
  
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